Home Page

Apply now to start your sports career!
Football General Manager & Scouting Course

London Sports Career Conference -Wembley

London Sports Career Conference 
NFL London Game

"British & American Sports Converge!"

Conference: Saturday, 27 September 2014 9am-5pm
NFL Game: (optional) Sunday, 28 September 
( NFL game tickets available for an extra fee)

Why Attend:
  • Gain top career advice from both UK & US Sports Executives
  • Learn how British & American sports converging can benefit your career.
  • Network with sports business industry leaders
  • Learn from US & UK mentors who have been where you are and want to assist you with your career path.
  • Insider information to global changes in the industry that put your career on the fast track.
  • Strategies to catapult your sports career to the next level
  • Be a part of sports history as US & UK sports converge.
  • Take advantage of career tips and strategies for your future
  • Connect with fellow sports career minded indviduals
  • Gain confidence and credibilty
  • Get motivated, energized, and inspired to advance your career
  • Add experience to your resume
  • Put yourself in the heart of the action  


Anyone 18 years or older interested in advancing their career in sports.

This Sports Career Conference is your opportunity to gain valuable insight into a variety of sports careers from those working at the highest level of British & US Sports. (Speakers from the English Premier League, Football League, NFL, Super League, UK Sports Media and leading Sports Agencies.)

The Sports Career Conference is for those who are looking to develop or advance their career in the global explosion of sports. The Conference is also a great event for networking with many people involved in sports attending as delegates.
The one day conference will feature unique discussions bringing together the best of British and US Sports. The conference will be split up into diverse speaker panels; including sports business, athlete representation, soccer scouting, sports media, sports marketing and sports business strategies.

Join Sports Management Worldwide for a Sports Career Conference in conjunction with the NFL London Game. Wembley Stadium, the second largest stadium in Europe, hosts the Jacksonville Jaguars versus the San Francisco 49ers. The one day conference includes unique panel discussions, networking, and question-answer periods designed to solidify the knowledge of every participant. The conference will be split up into diverse speaker panels; including sports business, athlete representation, scouting, league management, and sports business strategies. Additionally, the NFL Game is expected to attract over 50,000 visitors, including NFL Personnel and more than 500 print, television, and radio media members to the London area. 

Previous Speakers: (vary from year to year)
Keir Radnedge - well known journalist, WorldSoccer, and broadcaster
Sky Andrew - Sports Agent (Clients include: Alex Dowsett, Sol Campbell, and Chris Robshaw.)

Chris Parsons - NFL VP International

Kaleb Thornhill - Miami Dolphins Director of Player Engagement
Aidan Mullally - Tottenham Hotspur Head of Business Development
Ben McGregor - Senior Player Development Manager at The Rugby Players Ass.
Tom Fox - Arsenal FC Chief Commercial Officer 
Tom Glick, Manchester City FC Chief Commercial and Operating Officer
Dawn Aponte - Miami Dolphins Executive Vice President of Football Administration
Darren Venn, Radius Sports Marketing Managing Director
Dr. Lynn Lashbrook - Sports Management Worldwide President
Syd Douglas, Managing Director, Rah Rah Rugby (World’s largest rugby player and coach recruitment company)
Alex Scotcher, British Universities & Colleges Sport (BUCS) Head of Communications
Will Lloyd - Global Sports Jobs CEO
Jordan Garbutt, Prozone Head of UK Professional Services
Geoff Burrows, Rugby League Players Assoc.
Mike Stoeber - Jacksonville Jaguars Asst. Director of Football Technology
Andy Meikle - Co-Founder & CEO of Sportlobster - The Sport Social Network
Darren Eales - Tottenham Hotspur Director of Football Administration

Tom Fox, Arsenal FC COO & Lynn Lashbrook

Colin Gordon - Key Sports Management Licensed Player Agent by the FA
Simon Miller - Bloomberg Head of Intl. Business Development 
Neil Hornsby - PR Pro Football Focus Owner
Simon Farrant, Opta Sports - Marketing
Ahmad Hamzah - Jacksonville Jaguars Director of Football Logistics & Facilities
David Lowe - St Helens Rugby League - Digital Marketing Manager
Derek Bragg - The Scouting Network/Wyscout 
Paraag Marathe - San Francisco 49ers Chief Commercial Officer
Gary Double - IMG Vice President, Corporate Communications, 
Michele Verroken - Sporting Integrity
Ceri Wynne - Sports Consultant on behalf of the FA, LTA, Anti Doping
Paul Molesworth - English Football League Chief Scout
John Print - SMWW Director of UK Operations & Licensed FA Player Agent
Krista Olson -  San Francisco 49ers Marketing Manager
Charles Bruner – Arsenal FC Premium Sales Manager
Steve Simmons, Aston Villa European Scout
Talia Malik – San Francisco 49ers PR Assistant
More added daily!


