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Football General Manager & Scouting Course

Cricket Business Management Course

  • March 7, 2016 - May 2, 2016
  • Weekly Live Audio Chats with Ken Jacobs, former CEO of Cricket Victoria on Sundays 11:00am – 12:00pm GMT (London, England) and Mondays 9am-10am Sydney, Australia AEST
  • Class size limited to 10 students

Become a Sports Agents Today!Learn to manage Cricket teams & clubs at a local or international level, administer your countries domestic competitions, and oversee all cricket operations at the local or international level.

You do not need to relocate, this course can be taken from anywhere in the world.

The Cricket Business Management Course is an 8 week online course that offers cutting edge theories on how to develop a career in professional and amateur cricket. The Cricket Business Management Course will cover issues including Cricket Team & Club Operations, Cricket Club Management, Talent Identification, Team Sponsorship, Umpiring, Cricket Academies, Twenty 20 Cricket, IPL, the business of running a cricket club and other essential tools of modern administrators of professional and amateur cricket clubs.


This course is for you if you want to pursue a career with:


  • Standard Bank T20 Series
  • Caribbean Premier League
  • Indian Premier League
  • NatWest T20 Blast
  • Big Bash League
  • HRV Cup
  • Bangladesh Premier League
  • USA Cricket Association
  • National Boards

As cricket grows globally, so do business opportunites within the game. Whether you want to work at Lord's, Eden Gardens, Sabina Park, Bellerive Oval, Old Wanderers, or just increase the involvement of your school cricket program this 8 week online course will launch your cricket success. You will learn the skills and stategies which are needed to advance cricket worldwide.

This course is for you if you want to pursue a career

  • Professional Cricket Administration
  • Cricket Analyst
  • Amateur Club Cricket Administration
  • Cricket Schools and Camps
  • Junior Cricket & Women’s Cricket
  • Team or Club Management
  • Cricket Game Day Operations
  • Cricket Sports Marketing and commercial opportunities
  • How to run your own cricket club more efficiently
  • Cricket Media & Community Relations
  • Cricket career advancement opportunities

Professionally Recruit Cricket players and professionally manage a Cricket club:
Those individuals with a passion for the game of cricket need insider knowledge on cricket club operations, player management and evaluation and the overall business of cricket. If you want to further your career in cricket you need to learn and be mentored by those successful in the game. This 8 week online course could be the foundation or the advancement of an exciting career in cricket.

 Every successful business, including the business of Cricket, has a winning formula. This course will teach you the successes and failures of the most successful cricket teams and programs in the world.

What you will learn:

  • Revenue-raising and new business activities for cricket
  • Cricket recruiting, player evaluation, player ratings and in-depth analysis
  • Relationships between cricket leagues in Australia, India, England, Pakistan, Bangladesh, Sri Lanka, New Zealand, South Africa, Zimbabwe, West Indies, Netherlands, Israel, Nepal, and Argentina
  • Cricket contracts, player trades and acquisitions, and player salaries and negotiations
  • Cricket pitch and ground operations
  • Responsibilities of cricket club management, CEO and all player personnel
  • All elite-level men's and women's cricket operations, including management of Test and one-day international teams
  • Handling public relations & media rights
  • Acquiring and servicing Cricket commercial partners and endorsements
  • Cricket Advertising strategies
  • Cricket event management for international matches
  • Cricket Promotions, Merchandising & Operations
  • Cricket contracts and player negotiation
  • To administer your countries domestic competitions
  • Programming for international and domestic cricket
  • Cricket Academies
  • Increasing cricket participation across the world
  • World-class development programs for players, coaches and umpires
  • Strategic communications and publicity
  • The impact of Twenty 20 and the IPL in Cricket

Course Instructor & Mentors:

Become a Sports Agents Today!

The course instructor, Dr. Lynn Lashbrook and Mentor Ken Jacobs
(Via the weekly live interactive audio chats you will enjoy getting to know Lynn and Ken.)

