LONDON SPORTS CAREER CONFERENCE &  NFL LONDON GAME NFL International Series Wembley Stadium, Brent Civic CenterLONDON SPORTS CAREER CONFERENCE &  NFL LONDON GAME NFL International Series Wembley Stadium, Brent Civic Center

  London, UK  30 September 2017

Why You Should Attend The 2017 London Sports Career Conference:

  • Sports career advice from top UK & US sports executives in football, rugby, cricket and US Sports
  • Understand how the globalization of sports can benefit your career 
  • Network with sports business industry leaders
  • Learn from UK & US mentors who are willing to assist you with your career path
  • Connect with sports business professionals and fellow career-minded individuals
  • Take advantage of career tips and take your sports career to the next level
  • Gain confidence and credibility - get motivated for a career in sports
  • Add valuable experience to your resume

2017 Featured Speakers
Sign Up For Our Newsletter To Receive Updates As Soon As New Speakers Are Announced!

Our Sports Career Conference features advice from top UK and US sports executives in soccer, cricket, rugby and US sports.

Guillem Balague
Football Author, Journalist, & Presenter
Adrian Bevington
Owner, Adrian Bevington Sports & PR
Gladstone Small
Former England Cricketer
Sky Andrew
FIFA Agent
Mick Hogan
Newcastle Falcons Managing Director
John Cross
Daily Mirror, Chief Football Writer
Alison Bender
ESPN Reporter
Richard Trafford
Wyscout ®
Katie Fitz-Costa
Arsenal FC Sr Exec Box Account Exec
Bill Galante
Miami Dolphins VP Guest Services
Lee Fraser
Newcastle Data Analyst
Ramon Vega
Vega Swiss Asset Mgmt CEO
Matt Moore
Miami Dolphins QB
John Print
FIFA Agent
Jan Wieland
Basketball Agent


"Go Global Or Go Home!"

That's the mantra of Sports Management Worldwide President and Founder Dr. Lynn Lashbrook, who understands that sports are a global industry. In fact, the two most popular sports in the world, soccer and rugby, are dominated by European franchises and are just now beginning their growth phase in the US.

If you want to start a career in sports or advance your current one, attending the SMWW London Sports Career Conference is the move you need to make. Find out who is hiring and for what roles, network with sports executives, and learn strategies to catapult your career to the next level.


Hurry - Registration is Limited 

Team, Agency Employees & SMWW Agents £76$100 | €88if purchased before 31 Aug General Admission - Early Bird Discount! £95$125 | €106if purchased before 31 Aug Student, Faculty & SMWW Alumni Admission £76$100 | €88if purchased before 31 Aug



You'll get full access to all of the incredible panel discussions, network with some of the biggest names in sports business, and an experience an immersive international conference that will send you down the path to making your dream of a career in sports a reality!



If you want to start a career in sports or advance your current one, attending the SMWW London Sports Career Conference is the move you need to make. Find out who is hiring and for what roles, network with sports executives, and learn strategies to catapult your career to the next level.

"The conference provided an excellent opportunity to network within the international sports industry," says 2015 conference attendee Howard Hylton from Aylesbury, Buckinghamshire. "Real-time information was provided by speakers who are currently working in the field as scouts, agents, analysts, and providing a player's perspective. In short, a great career conference which I highly recommended."

Every major sport is in the midst of expanding internationally, whether it's football in London, basketball in Beijing or rugby in America, international growth is where it's at. With broadcast technology constantly improving and fan bases growing exponentially, borders don't matter, sports leap the boundaries. Which is why our London conference is such an important experience to take in, whether you live in Manchester, England or Manchester, New Hampshire.

"I gained a huge amount of information by attending the SMWW London Sports Career Conference," says Football Agent Tom Palmer. "SMWW organizes an impressive list of speakers who are all willing to share their advice and answer all our questions."

Sign up soon, this is a smaller venue so we'll cut off registration at 100 – this event will sell out so don't delay!



