Cricket Business Management Course



Weekly Live Audio Chats
with Ken Jacobs

Sundays 6am–7pm EST / Sundays 11am–12pm GMT

Class size limited to 10 Students

  • 8 week online course
  • Access SMWW Network
  • Resume Enhancement
  • Career Advice for
    years to come
Become a Sports Agents Today!

Learn to manage Cricket teams & clubs at a local or international level, administer your country's domestic competitions, and oversee all cricket operations at the local or international level.

You do not need to relocate, this course can be taken from anywhere in the world.

The Cricket Business Management Course is an 8 week online course that offers cutting edge theories on how to develop a career in professional and amateur cricket. The Cricket Business Management Course will cover issues including Cricket Team & Club Operations, Cricket Club Management, Talent Identification, Team Sponsorship, Umpiring, Cricket Academies, Twenty 20 Cricket, IPL, the business of running a cricket club and other essential tools of modern administrators of professional and amateur cricket clubs.

Graduates Can Work With:

  • Standard Bank T20 Series
  • Caribbean Premier League
  • Indian Premier League
  • NatWest T20 Blast
  • Big Bash League
  • HRV Cup
  • Bangladesh Premier League
  • USA Cricket Association
  • National Boards

As cricket grows globally, so do business opportunites within the game. Whether you want to work at Lord's, Eden Gardens, Sabina Park, Bellerive Oval, Old Wanderers, or just increase the involvement of your school cricket program this 8 week online course will launch your cricket success. You will learn the skills and strategies which are needed to advance cricket worldwide.

This Course is for You if You Want to Pursue a Career in:

  • Professional Cricket Administration
  • Cricket Analyst
  • Amateur Club Cricket Administration
  • Cricket Schools and Camps
  • Junior Cricket & Women's Cricket
  • Team or Club Management
  • Cricket Game Day Operations
  • Cricket Sports Marketing and commercial opportunities
  • How to run your own cricket club more efficiently
  • Cricket Media & Community Relations
  • Cricket career advancement opportunities

Professionally Recruit Cricket Players and Professionally Manage a Cricket Club:

Those individuals with a passion for the game of cricket need insider knowledge on cricket club operations, player management and evaluation and the overall business of cricket. If you want to further your career in cricket you need to learn and be mentored by those successful in the game. This 8 week online course could be the foundation or the advancement of an exciting career in cricket.

 Every successful business, including the business of Cricket, has a winning formula. This course will teach you the successes and failures of the most successful cricket teams and programs in the world.

What you will learn:

  • Revenue-raising and new business activities for cricket
  • Cricket recruiting, player evaluation, player ratings and in-depth analysis
  • Relationships between cricket leagues in Australia, India, England, Pakistan, Bangladesh, Sri Lanka, New Zealand, South Africa, Zimbabwe, West Indies, Netherlands, Israel, Nepal, and Argentina
  • Cricket contracts, player trades and acquisitions, and player salaries and negotiations
  • Cricket pitch and ground operations
  • Responsibilities of cricket club management, CEO and all player personnel
  • All elite-level men's and women's cricket operations, including management of Test and one-day international teams
  • Handling public relations & media rights
  • Acquiring and servicing Cricket commercial partners and endorsements
  • Cricket Advertising strategies
  • Cricket event management for international matches
  • Cricket Promotions, Merchandising & Operations
  • Cricket contracts and player negotiation
  • To administer your countries domestic competitions
  • Programming for international and domestic cricket
  • Cricket Academies
  • Increasing cricket participation across the world
  • World-class development programs for players, coaches and umpires
  • Strategic communications and publicity
  • The impact of Twenty 20 and the IPL in Cricket

Course Instructor & Mentors:

Become a Sports Agents Today!The course instructor, Dr. Lynn Lashbrook and Mentor Ken Jacobs
(Via the weekly live interactive audio chats you will enjoy getting to know Lynn and Ken.)

Ken Jacobs

Ken JacobsFrom 1980 to 2007 Ken Jacobs managed significant growth in Australian Cricket as CEO of Cricket Victoria in Melbourne, Australia. Ken was responsible for the management of an increase in participation levels from 100,000 to 185,000 across 1,100 cricket clubs in Victoria and a growth in revenue from $500,000 to $25 million. He was also responsible for the implementation of Cricket Victoria's first strategic plan,its renowned local government and volunteer recognition program and the development of the intellectual property and branding program for the Boxing Day Test Match. Ken was engaged by the International Cricket Council as Event Manager for the staging of crickets ICC World Cup in the Caribbean region.

Cricket Victoria is also responsible for the staging of international cricket matches in Melbourne at the world famous Melbourne Cricket Ground (MCG) on behalf of Cricket Australia and during his period as CEO Ken was involved in the management and delivery of many international matches involving all of the major Test match playing countries - this included the iconic Boxing Day Test matches played at the venue each, the 1992 World Cup; and a host of one day international matches played at the venue.

