President & Founder of SMWW. Certified Sports Agent. Former NCAA Athletic Director.
Sports Broadcasting Course Learn the Skills to Thrive in the Competitive Sports Broadcasting World
As traditional music stations on the radio go through drastic decline, and network TV channels struggle to bring in the same advertising revenue they used to, sports broadcasting on TV and Radio continues in its renaissance.
Whether you are in the car, on your couch, or walking about town, sports content is always within reach of your senses. Listen, watch, read - sports are all around you. So now ask yourself, do you want to be the one listening and watching, or the one creating?
At SMWW, we’ll teach you the skills to create amazing sports content on sports radio and TV!
Led by NBA play-by-play voice Brian Wheeler and nationally recognized sports talk radio host and sports columnist Scott Moore, our 8-week online Sports Broadcasting course is the most targeted education you can get for a career in sports radio or television.
Unlike most online classes, we focus our program on audio chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of sports broadcasting.
If you desire a career in play-by-play, as a sports talk show host, sports producer or any of the multitude of jobs available in sports broadcasting, this course will set you up for career success.
Why You Should Take Our Sports Broadcasting Course
In 2002 there were just 413 radio stations in the US dedicated to sports, in 2016 there are 790, a near 100% growth.
Why the renaissance?
Think about listening to a music station in your car. More often than not, the music they play isn’t your personal favorite and the commercials you have to sit through makes your commute feel longer. Technology allows you to play the exact music you want, at any time…so why listen to music on the radio?
Sports talk, unlike music, hasn’t been replaced by technology and access. People tune in to hear their favorite sports talk host discuss the local team, to get results and analysis on a national scale or to hear breaking news in the sports world.
This can’t be replaced, which is why sports talk stations continue to grow!
Now let’s pivot to TV, where the DVR has changed the entire equation. Data shows that a majority of people record their nightly sitcoms and dramas to watch at a later time while fast-forwarding through commercials. I know that I'm one of those people!
Sports on the other hand are watched live, commercials and all, because those watching want to live in the moment, while tweeting and sharing thoughts on Facebook. Unlike traditional channels, technology and social media has helped sports broadcasting!
Now is the time to tap into this sports broadcasting renaissance with a career in sports radio or television!
As part of this course you will learn:
The basics and inside secrets to successful live sports broadcasting
Develop your own "on-air" technique, personality, and style
Rules of starting a Sports Broadcasting program
Develop and produce invigorating "Play-by-Play"
How to cover player stats
Sports Broadcasting Interview strategies
How to host Weekly Coaching Shows
Craft your own Sports Talk Show
Grow your audience and fan base
Learn how to build relationships in your sports community
Experience for your resume and "audio" resume
Successfully sell advertising and sponsorships for your Sports Show
Learn Sports Broadcasting industry jargon
Fund Raising techniques with Sports Broadcasting
Sports Broadcasting Career strategies
Where the jobs are, how to get interviews, what to expect in the interview
Create exceptional demo tapes
Insider knowledge and advice from those working in the business
Students will also learn how to implement webcasting, live on demand audio through the internet, at any sports venue. This new inexpensive way to broadcast will become an asset to any community or school district by allowing parents, grandparents, players, college recruiters, and college coaches, to hear games via the internet.
Thanks to Brian Wheeler, Steve Nash and SMWW, I have accepted a job as the radio voice for a minor league baseball team. The live audio chats and mentoring I received were unbelievable.
If you want to become a sports broadcaster, do play-by-play, or work in sports radio, this course is a MUST! - Bob Coffe
Longtime radio play by play voice Brian Wheeler of the Portland Trail Blazers brings his expertise and enthusiasm for sports broadcasting to this one of a kind course. Wheeler's exciting style and trademark "BOOM-CHAKA-LAKA" dunk calls have endeared him to basketball fans throughout the Pacific Northwest.
The 2007 Oregon Sportscaster of the Year, Wheeler has been active in sports broadcasting since calling play by play soccer, women’s softball and basketball at his alma mater, Loyola University Chicago.
After Loyola, Wheeler jumped to the big time, including radio stints with the Chicago White Sox, Northwestern University, SportsChannel, Chicago Bulls, Sacramento Kings, Sacramento Monarchs and Seattle Supersonics, before settling in Portland with the Trail Blazers.
Wheeler has an extensive network of contacts and unparalleled experience in sports broadcasting having worked in so many regions of the country and for so many professional teams.
Scott Moore is a nationally recognized sports talk radio personality and an in-demand guest speaker and entertainer.
Moore primarily focused on the SEC, where he is the host of iTalkSEC, a top-rated sports show reaching over 900,000 households.
Moore has had the privilege of speaking at the National Quarterback Club in Washington, D.C. with General Colin Powell, the NFL MVP Award Ceremony and the ESPN College Football Awards. In addition, Moore served as host of CSTV's 'Coast to Coach' and has been a featured guest speaker at five BCS Bowls, including the Fiesta Bowl, Orange Bowl, and Sugar Bowl.