What You Need To Know About This International Event

This Sports Career conference is aimed at anyone who is looking to develop or enhance a career in sports. In attendance will be speakers from a variety of different sports and leagues. If you want to work in professional sports, then this is the conference for you!

This one-day event will feature panel discussions, Q&A sessions and networking events with some of the biggest names in the world of soccer, rugby, cricket and US sports. Attendees can expect to learn more about the business of sports including:

  • Sports Marketing
  • Agency Operations
  • Scouting and Analytics
  • Event Management
  • Sports Communication and Media Relations
  • Sports Journalism and Broadcasting
  • Careers strategies and insights from sports executives

For UCFB Wembley student Phillip Boothby the Sports Career Conference put his studies in perspective, "I am a student at UCFB Wembley studying Sports Business & Sports Law. Before the event, I was unsure of where my degree would take me. Listening to speakers within the sports industry and networking at this conference, I now have a better understanding of the industry and feel confident of my future career path. I will attend again next year!"

An estimated $600 billion industry, the sports world reaches every corner of the globe, which helps to explain why we are headed to London later this October to engage with the greatest sports business minds in Europe.
And we want you to come along!

Our London Sports Career conference features some of the biggest names on the global sports scene, but seats are running low, the time is now to register!


Wembley Stadium & Brent Civic Center

Address: Wembley Stadium, London HA9 0WS, UK

Since the 2007 season, the National Football League (NFL) has hosted regular season American football games outside of the United States every year in a series known as the NFL International Series. Initially, all of the games in the International Series were held in London, England, and Wembley Stadium has been the exclusive home stadium for International Series games from 2007 to 2015. Wembley Stadium will continue to host NFL games through at least 2020, but we will always have a special place in our hearts for the stadium that saw where it all began!


Here the list of hotels within walking distance of Wembley Stadium and Brent Civic Center.


Jubilee and Metropolitan Lines to Wembley Park Station. Bakerloo line to Wembley Central Station.

BY OVERGROUND: Wembley Station

Wembley Park Station is 5-10 minute walk to the hotels.
There is clear signage at all stations and on the motorways, public highways and pedestrian routes, to help direct visitors to the Stadium with large text and our distinctive arch logo.

Hilton Wembley
Lakeside Way, Wembley HA9 0BU

Novotel Wembley
5 Olympic Way, Wembley HA9 0NP

IBIS Wembley
South Way, London HA9 8AD

Holiday Inn Wembley
Empire Way, Wembley, London HA9 8DS

Quality Hotel Wembley
Empire Way, Wembley HA9 0NH

Premier Inn Wembley
151 Wembley Park Dr,
Wembley HA9 8HQ




Note: This is the agenda from 2016. The agenda for 30 September 2017 will be posted one week prior due to team practices and meetings. This agenda is posted to give you an idea of what last year was like. 2017 will be similar. Speakers will change and are not guaranteed. 


8:50 am Welcome and Opening Remarks
Dr. Lynn Lashbrook – SMWW President & Founder

9:00 am Scouting in Soccer
     Joe Monks – Barnet Football Club, Head of Recruitment
     Steve Simmons – Aston Villa Football Club, European Scout (Provisional)

9:45 am Entry Level Opportunities in Sports
     Katie Fitz-Costa – Arsenal Football Club, Senior Executive Box Account Manager
     Graham Bramwell – Arsenal Football Club, Premium Sales Executive

10:45 am Sponsorship in Sports
     Chris Gratton – Octagon, Group Director
     Shaun Petafi – EFL, Commercial Development Manager   

11:30 am Sports Media & Broadcasting
     Alison Bender – ESPN Europe, Broadcaster & Journalist
     Keir Radnedge – World Soccer, Journalist 

12:15 NETWORKING LUNCH with Tony Wyllie, Washington Redskins Senior Vice President

