How to Become a Sports Agent – Athlete Management Online Course The Global Leader in Sports Agent Training
If the idea of becoming a sports agent has always sounded appealing to you, but the question of “How” has slowed you down, we have your answer. Many assume law school is an essential step in the process, and this mental barrier has prevented talented people from the pursuit of their dreams.
You don’t need a law school degree to become a successful sports agent!
Led by active and former sports agents, Dr. Lynn Lashbrook (NFL), Joel Corry (NFL & NBA), Oscar Suarez (MLB), Bret Kanis (NBA), Manny Schmidt (NHL) and John Print (Soccer) our 8-week online course will teach you the skills, strategies and requirements to represent and promote professional athletes.
Unlike most online classes, we focus our program on audio chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in athlete management.
After completing our Athlete Management course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by these industry experts. Now that is powerful!
Our program works, and the success of our students prove it. SMWW graduates currently represent clients in every major league in the world, including the NFL, NHL, MLB, NBA, Rugby, Cricket, MLS and the English Premier League.
The Athlete Management course is a one of a kind, online interactive program designed for individuals who are passionate about developing a career as a sports agent. The course teaches all aspects of becoming an agent including recruiting, negotiating contracts, marketing, endorsements, legalities and regulations.
The sports industry is growing, both in a global sense and a purely economic one, which means more opportunities exist for sports agents than ever before.
Now is the time for you to make your move and become a sports agent.
The art of recruiting and signing your first client
Contract negotiations for draft picks, free agents and/or re-signing
Insider information on combines and tryouts
Development of trustworthy personal relationships with athletes
Exclusive tips for recruiting practices
Draft preparation including combine, tryouts and personal training
Legal and financial issues
Marketing and endorsements
Day-to-day operations of interacting with and servicing your clients
Approaching the student-athlete
The comprehensive skills necessary to recruit and represent athletes in the NFL, NBA, MLB, NHL, MLS, FIFA, Olympics, extreme sports, women's sports and international sports
Personal services and counseling for clients
Compliance with federal, state and university rules and regulations
Registration with Federal, state and league offices
Renegotiating and changing agents
Post-career counseling including education and job placement for clients
Business ethics and conflicts of interest
History of sports agent industry
The Athlete Management Course is designed with the end goal in mind; how to become a sports agent and begin representing professional athletes. It is the only sports agent course in the world, complemented by live weekly audio chats with certified agents in all the major sports.
Dr. Lynn Lashbrook, President and Founder of SMWW, has over 40 years of combined experience as an educator, coach, athletic administrator and registered NFL agent. Dr. Lashbrook manages the SMWW agency representing over 200 Agent Advisors and athletes worldwide.
SMWW Director of Hockey, and NHL Certified Agent SMWW Director of Hockey Manny Schmidt is an NHL certified agent and President of Link Management International Sports Agency.
Schmidt has successfully negotiated multi-million dollar transactions and professional contracts, has led the design and implementation of numerous specialized brand positioning and marketing campaigns and has facilitated the partnerships of various personal endorsement deals.
Schmidt, an Edmonton, Alberta native, will mentor those students interested in representing professional hockey players.
SMWW Director of Soccer John Print is a certified FIFA agent representing Sports International Management, a sports agency based in London, England.
Print has been a licensed players' agent with the English FA for over five years, representing players at all levels across Europe and North America. Print will mentor those students interested in representing professional soccer players.
SMWW Alum Featured in Sports Documentary, Late Rounders
Greg Linton graduated from the Athlete Management Course and then went on to become an NFLPA certified agent. Now, Linton is featured in the documentary Late Rounders chronicling the representation of late round NFL draft picks and priority free agents.
If you are interested in becoming an agent, I would advise you to take the SMWW Athlete Management course. The thing with this business is that it is always changing. There are many ways to become successful as an agent, and the more you know, the more effective you will be. Dr. Lashbrook is always available to give sports agent advice and just chat. And even though we are now rivals per se, I still consider DR. Lashbrook a mentor and friend.
