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Football General Manager & Scouting Course

London Sports Career Conference - Wembley

London Sports Career Conference 
Featuring the NFL London Game

"British & American Sports Converge!"



Saturday, 3 October 2015 9am-5pm
NFL GAME (Optional):
Sunday, 4 October 2015 – Kick off: 2:30pm (Additional Fee Required)



      Saturday 3 October 2015
The Drum, Brent Civic Centre opposite Wembley Stadium
Sunday 4 October 2015 (Optional)
NFL LONDON GAME:  Miami Dolphins v New York Jets
Exclusive for Conference Attendees (Additional Fee Required)

Why Attend:
Our Sports Career conference is aimed at anyone who is looking to develop or enhance a career in sports. In attendance will be speakers from a variety of different sports and leagues. If you want to work in professional  sports, then this is the conference for you!
  • Sports career advice from top UK & US Sports Executives in football, rugby, cricket and US Sports
  • Understand how the globalisation of sports can benefit your career 
  • Network for sport business industry leaders
  • Learn from UK & US mentors who appreciate where you are and willing to assist you with your career path
  • Connect with sports business professionals and fellow career minded individuals
  • Take advantage of career tips and take your sports career to the next level
  • Gain confidence and credibility, get motivated and inspire yourself to a career in sports
  • Add experience to your resume 

Anyone who is 18 years old or older and has a passion to develop a career in sports.


SMWW’s International Sports Career Conference is your opportunity to gain valuable insight into a variety of sports careers from those working at the highest level of British & US Sports.

Speakers from the Premier League & Football League, NFL, UK Sports Media / Marketing, Sports Technology and leading Sports Agencies.

The International Sports Career Conference is for those who are looking to develop or expand their career in the global industry of sports. It has also proved to be a great event for networking with many people already working in sports attending.

Coaches, Team Scouts, Sports Marketing & PR professionals, UK Sports Media, experienced sports agents, former professional athletes will be in attendance alongside students, graduates and those passionate about sport.

The one day conference will feature unique discussions that are relevant to the sports industry today! The conference will be split up into diverse speaker panels including:
Sport Business & Marketing
Football Scouting & Analytics
Sports Media & Technology
Sports Agency
Sports Sponsorship & Events


Join Sports Management Worldwide for a Sports Career Conference in conjunction with the NFL London Game. Wembley Stadium, the second largest stadium in Europe, hosts the NFL London Games each year. The one day conference includes unique panel discussions, networking, and question-answer periods designed to solidify the knowledge of every participant. The conference will be split up into diverse speaker panels; including sports business, athlete representation, scouting, league management, and sports business strategies. Additionally, the NFL Game is expected to attract over 100,000 visitors, including NFL Personnel and more than 1000 media members to the London area. 

Previous Speakers:

Keir Radnedge - well known journalist, WorldSoccer, and broadcaster
Sky Andrew - Sports Agent (Clients include: Alex Dowsett, Sol Campbell, and Chris Robshaw.)

Chris Parsons - NFL VP International

Kaleb Thornhill - Miami Dolphins Director of Player Engagement
Aidan Mullally - Tottenham Hotspur Head of Business Development
Ben McGregor - Senior Player Development Manager at The Rugby Players Ass.
Tom Fox - Arsenal FC Chief Commercial Officer 
Tom Glick, Manchester City FC Chief Commercial and Operating Officer
Dawn Aponte - Miami Dolphins Executive Vice President of Football Administration
Darren Venn, Radius Sports Marketing Managing Director
Dr. Lynn Lashbrook - Sports Management Worldwide President
Syd Douglas, Managing Director, Rah Rah Rugby (World’s largest rugby player and coach recruitment company)
Alex Scotcher, British Universities & Colleges Sport (BUCS) Head of Communications
Will Lloyd - Global Sports Jobs CEO
Jordan Garbutt, Prozone Head of UK Professional Services
Geoff Burrows, Rugby League Players Assoc.
Mike Stoeber - Jacksonville Jaguars Asst. Director of Football Technology
Andy Meikle - Co-Founder & CEO of Sportlobster - The Sport Social Network
Darren Eales - Tottenham Hotspur Director of Football Administration

Tom Fox, Arsenal FC COO & Lynn Lashbrook

Colin Gordon - Key Sports Management Licensed Player Agent by the FA
Simon Miller - Bloomberg Head of Intl. Business Development 
Neil Hornsby - PR Pro Football Focus Owner
Simon Farrant, Opta Sports - Marketing
Ahmad Hamzah - Jacksonville Jaguars Director of Football Logistics & Facilities
David Lowe - St Helens Rugby League - Digital Marketing Manager
Derek Bragg - The Scouting Network/Wyscout 
Paraag Marathe - San Francisco 49ers Chief Commercial Officer
Gary Double - IMG Vice President, Corporate Communications, 
Michele Verroken - Sporting Integrity
Ceri Wynne - Sports Consultant on behalf of the FA, LTA, Anti Doping
Paul Molesworth - English Football League Chief Scout
John Print - SMWW Director of UK Operations & Licensed FA Player Agent
Krista Olson -  San Francisco 49ers Marketing Manager
Charles Bruner – Arsenal FC Premium Sales Manager
Steve Simmons, Aston Villa European Scout
Talia Malik – San Francisco 49ers PR Assistant
and more!

Note: Due to Team Meetings, speakers are not guaranteed and will change. The closer we get to the date, the more accurate the schedule becomes as executives do not yet know their team meeting schedules for both the EPL and NFL.

