Because of the Sports Business Management class I know I feel I have what it takes to enter the sports business world. The materials that the course taught me and how to be successful are tremendous attributes, as well as personal help from the instructors that no other sports class can offer.
Sports Administration Course
Learn the essential skills for running a sports organization
While many confuse sports as purely a form of entertainment, in reality sports are big business. By 2019, accounting firm Price Waterhouse Cooper estimates the global sports industry will be worth upwards of 73.5 billion dollars. From high school sports to international events like NFL London and Olympic governing bodies – every event and organization contributes to the global sports phenomenon.
Inside every event, team and organization there is a need for professionals skilled in the art of management, fund-raising, marketing, human resources, customer service, event management and more.
At SMWW, we'll teach you the skills needed to thrive in sports business and administration.
Led by Dr. James Krause President of Winning Sports Solutions and Dr. Lynn Lashbrook, founder of Sports Management Worldwide, our 8-week online Sports Administration course is designed to help you advance your career as an executive within sports organizations big and small.
Unlike most online classes, we focus our program on audio chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful sports administrators. After completing our Sports Administration course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Dr. James Krause and Dr. Lynn Lashbrook. Now that is powerful!
Our Sports Administration course will provide you the real world experience you need to take your career and your organization to the next level.
Class size limited to 10 Students
Why You Should Take Our Sports Administration Course
Our Sport Administration course provides aspiring students an opportunity to learn the skills that governing bodies, non-profit organizations, collegiate properties, club and community seek when hiring new employees.
Our Sports Administration training includes:
- The essential business skills sports organizations seek when interviewing new employees
- Successful promotions used by sports organizations and collegiate properties
- Legal aspects of sports administration
- Financing non-profit sports
- Facility, pitch, field, stadium, and arena management
- Event and Game Management
- Sports Commissions
- Sport Governance
- Web based scheduling and organization
- Steps to successful policies and procedural decisions
- Managing budgets and allocating resources effectively
- Successful personnel hiring and firing procedures
- Dealing with boards and executive directors
- Understanding of front office operations and positions
- Sports Marketing as it relates to athletic organizations
- Identify successful revenue streams available to sports groups through corporate sponsorships
- High tech e-marketing revenue and marketing campaigns
- Community relations programs, Facilitating Fan Etiquette
- Organizing Youth Sports parents, coaches, officials and volunteers for success
- Career Advice and strategies for advancing within sports organizations
Each successful graduate has an opportunity to participate in a short-term job experience, which will vary depending on where each student lives and their career goals. Job experiences could include shadowing FIFA personnel, or working with a high school or university athletic department, or assisting a national organization with a grant writing proposal.
The opportunities are endless.
Course mentors will work with students one on one to determine a job experience that would be most beneficial for each individual situation and work to secure a position. This experience alone will help set you apart in the job marketplace.
Sports Careers This Course Will Prepare You For
Our Sports Administration course will prepare you for careers within:
- High School, University and College Athletics Departments
- Olympic Committees and Organizations
- College Conferences - Big Ten, Southeastern, Pac 12, Big East, GPAC, WAC, SWAC, Gulf South
- National College Associations - NCAA, NAIA, NJCAA, NCCAA,
- Bowl Game Administration - Rose Bowl, Orange Bowl, Sugar Bowl, Fiesta Bowl, BCS
- USA National Sports Association - USA Basketball, USA Volleyball, AAU, USA Baseball, US Soccer Federation
- High School Athletics Organization and Administration - NHSAA, State Commissions, Local Conferences
- International Sports Organizations
- Special Olympics
- YMCA/YWCA, Boy's and Girl's Clubs
- Sports Halls of Fame - National, Regional, State, Local
- Recreation Management
I have been in athletics for almost 40 years and after taking the SMWW Sports Administration course I have learned more than I could imagine. I am in awe of the valuable and actionable information being taught by Dr. Jim Krause. Even after decades in the sports industry, there are so many new concepts I have learned and I know that these things will be the difference in my ongoing career. Thank you SMWW!
