Hockey General Manager and Scouting Course
Hundreds of graduates now working in hockey!

Hockey Job Training:

The Hockey General Manager and Scouting course is an 8-week online course that offers cutting-edge theories on how to develop a career in professional or collegiate hockey.



Weekly Live Audio Chats
with Your Mentors

Wednesdays 5pm-7pm Pacific
(8pm-10pm Eastern)

Class size limited to 25 students 

  • 8 week online course
  • Access SMWW Network
  • Resume Enhancement
  • Career Advice for
    years to come
Become a Sports Agents Today!

The Hockey General Manager and Scouting course will cover issues including hockey operations, team management, scouting talent, player personnel, cutting-edge methods of scouting, NHL traditional scouting techniques, statistical analysis and other essential tools of modern general managers of professional, major junior, and collegiate hockey organizations. (NHL, IIHF, KHL, ECHL, WHL, OHL, AHL, CHL, QMJHL, minor league, international, and NCAA.)

This course is for you if you want to pursue or advance your career as a:

  • NHL Player Personnel
  • NHL Operations
  • NHL Scout
  • NHL Management
  • NHL Salary Cap Analyst
  • NHL Front Office
  • NHL Agent
  • NHL Game Operations
  • NHL Sports Marketing
  • NHL Account manager
  • NHL Media & Community Relations
  • NHL, WHL, OHL, AHL, QMJHL, NCAA or hockey job advancement opportunities
  • Hockey Internships

Live Weekly Audio Chats

(You will enjoy getting to know Harry Sinden, Mike Oke, and Dr. Lashbrook during the live interactive weekly audio chats.)

Mentors Harry Sinden, Mike Oke, and Instructor Dr. Lynn Lashbrook:

Harry Sinden

Harry SindenThe name Harry Sinden is synonymous with hockey. Harry Sinden needs no introduction. He is as legendary a figure of the Boston Bruins, as is Bobby Orr or Ray Bourque. He was a long time coach and general manager of the Original Six team. He has played the game at every level, coached at every level, and managed at every level. Harry Sinden knows every facet of the business side of hockey because he has lived it. If you want to learn about working on the inside of the NHL, Harry Sinden is the answer. Students speak directly each week with Harry Sinden. After successful completion, add Harry Sinden as a reference on your resume. 

Harry Sinden was the long-time general manager, coach, and president for the Boston Bruins. He was the coach of the Team Canada during the 1972 Summit Series. He is a member of the Hockey Hall of Fame in the builders category. In 1972, Harry Sinden became the Boston Bruins GM and would spend just over 28 years as general manager of the Bruins. Harry added the title of club president in 1989, and remained as the chief executive of the club until the summer of 2006, and has retired to his current consulting role with the Bruins. As GM, Sinden presided over the team's long years of consistent success, setting the North American major professional record for most consecutive seasons in the playoffs with 30, which including making the finals five times (1974, 1977, 1978, 1988, 1990) and two regular season first place finishes (1983, 1990).

Currently, Sinden is a "senior adviser" to the Bruins, as well as a member of the selection committee for the Hockey Hall of Fame. As a coach and General Manager, he has been part of a Bruins Stanley Cup championship, six Conference titles and ten Division championships and his Boston teams combined for 29 winning seasons. With a 7-4 Boston win at St. Louis on October 17, 1995, he became the first general manager in the history of the NHL to record 1,000 victories and his all-time record as a GM stands at 1170-763-301 for a .591 winning percentage.

The Hockey GM and Scouting Course includes a one hour live audio chat with Harry Sinden and other hockey classmates once a week for the eight week course. You will love his sense of humor and historical perspective of the game. 

