Motorsports Management Course
Learn the Business of Motorsports Right Here

Motorsports is a unique sector of the sports industry as it is the only sport that has a team, an athlete and utilizes a complicated mechanical creation. That distinction is one of the factors that separates Motorsports Management from a traditional sports education.

This is a unique sport, and a unique business – SMWW will teach you what you need to thrive in it!

For those with an enthusiasm for racing and business our 8-week online Motorsports Management course, led by Steve Sudler a 25+ year veteran of the motorsports industry, is your chance to get a targeted education designed specifically for your passion.

Unlike most online classes, we focus our program on audio chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with Steve Sudler and a bevy of guest speakers including Tom Weisenbach.After completing our Motorsports Management course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Steve Sudler. Now that is powerful!

To be considered for employment in the world of Motorsports you need a specific skill set, at SMWW we’ll teach you what the industry needs!

We have successful graduates working in all levels of Motorsports, including Formula One (F1), INDYCAR, NASCAR, Tudor United SportsCar Championship, Sports Car Club of America (SCCA), Continental Tire SportsCar Challenge, National Hot Rod Association (NHRA), World Rally Championship (WRC) and World of Outlaws.




Weekly Live Audio Chats
with Steve Sudler

Tuesdays: 6pm PST/9pm EST

Class size limited to 10 students

  • 8 week online course
  • Access to the SMWW Network
  • Resume Enhancement
  • Career Advice for
    Years to Come


Why You Should Take Our Motorsports Management Course

Motorsports is a global industry growing at a record pace.

According to the Motorsports Industry Association (MIA) the US market is currently worth in excess of $13.5 billion, with over 400,000 participants. In the UK, there are over 4,500 companies directly involved in motorsports.

The Motorsports industry is comprised of powerful business entities, like NASCAR, F1 and INDYCAR, with far reaching influence and innovation. Our 8-week online course will train students on the business side of racing including:

  • Marketing
  • Sponsorships
  • Client Services
  • Driver Management
  • Support Organizations
  • Speedway and Racetrack operations
  • Venue logistics
  • Race team management
  • Motorsports media
  • Event Management
  • Public relations
  • Non-profits and foundations

Motorsports careers are available at a variety of venues, race teams, sanctioning bodies and more, students need a specific skill set to be considered for employment or get to the next level.


This course has opened so many more doors for me in racing than I could have on my own. Through this course, I've met PR directors, owners and COO's of racing teams and sanctioning bodies… and I got a job at Dover International Speedway thanks to SMWW!  
- Lynn Sudik, Social Media Coordinator at Dover International Speedway

What You Can Expect From Our Motorsports Management Course

You don't have to turn a wrench to work in motorsports, in fact there are more jobs available away from the garage than there are under the hood. The goal of our course is to train you for the myriad of opportunities behind the scenes of motorsports, from marketing to logistics to driver management and everything in between.

Our veteran mentors know exactly who is hiring, when they are hiring and where they are hiring. That is your core advantage taking this course, you'll not only learn the industry you'll also become part of our global network of people tied into the world of motorsports.
In Motorsports Management course you will learn about:

  • Race Team Management
  • Motorsports Sponsorship
  • Race Promotion & Driver Promotion
  • Motorsports Marketing
  • Race Event Management
  • Public Relations & Media
  • Non-profits, Charities and Foundations in the Racing Industry
  • Community Relations
  • Generating Revenue Through Ticket Sales
  • Client Services for Racetracks, Race Teams and Sanctioning Bodies
  • Speedway & Race Track Operations
  • Driver Image and Media Relations
  • Legal Aspects and Legislation of Sanctioning Bodies
  • Race Track Management

If you are one of the millions of people who get hyped up just watching the exciting action of NASCAR, INDYCAR, F1 and NHRA racing then this is the course for you.

Sports Jobs This Course Will Prepare You For

Motorsports Management requires a versatile skill set, including business intellect, operational efficiency, marketing, and event management.
This cutting-edge course will prepare you to enter the world of motorsports management with a diverse array of skills that will qualify you for any of these roles in NASCAR, Formula One, INDYCAR, Sports Car Club of America (SCCA), Continental Tire SportsCar Challenge, National Hot Rod Association (NHRA) and beyond!