- Buddy Bear, Port Angeles, WA
Meet Your Course Mentors
Dr. Jim Krause
Dr. Jim Krause, President of Winning Sports Programs and Board Chairman of WSE International, brings a wealth of experience to anyone in sports administration.
Jim's diverse background as an athletic director, coach, and professional sports president, general manager, event coordinator and teacher enables him to guide and train you for any situation. If experience truly is the best teacher, then Dr. Jim Krause is your greatest asset in learning after having worked or consulted for: The University of Oregon, NABC Convention & NCAA Final Four, DGI (Sports Association of Denmark), 1996 Olympics, Alabama A&M University, University of Alabama, GM of the Huntsville Fire (professional sports team), Title IX Consultant, YMCA, and the NAIA National Office.
Dr. Krause believes building championship programs is a process that can be learned and repeated regardless of sport or level. He is also the author of three books on the game of basketball including, Guardians of the Game, A Legacy in Leadership.
Dr. Lynn Lashbrook
Dr. Lynn Lashbrook, President of Sports Management Worldwide has served at the collegiate level as a coach, scout, recruiter, athletic academic advisor, compliance officer, and athletic director. He was an Assistant Athletic Director at the University of Missouri, before becoming a Director of Athletics at Southern Illinois University at Edwardsville and University of Alaska-Fairbanks. He turned down the AD job at Western Michigan University so he could begin developing his own sports management company.
As an athletic director, Dr. Lashbrook improved athlete graduation rates, increased ticket sales, bettered school participation in athletics, initiated and successfully completed a Student Recreation Center, established the first ever NCAA athletic exchange with Russia, and achieved record levels of fundraising and alumni donations.
During his administration he had recognized programs in collegiate hockey, football, basketball, baseball, track, and rifle. Dr. Lashbrook understands the importance of ethical leadership and power of the podium and bringing out community spirit through sports. In 1985, Dr. Lashbrook served as President of the National Association of Academic Advisors for Athletics.
Dr. Jim Krause and Dr. Lynn Lashbrook's passionate teaching style will motivate and energize you to deal with your daily challenges and prepare you for a career in Sports Administration. They unite students in the course with live weekly audio chats. This innovative concept allows you to try new solutions in sports administration that have been used in other venues throughout the world.
Dr. James Krause is an educator, author, mentor, and athletic administrative guru, his leadership in SMWW Sports Administration class provided me with the 'know-how' and self-confidence to move from an Assistant Athletic Director to an Athletic Director position. What impressed me most about Dr. Krause was his patience and eagerness to make time for all SMWW students.
- David Brown, Athletic Director, St. Johns International School of Brussels
Weekly Audio Chats: A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, instructors and renowned guest speakers. This is a tremendous opportunity to network within Sports Administration and get to know your instructors and fellow students personally via the internet. This is available via any online computer with a microphone. The connections and synergies via the audio chats will be a sports networks that you will utilize Throughout your career.
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All training materials you will need are included in the course fee and will be shipped to your door.
Global Participation: SMWW students participate from over 140 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.
Military Discount: For those individuals who represent their country in military service we offer a discount. Please contact firstname.lastname@example.org if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Tax Write Off (For USA Citizens): SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet executives at all level of sport are facilitated. Visit SMWW Sports Career Conferences to learn more.
What You Can Expect From Our Sports Administration Course:
Return on Investment (ROI) is one of those industry catchphrases you hear bandied about the business world, and this course is a perfect example of ROI at work.
Many organizations, schools and programs will pay for staff professional development in the form of continuing education classes, like our Sports Administration course. This is their investment in you. Our students will learn a variety of methods to help with fund-raising, marketing, sponsorship generation and other revenue building initiatives and bring those new skills back to the organization. This is the return.
Our Sports Administration course is a win-win.
Graduates of our Sports Administration course are armed with the knowledge and skills to change the financial future of their sports organization.
Successful graduates of Sports Management Worldwide's Sports Administration course will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to self-train yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW.
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Sports Administration including a reference from Dr. James Krause and Dr. Lynn Lashbrook, while optimizing it to reach hiring managers searching online.
We want you to be the next SMWW success story and we go to great lengths to help you get there!