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Football General Manager & Scouting Course

NFL Combine Football Career Conference


at the 2016 NFL Combine


Thursday and Friday, February 25- 26, 2016
(Note change this year: We start Thursday night at 7:30pm.)


Downtown Indianapolis, Indiana in the heart of the action:
JW Marriott
10 South West Street
Indianapolis, IN 46204


Anyone 18 years or older (16 & 17 with a parent or older sibling)


 Sports Management Worldwide would like to invite you to join us at our Sports Career Workshop in downtown Indianapolis at the NFL Combine. This seminar provides an invaluable opportunity to learn about numerous careers in sports and network with professionals currently working at the highest level of sports. Head coaches, GMs, Rod Graves, Arizona GMDirectors of Player Personnel and Scouting, ESPN writers, experienced sports agents, former professional athletes and many others will be in attendance.

For anyone that is looking to work in sports, you can't miss this opportunity to meet and learn from sports executives and the SMWW staff, all in the atmosphere of the NFL Combine! Attendees will have the opportunity to learn about the behind the scenes of the upcoming NFL draft; create relationships with key individuals in the sports business community and advance their knowledge of the business of sports. If you have never been in Indianapolis around the NFL combine, you are missing an opportunity to be apart of NFL personnel's biggest events of the year.

Sign Up!

More than 2,500 coaches, team owners and advertisers and more than 220 national journalists from across the country come to Indianapolis for seven days to meet and work out the athletes who hope to be drafted by NFL teams. Right in the heart of the action, this educational experience is an exclusive opportunity to break into the field of sports management. Don't miss it! 


Thursday, February 25, 2016 7:30pm-9:30pm
SMWW Welcome Reception
Indianpolis Colts Grille

Meet speakers, fellow attendees, NFL Scouts, NFL Agents, people who work in the media and the SMWW Faculty at the legendary Indianapolis Colts Grille. A great kick off to the conference and the evening in downtown Indianapolis in the hub of the NFL Combine activity.  (Reception is optional.)

Friday, February 26, 2016  9am-5pm

Conference Sessions - see sample agenda below. Teams do not determine which staff is attending the Combine until January so speakers are announced in January. Speakers and agenda will be similar to agenda below.

Networking Opportunities: One of the advantages of this conference is the ability to network within the industry with fellow football minded indviduals. Some work for a team, others are looking to break into the industry. Following their presentations, most speakers chat one on one with attendees. Most attendees come alone, but make many new friends, and peers within the industry. And they return year after year!

"The SMWW event is the best learning experience of the year for understanding how the entire sports market works,” said Kaplan, “I enjoy hearing from a broad spectrum of presenters including executives, Front Office workers, scouts, players, agents, marketing, media. I've worked in major league sports for 20 years and find SMWW events fresh and unique."
Ari Kaplan, well known Moneyball Analyst for professional teams 
Group Discount:

 Several University Sports Management programs attend. If you are interested in bringing your group of any kind, please contact alyssa@smww.com and we provide group discounts for 5-50. (Most individuals attend on their own.)

What can you expect?

Watch the videos above. Click here for videos about our past Basketball and Hockey conferences. Conferences are similar, but the sport of focus and location varies.  Indianapolis will be business casual. (Slacks and polos and sweaters.) Attendees rave about our conferences. We have a very high satisfaction rate and many returnees. Many sports business conferences are over $1,000. We keep pricing low so that those wanting to advance their careers in sports can afford to attend.

 Speakers: (vary from year to year)

(Teams & Executives do not yet know their schedules for the NFL Combine. We put together a rough draft of the agenda for the day to give you an idea of what to expect. Speakers will changes as teams make meeting schedules and flight arrangements. Speakers vary from year to year.)