Tottenham Hotspur Director of Football visiting with attendees Darren Eales, Tottenham Hotspur Director of Football Administration visiting with attendees.

2013 London Sports Career Conference Agenda:

(Note this is from the 2013 year but will be similar for 2014. Speakers will vary.)

8:30-9:00 am Registration Open
8:50 am Welcome & Introductions with Dr. Lynn Lashbrook - SMWW President
9:00 am Tom Fox - Arsenal FC Chief Commercial Officer
9:30 am Chris Parsons – NFL International Vice President
10:00 am Coffee Break
10:15 am Sports Analytics Panel
  Simon Miller – Bloomberg Sports
  Simon Farrant – Opta Sports
11:00 am Darren Eales – Tottenham Hotspur Director of Football Administration
11:30 am Scouting & Technology
  Derek Bragg – The Scouting Network & Wyscout
  Mike Stoeber – Jacksonville Jaguars Asst. Dir. of Technology
  Paul Molesworth – English Premiership League Scout
  Neil Hornsby – PR Football Focus
12:30 pm Networking Lunch
  (Hot Season British Buffet Provided)
1:30 pm Sports Marketing & PR Panel
  Charles Bruner – Arsenal FC Premium Sales Manager
  Krista Olden – San Francisco 49ers Marketing Manager
  Talia Malik – San Francisco 49ers PR Assistant
  David Lowe – St Helens RFL – Digital Marketing
2:30 pm   The Life of a Sports Agent
  Colin Gordon – Key Sports Management, FIFA Agent
  Dr. Lynn Lashbrook – SMWW, NFL Agent
3:15 pm Tea Break
3:30 pm Sport Policy
  Michele Verokken – Sporting Integrity
4:00 pm Career Strategies in International Sports
  Will Lloyd – Global Sports Jobs CEO
4:30 pm Closing Remarks - Dr. Lynn Lashbrook
5:00pm Optional Networking Drinks in the Wembley Hitlon Icons Bar – Cash Bar
Sunday (optional)
4:00 pm Wembley Gates open
Note: Due to Team Meetings, speakers are not guaranteed and will change. The closer we get to the date, the more accurate the schedule becomes as executives do not yet know their team meeting schedules.



Details: This unique seminar provides an invaluable opportunity to learn about careers in all sports and network with US & UK sports professionals. Coaches, Team Scouts, Sports Marketing & PR professionals, UK Sports Media, experienced sports agents, former professional athletes and many others will be in attendance. Speakers from the English Premier League, Football League, NFL, Super League, UK Sports Media and leading Sports Agencies.

This is a great one day event for anyone looking to develop or advance a career in sports.  You will get opportunities to meet and learn from sports executives, sports administrators from both the UK & the US within the backdrop of the world renowned Wembley Stadium in the atomosphere of a historical NFL season game. 

Attendees will have the opportunity to create relationships with key individuals in the sports business community and advance their knowledge of sports business.

Registration includes: Name badge, conference credentials, registrationpacket, all conference sessions, Saturday Networking Lunch in Wembley.
Read an article with conference speaker Chris Parsons, NFL VP of International as he talks about the NFL moving to London.

Registration Fees: 
Space is limited to the first 100 registrations. 
If you prefer to pay in £GBP please call +44 (0)20 8767 0067.
(Registration does not include travel or hotel accommodations or NFL Game tickets.)

*Early Bird (until 20 September) General Admission - $300(£180) Regular price - $350 Click here to register for General Admission.

*Early Bird (until 20 September) Student Admission $265(£160) Regular price - $325  Click here to register for Student Admission.

