2016 London Sports Career Conference
& NFL London Game

"Where British & American Sports Converge!"

October 29-30, 2016
2016 NFL International Series
Wembely Stadium & Brent Civic Center

Experience the growth of globalization of sports!

"Go global or go home!" Dr. Lynn Lashbrook

  • Sports career advice from top UK & US Sports Executives in football, rugby, cricket and US Sports
  • Understand how the globalisation of sports can benefit your career 
  • Network with sport business industry leaders
  • Learn from UK & US mentors who appreciate where you are and willing to assist you with your career path
  • Connect with sports business professionals and fellow career minded individuals
  • Take advantage of career tips and take your sports career to the next level
  • Gain confidence and credibility, get motivated and inspire yourself to a career in sports
  • Add experience to your resume


Game is Sunday, 30 October 2016. Cincinnati Bengals vs Washington Redskins. 

Exclusive for Conference Attendees!
(Additional Fee Required, limited tickets available.)


Conference is Saturday, 29 October 2016

Our Sports Career conference is aimed at anyone who is looking to develop or enhance a career in sports. In attendance will be speakers from a variety of different sports and leagues. If you want to work in professional  sports, then this is the conference for you!

  • Sports career advice from top UK & US Sports Executives in football, rugby, cricket and US Sports
  • Understand how the globalisation of sports can benefit your career 
  • Network with sport business industry leaders
  • Learn from UK & US mentors who appreciate where you are and willing to assist you with your career path
  • Connect with sports business professionals and fellow career minded individuals
  • Take advantage of career tips and take your sports career to the next level
  • Gain confidence and credibility, get motivated and inspire yourself to a career in sports
  • Add experience to your resume 


Anyone who is 18 years old or older and has a passion to develop a career in sports.


SMWW's International Sports Career Conference is your opportunity to gain valuable insight into a variety of sports careers from those working at the highest level of British & US Sports.

Speakers from the Premier League & Football League, NFL, UK Sports Media / Marketing, Sports Technology and leading Sports Agencies.

The International Sports Career Conference is for those who are looking to develop or expand their career in the global industry of sports. It has also proved to be a great event for networking with many people already working in sports attending.

Coaches, Team Scouts, Sports Marketing & PR professionals, UK Sports Media, experienced sports agents, former professional athletes will be in attendance alongside students, graduates and those passionate about sport.

The one day conference will feature unique discussions that are relevant to the sports industry today! The conference will be split up into diverse speaker panels including:

  • Sport Business & Marketing
  • Football Scouting & Analytics
  • Sports Media & Technology
  • Sports Agency
  • Sports Sponsorship & Events


Join Sports Management Worldwide for a Sports Career Conference in conjunction with the NFL London Game. Wembley Stadium, the second largest stadium in Europe, hosts the NFL London Games each year. The one day conference includes unique panel discussions, networking, and question-answer periods designed to solidify the knowledge of every participant. The conference will be split up into diverse speaker panels; including sports business, athlete representation, scouting, league management, and sports business strategies. Additionally, the NFL Game is expected to attract over 100,000 visitors, including NFL Personnel and more than 1000 media members to the London area. 

Registration Information:

Conference Fees: (Hurry, Early bird pricing ends May 31, 2016)
(Space is limited to 100)

Conference Registration Includes:     

  • Delegate badge & credentials     
  • Registration packet
  • All conference sessions
  • NFL Game Tickets available for an additional fee

General Admission: $225 $150 £100 €131 Early Bird Pricing  
Click Here to Register

College Students, Faculty & SMWW Alumni:  $225 $135 £95 €115 Early Bird Pricing 
(Your university will be on your name tag. All Sports Management Worldwide Students and Alumni are included at this rate.)  
Click Here to Register as a Student

Team, Agency Employees & SMWW Agents:  $225 $135 £95 €115 Early Bird Pricing   
(The team or agency you currently work for will be on your name tag.) 
Walk-up registrations will not be accepted. Please register online in advance.

Group Discount: 

Groups of 4 or more are eligible for a discount. Please contact info@smww.com or +44 (0)20 8767 0067 for more information.

Don't understand American Football?

Let us teach you the nuances! Even if you are a newcomer to the sport of American football, we will help you understand the basics of the game! Sports business is the similar from sport to sport. American football is growing in Europe and Soccer is growing in the USA. Join the explosion of Sports Business!

Read an article with conference speaker Chris Parsons, NFL VP of International as he talks about the NFL moving to London.

Tottenham Hotspur Director of Football visiting with attendees
Darren Eales, Tottenham Hotspur Director of Football Administration visiting with attendees.


SMWW will award a limited amount of full and partial scholarships for each SMWW Career Conference. You must be 18 years or older to be considered. If interested, fill out an application and submit your resume and one page letter explaining why you should receive a scholarship to StudentServices@smww.com.

Scholarships do not include lodging or airfare. Those who have completed an SMWW training program will be given preference.


SMWW offers sports internship opportunities throughout the year in both our Portland, Oregon and Gloucester, England offices. Visit this page for more information. SMWW conducts interviews at SMWW Career Conferences.

NFL London Game Tickets:

Join Dr. Lynn Lashbrook & John Print on Sunday, October 30, 2016 at Wembley Stadium, London, England. Only 20 tickets available.You can be assured that NFL fans from around the world will once again pack Wembley to the rafters for this very special Regular Season game. SMWW has a group of twenty seats for speakers and attendees. You must register for conference first!

What Can You expect?