Ken now manages his own consultancy business and has recently been engaged in the development of a strategic plan for a significant state sporting body, a national sponsorship agreement and equipment review to benefit cricket clubs and Associations throughout Australia, consulting work for one of Australia's leading national sports travel companies, and has also been involved in the development and implementation of a corporate Twenty20 cricket competition in Melbourne.

Ken is a qualified accountant (FCPA), the Australia New Zealand Sports Law Association and has an extensive network of high level sport, government, commercial and media contacts to ensure clients receive the desired outcomes. Ken was awarded The Medal of the Order of Australia on Australia Day 2009 in recognition of his contribution to cricket and the community.

Ken is a Director of Cricket Without Borders, a consultant to Clads4Pads Pty Ltd and also provides consulting services to Tennis Victoria specializing in government relationships.

Ken is passionate about mentoring students in the Cricket Business Management Course. You will enjoy getting to know Ken and appreciate his wisdom and guidance.


Leena Moin Aziz - Guest Speaker

Leena Moin Aziz is Asia's first woman cricket commentator and a true pioneer for women on the business side of cricket. Leena has commentated for over 8 years on test matches, one-day matches, and Twenty20 matches via television and radio. She started her international career with a match against Bangladesh for South Asian premier sports channel TEN Sports in Pakistan. Leena covered the last two ICC Cricket World Cups for television and radio as a cricket commentator and as a cricket analyst.

Leena has been on the Radio Pakistan (PBC) panel of English commentators for over five years including the Lahore, Pakistan test match when the Sri Lankans were attacked. In 2009-2010, Leena commentated the entire six test matches between Pakistan versus New Zealand and Pakistan versus Australia. Leena covered the series against the West Indies in 2006-2007 in addition to many other series, including South Africa versus Pakistan series.

Leena has anchored several pre and post match shows for Pakistan Television Corporation, (PTV) including the recent 50 over Cricket World Cup in Asia. In addition, Leena is currently the Sports Analyst for Dateline Pakistan, (Pakistan's leading live news show). Leena has over 250 columns to her credit, including the first internationally affiliated newspaper in Pakistan, the Express Tribune, in partnership with The International Herald Tribune, the global edition of The New York Times. Leena's goal is to encourage women to participate in cricket at every level of the game, on the pitch or on the business side.

Read more about Leena here...

Dr. G. Lynn Lashbrook

Lynn LashbrookDr. G. Lynn Lashbrook, President and Founder of Sports Management Worldwide, the world leader in online sports business management education. Dr. Lashbrook has outstanding academic qualifications, and over thirty-five years of combined experience as an educator, coach, athletic administrator and a registered agent. Dr. Lashbrook manages the SMWW Agency representing over 200 Agents and hundreds of athletes worldwide. Dr. Lashbrook has hand on experience and active interaction with team and club manager's, scouts, sports business executives inlcuding major endorsements, player contracts, sponsorships, and all SMWW Sports Agency activities. Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive audio chats. You will love his motivational style and passion to improve sports management industry.

Read more about Dr. Lynn Lashbrook.

Course Details

Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Ken Jacobs and Dr. Lynn Lashbrook, SMWW staff, SMWW Agents, former professional cricket players, cricket business management, and renowned guest speakers. This is a tremendous opportunity to network within the international cricket industry and get to know your instructors and fellow students personally via the internet. This allows ample opportunity to network, ask questions, and discuss openly with instructors and fellow classmates. This is available via any online computer with a microphone. If you are unable to attend the chat they are archived and you can listen at a time more convenient.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings,weekly quizzes, course project, and interaction amongst fellow sports business minded students and faculty. The course content is the foundation to a successful cricket career.

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Become a SMWW Analyst in Cricket:

Upon successful graduation of the Cricket Management Course, individuals will be invited to join This is an exciting opportunity to advertise yourself as a certified cricket analyst and feature your reports as a trained talent evaluator! This is a match making service for cricket analysts and those needing cricket evaluation around the globe. It assists Managers, Coaches, Agents, and Teams looking for qualified talent evaluations with our certified SMWW Scouts/Analysts! The site will include your own webpage with your picture and bio, with samples of your best scouting reports. It offers coaching staffs a chance to submit requests for scouting reports and find scouts by region. As a graduate of the Cricket Management Course you are eligible to apply for acceptance as a SMWW Scout and be featured on this exciting website. (Free upon graduation!)

Work for a club or cricket organization:

Our goal is to see all Cricket Business Management graduates gainfully employed in cricket worldwide. Your chances of accepting an offer of employment within professional cricket will improve by going through the program. SMWW will customize a portfolio to assist you with your career goals.

Through our extensive network of cricket organizations worldwide our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your career and help you find a position where you can be the most successful and satisfied.

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a Sports Agents Today!

Apply Now - Free

Cost: $995
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now