What Happens After You Graduate?
In addition to being a provider of sports management education, Sports Management Worldwide offers an international full-service sports agency with an extensive network of Agent Advisors serving athletes throughout the world.
After successful completion of the Athlete Management course, graduates are encouraged to seek Agent Advisor status with the SMWW agency.
Agent Advisors are agents-in-training who co-represent all SMWW Agency athletes. For a small yearly fee, an Agent Advisor can recruit and represent athletes on behalf of Sports Management Worldwide and share in any commission fee paid to the company by clients successfully recruited by the Agent Advisor.
The Benefits of Becoming an Agent Advisor are Vast
If you want to become a successful sports agent, the knowledge you gain in the Athlete Management course is the foundation we build upon as you graduate and become an SMWW Agent Advisor.
As an Agent Advisor you will:
Recruit and represent professional athletes in any sport
Share in referrals from athletes looking for agency representation
Gain access to scouting reports
Highlight your picture and professional bio on SMWWAgency.com
Be able to order agency marketing materials to recruit athletes, including recruiting packets and business cards
Receive one-on-one assistance to recruit your first athlete
Have mentors from certified agents in the NHL, NFL, MLB, NBA and FIFA to help grow your clientele
Associate with respected SMWW faculty and staff, both in the US and UK
Leverage the established relationships with teams, clubs and sponsors
Receive discounts of all SMWW Sports Career Conferences that put you in the heart of the action at the NFL Combine, NHL Draft, MLS Draft, MLB Winter Meetings, NBA Summer League Games and international conferences
As an SMWW Agent Advisor you will be registered to recruit and represent professional athletes in all sports. We encourage you to keep your current career while you build your clientele.
Athletes from all over the world apply for representation via our website, as an SMWW Agent Advisor you'll be first in line to make them your client.
With the guidance of the SMWW team, you are set up for success!
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills, credentials and references and optimize it to reach hiring managers searching online.
We want you to be the next SMWW success story and we go to great lengths to help you get there!
Meet Athlete Management Graduate Steve Banks
Would you consider landing an NBA 1st round draft pick as a client a success story? For Athlete Management graduate Steve Banks, that was just the beginning.
After completing his Athlete Management coursework, Banks spent a few years as an SMWW Agent Advisor, learning under Dr. Lashbrook and eventually taking his skills to Goodwin Sports Management in Seattle, Washington. That is where Banks landed Rodney Stuckey, the 15th overall pick of the 2007 NBA draft, as a client.
I have been very fortunate. I got my start with SMWW and worked closely with Dr. Lashbrook for a couple of years. I just stuck with it, and believed that I could make it as an agent. It always takes a bit longer than you want it to, but as long as you try to do things the right way and continue to meet people and learn the business it really can happen.
Banks now runs his own successful NBA agency, Banks Sports Ventures, and is well respected in the business.
How Much Do Sports Agents Make?
At this point, you are probably wondering how much does this cost and how much can I expect to make, which are really good questions.
The cost of learning how to become a sports agent in our 8 week Athlete Management course is $1,450 and includes:
All textbooks and course materials
Access to web-based classroom
Ongoing career advice and mentoring from industry professionals
Discounts to career conferences
As for the return on your investment, we believe with some hard work and networking everyone who takes our course has the opportunity to be successful. If you are looking for hard numbers, we've compiled the data to show you the high and low salary expectations from agents in various professional leagues.
Imagine this for a moment – you're a college student who decides to supplement your education (and get college credits) by taking our Athlete Management course. And then, while still at school, you begin representing a bona fide NFL athlete. This isn't some crazy dream scenario, this is the real life story of SMWW alum Denny Jones.
While still in school, Jones began representing Nevada Offensive Tackle Jose Acuna, who later signed with the Philadelphia Eagles.
Working with the various NFL coaches, experiencing the combine, the pro days and the draft was entertaining and exciting," recalls Jones. "Being an agent is a fun and exciting career and the athlete management course was the best start to my career that I could have imagined. It was my favorite college course!
