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Football General Manager & Scouting Course

London Sports Career Conference -Wembley

London Sports Career Conference 
NFL London Game

"British & American Sports Converge!"

Conference: Saturday, 3 October 2015 9am-5pm
NFL Game: (optional) Sunday, 4 October 2015, 2:30pm kick-off
( NFL game tickets available for an additional fee)

Why Attend:
  • Gain top career advice from both UK & US Sports Executives
  • Learn how British & American sports converging can benefit your career.
  • Network with sports business industry leaders
  • Learn from US & UK mentors who have been where you are and want to assist you with your career path.
  • Insider information to global changes in the industry that put your career on the fast track.
  • Strategies to catapult your sports career to the next level
  • Be a part of sports history as US & UK sports converge.
  • Take advantage of career tips and strategies for your future
  • Connect with fellow sports career minded indviduals
  • Gain confidence and credibilty
  • Get motivated, energized, and inspired to advance your career
  • Add experience to your resume
  • Put yourself in the heart of the action  


Anyone 18 years or older interested in advancing their career in sports.

This Sports Career Conference is your opportunity to gain valuable insight into a variety of sports careers from those working at the highest level of British & US Sports. (Speakers from the English Premier League, Football League, NFL, Super League, UK Sports Media and leading Sports Agencies.)

The Sports Career Conference is for those who are looking to develop or  advance their career in the global explosion of sports. The Conference is also a great event for networking with many people involved in sports attending as delegates.
The one day conference will feature unique discussions bringing together the best of British and US Sports. The conference will be split up into diverse speaker panels; including sports business, athlete representation, soccer scouting, sports media, sports marketing and sports business strategies.

Don't understand American Football?


Let us teach you the nuances! Even if you are a newcomer to the sport of American football, we will help you understand the basics of the game! Sports business is the similar from sport to sport. American football is growing in Europe and Soccer is growing in the USA. Join the explosion of Sports Business!

Join Sports Management Worldwide for a Sports Career Conference in conjunction with the NFL London Game. Wembley Stadium, the second largest stadium in Europe, hosts the NFL London Games each year. The one day conference includes unique panel discussions, networking, and question-answer periods designed to solidify the knowledge of every participant. The conference will be split up into diverse speaker panels; including sports business, athlete representation, scouting, league management, and sports business strategies. Additionally, the NFL Game is expected to attract over 100,000 visitors, including NFL Personnel and more than 1000 media members to the London area. 

Previous Speakers: (vary from year to year)
Keir Radnedge - well known journalist, WorldSoccer, and broadcaster
Sky Andrew - Sports Agent (Clients include: Alex Dowsett, Sol Campbell, and Chris Robshaw.)

Chris Parsons - NFL VP International

Kaleb Thornhill - Miami Dolphins Director of Player Engagement
Aidan Mullally - Tottenham Hotspur Head of Business Development
Ben McGregor - Senior Player Development Manager at The Rugby Players Ass.
Tom Fox - Arsenal FC Chief Commercial Officer 
Tom Glick, Manchester City FC Chief Commercial and Operating Officer
Dawn Aponte - Miami Dolphins Executive Vice President of Football Administration
Darren Venn, Radius Sports Marketing Managing Director
Dr. Lynn Lashbrook - Sports Management Worldwide President
Syd Douglas, Managing Director, Rah Rah Rugby (World’s largest rugby player and coach recruitment company)
Alex Scotcher, British Universities & Colleges Sport (BUCS) Head of Communications
Will Lloyd - Global Sports Jobs CEO
Jordan Garbutt, Prozone Head of UK Professional Services
Geoff Burrows, Rugby League Players Assoc.
Mike Stoeber - Jacksonville Jaguars Asst. Director of Football Technology
Andy Meikle - Co-Founder & CEO of Sportlobster - The Sport Social Network
Darren Eales - Tottenham Hotspur Director of Football Administration