Additionally, Auburn, Alabama, Clemson, Florida, California, Kansas State, Mississippi State, Ole Miss, Tennessee, Florida State, Virginia Tech and Ohio State have al hired Scott to entertain and motivate their players.
Frequent Guest Speakers
Steve Nash with Integrity Sports Broadcasting Network, enters his 10th year as a sports talk show host. He has been the host of a weekly ISBN program "Anatomy of Sports", which delves into various aspects of sports with a focus on strategies, tactics and team dynamics. Along with anchoring this program, Steve co-hosts the Missouri Mavericks pregame show, "FaceOff" and has hosted or co-hosted a variety of talk shows including "Football Forum", "Arena Football Unleashed", "Forward Progress", "Royals Progress Report", "Wise Guys", "High School Football Roundup" and contributed to other ISBN programs. He also covers the game day play of the Kansas City Chiefs, Kansas City Royals and provides the color commentary for minor league and local area high school football and basketball.
Steve's hands on experience includes coverage of the NFL, MLB, CHL, AFL, AF2, minor league baseball, semi-pro football, high school football, and interviews with many interesting personalities within the world of sports. Steve has helped numerous SMWW students launch successful sports broadcasting careers and is a lifelong resource.
Dr. Lynn Lashbrook
Instructor Dr. Lynn Lashbrook, with over 40 years in Sports Management, has created and developed many college sports broadcasting programs and sponsorships. While Assistant Athletic Director at the University of Missouri, Dr. Lashbrook helped the University become the first college to commission Learfield Sports Network to control their entire statewide radio network. Learfield Sports now handles multimedia and marketing for many of the top colleges and universities in the country.
Dr. Lashbrook's passionate teaching style will motivate you to make sports broadcasting work for you and your individual situation. He and Brian Wheeler will unite students in the course with live weekly audio chats so that they can share their play by play successes and blunders, learn from experts in the field and empower students in their Sports Broadcasting careers.
Whether you want to work in TV or Radio, the mentors in this course will assist you in learning the skills you need to launch your sports broadcasting career!
What You Can Expect from our Sports Broadcasting Course
Sports radio and television continue to expand in their reach, and you can be on the forefront of this growth. Our Sports Broadcasting course will provide an introduction into methods and skills necessary to produce and anchor sports radio shows.
At the conclusion of the course, students will have the tools to start their own sports broadcast via the Internet, from any sport venue. They will have a well-rounded understanding of the methods used by professional analysts and broadcasters who have successfully created their own style.
Live ON AIR Sports Radio Experience
Instructors will assist students in producing and participating in a segment of their very own live sports radio show via the Integrity Sports Network. This live airtime experience will familiarize students in all aspects of sports broadcasting. Students will choose to conduct either an interview with a sports personality, host a pre or post game show, or create a short sports production coordinated with Integrity Sports Network.
Due to advances in technology, this live air show segment can be performed from anywhere in the world!
Play by Play and Press Box Experience
Students will be encouraged to participate from the press box on a prearranged game day. Course work will include a required job shadow with the play by play announcer at a local venue. This may include minor league or collegiate sports.
Students will be creating sports broadcasting audio resumes and work samples for evaluation and learning. This is done via the internet and will give fellow students and faculty the opportunity to critique and assist the student in improving their voice quality and on air personality. Techniques to practice and improve will be shared.
Sports Radio Sponsorship Packages
Students will be introduced to a variety of radio sponsorship packages. This includes packages ranging from national ad campaigns, to small sports venue packages.
Sports Broadcasting Weekly Audio Chats
A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Brian Wheeler, Steve Nash, Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional sports broadcasting industry and get to know your instructors and fellow students personally.
Our live audio chats connect you with fellow sports broadcasters, providing weekly advice in a private setting. This process allows you to practice your skills in a method that a traditional classroom can't provide.
Whether you want to work in TV or Radio these skills and strategies will last you a lifetime.
Participating in any of our SMWW programs grants you access to our entire network of sports executives. SMWW alumni and faculty are all over the world, in major and minor leagues, domestic and national, in all sports, on every continent on the globe outside of Antarctica.
Tapping into this impressive network is a huge benefit to your sports career.
Course Certificate & Resume Reference:
Successful graduates of Sports Management Worldwide’s Sports Broadcasting Course will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to self-train yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a personal reference from Brian Wheeler and Scott Moore.
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills, credentials and references and optimize it to reach hiring managers searching online.
We want you to be the next SMWW success story and we go to great lengths to help you get there!
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.
Global Participation: SMWW students participate from over 140 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.
