Sports Broadcasting Course
Sports Broadcasting Job Training with NBA Announcer Brian Wheeler.

 Whether you dream of being a play-by-play sports announcer, a sports talk show host, a sports commentator, a sports news anaylst, or a behind the scenes sports producer, this eight week online training with personalized mentoring from current sports broadcasters will catapult your career to the next level. May qualify for university internship requirements.



Weekly Live Audio Chats
with Your Mentors

Thursdays at 9pm-10pm EST / Wednesdays 2am-3am GMT

Class size limited to 10 students

  • 8 week online course
  • Access SMWW Network
  • Resume Enhancement
  • Career Advice for
    years to come
Become a Sports Agents Today!

The Sports Broadcasting course is an eight week online course to promote your sports broadcasting career. This course is for individuals interested in gaining sports broadcasting experience and the skills, strategies, and valuable network, designed to launch a sports broadcasting career.

This course will prepare you for Sports Broadcasting Careers:

  • Sports Announcing 
  • Sports Analyst
  • Sports Radio
  • Sports Talk Show Host
  • Sports Commentator
  • "Play by Play" Announcer
  • Press Box
  • Sportscaster
  • Sports Producer
  • Sideline Sports Reporter
  • Sports Anchor
  • Sports Broadcasting Internships
  • Color Commentator


Students will learn the art of the play by play, how to host weekly coaching shows, how to create a sports personality, and even how to create their own sports talk shows. Sports broadcasting technology has changed and with it the growth of sports business and sports broadcasting. Sports radio and sports talk shows are available in every part of the world and talented and trained sports broadcasters are in high demand. This Sports Broadcasting course will train you with the skill set and experience network affiliates and professional sports are requiring.

Every student will participate in a project giving them job experience including creating an audio resume which we will post on the web. Where would you like to work? ESPN? TSN? BBC? FoxSports? NFL Network? SPEED station? Willow Cricket? NHL Network? Tennis Channel? NBA TV? MLB Network? Or would you prefer to be the play by play announcer for your favorite team?

You do not need to relocate, this course can be taken from anywhere in the world.

Sports Broadcasting Training includes:

  • The basics and inside secrets to successful live sports broadcasting
  • Develop your own "on-air" technique, personality, and style
  • Rules to starting a Sports Broadcasting program
  • Game-Day Preparation
  • Develop and produce invigorating "Play-by-Play"
  • How to cover player stats
  • Sports Broadcasting Interview strategies
  • How to host Weekly Coaching Shows
  • Craft your own Sports Talk Show
  • Grow your audience and fan base
  • Learn how to build relationships in your sports community
  • Experience for your resume and "audio" resume
  • Successfully sell advertising and sponsorships for your Sports Show
  • Sports Broadcasting industry jargon
  • Fund Raising techniques with Sports Broadcasting
  • Sports Broadcasting Career strategies
  • Where the jobs are, how to get interviews, what to expect in the interview
  • Create exceptional demo tapes
  • Insider knowledge and advice from those working in the business

Whether you want to work in TV or Radio, the mentors in this course will assist you in with the "what you know" and the "who you know" to launch your sports broadcasting career. Add this job experience and sports broadcasting education to ensure your resume is on the top of the pile...the first to be called for an interview.

In addition, students will learn how to implement webcasting, live on demand audio through the internet, at any sports venue. This new inexpensive way to broadcast will become an asset to any community or school district by allowing parents, grandparents, players, college recruiters, and college coaches, to hear games from any internet access.

Weekly Live Interactive Audio Chats

Become a Sports Agents Today!You will enjoy getting to know your Mentors NBA Play by Play announcer Brian Wheeler and Sports Talk Radio Scott Moore with occassional guest speaker  Integrity Sports Network Steve Nash.