Tom Fox, Arsenal FC COO & Lynn Lashbrook

Colin Gordon - Key Sports Management Licensed Player Agent by the FA
Simon Miller - Bloomberg Head of Intl. Business Development 
Neil Hornsby - PR Pro Football Focus Owner
Simon Farrant, Opta Sports - Marketing
Ahmad Hamzah - Jacksonville Jaguars Director of Football Logistics & Facilities
David Lowe - St Helens Rugby League - Digital Marketing Manager
Derek Bragg - The Scouting Network/Wyscout 
Paraag Marathe - San Francisco 49ers Chief Commercial Officer
Gary Double - IMG Vice President, Corporate Communications, 
Michele Verroken - Sporting Integrity
Ceri Wynne - Sports Consultant on behalf of the FA, LTA, Anti Doping
Paul Molesworth - English Football League Chief Scout
John Print - SMWW Director of UK Operations & Licensed FA Player Agent
Krista Olson -  San Francisco 49ers Marketing Manager
Charles Bruner – Arsenal FC Premium Sales Manager
Steve Simmons, Aston Villa European Scout
Talia Malik – San Francisco 49ers PR Assistant
More added daily!


Tottenham Hotspur Director of Football visiting with attendees Darren Eales, Tottenham Hotspur Director of Football Administration visiting with attendees.

Here is the 2014 Agenda as a sample of what to expect. Teams do not know schedules up to the last minute therefore agenda is released in October.
2014 London Sports Career Conference Agenda:
(Speakers vary from year to year but are similar in nature.)
8:30am Registration Open
8:50 am Welcome & Introductions
Dr. Lynn Lashbrook - SMWW President
9:00 am How British & American Sports Connection Benefits your Career
Darren Eales, Tottenham Hotspur Executive Director
9:45am Professional Career Advice for the UK & US 
Dawn Aponte, Miami Dolphins Executive Vice President Football Admin
Maria Hopwood, UCFB Wembley Sport Management Lecturer
10:30am Entry Level Opportunities in Sports
Charles Bruner, West Ham United FC Sales Operations
Aidan Mullallly, Tottenham Hotspur, Head of Business Development 
11:30am Technology & Traditional Scouting in the EPL
Derek Bragg, Wyscout UK Sales Manager & Scouting Network Managing Director
Paul Molesworth, English Football League Chief Scout
Richard Trafford, Trafford Sports Managing Director 
12:30pm Networking Lunch (provided with registration) 
1:45am Social & Digital Media
Andy Meikle, SportLobster Co-Founder & CEO
David Lowe, St. Helens Rugby FC Digital Marketing & Membership Manager
Georgina Brooke-Holmes, Coventry University  Sport Management Senior Lecturer
2:30pm Player Development
Ben McGregor, The Rugby Player Assoacition Senior Player Development Manager
Kaleb Thornhill, Miami Dolphins, Director of Player Engagement
3:15pm LIfe of a Sports Agent
Sky Andrew, FIFA Certified Agent
4pm Sports Journalism & Broadcasting
Keir Radnedge, World Soccer Journalist, Author, and Broadcast Analyst
Sunday (optional)
4:00 pm Wembley Gates open
NFL International Series 2014:
Miami Dolphins vs. Oakland Raiders
The first of three amazing UK NFL experiences in 2014, the Oakland Raiders play host to the Miami Dolphins in another energy-fueled matchup at Wembley. You can be assured that NFL fans from around the world will once again pack Wembley to the rafters for this very special Regular Season game. SMWW has a group of twenty seats for speakers and attendees. Click here to buy a ticket!
Note: Due to Team Meetings, speakers are not guaranteed and will change. The closer we get to the date, the more accurate the schedule becomes as executives do not yet know their team meeting schedules for both the EPL and NFL.



Details: This unique seminar provides an invaluable opportunity to learn about careers in all sports and network with US & UK sports professionals. Coaches, Team Scouts, Sports Marketing & PR professionals, UK Sports Media, experienced sports agents, former professional athletes and many others will be in attendance. Speakers from the English Premier League, Football League, NFL, Super League, UK Sports Media and leading Sports Agencies.

This is a great one day event for anyone looking to develop or advance a career in sports.  You will get opportunities to meet and learn from sports executives, sports administrators from both the UK & the US within the backdrop of the world renowned Wembley Stadium in the atomosphere of a historical NFL season game. 

