2016 London Sports Career Conference
& NFL London Game

"Where British & American Sports Converge!"

October 29-30, 2016
2016 NFL International Series
Wembley Stadium & Brent Civic Center

Experience the growth of globalization of sports!

"Go global or go home!" Dr. Lynn Lashbrook

  • Sports career advice from top UK & US Sports Executives in football, rugby, cricket and US Sports
  • Understand how the globalization of sports can benefit your career 
  • Network with sports business industry leaders
  • Learn from UK & US mentors who appreciate where you are and willing to assist you with your career path
  • Connect with sports business professionals and fellow career minded individuals
  • Take advantage of career tips and take your sports career to the next level
  • Gain confidence and credibility, get motivated and inspire yourself to a career in sports
  • Add experience to your resume


The game is Sunday, 30 October 2016. Cincinnati Bengals vs Washington Redskins. 

Exclusive for Conference Attendees!
(Additional Fee Required, limited tickets available.)


The conference is Saturday, 29 October 2016

Our Sports Career conference is aimed at anyone who is looking to develop or enhance a career in sports. In attendance will be speakers from a variety of different sports and leagues. If you want to work in professional  sports, then this is the conference for you!

  • Sports career advice from top UK & US Sports Executives in football, rugby, cricket and US Sports
  • Understand how the globalization of sports can benefit your career 
  • Network with sports business industry leaders
  • Learn from UK & US mentors who appreciate where you are and willing to assist you with your career path
  • Connect with sports business professionals and fellow career minded individuals
  • Take advantage of career tips and take your sports career to the next level
  • Gain confidence and credibility, get motivated and inspire yourself to a career in sports
  • Add experience to your resume 


Anyone who is 18 years old or older and has a passion for developing a career in sports.


SMWW's International Sports Career Conference is your opportunity to gain valuable insight into a variety of sports careers from those working at the highest level of British & US Sports.

Speakers from the Premier League & Football League, NFL, UK Sports Media / Marketing, Sports Technology and leading Sports Agencies.

The International Sports Career Conference is for those who are looking to develop or expand their career in the global industry of sports. It has also proved to be a great event for networking with many people already working in sports attending.

Coaches, Team Scouts, Sports Marketing & PR professionals, UK Sports Media, experienced sports agents, former professional athletes will be in attendance alongside students, graduates and those passionate about sports.

The one day conference will feature unique discussions that are relevant to the sports industry today! The conference will be split up into diverse speaker panels including:

  • Sport Business & Marketing
  • Football Scouting & Analytics
  • Sports Media & Technology
  • Sports Agency
  • Sports Sponsorship & Events


Join Sports Management Worldwide for a Sports Career Conference in conjunction with the NFL London Game. Wembley Stadium, the second largest stadium in Europe, hosts the NFL London Games each year. The one day conference includes unique panel discussions, networking, and question-answer periods designed to solidify the knowledge of every participant. The conference will be split up into diverse speaker panels; including sports business, athlete representation, scouting, league management, and sports business strategies. Additionally, the NFL Game is expected to attract over 100,000 visitors, including NFL Personnel and more than 1000 media members to the London area. 


Conference Fees

Registration Ends September 30, 2016
This event is limited to the first 100 and will sell out fast!

Conference Registration Includes: 

  • Delegate badge & credentials     
  • Registration packet
  • All conference sessions
  • NFL Game Tickets available for an additional fee

General Admission: $250 | £188 | €225

College Students, Faculty & SMWW Alumni: $225 $200 | £155 | €180

Team, Agency Employees & SMWW Agents: $225 $200 | £155 | €180



Want to pay with PayPal? Choose your local currency below:

Admission Prices
Admission Prices
Admission Prices

** Please note, conference fee does not include hotel accommodations

Walk-up registrations will not be accepted. Please register online in advance.


Tickets to the NFL London Game:

Attending the conference? Join us at the game on Sunday, 30 October 2016. Kick off is at 13:30. We have reserved a block of seats in Section 552 - check out the view! 

You can be assured that NFL fans from around the world will once again pack Wembley to the rafters for this very special Regular Season game! SMWW has a group of 30 seats for speakers and attendees. You must register for the conference first!

Tickets are being sold at an exclusive discount of only $100 | £69 | €87 for our conference attendees! 

Must have purchased Conference registration to be able to purchase NFL tickets. Only 30 seats available and these will go quickly.
Buy up to 2 per registration. (Yes, you can bring a friend or spouse who doesn't attend the conference!)

Group Discount: 

Groups of 4 or more are eligible for a discount. Please contact info@smww.com or +44 (0)20 8767 0067 for more information.

Don't Understand American Football?

Let us teach you the nuances! Even if you are a newcomer to the sport of American football, we will help you understand the basics of the game! Sports business is similar from sport to sport. American football is growing in Europe and Soccer is growing in the USA. Join the explosion of Sports Business!

Read an article with conference speaker Chris Parsons, NFL VP of International as he talks about the NFL moving to London.

Tottenham Hotspur Director of Football visiting with attendees
Darren Eales, Tottenham Hotspur Director of Football Administration visiting with attendees.

Previous Speakers:

Note: Due to Team Meetings, speakers are not guaranteed and will change. The closer we get to the date, the more accurate the schedule becomes as executives do not yet know their team meeting schedules.

