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Motor Sports Management Course

Motorsports Job training

The Motorsports Management Course is an 8 week online course that offers cutting edge theories on how to develop a career on the business side of professional racing including NASCAR, Formula One, Motocross, Champcar, Indy Racing League, National Hot Rod Association, World Rally Championship, LeMans Racing, Grand Am, German Tour Car racing, SCAA, or Grand Prix racing.

The Motorsports Management Course will cover issues including speedway and racetrack operations, venue logistics, team management, sponsorship, product promotions, managing personnel, media and event management, public relations, revenue enhancements and branding, in a variety of racing organizations. Motorsports careers come in a variety of venues, however the basics in motorsports are the same. Sponsorship, team management organization and sports marketing are similar from NASCAR to F1 to the NHRA.

Are you one of the millions who get hyped up just watching the exciting action of NASCAR, IndyCar and NHRA racing on the television? Do you want to get inside the fastest sport in the world? This is your chance to find employment on the motorsports industry. You don’t have to be a gearhead just turning wrenches to work in racing. In fact, there are more jobs away from the garage than the ones working under the car. SMWW offers a wide variety of venues leading into motorsports through activities like marketing, hospitality, media and community relations, sponsor fulfillment, ticket sales, accounting as well as engineering, mechanical and data acquisition within a racing organization. The racing world can take the enthusiast and place them in the middle of the action. The SMWW Motorsports Management course brings in speakers who work day-to-day in the racing community and have the experience and knowledge to assist students in their quest of landing a job in this electrifying sport.

Students, professional and amateur drivers, team owners, managers, race car team members, driver agents, and promoters of racing events and racing products or sponsorship will benefit from this 8 week online course.

This course is for you if you want to pursue a career in motorsports as a:

• Race Director
• Race Management
• Sponsorship
• Race Operations
• Sports Marketing
• Racing Team Management
• Track operations
• Communications
• Media & Public Relations
• Show car coordinator
• Mascot management
• Race Day Management
• Business Development
• Administration
• Account Executive
• Pit Crew Management
• Racing Management
• Special Events
• Marketing
• Corporate hospitality
• Driver agent

You do not need to relocate, this course can be taken from anywhere in the world.

Individuals will learn:

• Responsibilities of all those involved in racing
• Operations of a race car team
• History of Racing
• Advances and development of auto racing over time
• Race car federations, associations, and organizations
• Sponsorships in Racing
• Race Car promotions and merchandising
• Racing Marketing and Endorsements
• Racing Event organization
• Globalization in Auto Racing
• Formula 1, IRL, NASCAR and Cart
• Motocross, Champcar, NHRA, WRC, LeMans Racing, Grand Am, German Tour Car racing, SCAA, or Grand Prix racing
• Racing World Cups and global motorsports organizations
• Driver Image and media relations
• Legal Aspects and Legislation of racing
• Agents and contracts in auto racing
• Language of auto racing
• Race Track management

The Motorsports Management Course will provide an introduction into methods and skills necessary to run a racing team in the highly competitive industry of racing. The Motorsports Management Course will also cover issues including the history of racing around the world, current developments in series and championships, endorsement basics, supplemental revenue for drivers, sponsorships, and basic concepts for spotters and team managers that wish to obtain the best results out of their race team and their drivers. Students will understand the day to day tasks performed by a race team and gain the understanding of overall management of both on track and off track personnel.

All graduates of the course will have a well-rounded understanding of the motorsports business industry, specifically in the areas of grass roots management, sports marketing, personnel, customer service, promotions and event management. The Motorsports Management Course will cover all the major issues that professional racing faces today; winning, social and ethical issues to the more traditional media, sponsorship and business matters.

Be it at the Indianapolis Motor Speedway or Fundidora Park in Mexico, Motorsports Management will assist you in cutting edge skills auto racing teams use. Learn what auto racing professionals do, year-round, to improve their teams, stay within budget and excel at their sport. Learn the different associations and organizations and how they can assist your auto racing career. Learn the private classifications of speedways, supplementary income sources for drivers, auto racing promotions, and marketing strategies that get your car noticed.

Live Weekly Audio Chats

(You will enjoy getting to know Tom, Jim and Dr. Lashbrook during the live interactive weekly audio chats.)

Instructor Dr. Lynn Lashbrook  is joined by Tom Blattler and Jim Utter . Collectively they have worked in professional racing worldwide over 50 years. The keys to landing a job in most venues are the same; it's "who you know and what you know." These racing experts combined have both!

You will be learning not only how to break into the racing world but you will be learning from people who are currently very involved in Motor Sports Management at a variety of levels. They will share their insights and expertise of how to succeed in the competitive business world of racing and how to stay at the top when you get there. What would you do to gain the added insights of years of auto racing and sponsorship experience? What could you bring to a race car team with the new techniques.