13:00 Soccer Analytics
     Richard Trafford – Wyscout, Head of UK & North America
     Jamie Dos Anjos – Stats, Head of Education Consultant
     Lee Fraser - Newcastle United Football Club Talent ID & Data Analyst

13:45 Sports Media & PR
     Dave Lowe – Sports Marketing Consultant 

14:30 Business of Sports Agent
     Sky Andrew – FIFA Agent
     Duncan Maxim – Mark Blundell Partners, Head of Golf  

15:15 Integrity in Sports
     Michele Verroken – Sporting Integrity, Founder Hubert F. Register II – HFR Consulting  

16:00 The Athletes Journey
     Gladstone Small – Former England Fast Bowler; SMWW Faculty
     Andy Lapthorne – Paralympic Rio 2016 Double Medallist, Wheelchair Tennis

16:45 Closing Remarks


9:30 am Wembley Stadium
     Free Tailgate Party- free and open to the public.
     Appearances by NFL Hall of Famers, performances by cheerleaders, music acts, and interactive and historical NFL elements. All events take place just outside Wembley Stadium.

13:30 NFL Game
     Cincinnati Bengals (3-4) take on the Washington Redskins (4-3) at Wembley Stadium
     **Must have a Game Ticket. Register for the conference and buy up to two tickets per attendee. 



SMWW will award a limited amount of full and partial scholarships for each SMWW Career Conference. You must be 18 years or older to be considered. If interested, fill out an application and submit your resume and a one-page letter explaining why you should receive a scholarship to

Scholarships do not include lodging or airfare. Those who have completed an SMWW training program will be given preference.

Group Discount: 

Groups of 4 or more are eligible for a discount. Please contact or +44 (0)20 8767 0067 for more information.


Getting hired in sports takes both skill and knowing the right people. Executives at sports industry behemoths like Arsenal and Manchester City don't tend to hang out around town carrying on a conversation, but they will be doing exactly that at the upcoming London Sports Career Conference hosted by Sports Management Worldwide on Saturday, 30 September 2017 at the Brent Civic Center in London. Our speakers not only engage with the audience during their panel Q&A sessions, but they also make themselves available to discuss one-on-one with attendees after their panel completes.


Guillem Balague

Football Author, Journalist, & Presenter

Guillem Balague is a sports journalist with over 20 years of experience working in England and within Football. He currently works on Sky Sports' coverage of Spanish football, appearing regularly both on live match coverage and presenting the weekly round-up show, Revista de La Liga. Guillem also regularly appears on a number of different publications and media outlets including AS, Onda Cero, and

Guillem has written a number of books, including:

- "A Season on the Brink", an insider's account of Liverpool's 2004-05 Champions' League winning campaign, updated later with the 2006 FA Cup victory.
- The first international biography of Pep Guardiola.
- The first authorized account of the life of Leo Messi.
- The award winning 'Cristiano Ronaldo, the biography'

He has broken some of the biggest news of recent years: the arrival of David Beckham to Real Madrid and their signing of Cristiano Ronaldo, the departure of Fernando Torres from Liverpool to Chelsea, the departure of Cesc Fábregas from Arsenal to Barcelona, etc.

Guillem is the Director of Football at Biggleswade United and the patron of Football Beyond Borders.


Adrian Bevington

Owner, Adrian Bevington Sports & PR

Adrian Bevington is the former Club England Managing Director at the Football Association (the FA), a position he held from 2010 to 2015.

He joined the FA's communications division in 1997 and held several positions within the Communications area of the organization before becoming Head of Media Relations in April 2003.

In addition to managing the media team of the third most quoted organization in the UK, Adrian had also been responsible for the whole Communications Division since August 2004.

Prior to joining The FA he enjoyed roles including that of trainee reporter with ICI's company newspaper and Senior Publications Officer at Middlesbrough Football Club. At Boro' he was responsible for the match day and monthly magazine, several books, while playing a senior role within the club's PR and press team.


