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Become a Sports Agent
How to Become a Sports Agent:
The Athlete Management course provides aspiring sports agents the skills, strategies, and requirements to represent professional athletes. This is a premiere, one-of-a-kind, 8-week online interactive course for individuals who are passionate about developing a career as a sports agent, marketing clients, working with sports agents, or operating their own sports agency. Represent professional athletes in your area for Global Sports Agency.
This course is taught by certified sports agents who currently represent major league clients.
Proven success: SMWW graduates represent clients in every major league in the world including the NFL, NHL, MLB, NBA, MLS, and English Premier League, Rugby & Cricket.
This 8 week online course to pursue a career as a professional Sports Agent:
- NBA & WNBA
- Soccer (including EPL, MLS)
- Olympic Sports
- NASCAR & INDYCAR
You do not need to relocate. This course can be taken from anywhere in the world via the Internet.
SMWW offers the prospective sports agent what no other agency is willing to share - experience and resources. Dr. Lashbrook and his team are eager to provide the support you need and back it up with their own hands-on experience. This is not an offering you will find anywhere else. In my seven years as an agent I have yet to meet another person or agency willing to share this degree of knowledge and experience, and that alone is priceless in the sports agent industry. A one-of a-kind service by a one-of-a-kind organization.
David T. Glynn, JD
NFL Certified Agent
Glynn Sports Management
About the Course:
ESPN "The Fan" (6 min.)
The Athlete Management course provides the foundation for individuals interested in pursuing a career as a sports agent. It is the only sports agent course in the world, complemented by live weekly audio chats between instructors and certified NFL agent Dr. Lynn Lashbrook, current SMWW Agents and various certified agents and fellow students.
The Athlete Management course is an overview of the issues involved with athlete management. It is designed as a roadmap of the registration process (required in some states and in the various leagues) and a discussion about the various facets of a subsequent career in the athlete representation field. As sport grows globally, more ethical agents are needed. Whether you are interested in representing just one client part time, or several clients full time, the Athlete Management course will establish you as a sports agent.
Topics covered include:
- Compliance with federal, state, and university rules and regulations
- Registration (Federal, state, NFL, MLB, NHL, FIFA, NBA, and others)
- Legal and financial issues
- Renegotiating and changing agents
- Personal services and counseling for clients
- Post-career counseling (education, job placement) for clients
- Business ethics & conflicts of interest
- History of the sports agent industry
- The challenges and process of signing a client
- Draft preparation (combine, tryouts, personal training)
- Contract negotiations (draft picks, free agents, re-signing)
- Development of trustworthy personal relationships with athletes
- Marketing & Endorsements
- Regulations (State, campus, NCAA, players associations)
- Approaching the student athlete
- Day to day operations of interacting with and servicing your clients
- Skills necessary to recruit and represent athletes in the NFL, MLB, NHL, NBA, MLS, FIFA, Olympics, extreme sports, women's sports, and International sports
Dr. Lynn Lashbrook, President and Founder of SMWW, has outstanding academic qualifications, and over thirty-five years of combined experience as an educator, coach, athletic administrator and a registered NFL agent. Dr. Lashbrook manages the SMWW Agency representing over 400 Agents and hundreds of athletes worldwide. With a career that includes over 100 NFL clients from 1st rounders to free agents, Dr. Lashbrook has hand on experience and active interaction in all sports with team Manager’s, scouts, major endorsements, first round contracts, athletic training, workouts, drafts, combines, and all SMWW Sports Agency activities. Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. In an effort to transform the athlete-agent relationship, Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive audio chats. You will love his motivational style and passion to improve the agent industry. Click here for more information on Dr. Lashbrook and a list of his clients.
SMWW Mentors utilized for Sport Specific Agent Training:
Joel worked as a player agent for 16 years, representing NFL and NBA
players. He got his start in the sports representation business in
1992 at Management Plus Enterprises, which represented top-level
athletes including Ronnie Lott, Hakeem Olajuwon and Shaquille O'Neal. Joel left Management Plus in 1995 to co-found Premier Sports and
Entertainment, which focuses on representing NFL players and college
and NFL coaches. He was the primary and co-negotiator of numerous NFL
player contracts, including Hall of Famer John Randle's 5-year, $32.5
million contract with the Minnesota Vikings (1998), Patrick Surtain's
6-year, $44.63 million contract with the Kansas City Chiefs (2005),
which made him the highest paid player in the franchise's history.
Randle's contract made him the NFL's highest paid defensive player and
had unprecedented guarantees that have become the norm in the most
lucrative NFL contracts. Other Premier clients included Pro Bowlers
Eric Allen, Keenan McCardell and Jimmy Smith.