Weekly Audio Chats: A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Dr. Lashbrook, Joel Corry, SMWW mentors, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry and get to know your instructors and fellow students personally via the Internet. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and fellow classmates. The audio chats are available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time. These chats are so popular that graduates continue to come back and participate to enhance their opportunities. Sport specific chats are offered on an ongoing basis.
Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation to a successful career as a sports agent.
Global Participation: SMWW students participate from over 140 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, 2-3 hours of college credit is available and may meet your university internship requirements. Click here for more information.
Military Discount: For those individuals who represent their country in military service, we do offer a discount. Please contact firstname.lastname@example.org if you are an active, reserve, or a retired member of your country's military system. Thank you for serving your country! (Please include what country and specific part of the military.)
For more information on the Military Discount please Click Here
Tax Write Off - (For USA Citizens): SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Player Personnel, Scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive discounts.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
Meet Athlete Management Graduate Al Thomas
Albert Thomas found inspiration for his second career as a sports agent in a very logical manner, a family member in need. The 48-year old minister and prison guard felt frustrated by the traditional scouting process as his cousin's grandson, Kwynn Walton, was overlooked despite being a third team All-American at James Madison.
The school didn't even have a pro-day," Thomas complained, "and his agent did nothing. I got into athlete management for Kwynn because no one else wanted to take up for him.
Thomas decided to take our Athlete Management course, and while Walton didn't make it to the NFL, he was able to sign fellow James Madison graduate and Philadelphia Eagles starting linebacker Akeem Jordan.
Meet Athlete Management Graduate Joe Aloisi
"I can't explain how much fun I am having!"
How many people say that about their job?
While the common person slugs their way to work, lamenting their Monday commute, Athlete Management course graduate Joe Aloisi can't contain his excitement for what he does.
As an Athlete Advisor with SMWW, Aloisi co-represents Miami Dolphins QB Matt Moore with Dr. Lashbrook, which means amongst other things, he has helped negotiate Moore's contracts with the Miami Dolphins, travelled to London to see Moore play the Jets at Wembley Stadium and worked on a deal with Nike.
I have learned so much since completing the course. From being with Matt during the draft, to negotiating a contract with Nike, to being there as Matt changed teams, had his first NFL start and victory…this has all been a dream come true.
Other Successful Athlete Management Graduates:
Joe Aloisi - Matt Moore, Miami Dolphins
Joe Tyler - Will Johnson, Pittsburg Steelers
Al Thomas - Akeem Jordan, Philidelphia Eagles
Eric Chatmon - Phillipkeith Manley, Atlanta Falcons
Warner Pacific College, (WP), is a liberal arts college located in Portland, Oregon, USA and is accredited by the Northwest Commission on Colleges and Universities. WP offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit for Sports Management Worldwide courses may do so after completion of each course.
Head Coach for French National U20 Hockey
Raoul Fulcher Jr
NFL & CFL Agent
NFL & CFL Agent
and many more...
Basmala International Sporting, CEO/Managing Director
SMWW opened the window of opportunity for me to become an agent in all sports through the Athlete Management course. You will never get this course content else where, I doubted it before the beginning of the course, but my opinion has since changed.
The SMWW athlete agent course is second to none. I would recommened it to anyone interestead in wanting to become a sports agent. This is one company who is on top of the ball and just does a great overall job.
Dr Lashbrook is so passionate about the Athlete Management course I feel the vibes all the way in the United Kindgom! The material is really interesting and it gets you excited the more you learn. I've gained great knowledge and confidence to start to work with SMWW in an Agent Advisor role.
JC27 International Goalie Consulting
I was a Pro Goalie for 21 years and had to retire suddenly due to an injury, without any direction concerning my future career. I was immediately impressed with the SMWW concept and felt that enrolling in their educational programs could be greatly beneficial to my professional future off the ice. SMWW online education is the way of the future bringing the sports world together. SMWW chats provide an excellent forum for the exchange of ideas and relating of experience, and networking with people from all over the globe. I have just completed the Agent Management Course and will stay with SMWW as an Agent Advisor. I have also enrolled in the Hockey General Manger Course and am looking forward to the guidance of SMWW and EJ Hradek. I wish I had come across SMWW 10 years ago. Dr. Lashbrook is a great mentor with impressive knowledge and leadership.
