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Football General Manager & Scouting Course

Football General Manager and Scouting Course

Football GM & Scouting Course

Become a Sports Agents Today!

Football Job Training
(Train now to scout in the NFL)

  • December 28, 2015 - February 22, 2016
  • Weekly Live Audio Chats: 
    Tuesday 6pm-7pm pacific (9pm-10pm eastern) with Mark Dominik, former Tampa Bay Bucs GM & NFL Exectutive of 40 years John Wooten
    Wednesdays 6pm-7pm pacific (9pm-10pm eastern) with Russ Lande, Big Ten Network Analyst
  • Class size limited to 20 students

(Do you want a football job as a football scout or work for a professional football team?)


The Football GM and Scouting Course is an 8 week online course that offers cutting edge theories on how to develop a career in professional or collegiate football. The Football GM and Scouting Course will cover issues including football operations, team management, scouting talent, player personnel, cutting edge ways of scouting, NFL traditional scouting techniques, studying football on paper, statistical analysis and other essential tools of modern general managers of professional and collegiate football organizations. May qualify for university internship requirements.

This course is for you if you want to pursue a career in professional Football:
  · NFL Player Personnel
  *NFL Football Operations
  · NFL Scout
  · NFL Management
  · NFL Front Office
  · NFL Agent
  · NFL Salary Cap Analyst
  · NFL Game Operations
  · NFL Sports Marketing
  · NFL Account Manager
  · NFL Media & Community Relations
  · NFL, AFL, CFL, UFL, NCAA, or football job advancement opportunities
   *NFL Internships

You do not need to relocate, this course can be taken from anywhere in the world.


The world of football scouting is a tight knit fraternity of good ole boys who have worked their way up the scouting ranks. The Football GM and Scouting Course is opening doors for a new era of football experts who have a passion for the game. Whether you are a coach, a scout who wants to learn more, interested in a career in football operations, a NFL agent, or just a fantasy football freak, this course is your ticket to furthering your football knowledge. Those individuals interested in working their way up in the world of football need insider knowledge on football operations, football scouting, player management, team financial management and evaluation and the overall business of football. If you want to further your career in football you need to learn and be mentored by those in the game.

This 8 week online course could be the foundation to becoming the next general manager or scout for a team in your area. 
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Football GM's and scouts must learn to evaluate players from college. Talent evaluation has changed for everyone in the business. Football Scouts track the talent years before the rest of us ever see the athletes hit the gridiron. With all the high school games in your area and more college games than ever on television, you can learn how to scout talent in your own backyard. With this course you gain all the secrets, techniques and skills used by professional scouts in today's world of professional football.
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Individuals will learn:
  · Responsibilities of a Football General Manager
  · Football contracts and player negotiation
  · Football Scouting player evaluation; body type, mental makeup, playing ability, physical tools
  · Learn to identify players who will succeed in the NFL
  · College Scouting and rating college talent as it pertains to the NFL draft
  · Traditional Football scouting vs. new high tech scoutingafl2 (4K)
  · Techniques to evaluating the college all star games
  · Relationships between the NFL, UFL, AFL and CFL leagues
  · Player contracts, player trades and acquisitions
  · Football franchise and stadium operations
  · How to run the Front Office of a football franchise
  · NFL War Room Strategies
  · Capology & team contract negotiations
  · Landing Quality players through free agency and trades
  · Negotiations with agents and players
  · NFL Draft combine evaluation; Shuttle, Vertical Jump, L-Cone, Forty & Broad Jump
  · The making of a football scouting report
  · The language of football scouting
  · NFL Draft preparation
  · Cap value of a player
 · In-depth analysis on team spending vs. player production
 · In-depth analysis on the draft and free agency trends
 · Player contracts, player trades, and acquisitions
 · Capology and team contract negotiations

 Read an article about one of the many successful graduates here.

Watch this YouTube Video about "How to Become a Football Scout"

Course Mentors

Become a Sports Agents Today!

Students enjoy networking, learning, and getting to know Mark Dominik, John Wooten, Russ Lande, & Dr. Lashbrook in the live weekly audio chats.

Mark Dominik - former Tampa Bay GM & ESPN Analyst

Mark Dominik, former Tampa Bay Buccaneers General Manager contributed to seven playoff appearances and four division titles for the Bucs. Dominik quickly gained a reputation as one of the NFL’s top talent evaluators, with a keen aptitude for finding late-round gems, in addition to fully utilizing the “second draft”—bringing in rookie contributors through undrafted free agency, scouring the waiver wire and opposing teams’ practice squads.