Tom Blattler, Jim Utter, and Dr. Lynn Lashbrook:

Tom Blattler is a motorsports sponsorship, promotions and media relations professional with over 30 years of major sports experience including a variety of racing activities. Blattler brings an unmatched background with coordination of race sponsors, racing leagues and media outlets. His personal clients have included KV Racing Technology, Rahal Letterman Racing, Don Prudhomme Racing, Tom Gloy Racing, Miller Brewing, American Honda, Shell Oil, Duracell, Nissan, Pioneer, CARA Charities, motorcycle racing and the SCCA and NHRA. He has introduced and coordinated media relations activities on a national and international level including: the Acura ALMS Racing Program, Miller Lite CART Indy Car, Shell Oil Indy Car, Pioneer Indy Car, Motorola’s Indy Car, Icehouse NASCAR Truck Program, Argent Mortgage Racing Nissan Pathfinder SUV and Nissan “Hardbody” truck. In the Motor Sports Management course, Tom will share his hard earned knowledge of sponsorship, marketing relations, event planning, public relations and promotions specific to the business of auto racing.

Blattler started his own communication company TB Communications in 1986 and has gone on to assist companies at major automotive events such as the Indy 500, U.S. Formula One Grand Prix and Daytona 500. Blattler and TB Communications have worked with personalities like Bobby Rahal, Danny Sullivan, Danica Patrick, Buddy Rice, Gil de Ferran, Kenny Brack, Jimmy Vasser, Adrian Fernandez and John Andretti just to name a few. Blattler has won numerous media relations awarded including Best National Sports Charity Media Program (Rahal's Last Ride, 1998), Jim Chapman Award (Top media relations award on the CART Indy Car Series, 1992), Best Automotive Long Lead Program (Nissan Truck Introduction, 1986) and the National Media Award for production of a Special Section (Indy 500, 1990) in USA Today.

Jim Utter has covered NASCAR for the past eight years with The Charlotte Observer and ThatsRacin.com. Jim is currently vice president of the National Motorsports Press Association and has won awards for news-breaking stories of NASCAR events by the N.C. Press Association and NMPA. He is an occasional guest on Performance Racing Network's "Pit Reporters" radio talk show. Jim has years of experience at the race track and knows job openings before they go public. He worked his way up in auto racing and will share his secrets to getting into the motor sports business from the bottom up.

Course Instructor:

Dr. G. Lynn Lashbrook has been working and teaching in Sports Management for over 30 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook has served at the collegiate level as an athletic academic advisor and athletic director. At the professional level he has been an NFL sports agent for the past ten years and created the first ever online sports management company with a mission to train individuals for specific sports careers.

Course Details

The Motorsports Management Course is an 8 week online course designed to provide skills aspiring motorsports business executives seek. This might be for an entry level job in the motorsports industry or it might be to enhance your current career in motorsports. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer. SMWW has met with hiring motorsports personnel and determined what skills and strategies they require in a new hire to determine the course content.



Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Tom Blattler, Jim Utter,  and Dr. Lynn Lashbrook and renowned guest speakers. Professional drivers will often join the chats to offer their input and expertise. Course participants will have the opportunity to ask questions and relive the experience of drivers whom have been there for the checkered flag, put against the wall, or experienced frustration due to mechanical failures. This is a tremendous opportunity to network within the auto racing industry and get to know your instructors and fellow students personally via the internet. This is available via any online computer.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All training materials you will need are included in the course fee and will be shipped to your door.

Internship, Practicum, Apprenticeship, and "Hands On" Experience:

Each SMWW Motorsports Management graduate will participate in a short term job experience. This will vary for each student based on their career goals and location. The internship program is designed to prepare you for work in a variety of settings including at the racetrack, for a team, in media and public relations, or ticket and sponsorship. Job experiences could include shadowing NASCAR personnel, or working with your local speedway, or assisting a national organization with press releases or media events. The opportunities are endless. The instructors for the course will work with you one on one to determine which "job experience" would be most beneficial for your individual situation. This will be geared to the motorsports industry you are most interested. This unique opportunity gives each student the necessary hands on experience and will enhance their motorsports career skills portfolio with the guidance of the SMWW instructors. This "experience" is the highlight for many students trying to get their foot in the door.

Resume, CV & Cover Letters

SMWW will evaluate your resume and other vitae to create the best possible "first impression".

The course's main objective is to develop a new generation of Motorsports executives by teaching skills and strategies that are unique to motorsports and racing industry jobs from a business acumen.

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Apply Now - Free

Cost: $995 (includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.) Payment plans available (as little as $350 a month). See if you are eligible for an economic discount based on your country of residence. Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors! Prerequisites: Must be 18 or older to participate and have a passion for sports Payment: Visa, MasterCard, American Express, Discover. CALL TODAY: 1-877-SMWW-NOW (In the UK: 087 12884799) Register Now

Academic Credit - Graduate & Undergraduate

Western Oregon University (WOU), a member of the Oregon University System, offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit (graduate or undergraduate) for Sports Management Worldwide courses must apply for the credit with Western Oregon University directly.

For more information, please visit the following webpage.