Registration: (Space is limited to 100)

Conference Registration includes:     

  • Delegate badge & credentials     
  • Registration packet
  • All conference sessions
  • NFL Game Tickets Available for an additional fee

Early Bird Discounts
prior to September 15, 2015:

Click here for General Admission early bird discount: Only £97 €133 $150

Click here for Student Early Bird Discount (includes SMWW Alumni):
Only £87 €124 $135

**Fees are in US Dollars. £GBP & €Euro prices are guide only
If you would prefer to pay in £GBP call our London Office on +44 (0)20 8767 0067

Group Discount: 
Groups of 4 or more are eligible for a discount. Please contact info@smww.com or +44 (0)20 8767 0067  for more information.

Tottenham Hotspur Director of Football visiting with attendees Darren Eales, Tottenham Hotspur Director of Football Administration visiting with attendees.



Don't understand American Football?

Let us teach you the nuances! Even if you are a newcomer to the sport of American football, we will help you understand the basics of the game! Sports business is the similar from sport to sport. American football is growing in Europe and Soccer is growing in the USA. Join the explosion of Sports Business!

Read an article with conference speaker Chris Parsons, NFL VP of International as he talks about the NFL moving to London.


SMWW will award a limited amount of full and partial scholarships for each SMWW Career Conference. To be considered for a scholarship, you must be 18 years or older. Fill out an application here. Then submit your resume and one page letter describing why you are an ideal candidate to Studentservices@SMWW.com. Scholarships do not include lodging or airfare. Scholarship applicants who have completed an SMWW training program will be given preference.


SMWW offers sports internship opportunities throughout the year in both our Portland, Oregon and Gloucester, England offices.  Visit this page for more information. SMWW conducts interviews at SMWW Career Conferences.

NFL London Game Tickets:

The first of three amazing UK NFL experiences in 2015, the New York Jets play the Miami Dolphins in another energy-fueled matchup at Wembley. Join Dr. Lynn Lashbrook & John Print on Sunday, October 4, 2015 at Wembley Stadium, London, England. Only 20 tickets available via SMWW to this sold out game. You can be assured that NFL fans from around the world will once again pack Wembley to the rafters for this very special Regular Season game. SMWW has a group of twenty seats all together in one section for speakers and attendees. Great way to fit in extra networking with speakers and learn the game of American Football!
(Must register for conference first.) To buy tickets click here! $85, £55 €75

(View from the seats!)

Note: Conference attendees may purchase up to one extra guest ticket with one conference registration. Bring a friend and have a blast!

What can you expect?

SMWW traditionally have held conferences across North America with our Headline Conference taking place every year during February in Indianapolis at the NFL Combine. We also run sport specific conferences throughout the year. Click here for videos about our past Basketball and Hockey conferences in the USA. Attendees rave about our conferences.

We have a very high satisfaction rate and many returnees. Many sports business conferences are over £600 ($1000). We keep the price of our conference low so that those wanting to advance their careers in sports can afford to attend. 

University Credit:  Most attendees are not university students but sports people looking to start or advance their career in professional or collegiate sportsl. However, for those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, one hour of college credit is available from Western Oregon University. Call for details.

Questions? Call John Print at UK +44 (0)871 288 4799

Dress Code:  Business Casual for the Conference, Casual for the Game!

The Drum at Wembley 
(Near Wembley Stadium)
Engineers Way
Wembley HA9 0FJ


Speakers are now being invited and will be announced closer to the date.

2014 Agenda: (2015 will be similar)

8:30am Registration Open
8:50am Welcome & Introductions Dr. Lynn Lashbrook - SMWW President
9:00am How British & American Sports Connection Benefits your Career
Darren Eales, Tottenham Hotspur Executive Director
9:45am Professional Career Advice for the UK & US
Dawn Aponte, Miami Dolphins Executive Vice President Football Admin
Maria Hopwood, UCFB Wembley Sport Management Lecturer
10:30am Entry Level Opportunities in Sports
Charles Bruner, West Ham United FC Sales Operations
Aidan Mullallly, Tottenham Hotspur, Head of Business Development
11:30am Technology & Traditional Scouting in the EPL
Derek Bragg, Wyscout UK Sales Manager & Scouting Network Managing Director
Paul Molesworth, English Football League Chief Scout
Richard Trafford, Trafford Sports Managing Director
12:30pm Break for Lunch
1:45am Social & Digital Media
Andy Meikle, SportLobster Co-Founder & CEO
David Lowe, St. Helens Rugby FC Digital Marketing & Membership Manager
Georgina Brooke-Holmes, Coventry University  Sport Management Senior Lecturer
2:30pm Player Development
Ben McGregor, The Rugby Player Assoacition Senior Player Development Manager
Kaleb Thornhill, Miami Dolphins, Director of Player Engagement
3:15pm LIfe of a Sports Agent
Sky Andrew, FIFA Certified Agent
4pm Sports Journalism & Broadcasting
Keir Radnedge, World Soccer Journalist, Author, and Broadcast Analyst

Come join Sports Management Worldwide in London for a sports business experience you won't forget! (Liz & Lynn Lashbrook) 



Put your sports career on the fast track! 

London Sports Career Conference
Wembley Stadium
NFL London International Series
October 3-4, 2015
Miami Dolphins vs. New York Jets

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Sports Management Worldwide would like to invite you to join us at one or all of our SMWW Career Conferences. These events are held during major sporting events so that you can experience the heart of the action. These seminars provide an invaluable opportunity to learn about numerous sports jobs and network with professionals currently working at the highest level of sports. Head coaches, GMs, Directors of Player Personnel and Scouting, ESPN writers, experienced sports agents, former professional athletes and many others will be in attendance. Join industry leaders to discuss and debate the latest challenges facing the business of sports. For anyone that is looking to work in sports, you can't miss this opportunity to meet and learn from sports executives and the SMWW staff, all in the atmosphere of a sporting event you have always dreamed of participating. One college credit is available per conference attended. (Excluding Toronto, Canada Prime Time Conference)




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