  • Ray Farmer, Cleveland Browns General Manager
  • Paraag Marathe, San Francisco 49ers President
  • Michael Tanier, NFL National Lead Writer, Bleacher Report
  • Tony Khan, Senior VP Football Technologies, Jacksonville Jaguars
  • Adam Caplan, ESPN NFL Insider
  • Mark Dominik, ESPN Analyst & former Tampa Bay Buccaneers GM
  • Steve Palazzolo, Pro Football Focus Senior Analyst
  • Alex Brown,  Optimum Scouting Head Central Scout
  • Marc Trestman, Chicago Bears Head Coach
  • Adam Schefter - ESPN
  • Aaron Schatz, Football Outsiders & Pro Football Prospectus
  • John Wooten - NFL Legend, fondly respected as the "Godfather" of the NFL
  • Dr. Lynn Lashbrook, President and Founder, Sports Management Worldwide
  • Russ Lande - NFL Draft Expert for GM Jr Scouting
  • Mike Stoeber, Jacksonville Jaguars Video Assistant (XOS)
  • Greg Hylton, Indianapolis Colts,Vice President Premium Seating & Ticket Sales
  • Bill Guertin, The 800-Pound Gorilla, Marketing Consultant to 65 Major League Teams in the NFL, NBA, MLB, NHL, MLS.
  • Matt Littlefield, former NFL pro & college scout
  • Josh Liskiewitz, College Scout with GM Jr Scouting & The Football Standard
  • Joel Corry, Former sports agent, NFL contracts & salary cap expert
  • Dr. Chuck Patterson, Career Planners College Consulting
  • Jen Mueller, Seahawks Sideline Reporter
  • Kristen Kuliga, NFL Agent (female agent representing the most NFL players)
  • Jack Mills, NFL Agent
  • Jim Solano, NFL Agent
  • Kelli Masters, NFL Agent
  • Steve Baker, NFL Agent
  • Adam Farrand, Athletes Performance - NFL Combine and Football Business Development Manager
  • and many more!

    SMWW Staff:
  • Dr. Lynn Lashbrook, SMWW President
  • Jon LaForce, SMWW Sports Career Counselor
  • Jeff Brodie, SMWW Vice President & NFLPA Agent
  • Liz Lashbrook, SMWW Executive Director
  • Alyssa Rutherford, SMWW Agency Executive Assistant
  • Adam Klimek, SMWW Sports Career Counselor & Agent

Conference Fees: (Coming soon for 2016 event)
Conference registration Includes:

Questions about the workshop or group rates can be directed to alyssa@smww.com

Note: This conference does not inlcude enterance to the NFL Combine which is closed to the public. For more information, visit the NFL Scouting Combine website. Speakers are subject to change and not guaranteed.


SMWW will award a limited amount of full and partial scholarships for each SMWW Career Conference. To be considered for a scholarship, you must be 18 years or older. Fill out an application here. Then submit your resume and one page letter describing why you are an ideal candidate to Studentservices@SMWW.com. Scholarships do not include lodging or airfare. Scholarship applicants who have completed an SMWW training program will be given preference.

Hotel Rooms:

Hotel Rooms connected to the JW Marriott:

This conference is being held at the JW Marriott located at 10 South West Street, Indianapolis, IN 46204. Downtown Indianpolis has many Marriott hotels. Rooms are available at the JW Marriott but we reccommend you stay at one of these Marriott hotels below as they are connected to the JW Marriott and much less expensive. 

Springhill Suites
601 West Washington Street, Indianapolis, IN 46204
(317) 972-7293 

Courtyard Marriott
601 West Washington Street
Indianapolis, IN
(317) 822-9029

Fairfield Inn & Suites
501 West Washington Street
Indianapolis, IN 46204
 (317) 636-7678

Conference Sponsorships & Tables:

 For those individuals interested in partnering with Sports Management Worldwide we have sponsorships available. This includes tables at the venue and promotion of your product or services. Tables start at $500 and include attendence. For more information, please contact liz@smww.com

Internship Interviews:

SMWW offers sports internship opportunities throughout the year in both our Portland, Oregon and Gloucester, England offices.  Visit this page for more information. SMWW conducts interviews at SMWW Career Conferences.

Note: This is 2015 Career Conference Agenda: This is a sample of last year's agenda so you know what to expect. 2016 will be different but similar.

Speakers and times will change. Please keep checking back to this webpage for updates and changes.

Thursday, February 20, 2015

 Registration Open at the JW Marriott, 2nd level by Starbucks


7:30pm to
SMWW Welcome Reception in downtown Indianapolis 
Private Party at the Rock Bottom Brewery. All attendees are invited to join this fabulous networking opportunity. Registration will be open during the reception as folks fly in from all over the USA for the conference. Drop by upon your arrival and meet the SMWW Staff & Faculty, Conference Speakers, and friends of SMWW. 

