The Football GM & Scouting course gave me the tools I need to start a career in scouting, and probably most important, the resources and contacts to get started - I not only still attend the chats with Russ on a weekly basis but I have been able to make key contacts with other current NFL personnel that will hopefully lead to me getting my start with a team. After putting together a portfolio full scouting reports on 50 players eligible for this year's draft I applied with several teams immediately after the draft. I really can't say enough about the opportunities SMWW has given me!
Football GM and Scouting Course
Learn to Scout Football and Manage a Team
A vast majority of NFL general managers began their careers in the scouting and player personnel department before running an entire team operation. While managing the salary cap, negotiating contracts and hiring staff are essential parts of becoming a general manager, the crux of the job is in identifying the talent that can change your team's future.
At SMWW, we'll teach you how to scout AND how to manage a team.
Led by former Tampa Bay Buccaneers GM Mark Dominik and John Wooten, who has worked in scouting and player personnel for the Dallas Cowboys, Philadelphia Eagles and Baltimore Ravens, the Football GM and Scouting course is the most targeted education you can get for scouting football and executive training.
Class size limited to 20 Students
Why You Should Take the Football GM and Scouting Course
Most university experiences provide a general education into the business of all sports. At Sport Management Worldwide, we take you deep into the business of football – covering scouting techniques, football operations, team management, talent evaluation and the tools modern general managers use to get a competitive edge.
If you've considered working in an NFL front office, or spending your days scouting talent in collegiate and professional football, this is the course for you.
The Football GM and Scouting Course is The Right Choice
The Football GM and Scouting course is opening doors for a new era of football enthusiasts who wish to pursue a career in:
- Player Personnel
- Football Operations
- Team Management
- Player and Coach Agent
- Salary Cap Analysis
- Game Operations
- Sports Marketing
- Media and Community Relations
- League Front Office
- Account Management
Our graduates are currently working in the NFL, AFL, CFL and NCAA and are proof that this program works!
I took the Football General Manager and Scouting class for possible change of career opportunities. I am a former Division I football player and am contemplating a second career. It was a great experience. I learned more than I could have imagined, made great contacts, gained tremendous insight into professional football front office practices, and obtained invaluable information on potential employment opportunities. It was time well spent and well worth the money. - Dan Moody
What This Course Means For Your Future
The difference between the teams that consistently win in the NFL, and those that battle for the first pick in the draft, is their ability to identify and acquire talent. Football scouts begin tracking athletes in high school and on through college to identify their value at the next level.
Learning how to scout football is the foundation of SMWW’s Football GM and Scouting course.
With high school games in your area and more college games on television and streaming online than ever before, you can learn how to scout talent in your own backyard. We’ll teach you the techniques and skills used by professional football scouts, and more:
- Responsibilities of a general manager
- Football contracts and negotiations
- Running the front office of a professional team
- Player evaluation including body type, mental makeup, playing ability and physical tools
- NFL War Room strategies
- Learn Coach’s Office customized scouting and coaching software
- Identification of players who will succeed in the NFL
- Traditional scouting vs. new high tech scouting
- Rating college talent as it translates to the NFL
- Techniques to evaluate college All-Star games
- Crafting a football scouting report
- NFL Draft preparation
- NFL Combine evaluation: Shuttle Run, Vertical Jump, L-Cone, 40-yd dash, Broad Jump
- Negotiating with players and agents
- Identifying and landing quality players through free agency and trades
- Football franchise and stadium operations
- Salary cap analysis and establishing the value of a player
- In-depth analysis on the draft and free agency trends
- Relationships between the NFL, AFL and CFL
Meet Your Course Mentors
Mark Dominik joined the Tampa Bay Buccaneers staff at just 24 years old as a pro personnel assistant and worked his way up the ladder to general manager while contributing to seven playoff teams and a Super Bowl championship. He developed the right skills to be hired and advance to the highest operations position, and now he’s teaching them to people like you.
“We’re going to talk about all the little steps you can take to become a scout or a general manager in the National Football League,” says Dominik. “My mindset is to give you anything I can to help you find a way to distinguish yourself from anybody else.”
After leaving the Buccaneers in 2013, Dominik began working for ESPN as an analyst, adding a media perspective to his experience operating a team.
“I’ve seen a lot of ways people try to get openings or opportunities, I know what teams are looking for and I know what works and what doesn’t,” says the University of Kansas graduate. “The Football GM and Scouting course offered by SMWW, helps you learn how to get ahead, the right way. I think that I can help people break through a barrier that they weren’t able to get through before.”
In the Football GM and Scouting course, you will speak directly each week with Mark, an opportunity not many people get.
When the Godfather of the NFL speaks, people listen, people learn and people change.