Ken Jacobs

Ken JacobsFrom 1980 to 2007 Ken Jacobs managed significant growth in Australian Cricket as CEO of Cricket Victoria in Melbourne, Australia. Ken was responsible for the management of an increase in participation levels from 100,000 to 185,000 across 1,100 cricket clubs in Victoria and a growth in revenue from $500,000 to $25 million. He was also responsible for the implementation of Cricket Victorias renowned local government and volunteer recognition programmes and the implementation of its first strategic plan. From February to May 2007 Ken was engaged by the International Cricket Council as Event Manager for the staging of crickets ICC World Cup in the Caribbean region.

Cricket Victoria is also responsible for the staging of international cricket matches in Melbourne at the world famous Melbourne Cricket Ground (MCG) on behalf of Cricket Australia and during his period as CEO Ken was involved in the management and delivery of many international matches involving all of the major Test match playing countries - this included the iconic Boxing Day Test matches played at the venue each, the 1992 World Cup; and a host of one day international matches played at the venue.

Ken now manages his own consultancy business and has recently been engaged in the development of a strategic plan for a significant state sporting body, a national sponsorship agreement and equipment review to benefit cricket clubs and Associations throughout Australia; consulting work for one of Australia's leading national sports travel companies and is currently involved in the development and implementation of a new corporate Twenty20 cricket competition in Melbourne.

 Ken is a qualified accountant (FCPA), the Australia New Zealand Sports Law Association and has an extensive network of high level sport, government, commercial and media contacts to ensure clients receive the desired outcomes. Ken was awarded The Medal of the Order of Australia on Australia Day 2009 in recognition of his contribution to cricket and the community.

Ken is passionate about mentoring students in the Cricket Business Management Course. You will enjoy getting to know Ken and appreciate his wisdom and guidance.

Read more about Ken here...

Article about Ken Jacobs

Leena Moin Aziz - Guest Speaker

Leena Moin Aziz is Asia’s first woman cricket commentator and a true pioneer for women on the business side of cricket. Leena has commentated for over 8 years on test matches, one-day matches, and Twenty20 matches via television and radio. She started her international career with a match against Bangladesh for South Asian premier sports channel TEN Sports in Pakistan. Leena covered the last two ICC Cricket World Cups for television and radio as a cricket commentator and as a cricket analyst.

Leena has been on the Radio Pakistan (PBC) panel of English commentators for over five years including the Lahore, Pakistan test match when the Sri Lankans were attacked. In 2009-2010, Leena commentated the entire six test matches between Pakistan versus New Zealand and Pakistan versus Australia. Leena covered the series against the West Indies in 2006-2007 in addition to many other series, including South Africa versus Pakistan series.

Leena has anchored several pre and post match shows for Pakistan Television Corporation, (PTV) including the recent 50 over Cricket World Cup in Asia. In addition, Leena is currently the Sports Analyst for Dateline Pakistan, (Pakistan's leading live news show). Leena has over 250 columns to her credit, including the first internationally affiliated newspaper in Pakistan, the Express Tribune, in partnership with The International Herald Tribune, the global edition of The New York Times. Leena's goal is to encourage women to participate in cricket at every level of the game, on the pitch or on the business side.

Read more about Leena here...

Dr. G. Lynn Lashbrook

Lynn LashbrookDr. G. Lynn Lashbrook, President and Founder of Sports Management Worldwide, the world leader in online sports business management education. Dr. Lashbrook has outstanding academic qualifications, and over thirty-five years of combined experience as an educator, coach, athletic administrator and a registered agent. Dr. Lashbrook manages the SMWW Agency representing over 200 Agents and hundreds of athletes worldwide. Dr. Lashbrook has hand on experience and active interaction with team and club manager’s, scouts, sports business executives inlcuding major endorsements, player contracts, sponsorships, and all SMWW Sports Agency activities. Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive audio chats. You will love his motivational style and passion to improve sports management industry.

Read more about Dr. Lynn Lashbrook.

