Sports Administration Course

This 8 week online sports administration training course catapults your career in facility and program management in athletics and sports venues around the world.

Internship & Practicum Guarantee!*



Weekly Live Audio Chats
with Dr. Jim Krause

Wednesdays: 6pm PST/9pm EST
Thursdays: 2am GMT

  Class size limited to 10 Students

  • 8 week online course
  • Access to the SMWW Network
  • Resume Enhancement
  • Career Advice for
    Years to Come

Become a Sports Agents Today!

The Sport Administration course provides aspiring students an opportunity to learn the skills that governing bodies, non-profit organizations, collegiate properties, club and community venues and sports management programs seek when hiring new employees. This is a one of a kind, 8 week online course for individuals who are passionate about securing or improving their sports administration career.

This course is for you if you want to pursue a sports administration career in sports organizations such as:

  • University and College Athletics Departments
  • Olympic Committees and Organizations - USOC and your countrie's Olympic Committee 
  • Governing Bodies
  • College Conferences - Big Ten, Southeastern, Pac 12, Big East, GPAC, WAC, SWAC, Gulf South
  • National College Associations - NCAA, NAIA, NJCAA, NCCAA,
  • Bowl Game Administration - Rose Bowl, Orange Bowl, Sugar Bowl, Fiesta Bowl, BCS
  • USA National Sports Association - USA Basketball, USA Volleyball, AAU, USA Baseball, US Soccer Federation
  • High School Athletics Organization and Administration - NHSAA, State Commissions, Local Conferences
  • International Sports Organizations
  • Special Olympics
  • YMCA/YWCA, Boy's and Girl's Clubs
  • Sports Halls of Fame - National, Regional, State, Local
  • Recreation Management


Athletic organizations hire individuals who are already trained in producing results, experienced in program management, who have administration skills that are specific to budgets, personnel, event planning, and marketing. The Sports Administration Course is designed to give you the skill set and competitive edge that will distinguish you from others when applying in sports management. Upon completion of the course you will be thoroughly trained and ready to make a difference in the operation of any sports organization. In addition, students will get hands on experience with a sports organization near by, adding actual job experience to their portfolio. Our goal at SMWW is to assist you with job placement in a career you have a passion for and our contacts around the world will be available to professionals who complete the course. This Sports Administration Course is designed to give you the "who you know" and "what you know" to launch your sports career in any athletic venue.

You do not need to relocate, this course can be taken from anywhere in the world.

Sports Administration Training includes:

  • The essential business skills sports organizations seek when interviewing new employees
  • Successful promotions used by sports organizations and collegiate properties
  • Legal aspects of sports administration
  • Financing non profit sports
  • Facility, pitch, field, stadium, and arena management
  • Event and Game Management
  • Sports Commissions
  • Sport Governance
  • Web based scheduling and organization
  • Steps to successful policies and procedural decisions
  • Managing budgets and allocating resources effectively
  • Successful personnel hiring and firing procedures
  • Dealing with boards and executive directors
  • Understanding of front office operations and positions
  • Sports Marketing as it relates to athletic organizations
  • Identify successful revenue streams available to sports groups through corporate sponsorships
  • High tech e-marketing revenue and marketing campaigns
  • Community relations programs, Facilitating Fan Etiquette
  • Organizing Youth Sports parents, coaches, officials and volunteers for success
  • Career Advice and strategies for advancing within sports organizations

Course Details

The Sports Administration Course is an 8 week online course designed to provide skills aspiring sports business executives seek. This might be for a job as an athletic director, executive director or commissioner. The Sports Administration Course is geared towards non profit organizations but could be used in any sports management situation. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer.

SMWW will evaluate your resume and other vitae to create the best possible "first impression". You will learn fundamental and successful business principles that hiring sports executives look for when adding personnel. Take this course to enhance your current job situation and earn promotions. All graduates of the course will have a well-rounded understanding of the sports business industry, specifically in the areas of grass roots management, maketing, personnel, customer service, promotions and event management. The Sports Administration Course will cover all the major issues that sports organizations face today; winning, social and ethical issues to the more traditional legal and business matters.

Weekly Live Interactive Audio Chats:
A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, instructors and renowned guest speakers. This is a tremendous opportunity to network within Sports Administration and get to know your instructors and fellow students personally via the internet. This is available via any online computer with a microphone. The connections and synergies via the audio chats will be a sports networks that you will utilize Throughout your career.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All training materials you will need are included in the course fee and will be shipped to your door.

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn University Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet executives at all level of sport are facilitated. Visit SMWW Sports Career Conferences to learn more.