Since 1959, the year he was drafted by the Cleveland Browns in the 5th round, John Wooten has been a fixture in professional Football. After retiring from the game in 1969, Wooten has held a multitude of executive roles in player personnel and scouting with NFL teams including the Cowboys, Ravens and Eagles, and currently acts as chairman of the Fritz Pollard Alliance.
“Respectfully, professionally and affectionately, John Wooten is known as the Godfather, because of the breadth and depth of his service and what he has meant to the NFL as a player, scout and front office executive,” acknowledges Ray Anderson, former NFL Executive Vice-President of Football Operations.
Wooten has long fought for diversity and inclusion in the sport, helping to establish the “Rooney Rule” requiring teams to interview minority candidates for head coaching and senior football operations positions in the league. As chairman of the Fritz Pollard Alliance, Wooten has helped establish processes to develop talented minority candidates for NFL positions.
A longtime mentor in our Football GM and Scouting course, John Wooten brings a perspective that not many in the business of sports can replicate.
With over 20 years of scouting experience in the NFL, CFL and XFL, Russ Lande provides great perspective into the ins and outs of professional scouting.
Beginning his scouting career as a part-time unpaid recruiting intern with the UCLA Bruins at just 22 years old, Lande eventually got paid for his hard work, becoming a scouting administrator with the Los Angeles Rams in 1994. After four years with the Rams, Lande began delving into the publishing and media side of scouting, founding GM Jr. Scouting, crafting an annual NFL draft guide, consulting with CBS Sports and eventually writing for the Sporting News, National Football Post and Sports on Earth.
Lande spent four years as the Midwest Blesto scout with the Cleveland Browns and is now the U.S. College Scouting Director for the Montreal Alouettes.
When you take the Football GM and Scouting course, Lande will personally assist you with your scouting reports to ensure you are properly trained to meet the standards and qualifications of the NFL & CFL.
Weekly Audio Chats: A unique aspect of each 8-week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, John Wooten, Russ Lande, Dr. Lashbrook and occasional guests. This is a tremendous opportunity to network within the professional and collegiate football industry and get to know your instructors and fellow students personally via the internet. This is available via any online computer.
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course fee.
Global Participation: Global Participation: SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. May qualify for university internship requirements. Click here for more information.
Military Discount: For those individuals who represent their country in military service we offer a discount. Please contact firstname.lastname@example.org if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Tax Write Off - (For USA Citizens): SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Optional Yearly NFL Combine Career Conference: All SMWW students and faculty are invited to attend the yearly Sports Career Conference at the NFL Combine in Indianapolis, Indiana. All SMWW Students receive a huge discount and are encouraged to attend to utilize their skills and network within the industry.
The Football GM and Scouting Course Will Give You The Technological Edge
The days of drawing up plays on chalkboards and scouting by grainy VHS tapes are long gone.
The football industry is technologically advanced, utilizing customized software like Coach’s Office to work precisely and efficiently in scouting, coaching and analysis. This powerful tool is used to draw plays, create playbooks, develop game plans, organize scouting and recruiting information and print play cards for practice.
As a student in the Football GM and Scouting course, you will be trained on Coach’s Office, learning the ins and outs of hundreds of football formations, including the entire West Coast offense. Learning this football specific tool will give you a distinct edge against the competition.
What Happens After You Graduate?
Upon successful graduation of the Football GM and Scouting course, you will be qualified to work for an NFL team and you will be invited to join SMWWscouts.com, a match making service for football scouts and teams.
Here’s how it works:
Let’s say there is a scout for a team in the CFL, and there is a player they want to evaluate from Catawba College in Salisbury, North Carolina. The tape they have is limited, and they don’t have time to personally make the trip to evaluate. Enter SMWWscouts.com – this scout would use our service to find a local SMWW graduate in the area to evaluate the player for them.
Do a good job and you might find yourself a new job, and if nothing else, you’ll build your network of contacts! This program is designed to assist managers, coaches, agents, and teams looking for qualified talent evaluators.
Membership in SMWWscouts.com is free upon graduation and will highlight your best scouting reports, picture and bio. This is your method to get recognized by professional teams.
The Football GM & Scouting course gave me the tools I need to start a career in scouting, and probably most important, the resources and contacts to get started. Thanks to this course I've become an analyst with ProFootballFocus.com. I really can't say enough about the opportunities SMWW has given me! - Josh Liskiewitz, ProFootballFocus.com analyst
Our Goal: You Working For a Football Organization
SMWW will customize a football portfolio to assist you with your career goals, because we want all of our graduates to be successful. Over our years running this course, we know that your chances of accepting an offer of employment within professional football are greatly improved after our training is complete.
Through our extensive network throughout the football industry worldwide, we can help train you and build your network of contacts so that you can develop a career you are successful and satisfied in.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.