Course Details

Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Ken Jacobs and Dr. Lynn Lashbrook, SMWW staff, SMWW Agents, former professional cricket players, cricket business management, and renowned guest speakers. This is a tremendous opportunity to network within the international cricket industry and get to know your instructors and fellow students personally via the internet. This allows ample opportunity to network, ask questions, and discuss openly with instructors and fellow classmates. This is available via any online computer with a microphone. If you are unable to attend the chat they are archived and you can listen at a time more convenient.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings,weekly quizzes, course project, and interaction amongst fellow sports business minded students and faculty. The course content is the foundation to a successful cricket career.

Global Participation - SMWW students participate from over 125 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Become a SMWW Analyst in Cricket:

Upon successful graduation of the Cricket Management Course, individuals will be invited to join SMWWscouts.com. This is an exciting opportunity to advertise yourself as a certified cricket analyst and feature your reports as a trained talent evaluator! This is a match making service for cricket analysts and those needing cricket evaluation around the globe. It assists Managers, Coaches, Agents, and Teams looking for qualified talent evaluations with our certified SMWW Scouts/Analysts! The site will include your own webpage with your picture and bio, with samples of your best scouting reports. It offers coaching staffs a chance to submit requests for scouting reports and find scouts by region. As a graduate of the Cricket Management Course you are eligible to apply for acceptance as a SMWW Scout and be featured on this exciting website. (Free upon graduation!)

Work for a club or cricket organization:

Our goal is to see all Cricket Business Management graduates gainfully employed in cricket worldwide. Your chances of accepting an offer of employment within professional cricket will improve by going through the program. SMWW will customize a portfolio to assist you with your career goals.

Through our extensive network of cricket organizations worldwide our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your career and help you find a position where you can be the most successful and satisfied.

Read what previous students have to say about the course by clicking here.

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a Sports Agents Today!

Apply Now - Free

Cost: $995(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)

Payment plans available (as little as $350 a month).

See if you are eligible for an economic discount based on your country of residence.

Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club

(In the UK: 087 12884799)

Register Now


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What Cricket Business Management students are saying:


  • As a national cricket coach I have learned that many of the difficulties I face as a coach in my daily job can be overcome with good cricket management skills. The live audio chats were my favorite part as you get to know your faculty and your fellow classmates involved in Cricket all over the globe.

    Fazil Mahmoud
    National Coach
    Belgium Cricket
    Mechelen, Antwerp, Belgium
  • This course assisted me in networking and gathering contacts which are very useful. Ken Jacobs, the mentor and faculty was extremely knowledgeable and always willing to help. I recommend this course to anyone looking to advance their cricket career.

    Srikiran Surapaneni
    Deccan Chargers, Indian Premier League
    Hyderabad, India
  • "The cricket management course has enabled me to better understand and more effectively deal with the challenges faced by developing countries. Interacting with individuals of varying backgrounds and experiences has given me a broader view of cricket management. Thank you SMWW for offering this course."

    Dwain Gill
    Coach of Grendada Cricket Team
    Grenada, West Indies
  • The course enables you to interact and network with people from all over the world. It will help me to understand aspects related to Management which I have not previously touched on in the cricket world. It will give me a head start when going for interviews with other candidates who don't have any qualifications.

    Anthony Phillips
    McLaren Cricket Club
    Callander, Perthshire, Scotland
  • I have been involved in cricket as an umpire for the last 9 years. During this time I also completed a scoring and coaching course. I finished my Degree in Sport Communication and Post Graduate Courses, one being Sports Law and the other Contract Law. However, I finished with knowledge about sport in general, but my passion is cricket! During the SMWW Cricket Management and Scouting Course, I did not only gain knowledge about aspects I was not yet familiar with, but got to understand how the whole Cricketing World actually operates. For the first time, all the puzzle pieces came together. This course has been a great challenge, a true learning experience!!

    Magdel Steyn
    Johannesburg, Gauteng, South Africa
  • The Cricket Management Training course has been informative and very knowledgeable. I really enjoyed it. The information I have derived and the students I have met doing this course shall benefit my Cricket career greatly. I shall always recommend your course to my colleagues!