SMWW traditionally have held conferences across North America with our Headline Conference taking place every year during February in Indianapolis at the NFL Combine. We also run sport specific conferences throughout the year. Click here for videos about our past Basketball and Hockey conferences in the USA. Attendees rave about our conferences.

We have a very high satisfaction rate and many returnees. Many sports business conferences are over £600 ($1000). We keep the price of our conference low so that those wanting to advance their careers in sports can afford to attend. 

University Credit:

Most attendees are not university students but sports people looking to start or advance their career in professional or collegiate sports. However, for those of you who are in college and would like transferable credits to your school, one hour of college credit is available from Western Oregon University. Call for details.

Questions? Call John Print at UK +44 (0)871 288 4799

Dress Code:  Business Casual for the Conference, Casual for the Game!

The Drum at Wembley 
(Near Wembley Stadium)
Engineers Way
Wembley HA9 0FJ

Speakers are now being invited and will be announced closer to the date.


(Note: the 2016 agenda will be similar. Speakers will vary. As the event gets closer, speakers will be announced.)

8:30 am Registration Opens and Morning Tea & Coffee

8:50am Opening Remarks
Dr. Lynn Lashbrook – SMWW President & Founder

9:00am Sports Career Transition Panel
Hubert Register – HFR Consulting, Sports & Entertainment (Paris)
John Register – Inspired Communications International / Former Paralympian

9:30am Keynote Speaker
Dawn Aponte – Miami Dolphins Executive VP of Football Administration

10:30am Sports Analytics Panel
Richard Trafford – Wyscout
Simon Farrant – Opta Sports
Tuomas Kanervala – CEO Accuscore
Jamie Dos Anjos – Prozone

11:30am Sports Business Panel
Tom McCann – Arsenal FC
Adam Barker - League Managers Association
Mark Ramsdale – Rugby League Business Network

12:30 Lunch Break

13:30 Soccer Scouting Panel
Paul Molesworth – EPL Chief Scout
Pierre-Simon Alexander – Academy Scout, Football League
Lindi Ngwenya – The Scouting Network

14:30 Sports Agent Panel
Sky Andrew – FIFA Agent
Rachel Anderson – FIFA Agent
Jan Wieland – FIBA Agent

15:30 Professional Player Perspective
Matt Moore – Miami Dolphin Quarterback
Kaleb Thornhill – Miami Dolphins, Director of Player Engagement
Dr. Lynn Lashbrook - NFL Agent

16:15 Sports Media & Broadcasting
Keir Radnedge – Sports Journalist, Author and Broadcaster – World Soccer

Download a Copy of the 2015 NFL Combine Program Here:


Previous Speakers:

Keir Radnedge - well known journalist, WorldSoccer, and broadcaster
Matt Moore, NFL Miami Dolphins Quarterback
Sky Andrew - Sports Agent (Clients include: Alex Dowsett, Sol Campbell, and Chris Robshaw.)
Chris Parsons - NFL VP International

Kaleb Thornhill - Miami Dolphins Director of Player Engagement
Aidan Mullally - Tottenham Hotspur Head of Business Development
Ben McGregor - Senior Player Development Manager at The Rugby Players Ass.
Tom Fox - Arsenal FC Chief Commercial Officer 
Tom Glick, Manchester City FC Chief Commercial and Operating Officer
Dawn Aponte - Miami Dolphins Executive Vice President of Football Administration
Darren Venn, Radius Sports Marketing Managing Director
Dr. Lynn Lashbrook - Sports Management Worldwide President
Syd Douglas, Managing Director, Rah Rah Rugby (World's largest rugby player and coach recruitment company)
Alex Scotcher, British Universities & Colleges Sport (BUCS) Head of Communications
Will Lloyd - Global Sports Jobs CEO
Jordan Garbutt, Prozone Head of UK Professional Services
Geoff Burrows, Rugby League Players Assoc.
Mike Stoeber - Jacksonville Jaguars Asst. Director of Football Technology
Andy Meikle - Co-Founder & CEO of Sportlobster - The Sport Social Network
Darren Eales - Tottenham Hotspur Director of Football Administration
Tom Fox, Arsenal FC COO & Lynn Lashbrook

Tom Fox, Aston Villa Chief Exec & Lynn Lashbrook

Colin Gordon - Key Sports Management Licensed Player Agent by the FA
Simon Miller - Bloomberg Head of Intl. Business Development 
Neil Hornsby - PR Pro Football Focus Owner
Simon Farrant, Opta Sports - Marketing
Ahmad Hamzah - Jacksonville Jaguars Director of Football Logistics & Facilities
David Lowe - St Helens Rugby League - Digital Marketing Manager
Derek Bragg - The Scouting Network/Wyscout 
Paraag Marathe - San Francisco 49ers Chief Commercial Officer
Gary Double - IMG Vice President, Corporate Communications, 
Michele Verroken - Sporting Integrity
Ceri Wynne - Sports Consultant on behalf of the FA, LTA, Anti Doping
Paul Molesworth - English Football League Chief Scout
John Print - SMWW Director of UK Operations & Licensed FA Player Agent
Krista Olson -  San Francisco 49ers Marketing Manager
Charles Bruner – Arsenal FC Premium Sales Manager
Steve Simmons, Aston Villa European Scout
Talia Malik – San Francisco 49ers PR Assistant
and more!

Note: Due to Team Meetings, speakers are not guaranteed and will change. The closer we get to the date, the more accurate the schedule becomes as executives do not yet know their team meeting schedules for both the EPL and NFL.


(Liz & Lynn Lashbrook)


Come join Sports Management Worldwide in London for a sports business experience you won't forget!