Friday, February 21, 2015

7:45am Registration opens at JW Marriott, Grand Ballroom Level 3

Welcome with SMWW President Dr. Lynn Lashbrook


Inside the NFL with two NFL Veterans:
Moderator: Lynn Lashbrook

John Wooten, former NFL Executive, played for the Browns 1959-67, Redskins 1968. Highly respected by NFL Executives. 
Affectionately known as NFL's Godfather. SMWW Faculty

Mark Dominik, ESPN NFL Analyst, former Tampa Bay Buccaheers GM & SMWW Faculty


Break - Those with special invite meet with John Wooten in the foyer for entry into the 2015 NFL Combine


How to Get a Job in the NFL
Moderator: Lynn Lashbrook

Jen Mueller, Seattle Mariners & Seahawks Sideline Reporter, SMWW Faculty
Greg Hylton, Indianapolis Colts, VP Premium Seating & Ticket Sales & SMWW Faculty


NFL Agent Panel:  "Tips to Success in finding Top Draft Picks and Securing Endorsements"

Moderator: Jen Mueller

Kelli Masters, NFL Agent

Jim Solano - NFL Player & Coach Agent 

Kristen Kuliga - NFL Agent

Joel Corry, former NFL & NBA Agent, Salary Cap Expert


Networking Lunch

12:30pm -1pm "The Life of a NFL GM "
Ray Farmer, Cleveland Browns GM
Moderator: Lynn Lashbrook

Keynote: "The Three Most Important Moments in Your Sports Career"
Bill Guertin,
800 Pound Gorilla CEO
Sales Trainer for the NFL, NBA, MLB, NHL, MLS

2pm Break
2:15pm-3pm NFL Video and Football Analytics
Moderator: Dr. Lynn Lashbrook

Tony Khan,
Jacksonville Jaguars Senior VP Football Technology & Analytics

Mike Stoeber,
Jacksonville Jaguars Video Department, SMWW Faculty
3pm-3:45pm Media & Journalism Panel
Moderator: Jen Mueller

Mike Tanier,
Bleacher Report NFL Lead Writer
Adam Caplan,
ESPN NFL Insider Commentor
3:45pm Break

Scouting with the Pros at the NFL Combine
Moderator: Dr. Lynn Lashbrook

Aaron Schatz, Football Outsiders Founder & ESPN Insider

Russ Lande - GM Jr. Scouting, The Big Ten Network & The National Football Post & SMWW Faculty

Steve Palazzolo, Pro Football Focus Senior Analyst


 "Differentiate Yourself"
Dr. Lynn Lashbrook





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  • Who Should Attend?
    The Sports Career Conference is designed for individuals with an interest in a sports business career. Via the workshop, discussion groups and keynote speakers you will be introduced and learn in-depth about the job responsibilities of professions in the NFL, MLB, NHL, MLS, NBA, NASCAR, WNBA, and minor league sports. Attendees include business professionals wishing to break into new markets, to college students wanting to get their foot in the door to sports agents making a start! A variety of topics covering scouting, management at different levels, agents, player personnel, athletic director, sports administrator, sports marketing, endorsement deals, draft analysis, salary caps, promotions and the inner workings of behind the scenes in almost every sports business career.
  • What's the Format?
    You will have time to ask questions after the individual presentations or panel discussions. There will be social events and other opportunities to meet speakers, fellow attendees, and sports executives. Friday and Saturday are jam packed with speakers and opportunities to network. The Sports Career Conference is held in the headquarter hotel in the middle of all the NFL Combine action near Lucas Oil Stadium. Due to the NFL Combine schedule we are juggling speaking engagements and panels up to the last minute! Each year we have surprise visits from NFL personnel. They literally walk by our meeting rooms all day and we try to squeeze them onto panels between their meetings at the combine.
  • When should I arrive?
    Registration starts Friday evening at 7:30pm with a Welcome Reception to meet fellow attendees, SMWW Staff & Faculty, speakers and friends of SMWW. It is a great time to network and register for the conference. Saturday conference and workshop sessions are approximately every hour. We pack the day full of fabulous speakers so that you can glean as much as possible in one day.
    You don't want you to miss a single opportunity! However, we do keep the event affordable so that those of you flying in and flying out can come late or leave early. Most conferences like this are in the middle of the week. We choose to offer this workshop on the weekend so that those of you working full time can attend. The format is fun, fast and enlightening. Our attendees come from all 50 states, Canada, England, and we have even had some attend from Africa and China.
  • What should I wear?
    Dress is business casual.
  • What do Sports people say about the event:

    "What a wonderful weekend I had at your Sports Career Conference! The conference was informative, enlightening, inspirational, and very educational. It was a classy event with some heavy hitters of the sports industry used as guest panelists. I cannot begin to share with you the great experience I had. Thank you is not enough, but it is well deserved. Most impressive was the number of young people who traveled from all over the country and from abroad to attend the conference. It speaks volumes about the reputation and quality of your organization."
    Reggie Williams
    VP, Community Relations, Memphis Redbirds (AAA) & Former MLB player

    "This is the ’must attend‘ event of the year for those involved in sports management programs who truly care about experiential education, establishing networking contacts with senior level executives, and exposing students to visionary thinkers in the field of Sports Management. Few people in the world can attract this level of talent and put them in one room to share their experiences. The SMWW Career Conference is the kind of student-focused activity that will raise retention rates, career placement rates, and student satisfaction rates."
    Ted Bouras
    Northcentral University

    "As an Assistant Professor and Program Coordinator of the Sports Management Program, I found the SMWW conference to be informative and a great way to keep a pulse on what is going on in the sports industries, from professional sports to youth sports, from marketing to sports agency and athletic advising. The information gained and networking opportunities were endless."
    Janice E. Wardle
    Assistant Professor,
    Sports Management & Internship Coordinator
    Wilmington University

    "Thank you and cheers to the entire SMWW team! The wealth of expertise you gathered across sports industries for all attendees in both panel and networking settings was truly amazing and exciting. I look forward to shaking and baking with the many sports leaders I met at the conference. I am already looking forward to the 2009 conference!"
    Paul Martino
    Global 500 corporate Director and ESPN Sports Ticker Gameday Statistician

    "The Sports Management Worldwide Career Conference is an great event for anyone interested in exploring the world of professional sports. They cover every aspect of professional sports including Motorsports and the importance of the technology used today. Centered in the heart of the amateur sports capitol of America and during the NFL Scouting Combine, Indianapolis is an ideal location at an ideal time for this conference."
    Jared Slinde
    North Dakota State University
    M.S. Sport Management

    "This past fall the executive committee of the undergraduate sport management club came to me with the idea that they wanted to attend the SMWW Sports Career conference. To be honest it was not the choice I would have made as their faculty advisor. To my surprise and delight, the SMWW staff provided our students with a wonderful package so that they could afford registration, meals, and lodging in downtown Indianapolis.
    Over 41 students from the West Virginia University Sports Management Club attended. It was awesome! Students shared with me their excitement of meeting top level executives in the Sports field at the conference. They were overwhelmed that the conference speakers stayed around after their sessions to meet the students. Students collected many business cards and passed out their resumes to perspective employers. The word of mouth got back to WVU before we did! Students that were not able to attend were disappointed. Students are already planning to attend next year.
    From my perspective it is a win-win situation. Students can only learn so much in the classroom. The value of spending three days in the same room with some of the top sport and athletic administrators in the United States is extremely valuable to these undergraduates. As one student said: "It (the conference) was worth every penny!"

    D. Floyd Jones, Ph.D.
    Associate Professor
    Sport Management Program
    West Virginia University


2009 Conference Recap

Download 2009 Schedule and Speaker List (pdf)

2008 Conference Recap

Download 2008 Schedule and Speaker List (pdf)