Military Discount: For those individuals who represent their country in military service we offer a discount. Please contact firstname.lastname@example.org if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.) For more information on the Military Discount please Click Here
Tax Write Off (For USA Citizens): SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, Sports Broadcasters, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Sports Reporter & Anchor at Fox Sports 1
Elite Broadcasting Network, CEO/President
News, Sports, Weather Radio Anchor at Quinte News
Public Relations Intern at New Era Basketball Association
6 time Official Olympic Team Doctor
Jimmie Haywood, III
We Here Productions LLC, Founder
Anaheim Ducks, Marketing Intern
SMWW Student Interviews Erin Andrews at ESPN College Game Day
SMWW Alumni Andy Tuitele with NFL Color Commentator John Madden
Another Sports Broadcasting Success Story From Michael Lloyd, SMWW Alumni:
Dear Potential Sports Broadcasting Student:
The only radio work I was doing was a "great pretend job" in my car as I drove around. I had always wanted to do sports broadcasting. ESPN became a local station in my town here in South Carolina. I listened all 8 hours during my job. That's when I heard the SMWW commercial. I thought about it, but told myself I didn't have the time, nor the money. Well, a few months later I heard the ad again. I looked up the website on the computer and liked what I read.
I signed up and received my material a week or two before classes started. I loved the exercises assigned by the instructors and the materials. I called my local show host to do my work study portion of the course and worked with them on my project. This really made me feel that I could be a sports radio show host!
I called several stations trying to get some air time. Nobody was interested. But I didn't give up.
Well, about this time a sales man at the station 100.1 The Fan got an opportunity to do a trial show. I emailed them an explained that I had received SMWW Sports Broadcasting training and just wanted to sit in on the show a couple of times. From my training at SMWW, they were impressed, and asked the production manager if I go on the air the next week. I then went on from guest hosting on Tuesdays, to Tuesdays and Thursdays! The show is, "The Open Mike" with Mike and Lee, and I am the guest host Mic'T.
Recently I have gone out on my own, and I am the sole proprietor of "Onda Ball Sportz". Thanks to the training at SMWW, I have just worked out my advertisement agreements, and developed a show format. I have negotiated and am in the progress of broadcasting my own show "Bleecher Talk". It will be simulcast on two am stations in two separate towns. Once the show get's going, I will do daily or bi-weekly sports updates for the station.
Thanks to my training at SMWW, I am negotiating with a local business to back a local high school and I will broadcast their football games.
Thanks to SMWW, I have my own radio show and I have successfully started my sports broadcasting career!
The SMWW Sports Broadcasting Course was an excellent experience. Through the weekly readings and assignments, along with the weekly chats I had so much fun working on my style and interpretation with the other students. I was introduced to new software that helps with recordings and introduced to new websites that link you to jobs from all over the globe. The experience was amazing, especially for a sports fan!
The Sports Broadcasting course is top notch. The training materials are thorough and enjoyable, and the live audio chats are a great way to get instant feedback from professional broadcasters. I recommend this course to any aspiring sports broadcaster that is looking to get into the business and gain valuable knowledge.
I learned so much about the ins and outs of sports broadcasting. I realized how important it is to prepare and to plan everything in extensive detail. This course has done a great job preparing me for the world of broadcasting and radio. It has focused my passion for sports into an up and coming and exciting career in sports broadcasting. Also I have a meeting this week with the number one sports radio show in the Tampa Bay area, just weeks after completing my course.
Owner/Operator, Onda Ball Sportz
I was very impressed with SMWW. The course put me a step ahead of some of the local professionals in my area. I got the education of doing sports the right way. I also received experience to feel comfortable reporting.
When I signed up for this course I really didn't know what to expect, I figured I would get some knowledge on how to do a broadcast and nothing else. 8 weeks later I have made some great friends and even have an internship with a local radio station. Thank you SMWW!
Doctor of Chiropractic, Adapted Physical Education Specialis
SMWW has provided me with the confidence and "know how" of sports broadcasting. The mentor relationship I have experienced with SMWW sportscasters incited myself to reach deep into my inner resources to express my deepest passion for sports.
I loved the sports broadcasting course. I found it to be informative and entertaining. It gave me great insight into the world of play by play as well as sports talk radio. It has opened doors that I never dreamed were possible.
The SMWW course has taught me the world of sports broadcasting. The importance of being informative is probably the most important thing I learned. Another key point is who you know to land a job. My favorite part was the weekly chats. It's fun to talk sports and be mentored by educated sports buffs.
President, BWF, Inc.
An educational experience, highly recommended for those individuals who aspire to become broadcasters. The course requirements were appropriate, the computer technology was impressive, and the staff was courteous and competent. Keep up the good work!
Thanks to Brian Wheeler and Steve Nash and SMWW I have accepted a job as the radio voice for minor league baseball. The live audio chats and mentoring I received was unbelievable. If you want to become a sports broadcaster, do play by play, or work in sports radio, this course is a MUST!