Gladstone Small

Former England Cricketer

Born in Barbados, Gladstone Small moved to England at age 14 and qualified to play cricket for his adopted country, competing in 17 Tests and 55 One-Day Internationals (ODI), including two Cricket World Cups.

Small's most famous achievement on the English side was on his initial call up on Boxing Day morning 1986, when he took seven wickets and was named man of the match as England took a 2-0 lead and a hold on the Ashes.

While still in the midst of his playing career in 1994, Small decided to go back to school and study Business Administration and Marketing which helped the right-handed fast bowler in his post-playing career. After retiring in 1999, Small joined the Professional Cricketers Association (PCA) and eventually became Director where he was instrumental in growing the association to become a respected stakeholder within cricket.

Since 2008, Small has been primarily an ambassador for the PCA, consulting on various sponsorship and partnering deals, and acting as a motivational speaker, while contributing his time and efforts to various charities including Lords Taverners, Chance to Shine, Prostate Cancer and SPARKS.


Sky Andrew

Fifa Agent

Sky Andrew is a Team GB Olympian and winner of three Commonwealth Gold medals, a World Cup silver and 14 National table tennis titles. After a successful career in sport, he started Skylet Andrew in the 1990's. Since signing its first client, Sol Cambell, Sky now represents many high profile soccer players, television personalities, and companies with celebrity endorsement and PR.

Current and past clients include soccer players Jermaine Pennant, Jonathan Fortune, Adam Kwasarey, Marvin Sordell and Jay Boothroyd. Other clients include James Anderson, Frank Bruno, TV presenters Sarah-Jane Mee and Natalie Sawyer.


Mick Hogan

Newcastle Falcons Managing Director

Mick Hogan has been involved in Rugby League & Rugby Union for his entire 22 year career. A graduate of the Sports Studies degree course at Northumbria University he has worked for both governing bodies (Rugby Football League & Rugby Football Union) as well as CEO/Managing Director for top flight rugby clubs Wigan Warriors, Sale Sharks and Newcastle Falcons. Mick has also set up three charitable rugby foundations as well as serving on the board of Premiership Rugby on two separate occasions.

Mick originally started his career as the North East Rugby League Development Officer. After this role he joined Gateshead Thunder as Community Marketing Manager for their one year in Super League. In 2000 he crossed the River Tyne to join rugby union club Newcastle Falcons as Head of Marketing for two seasons before moving to Premiership Rugby as Head of Community Development.

Whilst at Premiership Rugby, Mick worked with all twelve Premiership clubs on their community marketing programmes and attracted support from Powergen for the inaugural National Community Rugby Programme. He also worked on the first two Premiership Finals at Twickenham as well as personally developing the London Double Header concept – where over 70,000 fans annually attend the season opening games in London.

In 2004, Mick returned to Newcastle Falcons as Commercial Director where over the next four seasons the club established attendance records and league high levels for both sponsorship and retail sales. In 2008, a move to rugby league's Wigan Warriors as CEO saw two seasons that culminated in the club's first Grand Final success in twelve years. Mick then spent two years as CEO of Sale Sharks and led the negotiations for the club's move from Stockport to a new purpose built rugby stadium in Salford. At both Wigan and Sale Mick set up and chaired both clubs' charitable Community Rugby Foundations

In 2012, Mick set up his sports consultancy – MMG Sports Ltd. He worked for two and a half years for England 2015, the organising body for the 2015 Rugby World Cup which will be staged in twelve English cities as well as Cardiff. The work for England 2015 saw Mick head up City Delivery and he managed the process that identified and selected the thirteen host cities for the Tournament.

Now back at Newcastle for a third spell Mick is currently Managing Director at Newcastle Falcons as well as Chairman of the Falcons Community Foundation. The club have also acquired Newcastle Thunder Rugby League and will deliver the official Rugby World Cup Fanzone on behalf of the City Council.


John Cross

Daily Mirror, Chief Football Writer

John Cross is an experienced sports journalist who is the Chief Football Writer and Arsenal correspondent for the Daily Mirror.