Attendees will have the opportunity to create relationships with key individuals in the sports business community and advance their knowledge of sports business.

Registration includes: Name badge, conference credentials, registrationpacket, all conference sessions, Saturday Networking Lunch in Wembley.
Read an article with conference speaker Chris Parsons, NFL VP of International as he talks about the NFL moving to London.

Registration Fees: (Registration not yet available)
Space is limited to the first 100 registrations. 
If you prefer to pay in £GBP please call +44 (0)20 8767 0067.
(Registration does not include travel or hotel accommodations or NFL Game tickets.)

*Early Bird General Admission - Not available yet.

*Early Bird Student Admission - (Your university will be on your name tag)

Not available yet.
*Early Bird Team & Agency Admission
(Your team or agency will be on your name tag)
Not available yet.
*All Prices in US Dollars. £ prices are just a guide.

Includes: Registration includes name badge, registration packet, all conference sessions, and Saturday Networking Lunch in Wembley.

If you prefer to pay in £GBP please call +44 (0)20 8767 0067.

Group Discount: 
Groups of 4 or more are eligible for a discount. Please contact info@smww.com or +44 (0)20 8767 0067  for more information.


SMWW will award a limited amount of full and partial scholarships for each SMWW Career Conference. To be considered for a scholarship, you must be 18 years or older. Fill out an application here. Then submit your resume and one page letter describing why you are an ideal candidate to Studentservices@SMWW.com. Scholarships do not include lodging or airfare. Scholarship applicants who have completed an SMWW training program will be given preference.

NFL London Game Tickets:
Join Dr. Lynn Lashbrook & John Print at the Jacksonville Jaguars vs. Buffalo Bills NFL Game on Sunday, October 25, 2015 at Wembley Stadium, London, England. Only 20 tickets available. Must be registered for the conference prior to purchasing tickets.

What can you expect?
SMWW traditionally have held conferences across North America with our Headline Conference taking place every year during February in Indianapolis at the NFL Combine. We also run sport specific conferences throughout the year. Click here for videos about our past Basketball and Hockey conferences in the USA. Attendees rave about our conferences.

We have a very high satisfaction rate and many returnees. Many sports business conferences are over £600 ($1000). We keep the price of our conference low so that those wanting to advance their careers in sports can afford to attend. 

University Credit:  Most attendees are not university students but sports people looking to start or advance their career in professional or collegiate sportsl. However, for those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, one hour of college credit is available from Western Oregon University. Call for details.

Questions? Call John Print at UK +44 (0)871 288 4799

Dress Code:  Business Casual
Conference sessions: Saturday, September 27, 2014
NFL London Football Game (optional): Sunday, September 28, 2014

Saturday, September 27, 2014 Sports Career Conference: 

The Drum at Wembley 
(Near Wembley Stadium)
Engineers Way
Wembley HA9 0FJ


Speakers are now being invited and will be announced closer to the date. (Note: see similar conference speaker agenda at Manchester City FC Conference here.)


Come join Sports Management Worldwide in London for a sports business experience you won't forget! (Liz & Lynn Lashbrook) 



SMWW offers sports internship opportunities throughout the year in both our Portland, Oregon and Gloucester, England offices.  Visit this page for more information. SMWW conducts interviews at SMWW Career Conferences.


Put your sports career on the fast track! 

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Football Career Conference at the NFL Combine
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Sports Management Worldwide would like to invite you to join us at one or all of our SMWW Career Conferences. These events are held during major sporting events so that you can experience the heart of the action. These seminars provide an invaluable opportunity to learn about numerous sports jobs and network with professionals currently working at the highest level of sports. Head coaches, GMs, Directors of Player Personnel and Scouting, ESPN writers, experienced sports agents, former professional athletes and many others will be in attendance. Join industry leaders to discuss and debate the latest challenges facing the business of sports. For anyone that is looking to work in sports, you can't miss this opportunity to meet and learn from sports executives and the SMWW staff, all in the atmosphere of a sporting event you have always dreamed of participating. One college credit is available per conference attended. (Excluding Toronto, Canada Prime Time Conference)




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