Harry Sinden Hockey Hall of Fame bio
Harry Sinden Boston Bruin Bio

Mike Oke

Mike Oke is the Peterborough Petes' General Manager. Prior to his role with the Petes he worked with International Scouting Services (ISS) as Chief Scout and was promoted to the position of General Manager/Chief Scout in September of 2008. Among his many duties, Oke was responsible for overseeing the day to day operations of ISS as well as the scouting staffs responsible for producing reports on players eligible for the NHL Draft, as well as the WHL, QMJHL, OHL and CHL Import Drafts.
Mike was an Assistant Coach in charge of video with Team Pacific at the 2008 World Under 17 Hockey Challenge, worked as the Director of Player Personnel and Assistant Coach with the Oshawa Generals from 2004-2006 and spent four years as Assistant Coach at Wilfrid Laurier University of the Ontario University Athletic Association, where he played a role in the Hawks trip to the Canadian Interuniversity Sport (CIS) National Hockey Championships in 2001 as well as four years as Full-Time Head Coach/Manager with the Trenton Sting of the Ontario Provincial Junior A Hockey League, winning
the OPJHL Eastern Conference Championship in 1998. He is a graduate of the Sports Administration program at Durham College.
Mike has assisted with over 100 SMWW graduates acquiring jobs in professional and collegiate hockey.
The Hockey GM and Scouting Course includes a one hour live audio chat with Mike Oke and other hockey classmates once a week for the eight week course. 

Dr. G. Lynn Lashbrook

Lynn LashbrookDr. G. Lynn Lashbrook, President and Founder of Sports Management Worldwide has been working and teaching in Sports Management for over 30 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. In addition to his varied sports career, Dr. Lashbrook has served at the collegiate level as Athletic Director. During his years as the Athletic Director at the University of Alaska Fairbanks, Dr. Lashbrook brought UAF Hockey into the Central Collegiate Hockey Association. During his hockey years at UAF, Lashbrook mentored the rising young hockey coach Don Lucia who is currently the head coach at the University of Minnesota, where he has led the Gophers to the Frozen Four in back-to-back national championships. (Although most people would agree, Don mentored Lynn!) Dr. Lashbrook is currently President of the SMWW Sports Agency which includes professional hockey players and several certified NHL sports agents. He has worked in the business of hockey at the college level behind the scenes and administratively. You will love his unique perspective, high energy, and great knowledge of the big business of hockey.
All SMWW Courses include a live audio chat with Dr. Lynn Lashbrook and all SMWW students, from all courses, once a week for the eight week course.

You do not need to relocate. This course can be taken from anywhere in the world.
This course is online. Successful graduates have participated from USA, Canada, Russia, Sweden, Finland, Czech Republic, Germany, Denmark, Latvia, Slovakia and many others.

This 8-week online course could be the foundation to becoming the next general manager or scout for a team in your area.

Individuals will learn:

  • Responsibilities of a Hockey General Manager
  • Contracts and player negotiation
  • Scouting and player evaluation, including body type, mental makeup, playing ability, physical tools
  • How to identify players who will succeed in the NHL, KHL, & IIHF
  • College scouting & rating college talent, as compared to major junior hockey talent, pertaining to the NHL draft
  • Traditional scouting vs. new high tech scouting
  • Relationships between the NHL, IIHF, KHL, AHL, ECHL, UHL, CHL, IHL
  • Player contracts, player trades and acquisitions
  • Franchise, facility and venue operations
  • How to run the front office of a hockey franchise
  • NHL War Room strategies
  • Capology & team contract negotiations
  • Landing quality players through free agency and trades
  • Negotiations with agents and players
  • The making of a hockey scouting report
  • The language of hockey scouting
  • NHL Draft preparation and free agent signings
  • New collective bargaining agreement
  • Cap value of a player
  • Steva Hockey Digital Software
  • Rinknet Scouting Software - used by the NHL

For anyone who is into hockey history, the business of hockey, or wants to be a scout, the Hockey General Manager and Scouting course offers all three. I enjoyed learning about the past as well as preparing myself for a future position in professional hockey. 