Keir Radnedge - well-known journalist, WorldSoccer, and broadcaster
Matt Moore, NFL Miami Dolphins Quarterback
Sky Andrew - Sports Agent (Clients include: Alex Dowsett, Sol Campbell, and Chris Robshaw.)
Chris Parsons - NFL VP International
Kaleb Thornhill - Miami Dolphins Director of Player Engagement
Aidan Mullally - Tottenham Hotspur Head of Business Development
Ben McGregor - Senior Player Development Manager at The Rugby Players Ass.
Tom Fox - Arsenal FC Chief Commercial Officer 
Tom Glick, Manchester City FC Chief Commercial and Operating Officer
Dawn Aponte - Miami Dolphins Executive Vice President of Football Administration
Darren Venn, Radius Sports Marketing Managing Director
Dr. Lynn Lashbrook - Sports Management Worldwide President
Syd Douglas, Managing Director, Rah Rah Rugby (World's largest rugby player and coach recruitment company)
Alex Scotcher, British Universities & Colleges Sport (BUCS) Head of Communications
Will Lloyd - Global Sports Jobs CEO
Jordan Garbutt, Prozone Head of UK Professional Services
Geoff Burrows, Rugby League Players Assoc.
Mike Stoeber - Jacksonville Jaguars Asst. Director of Football Technology
Andy Meikle - Co-Founder & CEO of Sportlobster - The Sport Social Network
Darren Eales - Tottenham Hotspur Director of Football Administration
Tom Fox, Arsenal FC COO & Lynn Lashbrook

Tom Fox, Aston Villa Chief Exec & Lynn Lashbrook

Colin Gordon - Key Sports Management Licensed Player Agent by the FA
Simon Miller - Bloomberg Head of Intl. Business Development 
Neil Hornsby - PR Pro Football Focus Owner
Simon Farrant, Opta Sports - Marketing
Ahmad Hamzah - Jacksonville Jaguars Director of Football Logistics & Facilities
David Lowe - St Helens Rugby League - Digital Marketing Manager
Derek Bragg - The Scouting Network/Wyscout 
Paraag Marathe - San Francisco 49ers Chief Commercial Officer
Gary Double - IMG Vice President, Corporate Communications, 
Michele Verroken - Sporting Integrity
Ceri Wynne - Sports Consultant on behalf of the FA, LTA, Anti-Doping
Paul Molesworth - English Football League Chief Scout
John Print - SMWW Director of UK Operations & Licensed FA Player Agent
Krista Olson -  San Francisco 49ers Marketing Manager
Charles Bruner – Arsenal FC Premium Sales Manager
Steve Simmons, Aston Villa European Scout
Talia Malik – San Francisco 49ers PR Assistant
Maria Hopwood - UCFB Webley Sport Management Lecturer
Richard Trafford - Trafford Sports LTD., Managing Director 
Rachel Anderson - FIFA Certified Player Agent 
Adam Barker - Business Development Manager
Aaron Degereness - New York Jets Senior Manager, Operations 
Tuomas kanervala - CEO at AccuScore & SMWW Alumni
Tom McCann - Arsenal Football Club Head of Premium sales, Service and Operations 
Jan Wieland - Blacktop Management Founder & CEO
and more!



(Note: the 2016 agenda will be similar. Speakers will vary. As the event gets closer, speakers will be announced.)

8:30 am Registration Opens and Morning Tea & Coffee

8:50am Opening Remarks
Dr. Lynn Lashbrook – SMWW President & Founder

9:00am Sports Career Transition Panel
Hubert Register – HFR Consulting, Sports & Entertainment (Paris)
John Register – Inspired Communications International / Former Paralympian

9:30am Keynote Speaker
Dawn Aponte – Miami Dolphins Executive VP of Football Administration

10:30am Sports Analytics Panel
Richard Trafford – Wyscout
Simon Farrant – Opta Sports
Tuomas Kanervala – CEO Accuscore
Jamie Dos Anjos – Prozone

11:30am Sports Business Panel
Tom McCann – Arsenal FC
Adam Barker - League Managers Association
Mark Ramsdale – Rugby League Business Network

12:30 Lunch Break

13:30 Soccer Scouting Panel
Paul Molesworth – EPL Chief Scout
Pierre-Simon Alexander – Academy Scout, Football League
Lindi Ngwenya – The Scouting Network

14:30 Sports Agent Panel
Sky Andrew – FIFA Agent
Rachel Anderson – FIFA Agent
Jan Wieland – FIBA Agent

15:30 Professional Player Perspective
Matt Moore – Miami Dolphin Quarterback
Kaleb Thornhill – Miami Dolphins, Director of Player Engagement
Dr. Lynn Lashbrook - NFL Agent

16:15 Sports Media & Broadcasting
Keir Radnedge – Sports Journalist, Author and Broadcaster – World Soccer


SMWW will award a limited amount of full and partial scholarships for each SMWW Career Conference. You must be 18 years or older to be considered. If interested, fill out an application and submit your resume and a one-page letter explaining why you should receive a scholarship to info@smww.com.

Scholarships do not include lodging or airfare. Those who have completed an SMWW training program will be given preference.


SMWW offers sports internship opportunities throughout the year in both our Portland, Oregon and Gloucester, England offices. Visit this page for more information. SMWW conducts interviews at SMWW Career Conferences.

What Can You Expect?

SMWW holds conferences across North America and in London, with our headline conference taking place every February in Indianapolis at the NFL Combine. We also run sport-specific conferences throughout the year. Click here for videos about our past Basketball and Hockey conferences in the USA. Attendees rave about our conferences.

We have a very high satisfaction rate and many returnees. Many sports business conferences are over £600 ($1000). We keep the price of our conference low so that those wanting to advance their careers in sports can afford to attend. 

Questions? Call John Print at UK +44 (0)871 288 4799

Dress Code:  Business Casual for the Conference, Casual for the Game!

The Drum at Wembley 
(Near Wembley Stadium)
Engineers Way
Wembley HA9 0FJ

Speakers are now being invited and will be announced closer to the date.


Download a Copy of the
2015 London Sports Program Here


(Liz & Lynn Lashbrook)


Come join Sports Management Worldwide in London for a sports business experience you won't forget!