Brian Wheeler

Brian Wheeler enters his 12th season as the radio play-by-play voice of the Portland Trail Blazers. Brian has taught many Sports Broadcasting students and with his guidance, expertise and professional experience you will launch a successful sports broadcasting career. Wheeler's exciting style and trademark "BOOM-CHAKA-LAKA" dunk calls have endeared him to basketball fans throughout the Pacific Northwest. In addition to anchoring the Trail Blazers' radio coverage, he also hosts his own daily talk show on the team's flagship radio station, 95.5 The Game, titled "Wheels At Work." "Wheels" has never missed a broadcast in his Trail Blazers career, having called the play-by-play for 997 games entering this season. Wheeler is in his 26th year of broadcasting, and was named the Oregon Sportscaster of the Year for 2007 by the National Sportscasters and Sportswriters Association. Prior to joining the Trail Blazers, he spent three years as a member of the Kings' broadcast team in Sacramento, serving as the team's pre- and post-game show host as well as handling the play-by-play for a select number of games each season. He also had his own talk show on the team's flagship radio station. "Wheels" was also the original play-by-play voice on radio and television of the WNBA's Sacramento Monarchs. Before Sacramento, Wheeler spent two seasons working in Seattle as part of the Sonics' broadcast group and also hosted a daily talk show on their flagship radio station. Wheeler has NBA ties to Chicago, where he worked on the Bulls' radio broadcasts in their first championship season. "Wheels" got his start in broadcasting in Chicago, earning a broadcasting/communications degree from Loyola University. He then spent nine seasons as the basketball play-by-play announcer on both radio and TV for his alma mater. His extensive experience in the Windy City also included broadcast stints for the Chicago White Sox, Northwestern University and SportsChannel. You'll love being mentored in the Sports Broadcasting business by "Wheels".

Listen to a sample of Brian Wheeler's Play by Play of the Portland Trail Blazers vs. Dallas Mavericks in a play off game.

Scott Moore

Scott Moore is a nationally renowned sports talk radio personality, featured writer for, and an in-demand guest speaker and entertainer. For the past six college football seasons, Scott has served as a guest analyst on XM Fox Sports Radio, and has broken several major stories in the SEC, including the hiring of Nick Saban at Alabama. Scott begins his 11th year of radio broadcasting with his primary focus on the Southeastern Conference and college football on iTalk SEC, a top rated Sports Show in its market of 900k homes and Saturday Down South ( CFB Website with over 7 million daily readers ) recently named @italksec one of the 100 most influential Twitter accounts in college football.

Scott has had the privilege of speaking at the National Quarterback Club in Washington, D.C. with General Colin Powell, the NFL MVP Award Ceremony and the ESPN College Football Awards. In addition, Scott served as host of CSTV's 'Coast to Coach' and has been a featured guest speaker at five BCS Bowls, including the Fiesta Bowl, Orange Bowl, and Sugar Bowl. Additionally, Auburn, Alabama, Clemson, Florida, California, Kansas State, Mississippi State, Ole Miss, Tennessee, Florida State, Virginia Tech and Ohio State have al hired Scott to entertain and motivate their players.

Steve Nash

Steve Nash with Integrity Sports Broadcasting Network, enters his 10th year as a sports talk show host. He has been the host of a weekly ISBN program "Anatomy of Sports", which delves into various aspects of sports with a focus on strategies, tactics and team dynamics. Along with anchoring this program, Steve co-hosts the Missouri Mavericks pregame show, "FaceOff" and has hosted or co-hosted a variety of talk shows including "Football Forum", "Arena Football Unleashed", "Forward Progress", "Royals Progress Report", "Wise Guys", "High School Football Roundup" and contributed to other ISBN programs. He also covers the game day play of the Kansas City Chiefs, Kansas City Royals and provides the color commentary for minor league and local area high school football and basketball.

Steve's hands on experience includes coverage of the NFL, MLB, CHL, AFL, AF2, minor league baseball, semi-pro football, high school football, and interviews with many interesting personalities within the world of sports. Steve has helped launch numerous SMWW students with their successful sports broadcasting careers and is a lifelong resource.

Sports Broadcasting Mentor Steve Nash with SMWW graduate Dan Torre
SMWW Instructor Steve Nash and SMWW student Dan Torre doing a live show from Hooters.
Missouri Mavericks Pregame Show

Steve will assist you in advancing your sports broadcasting career whether you are just getting started or working full time and ready to advance to the next level.

Dr. Lynn Lashbrook

Instructor Dr. Lynn Lashbrook, with over 40 years in Sports Management, has created and developed many college sports broadcasting programs and sponsorships. While Assistant Athletic Director at University of Missouri, Dr. Lashbrook was involved with Learfield Sports when University of Missouri was the first college to commission Learfield to do their entire statewide radio network. Learfield Sports now handles multimedia and marketing for many of the top colleges and universities in the country. Dr. Lashbrook's passionate teaching style will motivate you to make Sports Broadcasting work for you and your individual situation. He and Brian Wheeler will unite students in the course with live weekly audio chats so that they can share their "play by play" successes and blunders, learn from experts in the field and empower students in their Sports Broadcasting careers.