Mark is excited to mentor Football GM & Scouting students on the player personnel side of the NFL. Mark has a magnetic personality and is well respected throughout the league. Mark will give you confidence and strategies to pursue your passion. Being mentored by Mark Dominik will catapult your resume to the front of the hiring line.
Dominik joined the Buccaneers’ staff at the young age of 24 as a pro personnel assistant. He served in that capacity through the 1997 season, before assuming the title of pro scout in 1998 and coordinator of pro personnel in 2000. Prior to the start of the 2001 season, Dominik began the first of his eight years as Tampa Bay’s Director of Pro Personnel. In 2002, Dominik helped guide the Buccaneers to their first world championship in Super Bowl XXXVII against Oakland. As Director of Pro Personnel, his duties included overseeing the scouting, recruiting and signing efforts of all NFL players, while also monitoring NFL transactions and overseeing player tryouts. He was also in charge of the Pro Personnel department’s evaluation of players in all other professional football leagues, including the Canadian Football League and the Arena Football League, while being responsible for the negotiation and signing of contracts for several free agents and NFL Draft signings. Dominik joined Tampa Bay after spending a year and a half working in both the college and pro personnel departments of the Kansas City Chiefs. Dominik holds a BS degree in Sports Management from the University of Kansas.
In the Football GM & Scouting Course, you will speak directly each week with Mark Dominik. Imagine what that could do for your resume and career path!

John Wooten

John Wooten is fondly referred to as the "Godfather of the NFL."

John Wooten

John has been involved in the NFL at every level of the game for over 50 years. He has won NFL & Super Bowl titles.   Following his NFL playing days, John had a variety of roles on various teams in the NFL. His job titles over 40 years have included Player Personnel, Director of Pro Personnel, Director of Player Programs, Vice President, Director of Scouting, and Consultant. Teams John has worked for in these positions include the Dallas Cowboys, the Philadelphia Eagles, the Baltimore Ravens, the NFL, and the NFLPA. John even had a stint as a sports agent.John is currently Chairman of the Fritz Pollard Alliance, which works closely with the NFL. Every team in the NFL has been impacted by John and his goal to increase job opportunities for minorities in the league.

Quote from NFL Sr. Executive VP for Football Operations, Ray Anderson reflecting on John Wooten’s 50 year contribution to the NFL:

“Respectfully, professionally and affectionately John Wooten is known as the Godfather, not just because of his age or longevity, but because of the breath and depth of his service and what he has meant to the NFL as a player, scout and front office executive."

John Wooten is one of the most well connected people in the NFL. You will love learning from this natural mentor while enjoying his genuine spirit and years of wisdom.
To learn more about John Wooten, read this article. To learn more about Fritz Pollard Alliance visit their website here.

Russ Lande 
NFL Draft Expert for GM Jr. Scouting & Director of College Scouting for the Montreal Alouettes

Russ is currently the Director of College Scouting for the CFL Montreal Alouettes and President of GMJR.com. Previously, Russ worked for the Sporting News, and was responsible for writing NFL insider content, providing detailed scouting reports on college players and posting an ongoing mock draft in the “War Room” leading up to the NFL Draft. Before working for Sporting News, Lande served as a College Scout and Blesto Representative for the Cleveland Browns for three years covering the mid-west region while evaluating all eligible prospects for the NFL Draft. Prior to that he spent four years at the St. Louis Rams as Scouting Administrator.
Russ and his staff of scouts cover games over the entire US analyzing and ranking the top 600 players available every year for the NFL Draft. Russ appears regularly on radio and television, including ESPN, ESPN2, Fox Sports, and The NFL Today Show.


You will enjoy learning from Russ and from his extensive skills and experience as a scout in the NFL. He has an unmatched ability to evaluate quality NFL players and is well known throughout the league. Whether you are an NFL junkie, want to make a career in the NFL, or just want to learn the techniques to evaluate football talent, the Football GM and Scouting Course will fuel your football passion.
Read more about Russ Lande on his website:  www.RussLande.com  

Dr. G. Lynn Lashbrook, President of SMWW and Head of SMWW's agency, has been a certified agent with the NFL for over 20 years. During his tenure as an agent, Dr. Lashbrook has represented over 100 NFL players including first round picks to free agents. Dr. Lashbrook worked for SMG, which is now CAA Football, for 5 years. Dr. Lashbrook was mentored on the agent business by Jim Steiner. With Jim Steiner and SMG, they represented top clients like Jerry Rice, Brian Dawkins, Mark Fields, Mike Alstott and many more top NFL players.  In the addition to his NFL Agent experience, Dr. Lashbrook has worked in the business of football at the college and professional level behind the scenes and administratively. You will love his unique perspective, high energy, and great knowledge of the big business of football.
Read more about Dr. Lynn Lashbrook.


Course Details

Weekly Audio Chats- A unique aspect of each 8 week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, John Wooten, Russ Lande, Dr. Lashbrook and occasional guests. This is a tremendous opportunity to network within the professional and collegiate football industry and get to know your instructors and fellow students personally via the internet. This is available via any online computer.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation - SMWW students participate from over 125 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. May qualify for university internship requirements. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Optional Yearly NFL Combine Career Conference - All SMWW students and faculty are invited to attend the yearly Sports Career Conference at the NFL Combine in Indianapolis, Indiana. All SMWW Students recieve a huge discount and are encouraged to attend to utilize their skills and network within the industry.

The Future of Professional & College Football - Learn the latest technology.

Coach's Office is customized software used by football coaches, scouts and Director of Operations at all levels to draw plays, create playbooks, develop game plans, organize scouting & recruiting information and print play cards for practice. Students of the Football GM & Scouting Course will be given special access to Coach’s Office. Students will have the opportunity to learn the ins and outs of hundreds of football formations, including the entire West Coast Offense.