Joel served as a consultant with Management Plus for several
years after starting Premier. As a consultant, he played an integral
part in the negotiation of Shaquille O'Neal's Los Angeles Lakers
contracts ($120 million over 7 years & subsequent 3-year, $88.3
In 2012, Joel became a contributing writer for the National
Football Post. He uses his NFL salary cap and collective bargaining agreement knowledge to provide a perspective on player salaries, contract negotiations and the salary cap that is rarely seen in the media. In 2013, Joel began writing for CBSSports.com on similar topics, but for a larger audience. Joel also appears regularly on radio shows, including SiriusXM NFL Radio.
John Print, SMWW Director of Soccer, is a certified FIFA certified agent representing Sports International Management, a sports agency based in London, England. John has been a licensed players' agent by the English FA for over five years. During this time he has represented players and clubs at all levels across Europe and North America. He also has considerable experience of player sponsorship and endorsements working in collaboration with many high profile players and brands. John has been involved within the sports industry for over ten years, specializing in sports public relations and international sport relations. John holds a degree in Marketing and a Postgraduate Masters degree in Sports Law. John and his partners represent soccer, cricket, and rugby union players, in addition to Olympic athletes. John teaches in the UK for those interested in a Soccer Agent focus. See below.
Tony Ciccolella, SMWW Director of Baseball is a MLB Certified Agent. Tony earned his Bachelors Degree in Business Management from Embry Riddle University and his Master Degree in Integrated Marketing and Communications from Golden Gate University. After working as a Corporate Recruiter for some of the largest Fortune 500 Companies in the world, he decided to combine both skills and his love for sports and formed Excess Sports Management. Tony is Athlete Management graduate who went on to succesfully start his own agency with fellow Athlete Management graduate Van Shumake. Excess Sports Management currently represents MLB and minor league baseball players. Tony started with a dream to be an agent, and now is passionate about helping others. Visit Excess Sports Management.
Tim Cranston, SMWW Director of Hockey, and NHL Certified Agent located in Canada. Tim is the President of Cranston Sports Management and at one time trained or represented such hockey stars as Sidney Crosby (Pittsburg), Marek Svatos (Colorado), Petr Vrana (New Jersey), Ole-Kristian Tollefesen (Columbus), Jonathan Boutin (Tampa Bay), Kevin Cormier (Phoenix), Jan Steber (Toronto), and David Kuchejda (Chicago). Tim has an extensive Sports and Entertainment legal background working for companies such as McInnes Cooper, (the largest law firm in Atlantic Canada), and International Sports Management in Manchester, England.While living in the United Kingdom, Cranston was the founding chairman of the British Ice Hockey Player's Association.Tim's international network in hockey is extremely diverse and he brings a wealth of knowledge on how to break into the business.
Jeff Brodie, SMWW Director of Basketball and NBA Certified Agent. Jeff joined Sports Management Worldwide in 2008, and achieved the status of Director of Basketball Operations in 2009. He became a NBA certified agent in 2010. Jeff received his Bachelor of Science in Personal Finance from Oregon State University. He has carried that financial knowledge over to the business of basketball. Combining his education and professional experience, Jeff has been in the finance industry for over 10 years. Jeff is widely respected for his relational talents, communication skills and his proven ability to motivate, train, and mentor Basketball Agents. Jeff works closely with NetScouts Basketball, the International Basketball Connection which provides consulting and scouting for basketball teams worldwide.
Weekly Audio Chats - A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Dr. Lashbrook, SMWW mentors, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry and get to know your instructors and fellow students personally via the Internet. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and fellow classmates. This is available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time. These chats are so popular that graduates continue to come back and participate to enhance their opportunities. Sport specific chats are offered on an ongoing basis.
Online Education - This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation to a successful career as a sports agent.
Global Participation - SMWW students participate from over 125 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.
Earn University Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. May meet your university internship requirements. Click here for more information.
Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact email@example.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences - throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Player Personnel, Scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive discounts.
Sports Agent Advisor Program
Sports Agent Course FAQ
Athlete Management Testimonials
Sports Agent Salaries
Soccer Agent Option: For those individuals whose main focus is representing professional soccer players worldwide we offer an optional focus on FIFA certification. This is an additional academic foundation for individuals interested in pursuing a career as Soccer Agents. This is designed to provide an induction into the rules and regulations set by FIFA and the football agency business. For those interested in becoming FIFA certified, this course will prepare students for the FIFA agent exam. For those already certified it will broaden your network, skill set and recruitment strategies. Your course will include everything in the Athlete Management Course with an emphasis on Soccer Agency.
Your primary mentor will be John Print, FIFA certified agent and SMWW Agency Director of Soccer. John has been a licensed players' agent by the English FA for over five years. During this time he has represented players and clubs at all levels across Europe and North America. He also has considerable experience of player sponsorship and endorsements working in collaboration with many high profile players and brands.