*Sports Internship, Practicum, and Apprenticeship Experience Guarantee:

Each successful SMWW Sports Administration graduate is guaranteed participatation in a short term job experience. This will vary for each student based on their career goals and location. The internship program is designed to prepare you for work in a variety of settings including non profit sports and athletic organizations. Job experiences could include shadowing FIFA personnel, or working with a high school or university athletic department, or assisting a national organization with a grant writing proposal. The opportunities are endless. The instructors for the course will work with you one on one to determine which "job experience" would be most beneficial for your individual situation. SMWW will assist each of you with securing the "job experience" or, current career advancement project within your current job. This unique opportunity gives each student the necessary hands on experience and will enhance their career skills portfolio with the guidance of the SMWW instructors. This "experience" is the highlight for many students trying to get their foot in the door.

The course's main objective is to develop a new generation of Sports Administrators by teaching skills and strategies that are unique to sports administration jobs.

Mentor Dr. Jim Krause and Instructor Dr. Lynn Lashbrook:

Dr. Jim Krause

Jim Krause Dr. Jim Krause, President of Winning Sports Programs, and Board Chairman of WSE International brings a wealth of experience to anyone wanting to go to the next level in sports administration. Jim's diverse background as athletic director, coach, and professional sports president, general manager, event coordinator, sports administrator,education consultant, and faculty, enables him to guide and train you for any situation. Jim's Sports Administration job history and experience span the globe and include: The University of Oregon, NABC Convention & NCAA Final Four, DGI (Sports Association of Denmark), 1996 Olympics, Alabama A&M University, University of Alabama, GM of the Huntsville Fire (professional sports team), Title IX Consultant, YMCA, NAIA National Office and management of major events such as concerts, championship tournaments and professional sports. Jim has worked in numerous athletic departments including the small high schools, to large universities, as well as minor league venues and boys and girls clubs. This experience in multiple departments and situations and his years of wisdom are unmatched.

Jim is determined to assist you in managing your sports venue or athletic program to be the best it can be. Jim's success includes budget management and fiscal fundraising. He will share his years of know-how in hiring and firing, academic accountability and community relations, booster clubs and ticket sales, event programming and school spirit marketing. Most recently Jim has worked as a consultant to a variety of schools across the nation to re-inspire tired and financially challenged sports programs. You will love working with Jim and learning from his knowledge.

Dr. Lynn Lashbrook

Dr. Lynn Lashbrook Dr. Lynn Lashbrook President of Sports Management Worldwide has served at the collegiate level as a coach, scout, recruiter, athletic academic advisor, compliance officer, and athletic director. He was an Assistant Athletic Director at the University of Missouri, before becoming a Director of Athletics at Southern Illinois University at Edwardsville and University of Alaska-Fairbanks. He turned down the AD job at Western Michigan University so he could begin developing his own sports management company. As Athletic Director, Dr. Lashbrook improved athlete graduation rates, increased ticket sales, bettered school participation in athletics, initiated and successfully completed a Student Recreation Center, established the first ever NCAA athletic exchange with Russia, and achieved record levels of fundraising and alumni donations. During his administration he had recognized programs in collegiate hockey, football, basketball, baseball, track, rifle, and women's sports. Dr. Lashbrook understands the importance of ethical leadership and power of the podium and bringing out community spirit through sports. In 1985, Dr. Lashbrook served as President of the National Association of Academic Advisors for Athletics.

Dr. Jim Krause and Dr. Lynn Lashbrook's passionate teaching style will motivate you and reenergize you to deal with your daily challenges and prepare you for a career in Sports Administration. They unite students in the course with live weekly audio chats. This innovative concept allows you to try new solutions that have been used in other venues Throughout the world. SMWW is determined to help you secure solutions and innovative strategies to the sports funding crisis in your sports program. Jim and Lynn's expertise and vision will invigorate you to transform your sports organization. If you are tired of tired parents, dying fund raisers, concession stand cold coffee and not afraid to try new things, then this course is a must!

SMWW is creating a new breed of Sports Administrators.

Receive undergraduate credit, graduate credit, or continuing education requirements!

Many organizations, schools and programs will pay for staff professional development. This program, through SMWW, offers a variety of ways to gain financial support for your endeavor. Take the course as part of a Masters Program or as credit toward your continuing ed reqirement with your present employer. Take this certificate program to improve your personal skill level and increase your productivity.

We are all dealing with budget issues, but this course has introduced some cutting edge technology to help generate funds and improve public relations within the community. Whether you are a new or a veteran athletic administrator, this would be a great course to take!

Margaret M. Conaty, CAA at
Mansfield High School

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Click on these links for more information:

Sports Administration FAQ

Become a Sports Agents Today!

Apply Now - Free

Cost: $995
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

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