Course Details

The Sports Broadcasting course will provide an introduction into methods and skills necessary to produce and anchor in the highly competitive industry of radio. The course involves live interactive audio with classmates around the globe, and may be taken online from anywhere in the world. At the conclusion of the course, students will have the tools to start their own sports broadcast via the Internet, for any sport venue. They will have a well-rounded understanding of the methods used by professional analysts and broadcasters who have successfully created their own style.

    A rare feature of this course is that instructors will assist students in producing and participating in a segment of their very own live sports radio show via the Integrity Sports Network. This live airtime experience will familiarize students in all aspects of sports broadcasting. This segment will be the student's choice of either a sports personality interview, a pre or post game show, or short sports production that is coordinated with Integrity Sports Network. Due to advances in technology, this live air show segment can be performed from anywhere in the world.
    Students will be encouraged to participate in the press box on a prearranged game day. Course work will include a required job shadow with the play by play announcer at a local venue. This may include minor league or collegiate sports.
    Students will be creating sports broadcasting audio resumes and samples for evaluation and greater learning. This is done via the internet and will give fellow students and faculty the opportunity to critique and assist the student in improving their voice quality and on air personality. Techniques to practice and improve will be shared.
    Students will be introduced to a variety of radio sponsorship packages. This includes packages ranging from national ad campaigns, to small sports venue packages.
    A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Brian Wheeler, Steve Nash, Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional sports broadcasting industry and get to know your instructors and fellow students personally via the internet. This is available via any online computer with a microphone. This one on one mentoring.
    The live audio chats connect you with fellow sports broadcasters and allows you to get weekly advice in a private setting to practice your skills that a traditional classroom can't provide. Whether you want to work in TV or Radio these skills and strategies will last you a lifetime.
    Participating in any of the SMWW Programs gives you access to a huge network of sports executives. SMWW Alumni and Faculty are all over the world, in major and minor leagues, domestic and national, in all sports, on every continent on the globe. Tapping into this strong network is a huge benefit to your sports career.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, Sports Broadcasters, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.

The ideal course for the following individuals:

  • Students who dream of doing play by play for a professional or collegiate team
  • Anyone who's passionate about a career in Sports Broadcasting
  • Anyone who wants to learn about the sports industry, while keeping current employment
  • Those with other commitments for whom on-line education fits their schedule
  • Die hard sports fan who want to increase their skills
  • College students who want to gain insight not offered on college campuses
  • College students who need to obtain college credit

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Integrity Sports Broadcasting Network
Sports Broadcasting Career Starter Program

You've tackled the SMWW Broadcasting Course, but how can you measure your sports broadcasting skills and get starting working in broadcasting?

The Sports Broadcasting Career Starter Program provides you with an opportunity to step immediately into an interactive sports broadcasting experience. ISBN's program makes the most of a "one-on-one" approach in assisting you in the production of your own Internet Radio sports talk show or play-by-play broadcast and development of your distinctive broadcast personality.

This six-week program provides a forum for you to employee the knowledge acquired from the SMWW Sports Broadcasting Course and will put you in motion to obtain the experience and skills needed to pursue a career as a sports talk show host, play-by-play announcer, analyst, commentator, or game day correspondent. Program participants will be actively involved in the following:

Production of an Internet radio sports-talk program or play-by-play broadcast

  • Production meetings and broadcast reviews
  • Correspondent reporting
  • Development of a sponsorship plan
  • Construction of an Audio Resume
  • Weekly audio meetings

Those who successfully complete the Sports Broadcasting program will be invited to join this exciting opportunity. If you are self-motivated, able to meet deadlines, willing to take on challenges, and have a serious desire to move forward in the sports broadcasting business, this is a great opportunity for you to launch your career. The program can be adjusted to fit your schedule; however, there will be specific timelines and deadlines involved.

Click on these links for more information:

Sports Broadcasting Course FAQ

Become a Sports Agents Today!

Apply Now - Free

Cost: $995
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now