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Motor Sports Management Course

Motor Sports Management Course

Become a Sports Agents Today!

Racing Jobs Start Here. Gain the "who you know" and the "what you know" to acquire a job you love in the motorsports industry.

The Motorsports Management Course is an 8 week online course on how to develop or advance your career on the business side of professional racing:

Formula One (F1)
Tudor United SportsCar Championship
Sports Car Club of America (SCCA
Continental Tire SportsCar Challenge
National Hot Rod Association (NHRA)
World Rally Championship (WRC)
World of Outlaws

Are you one of the millions who get hyped up just watching the exciting action of NASCAR, IndyCar, F1 and NHRA racing on the television? Do you want to get inside the fastest sport in the world? This is your chance to find employment in the motorsports industry. You don’t have to be a gearhead just turning wrenches to work in racing. In fact, there are more jobs away from the garage than the ones working under the car. SMWW offers a wide variety of career opportunities leading into motorsports through activities like marketing, hospitality, media and community relations, sponsor fulfillment, ticket sales, and client services in racing organizations all over the world.
This course is available for transferable college credit.

This course is for you if you want a job in motorsports as a:

  • Motorsports Marketing
  • Race Management
  • Motorsport Sponsorship
  • Race Operations
  • Racing Team Management
  • Track Operations
  • Communications
  • Media & Public Relations
  • Show Car Coordinator
  • Race Day & Event Management
  • Business Development
  • Administration
  • Account Executive
  • Motorsports Charities and Foundations
  • Corporate Hospitality
  • Driver Management
  • Client Services

Individuals will learn:

  • Race Team Management
  • Motorsports Sponsorship
  • Race Promotion & Driver Promotion
  • Motorsports Marketing
  • Race Event Management
  • Public Relations & Media
  • Non-profits, charities, and foundations in the racing industry
  • Community Relations
  • Generating Revenue thru ticket sales
  • Client Services for racetracks, race teams and sanctioning bodies
  • Speedway & Race track operations
  • Driver Image and media relations
  • Legal Aspects and Legislation of sanctioning bodies
  • Race Track management

The 8 week online Motorsports Management Course will train students on the business side of racing including marketing, sponsorships, client services, support organizations, speedway and racetrack operations, venue logistics, race team management, media, event management, public relations, non-profits and foundations, and revenue enhancements.  Motorsports careers are available at a variety of venues, raceteams, and sanctioning bodies but students need a specific skill set to be considered for employment or to get to the next level. In addition students need to know who is doing the hiring and when they are hiring. Your Motorsports Management instructors will mentor you in all three areas. They will teach you what you need to know and introduce you the people who do the interviewing.

You do not need to relocate, this course can be taken from anywhere in the world. SMWW students come from over 140 different countries.

Become a Sports Agents Today!

Live Weekly Audio Chat Instructors & Mentors: 

(You will enjoy getting to know Tom Weisenbach & Dr. Lynn Lashbrook during the live interactive weekly audio chats.)

Tom Weisenbach, Executive Director of the Indiana Motorsports Association, (IMA) has over 18 years of experience on the business side of racing. Under Weisenbach’s leadership, the IMA represents and has relationships with over 1600 motorsports businesses and racing organizations. Weisenbach and the IMA has created over 300 new internships in the past nine years within the racing industry.  Simply put, Tom’s international network in the motorsports business is unprecedented. He knows who is hiring and what they are looking for in a new hire, enabling him to assist you in advancing your motorsports career to the next level. Prior to the IMA, Weisenbach worked as the Senior Director of Business Development with Keystone Marketing in the heart of NASCAR country, North Carolina. His responsibilities included working directly with teams, tracks, and leagues including NASCAR, IndyCar, Champ Car and NHRA overseeing public relations, strategic planning, client relations, marketing and promotions. Prior to his stint at Keystone, Tom was the National Sales Manager for IndyCar and the Indianapolis Motor Speedway, working directly with IndyCar teams, ABC & ESPN, and the International Speedway Corporation. Additional experience includes work with Kendall Motor Oil, Sunoco Race Fuels and the NHRA.
In motorsports it is all about what you know and who you know and Tom Weisenbach is going to give you both to catapult your racing business career to the pole position. Whether you are interested in working for a race team, a support organization, or at the speedway, Weisenbach will guide and mentor you. You will love his sense of humor but his passion for racing will keep you coming back to the live audio chats.

Lynn Lashbrook

Dr. Lynn Lashbrook
, Sports Management Worldwide President, has been working and teaching in Sports Management for over 35 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. SMWW students come from over 125 countries with over 5000 alumni now working in sports.