  • Motorsports Marketing
  • Race Management
  • Motorsport Sponsorship
  • Race Operations
  • Racing Team Management
  • Track Operations
  • Motorsports Public Relations &Communications
  • Show Car Coordinator
  • Race Day & Event Management
  • Business Development
  • Administration
  • Account Executive
  • Motorsports Charities and Foundations
  • Driver Management

This is a great course for anyone looking to gain a wealth of knowledge. This course provided me with tools I needed to get my foot in the door of Motorsports. I love waking up and going to work. What they say is true. If you love what you do, you never work a day in your life. I am truly happy and I have this course to thank.  
- Scott Rogers, Marketing Team, Don Schumacher Racing, NHRA

Meet Your Motorsports Management Course Mentor

Steve Sudler

Steve Sudler's picture Steve Sudler, a 25+ year veteran of the motorsports industry, began his career like so many in motorsports,as a crew member for Arciero Racing and driver Randy Lewis. In these developmental stages of his career Sudler discovered a passion for the business side of motorsports, working with sponsors such as Oracle, Samsung, Novell and AMP.

Sudler eventually left the garage behind for the boardroom, working in motorsports marketing for Koni Shock Absorbers, Just Marketing International and Walker Racing. While at Walker Racing,Sudler developed the in-house sponsorship sales and marketing group, and embraced the global nature of the sport by being the first IndyCar team to have sponsorship from China, partnering with Air China in 2003.

Sudler has advised top agencies and brands on their NASCAR programs including Toyota, NTN Bearings, Hershey, Kraft, Pfizer, GMAC and Jim Beam.

In 2009 Sudler launched Sports Marketing Consultants, an organization designed to assist companies with their sports marketing strategies, as well as motorsports properties in the area of business development and sponsorship sales. 

Sudler and the SMC team continues to work with top global brands and properties in motorsport while also expanding into other sports such as the NFL and Major League Lacrosse.

Tom Weisenbach

Tom Weisenbach's picture Tom Weisenbach, Executive Director of the Indiana Motorsports Association, (IMA) has over 15 years of experience on the business side of racing. Under Weisenbach’s leadership, the IMA represents and has relationships with over    1600 motorsports businesses and racing organizations. Weisenbach and the IMA has created over 300 new internships in the past five years within the racing industry. In addition to Weisenbach’s full time work at the IMA, he is partners with two time NASCAR Sprint Cup Champion, Tony Stewart in the International Motorsports Industry Showwhich hosts over 725 motorsports businesses and 20,000 hardcore racing industry professionals every year. 

Simply put, Tom’s international network in the motorsports business is unprecedented. He knows who is hiring and what they are looking for in a new hire, enabling him to assist you in advancing your motorsports career to the next level. Prior to the IMA, Weisenbach worked as the Senior Director of Business Development with Keystone Marketing in the heart of NASCAR country, North Carolina. His responsibilities included working directly with teams, tracks, and leagues including NASCAR, IndyCar Series, Champ Car and NHRA overseeing public relations, strategic planning, client relations, marketing and promotions. Prior to his stint at Keystone, Tom was the National Sales Manager for IndyCar and the Indianapolis Motor Speedway, working directly withIndyCar teamsABC & ESPN, and the International Speedway Corporation. Additional experience includes work with Kendal Motor Oil, Sunoco Race Fuels and the NHRA, with his original job out of college as an Account Executive for the Chicago Blackhawks affiliate in the International Hockey League.

Course Details

nascar_mexico (4K)Weekly Audio Chats: A unique aspect of each 8 week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, Steve Sudler and renowned guest speakers like Tom Weisenbach. Team executives, public relations directors, media experts, and speedway executives will occasionally participate in the live interactive chats to offer their input and expertise. Course participants will have the opportunity to interact and ask questions. This is a tremendous opportunity to network within the racing industry and get to know your instructors and fellow students virtually.

Course Includes: All books, software, educational resources, press release samples, sponsorship samples and a headset needed for the course. Included in your course fee is the contact information for over 1300 auto racing facilities, 330 sanctioning bodies, 62 racing publications, and 67 racing museums. We also include schedules for 215 race circuits. Add that to the SMWW Network of faculty and alumni and you’ll have so many in your corner!

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. Students will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow motorsports business-minded students and faculty. All training materials needed are included in the course fee and will be shipped to your door.

Global Participation: SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.

Military Discount: For those individuals who represent their country in military service we offer a discount. Please contact [email protected] if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
For more information on the Military Discount please Click Here

Tax Write Off: (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet and network with execuitves at levels of racing are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive discounts.

Resume, CV & Cover Letters: SMWW will evaluate your resume and other vitae to create the best possible "first impression". The course's main objective is to develop a new generation of Motorsports executives by teaching skills and strategies that are unique to motorsports and racing industry jobs from a business acumen.

Additional Information


Course Certificate & Resume Reference

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self-train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers. 

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Motorsports Management, include a reference from Steve Sudler& Dr. Lynn Lashbrook, while optimizing it to reach hiring managers searching online. 

We want you to be the next SMWW success story and we go to great lengths to help you get there!

Become a Sports Agents Today!

Apply Now - Free

Cost: $995
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now