Alison Bender

ESPN Reporter

Alison Bender is an experienced freelance television and radio presenter specializing in football.

Alison has worked for Chelsea TV, Real Madrid TV and a whole host of global sports channels including Sky Sports News and ESPN where she has her own segment "Weekend Bender" looking ahead to the big football games in England and Europe.

Alison has hosted live match-day shows and highlights programs including World Cup, Confederations Cup, and Europa League.

Alison breaks live team news and interviews players and managers at league and Champions league games and appears regularly on the radio and on football podcasts.


Richard Trafford

Wyscout ®

Richard Trafford is a Team GB Olympian and winner of three Commonwealth Gold medals, a World Cup silver and 14 National table tennis titles. After a successful career in sport, he started Skylet Andrew in the 1990's. Since signing its first client, Sol Cambell, Sky now represents many high profile soccer players, television personalities, and companies with celebrity endorsement and PR.

Current and past clients include soccer players Jermaine Pennant, Jonathan Fortune, Adam Kwasarey, Marvin Sordell and Jay Boothroyd. Other clients include James Anderson, Frank Bruno, TV presenters Sarah-Jane Mee and Natalie Sawyer.


Katie Fitz-Costa

Arsenal FC Sr Exec Box Account Exec

Senior Executive Box Account Executive at Arsenal F.C.


Bill Galante

Miami Dolphins VP Guest Services

Bill Galante is in his 24th season with the Miami Dolphins and his second as vice president of guest experience and VIP services. In his role, he oversees the guest experience department, ensuring all visitors coming into Hard Rock Stadium have a seamless and enjoyable experience.

Prior to his current role, Galante served as senior vice president of operations in Davie. Galante spent his first six years in Miami overseeing the stadium's ticket sales, including serving as vice president of ticket sales and operations.


Lee Fraser

Newcastle Data Analyst

Lee has been with Newcastle United FC for over 14 years as a Technical Scout, Talent ID & Data Analyst, while also consulting in analytics for many soccer operations, including for the South African "Road to World Cup" in 1998, the UEFA Champions League in 2003, the UEFA Cup from 2003 – 2007 and the Welsh FA in 2007.


Ramon Vega

Vega Swiss Asset Mgmt CEO

Ramon Vega is the founder of Vega Swiss Asset Management. He was a professional football player for 17 years, most prominently with Tottenham Hotspur.


Matt Moore

Miami Dolphins QB

Matt Moore is an American football quarterback for the Miami Dolphins. He played college football at UCLA and Oregon State.


John Print

FIFA Agent

John Print is SMWW's Director of Soccer, registered intermediary with the English FA/USSF and a Licensed FIFA Players Agent for over 8 years. As an agent, John has represented clients at all professional levels in England, across Europe and the USA, including the EPL, MLS, and USL. In addition, John also works as a freelance soccer scout for professional teams in England providing opposition analysis and individual player assessments.

John has a tremendous understanding of what it takes to market a player at every level of the game. His combined scouting and agent experience with teams and clubs at all levels is unique and a huge asset for SMWW clients looking to play at the highest level.


Jan Wieland

Basketball Agent

Jan Wieland (Founder and CEO Blacktop Management) is of both German and Finnish descent. He founded Blacktop Management after a series of injuries put his pro basketball career to an end. Jan played in the USA in high school and colelge as well as a pro in Europe. His broad horizon from playing in different countries helps Jan understand very well the needs and problems both upcoming and established basketball players may face, along with challenges many teams face. Throughout his years of living and playing basketball both domestically and internationally, Jan has built up connections on every level and placed his players in 25 different countries around the world. Jan holds a business degree in HR Management and is a FIBA Certified agent, who speaks English, German, and Finnish fluently. (FIBA License # 201 202 4814) Jan speaks at the annual Basketball Career Conference in Las Vegas regularly. He will also be speaking at the Basketball Career Conference in Portsmouth, Virginia.