Live Audio Chats: In addition to the Athlete Management Audio chats you will have a separate "soccer agents only" chat. Your quizzes, projects and course work will be focused on: FIFA and FA regulations, The Transfer Market, transfer windows, work permits and quotas, the contract process, and the relationship of soccer contracts and player trades in the US, Europe, South America, Asia, Middle East and Africa. Guest speakers will be geared towards Soccer Agency. Please make a note on your application if your preferred focus is “Soccer Agent”.
After completing the Athlete Management course, Dr. Lashbrook and staff have been there for the help and guidance needed to promote my clients, myself, SMWW and the industry. Beginning the first day, I had the information and supplies needed to help my athletes feel like they are part of Sports Management Worldwide. From the business cards to the numerous tryout and camp info I receive, I never feel like I am alone.
Trevis Winkel, Minnesota
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
After successful completion of the Athlete Management course, graduates are encouraged to seek Agent Advisor status with Sports Management Worldwide. In addition to being a provider of sports management education, Sports Management Worldwide is an international full-service sports agency with an extensive network of Agent Advisors serving athletes throughout the world. Agent Advisors are agents-in-training who co-represent all Sports Management Worldwide athletes. For a small fee per year, an Agent Advisor can recruit and represent athletes on behalf of Sports Management Worldwide, and share in any commission fee paid to the Company by clients successfully recruited by the Agent Advisor.
- Recruit and represent professional athletes in any sport
- Referals from athletes looking for agents
- Scouting reports
- Your picture & bio on SMWWAgency.com
- Agency Marketing Materials to recruit athletes
- Strategic resources to assist athlete placement with teams
- One on one assistance to recruit that first athlete
- Mentoring to grow your clientele from certified agents
- Resource Library that includes player and team contracts
- Networking with fellow agents
- Established relationships with leaders in the industry
- Association with SMWW Faculty and Staff
- Established relationships with teams and clubs
- Established relationships with sponsorships and sponsorship packages
- Supports staff and offices in the UK and USA
- Discounts on all SMWW Sports Career Conferences that put you in the heart of the action at the NFL Combine, NHL Draft, MLS Draft, MLB Winter Meetings, NBA Summer League Games, and international conferences.
As an SMWW Agent Advisor, you will be able to recruit and represent professional athletes in all sports. We encourage you to keep your current career while you build your clientele. You will be able to order SMWW marketing materials, scouting reports, personalized business cards, and have access to our resource library that includes player and team contracts, contact information, training facilities, and workout information.
A unique feature of being an SMWW Agent Advisor is access to referrals SMWW receives to athletes who are looking for a sports agent. Athletes from all over the world apply via the Web site. SMWW Agent Advisors have access to the SMWW staff for conference calls, client presentations, and ongoing advice and direction needed to recruit, sign and keep clients. Visit www.SMWWAgency.com for more information about the agency.
Hundreds of graduates have gone on to represent professional athletes in football, basketball, hockey, baseball, soccer, boxing, rugby, cricket, women's sports, action sports, Olympic sports, mixed martial arts, and a variety of other sports all over the world. Many graduates choose to start their own agencies and some go on to work for local agencies, while most stay with the SMWW agency as SMWW Agent Advisors. Any clients will always remain the client of the Agent Advisor.
For more about becoming an Agent Advisor with SMWW click here.
At Sports Management Worldwide we are proud of our graduates of the Athlete Management course. SMWW has been offering this course for over ten years, and in that time we have students who represent professional athletes in almost every sport imaginable, on six of the seven continents. Upon completing the 8-week online course and passing the final exam, you could join Sports Management Worldwide as a Sports Agent Advisor and receive SMWW athlete referrals and start recruiting in your area. In a little over 8 weeks you could be ordering your SMWW business cards and posting your bio and picture at www.SMWWagency.com
Athlete Management graduates now representing clients:
NFL Draft Prospects
However, we don't always measure success in the number of clients you might represent. Some Athlete Management graduates have taken the course to become more knowledgeable in the sports agency business because it affects their current job or dream job. This includes coaches, scouts, player personnel, athletic directors, team management, marketing reps with large endorsement budgets, and famous former professional athletes. Many other students realized their passion for dealing with professional athletes as trainers, financial advisors, brokers, coaches, attorneys, and accountants. The Athlete Management course has had numerous success stories, giving students an ethical compass and a new attitude and skill set in dealing with professional athletes.
You might want to be the next SMWW Agent Advisor that successfully recruits, mentors and represents professional athletes by negotiating their contracts, soliciting endorsements and assisting them in their career. Or you might like to be more knowledgeable about what is needed to assist a professional athlete. Whatever your goal, let us show you how the SMWW Athlete Management Course can be a success for you!