— Ryan Gange
Now working for the Edmonton Oilers

Course Details

Weekly Audio Chats- A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Harry Sinden, Mike Oke, and Dr. Lynn Lashbrook. This is a tremendous opportunity to network within the professional and collegiate hockey industry and get to know your instructors and fellow students personally via the Internet. This is available via any online computer with a microphone. (A headset and microphone are included with your course materials.) Chats are as follows: (and they are recorded and archived so you can listen at your convenience if you miss class.)

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All training materials you will need are included in the course fee and will be shipped to your door.

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Optional Yearly NHL Draft Career Conference - All SMWW students and faculty are invited to attend the yearly Sports Career Conference at the NHL Draft held in June every year.  All SMWW Students recieve a huge discount and are encouraged to attend to utilize their skills and network within the industry.

The ideal course for the following individuals:

  • Anyone who loves hockey
  • Anyone who's passionate about a career in sports management
  • Anyone who wants to learn about the sports industry, while keeping current employment
  • Those with other commitments for whom on-line education fits their schedule
  • Those who seek a way to break into the competitive world of the business of sports
  • College students who want to gain insight not offered on college campuses
  • College students who need to obtain college credit

The Future of Scouting- Learn the latest technology
SMWW course students will recieve software training, and hands on experience to use the cutting-edge technology being used by hockey teams worldwide.

RinkNetSMWW has forged a partnership with RinkNet Scouting software company to provide its Hockey GM & Scouting students training with the top level of scouting software on the market. RinkNet has been producing scouting software for National Hockey League teams for the past eleven seasons. Currently 29 NHL teams and 42 Canadian Hockey League teams use Rinknet including the WHL, OHL and QMJHL. In addition Hockey Canada, U.S.A. Hockey, NCAA Schools uses the program plus several European Elite teams, USHL clubs and other scouting services. A total of over 1,200 scouts use Rinknet on a daily basis. Students in SMWW's course will be required to learn the ins and outs of the software as a part of the course training. Adding that you have experience with Rinknet on your resume is a huge asset.

"It's exciting to think that our graduates will be coming out of the course with the ability to use a system that is being used in the NHL every day," says Dr. Lashbrook, President of SMWW. "This partnership and unique training opportunity not offered anywhere else in the world, makes our graduates more valuable to clubs and allows them to walk right in and help the club immediately."

Upon completion of Rinknet training, interested students are eligible to be paid on a per game basis to videograph games near them. RinkNet will pay out of pocket expenses (travel, admission to game and mailing costs to send videos in).

Steva Hockey
In addition to Rinknet, students will receive training, and instruction with Steva Hockey video analysis software. Steva Hockey is used by many of the major and minor league hockey teams. STEVA Hockey Software allows coaches to easily analyze video of games and practices. Teams regularly use Steva Hockey to create and save short video clips that can be used for all of the following:

* Developing team and individual play through visual feedback
* Scouting opponents and recruits
* Improving the quality of practices through visual feedback
* Presentation of custom movies
* Creating team video "albums"

Many of our graduates, some prior to graduation, have been asked by their local team to video and scout potential players. Adding Steva Hockey experience to your resume is an added benefit to your resume.

"After much research into a Video Editing software program to utilize as part of the curriculum for our Sports Management Worldwide Hockey GM and Scouting course, it was evident that StevaSports was the best choice. We were looking for a program that would keep our students on the cutting edge of technology used in the hockey industry and that they could use to gain hands on experience that would make them more attractive to teams filling positions within their Hockey Operations department. After speaking with General Managers, Coaches and Scouts from junior, college, and professional teams around the world, it was clear, that knowledge of StevaSports would do just that and open up doors for positions that might otherwise be closed. We are very proud of the fact that a number of our students have secured positions with the hockey industry at all levels including the NHL, AHL, ECHL, OHL, NCAA, and CIS thanks in large part to the experience they gained using StevaSports while taking the Hockey GM and Scouting course."