Course Details

nascar_mexico (4K) Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, Tom Weisenbach and renowned guest speakers. Team executives, public relations directors, media experts, and speedway executives will occassionally participate in the live interactive chats to offer their input and expertise. Course participants will have the opportunity to interact and ask questions. This is a tremendous opportunity to network within the racing industry and get to know your instructors and fellow students personally via the internet.

Course Includes- All books, software, educational resources, press release samples, sponsorship samples,  headset needed for the course. Including the contact information for over 1300 auto racing facilities, 330 sanctions, 62 racing publications, and 67 racing museums. We also include schedules for 215 race circuits. Add that to the SMWW Network of faculty and alumni.

Internship, Practicum, Apprenticeship, and "Hands On" Experience:

Each SMWW Motorsports Management student will participate in a short term job experience in their area. This will vary for each student based on their career goals and location. This hands on learning is designed to prepare them for work in a variety of settings including at the racetrack, for a team, in media and public relations, or ticket and sponsorship or racing foundation. Job experiences could include shadowing NASCAR or NHRA personnel, or working with the local speedway, or assisting a racing organization with press releases, marketing, or media events. The opportunities are endless.

Tom Weisenbach will strategize with individuals to determine which "job experience" would be most beneficial for their situation. This will be geared to the sanctioning body of the students choice. This unique opportunity gives each student the necessary hands on experience and will enhance their motorsports career skills portfolio with the guidance of the SMWW instructors. This "experience" is the highlight for many students trying to get their foot in the door.

Pictured left to right: Tom Weisenbach, SMWW Instructor & Indiana Motorsports Association
Chip Ganassi, Owner, Target Chip Ganassi Racing
Mark Miles, CEO, Parent Company of the Indianapolis Motor Speedway & IndyCar,
Gerry Dick, President, Grow INdiana Media Ventures, LLC
Connie Bond Stuart, PNC Bank Regional President

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. Students will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow motorsports business-minded students and faculty. All training materials needed are included in the course fee and will be shipped to your door.

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences - throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet and network with execuitves at levels of racing are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive discounts.

Resume, CV & Cover Letters

SMWW will evaluate your resume and other vitae to create the best possible "first impression". The course's main objective is to develop a new generation of Motorsports executives by teaching skills and strategies that are unique to motorsports and racing industry jobs from a business acumen.

Additional Information-

Frequently Asked Questions

Motor Sports Management Course Testimonials


Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a Sports Agents Today!

Apply Now - Free

Cost: $995(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)

Payment plans available (as little as $350 a month).

See if you are eligible for an economic discount based on your country of residence.

Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club

(In the UK: 087 12884799)

Register Now


Right Sidebar: 

Larry McReynolds endorses SMWW Motorsports Management:

One of NASCAR's most successful and recognized crew chief's is Larry McReynolds.

Today, Larry finds great joy as Race Analyst with FOX Sports, SPEED, and TNT. Larry currently lives in Mooresville, North Carolina. In addition to his many accomplishments, Larry helped NASCAR Legend Dale Earnhardt win the 1998 Daytona 500. His great talent has led to more opportunities behind the mic with Speed Channel where he commentates weekly broadcasts of Cup and Busch Qualifying, the Trackside Show and NASCAR Performance. Larry is one of the most recognized and respected personalities in USA Motorsports.

Listen here to what Larry has to say about SMWW.

Throughout the eight week Motor Sports Management course you will develop a close working relationship with instructor, Tom Weisenbach. Tom is well connected and is not only able to provide job openings from within the racing industry before they are offered to the public, but also able to provide a great recommendations for successful graduates.

Examples of recent job openings for SMWW Students:

  • Showcar driver, Don Shumacher Racing
  • Outbound Call Representative, Charlotte Motor Speedway Ticket Services
  • Coordinator, Sport Services - NASCAR 

Tom also works hard to get students access to professionals from within the industry. Guest speakers will often join in on the live weekly audio chats.

Examples of recent guest speakers:

  • Joe Crowley, True Speed Communication
  • Randy Bernard, CEO of IndyCar
  • Ida Cahill, Executive Director of the Sam Schmidt Foundation

In addition, Tom is using his business relationships to get students hands on experience at races. Recently, Tom was able to get credentials for SMWW students to attend the

IndyCar/ALMS event at Mid-Ohio.

Students in the Motor Sports Management Class  are given multiple opportunities to take what they have learned in the class and apply it to a career.

Sign up for the Motor Sports Management Course today and land your dream job in motor sports!

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