2007 Conference Recap

2006 Conference Recap

2005 Conference Recap


2010 Speakers:

  • Dr. Lynn Lashbrook- President and Founder Sports Management Worldwide
  • Rod Graves, Arizona Cardinals GM
  • John Wooten- NFL Legend & NFL Executive
  • Harry Carson, NFL Legend & Fritz Pollard Alliance Executive Director
  • Adam Schefter, ESPN
  • Daniel Kelly, Former NY Jets Pro Scout & Current College Scout for GM Jr. Scouting
  • Aaron Schatz - Football Outsiders & Pro Football Prospectus
  • Chad Reuter - Senior Analyst for NFLDraftScout.com partnering with CBSSports.com
  • Wes Bunting, National Football Post’s Director of College Scouting and SMWW Alumni
  • Jimmy Halsell, former Salary Cap Analyst for the Washingtion Redskins
  • Steve Nash, Integrity Sports Broadcasting & SMWW Faculty
  • Kristen Kuliga-NFL Agent, Doug Flutie & more
  • Mary Lee Gilliland, Learfield Sports, National Account Manager
  • Mike Reinfeldt, Titans Executive Vice President & General Manager
  • C.O. Brocato, Tennessee Titans National Supervisor of College Scouting
  • Reggie McKenzie, Green Bay Packers Director of Football Operations
  • Alonzo Highsmith – Green Bay Packer College Scout (Southwest)
  • Craig Richardson, Fritz Pollard Alliance
  • Ray Anderson, NFL Executive Vice President of Football Operations
  • Cyrus Mehri, Fritz Pollard Alliance
  • Dutch Baughman, Executive Director of the Athletic Directors’ Association
  • Bob Wallace, former St Louis Rams Executive Vice President
  • Billy Bidwill, Arizona Cardinals Owner
  • Will Carroll- Football Outsiders & SI.com
  • Rick Horrow- Fox Sports & CNN Sports (invited)
  • Mark Washo- Washington Freedom GM & SMWW Faculty
  • Jack Mills- NFL Agent, 30 Year NFL Agent, clients include Eric Dickerson & many others
  • Jim Solano- NFL Agent (having represent over 600 clients in 30 years)
  • Jack Bechta, NFL Agent
  • Daron Roberts, Detroit Lions Asst. Secondary Coach
  • NFL Draft Prospects
  • Kris Kovatovic- Indiana Pacers Inside Sales & Fever Sales/Service Director
  • Greg Hylton- Indianapolis Colts, Vice President Premium Seating & Ticket Sales
  • Russ Lande- NFL Scout/Sporting News.com and SMWW Faculty
  • Chris Codero, Miami Heat Account Executive & SMWW Alumni
  • Ryan Latham- Tacoma Rainiers and formerly Boston Red Sox and SMWW Alumni
  • CJ Lovett, NFL Draft Prospect
  • Dr. Chuck Patterson- The Ohio State University
  • Joe Bonahoom- Director of Baseball, SMWW
  • Dr. Gary Sailes- Indiana University Sports
  • Chase Sbicca- SMWW Director of Student Services


NFL Combine Sports Career Conference Speakers
(Speakers vary from year to year)

Ray Farmer

Cleveland Browns GM

Mark Dominik
former Tampa Bay Buccaneers GM

Dr. Lynn Lashbrook
SMWW President

Mike Tannenbaum
New York Jets GM

Dawn Aponte, Miami Dolphins
Senior Vice President, Football Operations

Kevin Colbert
Pittsburgh Steelers GM

Rod Graves
Arizona Cardinals GM

Marc Trestman
Chicago Bears Head Coach

Raymond Berry, HOF
NFL Legend
"Greatest Game Ever Played"

Art Shell, HOF
Raiders 1968-82
Former NFL Coach

Kelli Masters
NFL Agent

John Wooten
NFL Legend & NFL Executive

Adam Schefter,
ESPN NFL Insider

Russ Lande, GM Jr.
Sporting News & NFL Scout

Greg Hylton, Indianapolis Colts
VP Premium Seating & Ticket Sales

Kristen Kuliga,
NFL Agent

Ray Anderson,
NFL Executive VP of Football Operations

Jack Mills
NFL Agent

Mike Reinfeldt,
Titans Executive EVP & GM

Bob Wallace,
former St Louis Rams EVP

Aaron Schatz

Football Outsiders & Pro Football Prospectus

Wes Bunting,

National Football Post
Director of College Scouting

Jimmy Halsell,

former Washingtion Redskins Salary Cap Analyst
Football Outsiders

Matt Moore
SMWW Client
Miami Dolphins QB

Ross Weaver
SMWW Client
Dallas Cowboys DB

Chad Reuter

Daniel Kelly,
GM Jr. Scouting

Steve Nash,
Integrity Sports Broadcasting & SMWW Faculty

C.O. Brocato,
Tennessee Titans National Supervisor of College Scouting

Reggie McKenzie,
Green Bay Packers Director of Football Operations

Alonzo Highsmith
Green Bay Packer College Scout (Southwest)

Craig Richardson, Fritz Pollard Alliance

Cyrus Mehri, Fritz Pollard Alliance

Dutch Baughman, Executive Director of the Athletic Directors’ Association

Billy Bidwill, Arizona Cardinals Owner

Will Carroll- Football Outsiders & SI.com

Rick Horrow- Fox Sports & CNN Sports (invited)

Mark Washo- Washington Freedom GM

Jim Solano- NFL Agent

Daron Roberts, Detroit Lions Asst. Secondary Coach

Kris Kovatovic- Indiana Pacers Inside Sales & Fever Sales/Service Director

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