If you are interested in working in professional football, Coach’s Office cutting edge technology will take what you already know about the game of football and advance it to a new level. As the game of football continues to evolve with technology, students who learn to use Coach’s Office will be ahead of their competition. Coach's Office is the best football software of its kind. Current users include high schools, colleges, and professional teams.

The ideal course for the following individuals:
  · Anyone who loves football
  · Anyone who's passionate about a career in sports management
  · Anyone who wants to learn about the sports industry, while keeping current employment
  · Those with other commitments for whom on-line education fits their schedule
  · Those who seek a way to break into the competitive world of the business of sports
  · College students who want to gain insight not offered on college campuses
  · College students who need to obtain college credit

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a SMWW Scout:

Upon successful graduation of the Football GM & Scouting Course, individuals will be invited to join SMWWscouts.com. This is an exciting opportunity to advertise yourself as a certified scout and feature your scouting reports as a trained talent evaluator! This is a match making service for football scouts and those needing a football scout around the globe. It assists Managers, Coaches, Agents, and Teams looking for qualified talent evaluations with our certified SMWW Scouts! The site will include your own webpage with your picture and bio, with samples of your best scouting reports. It offers coaching staffs a chance to submit requests for scouting reports and find scouts by region. As a graduate of the Football GM & Scouting Course you are eligible to apply for acceptance as a SMWW Scout and be featured on this exciting website. (Free upon graduation!)

Work for a team:

Our goal is to see all Football GM & Scouting graduates gainfully employed in football worldwide. Your chances of accepting an offer of employment within professional football will improve by going through the program. SMWW will customize a football portfolio to assist you with your career goals.

Through our extensive network of professional football teams worldwide, football departments, and football organizations, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your football career and help you find a position where you can be the most successful and satisfied.

Become a Sports Agents Today!

Apply Now - Free

Cost: $1,450 
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)

Payment plans available (as little as $495  a month).

See if you are eligible for an economic discount based on your country of residence.

Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club

(In the UK: 087 12884799)

Register Now

Academic Credit - Undergraduate

Warner Pacific College, (WP), is a liberal arts college located in Portland, Oregon, USA and is accredited by the Northwest Commission on Colleges and Universities. WP offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit for Sports Management Worldwide courses may do so after completion of each course. 



I am a football man, I live football, I need this game. I absolutely LOVE this game. I feel very privileged to have taken SMWW's Football GM and Scouting course. I have picked up new ideas and terminology. Now I understand the business, technical, and organizational side of professional football. The weekly chats alone are well worth the cost of the course because you get to ask questions to men who have worked in the NFL. I now have an education towards achieving my dream; working in an NFL football operations department. I highly recommend this ground breaking course to anyone who lives football.

Fabian Baez
Football Coach
George Washington High School
New York, New York


For more information about the Football GM & Scouting Course visit:

Football GM and Scouting Course FAQ

Earn College Credit

Football GM Course Testimonials

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 Mel Kiper Jr & SMWW:

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Join SMWW every year during the NFL Combine

Sports Management Worldwide annually hosts a Football Career Conference during the NFL Combine every February in Indianpolis, Indiana.
Join us...click here for more information.

SMWW Students to work the 2014 NFL Draft:

Congrats to our SMWW Athlete Management Course (Sports Agent) graduates who represent NFL Prospects in this years NFL Draft. These Agent Advisors will particpate in Pro Days, the NFL Combine, and preparing their clients for the NFL Draft with the assistance of our NFL certified agents. These students will be  involved in every aspect of the process in the upcoming weeks and months. Thanks to all SMWW Staff, Faculty, and certified agents who have provided daily support and guidance through this process. The Athlete Management educational system including referrals is working! If you are interested in becoming a Sports Agent and want to join this excitement, we are here to assist you. To see if you qualify, apply today!

A few SMWW Sports Agent Success Stories:

Meet Athlete Management Graduate Al Thomas:
(NFL Sports Agent)

Minister and prison guard by day, Albert Thomas is a sports agent by night. Oh, and he’s a full-time father of five, and husband to boot. Al represents starting Linebacker for the Philadelphia Eagles Akeem Jordan. Al is a 2006 graduate of Athlete Management. Read what the Sports Agent Blog has to say...

Akeem Jordan
Akeem Jordan #56
Philadelphia Eagles

Or read what Albert's local paper has to say...

Meet Athlete Management Graduate Joe Aloisi:
(NFL Agent)

A few years ago, Joe Aloisi was not working in sports. Today, Joe is beaming after watching his first NFL client, QB Matt Moore, take the field as the starting QB for the Miami Dolphins.

SMWW Agent Advisor Joe Aloisi says "I can't explain how much fun I'm having. I have learned so much since completing the course just a few years ago. From being with Matt during the draft, to negotiating a contract with Nike to being there as Matt changed teams to his first NFL start and now with the Miami Dolphins, its been a fun ride. "

Matt Moore 
Miami Dolphins QB

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