(Your university will be on your name tag)

*Early Bird (until 20 September) Team & Agency Admission

(Your team or agency will be on your name tag)  $265 (£160) Regular price - $300 Click here to register for Team & Agency Admission.
*All Prices in US Dollars. £ prices are just a guide.

Includes: Registration includes name badge, registration packet, all conference sessions, and Saturday Networking Lunch in Wembley.

If you prefer to pay in £GBP please call +44 (0)20 8767 0067.

Group Discount: 
Groups of 4 or more are eligible for a discount. Please contact info@smww.com or +44 (0)20 8767 0067  for more information.

NFL London Game Tickets:
Join Dr. Lynn Lashbrook & John Print at the Miami Dolphins vs. Oakland Raiders NFL Game on Sunday, September 28th at Wembley Stadium, London, England. Only 20 tickets available. Must be registered for the conference prior to purchasing tickets here: 
Click here to purchase NFL London Game Tickets.
while they last!)

Def Leppard To Perform Pre-game Show at NFL London Game Def Leppard, who have sold 100 million albums worldwide in a career spanning three decades, will showcase some of their biggest hits before kickoff.




What can you expect?
SMWW traditionally have held conferences across North America with our Headline Conference taking place every year during February in Indianapolis at the NFL Combine. We also run sport specific conferences throughout the year. Click here for videos about our past Basketball and Hockey conferences in the USA. Attendees rave about our conferences.

We have a very high satisfaction rate and many returnees. Many sports business conferences are over £600 ($1000). We keep the price of our conference low so that those wanting to advance their careers in sports can afford to attend. 

University Credit:  Most attendees are not university students but sports people looking to start or advance their career in professional or collegiate sportsl. However, for those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, one hour of college credit is available from Western Oregon University. Call for details.

Questions? Call John Print at UK +44 (0)871 288 4799

Dress Code:  Business Casual
Conference sessions: Saturday, September 27, 2014
NFL London Football Game (optional): Sunday, September 28, 2014

Saturday, September 27, 2014 Sports Career Conference: 

The Drum at Wembley 
(Near Wembley Stadium)
Engineers Way
Wembley HA9 0FJ


Speakers are now being invited and will be announced closer to the date. (Note: see similar conference speaker agenda at Manchester City FC Conference here.)


Come join Sports Management Worldwide in London for a sports business experience you won't forget! (Liz & Lynn Lashbrook) 



(College Credit Available for attending!) 

London Sports Career Conference
Wembley Stadium
NFL London
September 27, 2014 London, England

Join us for the NFL Miami Dolphins vs. Oakland Raiders Game!

Register Now 

 Toronto Prime Time Sports Management Conference

Toronto, Canada
November 17-18, 2014

Register Now

 Baseball Career Conference  

San Diego, California
December 7-8, 2014

(to coincide with annual baseball meetings)

Register Now


Football Career Conference at the NFL Combine
Indianapolis, Indiana
February 20-21, 2015

Register Now


Hockey Career Conference at the NHL Draft
Fort Lauderdale, Florida  
June 25-27, 2015

Register Now

 Basketball Career Conference at the Vegas Summer League Games

Las Vegas, Nevada
July 2015

Register Now

 Sports Agent Workshop
Portland, Oregon
August 2015
(for Athlete Management alumni only)

Register Now


Sports Management Worldwide would like to invite you to join us at one or all of our SMWW Career Conferences. These events are held during major sporting events so that you can experience the heart of the action. These seminars provide an invaluable opportunity to learn about numerous sports jobs and network with professionals currently working at the highest level of sports. Head coaches, GMs, Directors of Player Personnel and Scouting, ESPN writers, experienced sports agents, former professional athletes and many others will be in attendance. Join industry leaders to discuss and debate the latest challenges facing the business of sports. For anyone that is looking to work in sports, you can't miss this opportunity to meet and learn from sports executives and the SMWW staff, all in the atmosphere of a sporting event you have always dreamed of participating. One college credit is available per conference attended. (Excluding Toronto, Canada Prime Time Conference)




NBA Summer League Conference

NFL Combine Conference

NHL Draft Conference

Soccer Career Conference

Baseball Career Conference



Join the Sports Management Worldwide mailing list:



Apply Now