The Athlete Management Course has given me a chance to help others, as well as myself and my family, and given me a new found feeling of respect. This course is so important because it not only stresses the educational importance when working with athletes, but also shows that there can be people in this business who have integrity, honest intentions, and mean well by their clients. I don't think I've ever met a better bunch of people when it comes to offering support and advice. Just to give you an example, I wouldn't have been able to make a very professional presentation to my first athlete and his father, if Bill Kent, SMWW Director of Operations, hadn't sent me the helpful and convincing information I needed to make a very impressive portfolio to show them about what SMWW can do for their clients. I really appreciated this and I'm sure others will too. Everything about this company is impressive and professional. I now have the documentation I need, business cards, and professional SMWW training to recruit and mentor professional athletes as an independent contractor for SMWW. Where else can you get this kind of valuable support?
I loved the class and the ethical compass of Dr. Lashbrook and the staff of SMWW. The class was informative, interactive and fun. The course gave me the basic tools to feel comfortable working with athletes. I would advise this class for anybody with a passion for sports. The cost of the class is minimal compared to knowledge and contacts you will get in return.
The Athlete Management Course has allowed me to develop a career in the competitive industry of sports management. Without the knowledge, support and networking opportunities provided by Sports Management Worldwide (SMWW) I would never have been able to offer the high quality services that my clients expect and deserve. Being based in London, England I have found that the Athlete Management Course has given me a professional edge over other agents in Europe which is due to the qualities of the SMWW staff and fellow SMWW Agent Advisors. I would recommend this course to anyone who is serious about becoming or understanding the world of a Sports Agent.
Thanks to my taking the SMWW course I now represent Philadelphia Eagles Akeem Jordan. Everything that SMWW taught was right on and it worked for me. If you have a love for sports and people, I would recommend that you go for it. I was practically computer illiterate. The course and the Agent Advisor Program have pushed me to do things in life that I probably wouldn't have done otherwise. I have made a lot of new friends and I'm excited to see where things can go from here. I want three players next year!"
Sports Agent Catuvi Investment Marketing
My favorite part of the course was learning how agents are perceived and are viewed and how to deal with that in regards to the athlete and their families. I look forward to taking another course with SMWW.
Although the Athlete Management Course had an American slant I still found the content of the course very helpful to me as a European student and also I had fantastic support when needed. The Athlete Management Course gave me useful insight into how sports agents work overseas and how the industry worked. It gave an international outlook on the business of athlete representation. The Agent Advisor program is continuously improving and I enjoy being a part of it. I found the SMWW network of agents especially supportive and enhanced my opportunities greatly. The Agent Advisor network is very strong and is committed to succeeding which I find very motivating. The SMWW website is great for athletes of all nationalities to gain insight into the company and discover what we are all about. I have found the athlete referral system to be highly organized and it has worked well. I think there are many ways to move forward in the sports industry and SMWW is doing just that.
Superstar Sports Management
SMWW and Dr. Lashbrook gave me the knowledge, skills, and a great start in the sports agency industry. Without SMWW's help, client referral system and guidance I would not be where I am today.
Attorney, Fuller Holsonback Bivins & Malloy, P.A.
As a practicing attorney, this course really helped me to navigate through the nuances of athlete representation. Issues such as advertising, conflicts of interest, and representation fees are discusses in proper detail.
President, Minicozzi Law Firm, Chtd.
The Athlete Management course was a great real world compliment to my law degree. The chats were an excellant way to go beyond the reading and address current sports issues. Also, the technology utilized in the chats really made you feel that you were really in a classroom. The course far exceeded my expectations, mostly due to Dr. Lashbrook's hand's on approach.