Lynn Lashbrook
Sports Management Worldwide

Where you could be working in 60 days- a sample of our network:

· Atlanta Thrashers
· Anaheim Ducks
· Boston Bruins
· Calgary Flames
· Buffalo Sabres
· Chicago Blackhawks
· Carolina Hurricanes
· Colorado Avalanche
· Florida Panthers
· Columbus Blue Jackets
· Montreal Canadiens
· Dallas Stars
· New Jersey Devils
· Detroit Red Wings
· New York Islanders
· Edmonton Oilers
· New York Rangers
· Los Angeles Kings

· Ottawa Senators
· Minnesota Wild
· Philadelphia Flyers
· Nashville Predators
· Pittsburgh Penguins
· Phoenix Coyotes
· Tampa Bay Lightning
· San Jose Sharks
· Toronto Maple Leafs
· St. Louis Blues
· Washington Capitals
· Wisconsin
· Boston College
· Miami (Ohio)
· Vermont
· Cornell
· Colorado Col.
· Minnesota

· St. Lawrence
· Holy Cross
· Michigan
· Lake Superior St.
· Maine
· Mercyhurst
· Colgate
· Sacred Heart
· New Hampshire
· North Dakota
· Providence
· Clarkson
· Ala.-Huntsville
· International hockey teams & leagues
· Minor league hockey teams

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a SMWW Scout:

Upon successful graduation of the Hockey GM & Scouting Course,individuals will be invited to join This is an exciting opportunity to advertise yourself as a certified scout and feature your scouting reports as a trained talent evaluator! This is a match making service for hockey scouts and those needing a hockey scout around the globe. It assists Managers, Coaches, Agents, and Teams looking for qualified talent evaluations with our certified SMWW Scouts! The site will include your own webpage with your picture and bio, with samples of your best scouting reports. It offers coaching staffs a chance to submit requests for scouting reports and find scouts by region. As a graduate of the Hockey GM & Scouting Course you are eligible to apply for acceptance as a SMWW Scout and be featured on this exciting website. (Free upon graduation!)

Work for a team:

Our goal is to see all Hockey GM & Scouting graduates gainfully employed in hockey worldwide. Your chances of accepting an offer of employment within professional hockey will improve by going through the program, gaining experience with Rinknet and Steva Hockey, in addition to mentoring and guidance from Mike Oke and Harry Sinden. SMWW will customize a hockey portfolio to assist you with your career goals.

Through our extensive network of professional hockey teams worldwide, hockey departments, and hockey organizations, our objective is to prepare you for when the right job opportunities become available. Hundreds of people have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your hockey career and help you find a position where you can be the most successful and satisfied.

Become a Sports Agents Today!

Apply Now - Free

Cost: $1,450 
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $495  a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now

Academic Credit - Undergraduate

Warner Pacific College, (WP), is a liberal arts college located in Portland, Oregon, USA and is accredited by the Northwest Commission on Colleges and Universities. WP offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit for Sports Management Worldwide courses may do so after completion of each course. 

Hockey Testimonial I have had a busy and successful career in music for most of my adult life but I was always a huge hockey fan and began educating myself on the nuances of the game long before I knew I was doing it. When I stumbled across SMWW something clicked and I saw an opportunity to channel my passion for and knowledge of the game into a possible career.

The SMWW course was amazing; I learned so much about the history of the game and about the events in hockey history which served to shape and define the landscape of the modern game and the labor issues which have confronted it recently. The weekly chats were also great and I thoroughly enjoyed talking with my fellow students and firing questions at the scouts who moderated the sessions. Their insights were invaluable in helping me to decide that I could be a successful scout. The SMWW course gave me the confidence to pursue a career in hockey and now I am the California/Western U.S. Regional Scout for the Kootenay Ice Hockey Club of the Western Hockey League.

— Russ Rankin
Santa Cruz CA

For more information:

Hockey GM and Scouting Course FAQ

The Hockey News Article

Earn College Credit


  • Join Sports Management Worldwide for the SMWW Hockey Conference at the 2016 NHL Draft. Watch First Niagara Center in Buffalo, New York, home of the Buffalo Sabres, become the center of the hockey...
    June 23 Conference Start Date