    Carlton Bernardus
    Game Development Programs Manager 
    Bangladesh Cricket Board
  • The SMWW Cricket Management course open my eyes to many aspects of the game and covered all areas which one would feel is relevant to the administration of such a sport. Through this course I have met some very important people in the game of cricket and the future looks bright for me.

    Farril Rosen
    Sports Agent
    Johannesburg, South Africa
  • I have gotten a lot of knowledge from this course. Cricket Management is a very new thing for Maldives cricket. I think I can introduce this to Maldives national team player's. Thank you SMWW.

    Abdulla Shafeeu
    Male, Maldives
  • SMWW is doing great work in field of online education plus they are promoting the sports education in better way,as their courses are job oriented courses. SMWW's courses are perfectly made to enhance a person's marketing skills.

    Bikram Jeet Singh Bhatti 
    Head Coach 
    Maharaja Umaid Singh Cricket Academy 
    Faridabad, Haryana, INDIA
  • SMWW is a great platform whereby you are able to Network with others around the world. The course material is very interesting and useful in getting you through the course. Being able to view other students work, as well as comment on their work , helps you gauge how you are performing in relation to everyone else.

    Keith Gilpin
    London, UK
  • The best thing about SMWW course was, it made me discover the passion I have for sports and in general for cricket. I was skeptical initially being a Chemical Engineer, whether I possess skills to be a manager in Sport. Now thanks to SMWW I know it doesn't require me to have played the game as long as I have the vision to promote and manage the sport well.

    Rajan T R 
    Technical Executive 
    AkzoNobel Coatings India Private Limited 
    Bangalore, Karnataka, India
  • I liked the first SMWW course so much that I took another one!

    Karthik Kannan
    Bangalore, India
  • I have learned a vast amount of knowledge about the game itself that i didn't know: In the interest of the course and my career i hope to achieve a career in sports not only because its something I have a desired passion for but because SMWW has helped me reach my first goal and in doing so has taught me information that you won't find at many other places. The audio chats and books you read give you first hand insight into the game itself.

    Graeme Worth
    Johannesburg, South Africa
  • This is a fantastic organization that provides everyone the opportunity to enhance their respective careers.

    Divan Gerber
    Florentia, Gauteng, South Africa
  • As a female in a male dominated world as it relates to Cricket, it felt good to be able to discuss topics relating to and outside of cricket, without being talked down to. I gained a tremendous amount of insight into this age old sport, as I got to speak to some of the icons of Cricket while doing my research, Umpires, Coaches etc. Kudos must be given to my tutor Ken Jacobs for his great assistance, and to Fazil Mahmoud, current coach of the Belgium team who during our chat sessions was very informative and to Henderson Springer current Assistant Coach of the West Indies, for his continued encouragement.

    Leslay Prescod
    St. Michael, Barbados


    Thanks SMWW!

    K V P RAO
    Jamshedpur, Jharkhand, India

 "This course was very informative with lot of materials, I gain some much knowledge on sports management, not only on cricket but knowlege that can be used in all sport worldwide. I will highly recommend this course."

Ivy Mahabir
U.S. Women's Cricket Team
East Orange, New Jersey, USA

"It is a course that pushes one to stray away from the books and use our own creativeness. It increases the networking platform and gives a chance to step in the industry fully prepared! "

Ravi Pandit
Sponsorship Coordinator
Bangalore, Karnataka, India

"I have enjoyed the Cricket Business Management course a lot. The course gives great insights to the business side of cricket especially the marketing and sponsorship aspect and I am sure it will be of great benefit to us in the future. I also enjoyed the audio chat sessions with Mr. Ken Jacobs. It was a great experience interacting with him and he sharing with us his vast knowledge about the game and its commercials. I would definitely recommend this course to others who are interested to work in cricket as an administrator or in cricket business."

Arijit Banerjee
Business Development Manager
Power Cricket Education Ltd
Kolkata, West Bengal, India

"This course was absolutely amazing. Even though I thought I knew a fair amount about the game the course provided different views and I now have a great appreciation for the job done by cricket administrators. Well done SMWW! "

Marlon Graham, MBA
St. Thomas, Barbados



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