CAA, Mansfield High School
I have found this course to be very beneficial to me. As a veteran athletic administrator, I am always looking for new ideas that can help my program excel. I have enjoyed the exchange of ideas and the communication with other students who are nationwide right from my own home. We are all dealing with budget issues, but this course has introduced some cutting edge technology to help generate funds and improve public relations within the community. Whether you are a new or a veteran athletic administrator, this would be a great course to take!
President, Jones & Associates
This course is a must for anyone aspiring to become a agent, the material was presented in an easy to follow format, and when I had questions someone always returned my call the next business day. This was my first online course, and except for my personal time constraints it was a breeze. The books that came with the course will be valuable learning tools that I will always refer to. I would highly recommend the Athlete Management Course.
Roche Sports Management
My experience was great because it opened the door for me to new ideas, not only about how to deal with athletes but how to deal with management as well. Now that I have the knowledge to a certain degree, it also meant I knew how to land a job with a local sports agent.
I recently completed the SMWW Sports Agent training course. I must say that I was impressed with the 8 week program. For an online course, they exceeded my expectations mainly because they offer a lot of valuable services and resources to help you with your training and are quick to help you in any way possible. I am very happy I went with SMWW for my training and want to thank them for being a big part of launching my career in the sports business.
NFL Certified Agent, Glynn Sports Management
SMWW offers the prospective agent something no other agency is willing to share - experience and resources. Dr. Lashbrook and the team are more than willing to provide the support you need and back it up with their own hands-on experience. This is not an offering you will find anywhere else. In my seven years as an agent I have yet to meet another person or agency willing to share their knowledge and experience - that alone is priceless in the sports agent industry. A one of a kind service by a one of a kind organization.
The Athlete Management course is a must if anyone is interested in becoming a true sports agent. The course offers an in depth analysis of how to become a great agent. The instructors are very helpful and never hesitate to help you out. If you are someone looking for a dream, Dr. Lashbrook and company will be there to help you achieve that dream.
Through my Law practice I had an opportunity to break into the Athlete management field but wanted more education on the in and outs of Sports Agency. Upon discovering the Athlete Management 400 course on line I was skeptical. When I made my initial contact I was very impressed by the personal call I received from Dr. Lashbrook. While taking the course I was thrilled not only with how much I learned but with how much fun the course was. Since that time the support of SMWW has been tremendous. I would strongly recommend anyone interested in any of the areas in which Dr. Lashbrook offers courses to take one. If I can free up the time I may sign up for another one. The education is top notch and Dr. Lashbrook and his staff are second to none.
I have always had an interest in the sports agent industry. While surfing the web; I came across Sports Management Worldwide site. The staff at SMWW is wonderful, knowledgable and always available to help . It turned out be a great call.
I woke up one morning, got on the computer, searched for online sports courses and there it was: the Athlete Managment Course. At 19 years old, finding the Athlete Management Program was a dream come true. I had no idea what I wanted to do the rest of my life. I checked out the courses, talked to some of the staff at SMWW and I found my nitch, the Athlete Managment Course. It provides you with the basics to become the best possible Sports Agent, and doing it the only way, the right way. Dr. Lashbrook, his wife, and the whole SMWW staff are right there by your side every step of the way. It is great knowing that if you have any questions, or are stuck on any of the material, you can ask any question they can answer them for you. This is the best thing that I have done, and if I need to further my knowledge on the things I wish to pursue in sports, SMWW is the first place I will come.
I have taken two courses at SMWW, and I now have opportunity in two different fields that I can possibly have a career in. The courses are a lot of fun, and very informative.
James A. Kuzmich, Esq
GAAMES Sports Agency
During my last year of law school, I signed up for Dr. Lashbrook's program. Following law school, I started my law practice at a large law firm and focused on sports law. The knowledge I gained from the program and Dr. Lashbrook was invaluable and helped me to excel in my practice. The Athlete Management course prepared me and helped me to build a successful sports law practice focusing on athlete representation and assistance. I currently represent several MLB clients. Without this program, I would not have been able to achieve the career I now have. I highly recommend his program to anyone who desires to build a successful career in any area of the sport industry.