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Rugby Business Management Course
Rugby Business Management Course
Rugby Job Training
Learn to manage Rugby teams at an international level, administer your countries domestic competitions, and oversee all rugby operations at the local or international level including rugby union, rugby league, and rugby sevens.
You do not need to relocate, this course can be taken from anywhere in the world.
The Rugby Business Management Course is an 8 week online course that offers cutting edge
theories on how to develop a career in professional rugby. The Rugby Business Management Course will cover issues including an analysis of the structure of world rugby, rugby club management, rugby team operations including ticket sales and sponsorship opportuunities, match day operations salary cap and rugby agent rules and regulations.
Students will be able to apply the course to clubs operating at a professional, semi professional and amatuer level.
This course is for you if you want to pursue a career in the business of Rugby:
- Professional and Amateur Rugby Administration
- Amateur Rugby Club Administration
- Rugby Schools and Camps
- Stadium Operations
- Team or Club Management
- Player Management
- Match Day Operations
- Sports Marketing and commercial opportunities
- How to run your own rugby club more efficiently
- Media & Community Relations in Rugby
- Rugby career advancement opportunities
- Rugby Agent
Foundation of a business career in Rugby:
Those individuals with a passion for the game of rugby need insider knowledge on club operations, recruiting, player management and evaluation and the overall business side of rugby. If you want to further your career within the sport and administration of rugby you need to learn and be mentored by those successful in the game. This 8 week online course could be the foundation or the advancement of your exciting career in rugby. Whether you want to be the next Francis Baron, Clive Woodward, Philippe Saint’ Andre, Phil Thomson, Don Murray or Jo Maso or even John Hayes, there are skills and strategies that will accelerate your rugby career.
In the highly competitive sports industry, sports business skills, sports team experience, and networking are all critical components. SMWW is here to provide quiality sports career education, along with the skills that professional teams and sports business specifically crave. Every successful business has a success formula, and this is no different with rugby This course will teach you the successes and failures of the most successful rugby teams in the world.
Live Weekly Audio Chats:
(You will enjoy getting to know Abe Kerr and Dr. Lashbrook and occassional guest speakers including Damian Hopley and Martin Bayfield during the live interactive weekly audio chats.)
Abe Kerr
Having spent 10 years working in the professional rugby sector in a number of varied roles Abe Kerr established specialist union and league management and marketing consultancy Tri line sports (Tls) in March 2004. Post graduation (from Manchester Metropolitan University in 1994) he commenced work with the Rugby Football League in September 1995 and remained until November 1996 as, initially a marketing assistant on the Centenary World Cup (95) and then as tournament organizer and director of the Halifax Student World Cup (96). Thereafter he undertook commercial, community development and marketing roles for professional rugby clubs such as Oldham Bears,Sale, London Broncos, Bedford Blues and Hemel Hempstead. In June 2001 he joined a leading cricket management agency to develop and manage a stable of rugby players in both codes. His marketing background and personal skills, coupled with a semi pro rugby playing career enabled Abe to recruit and manage over 70 leading players. The duties undertaken included club negotiations and commercial work, including for example, image rights, vehicle, supplement, clothing and book deals for international and club level rugby players and other sportspeople in boxing, cricket, cycling and even skate boarding !
Over the years of tls's development player management has remained focal. Additional, truly innovative elements have been developed such as rugby consulting services to leading international brands including Puma, Ultimate Sports Nutrition and the launch of multi sport "MySport" website, geared towards enabling leading sports clubs to raise revenues. Rugby union and league are both professional and some players and coaches do switch seamlessly between the two but they are very different in terms of on field rules, club and international structures, regionality, media coverage, salary cap restrictions, transfer movements and in many other areas.Although union and league are distinctly different entities both codes provide job opportunities in : development, club management, administration, marketing, scouting, coaching and many other areas. Therefore covering two sports in one creates very in depth material for students and potentially increases the opportunities for them to secure placements and employment opportunities after the course.
Visit www.Trilinesports.co.uk
Dr. Lynn Lashbrook, President and Founder of SMWW, has outstanding academic qualifications, and over thirty-five years of combined experience as an educator, coach,
athletic administrator and a registered agent. Dr. Lashbrook manages the SMWW Agency representing over 200 Agents and hundreds of athletes worldwide. Dr. Lashbrook has hand on experience and active interaction with team Manager's, scouts, major endorsements, first round contracts, salary cap requirements, and all SMWW Sports Agency activities. Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive audio chats. You will love his motivational style and passion to improve sports management industry.
Read more about Dr. Lynn Lashbrook.
Guest Speakers may include Martin Bayfield & Damian Hopley:
Martin Bayfield is a former rugby union footballer who played lock forward for Northampton Saints, Bedford Blues and England, gaining 31 England and 3 Lions caps. The 6 ft 10 in (2.08 m) tall policeman made his England debut in 1991, and although he was omitted from the 1991 World Cup squad, was a part of the 1992 Five Nations Grand Slam winning side. He went on the 1993 British Lions tour to New Zealand and was part of the 1999 World Cup squad. He would play 18 times partnering Martin Johnson. His final appearance for England came in the 1996 Five Nations match against Wales.
In 1995 Martin was voted Rugby Football Union, (RFU) Player of the Year. His last game was against Gloucester in February 1998, a neck injury sustained in training a few days later forced him to retire. Since retirement, Bayfield has worked as a journalist and after dinner and motivational speaker. Martin also acts and has made numerous TV and film appearances, most notably in the Harry Potter films where he is the stunt double for Hagrid the Giant. Martin is known for his comical style and will share his insight to rugby.
Damian Hopley is the Chief Executive of The Professional Rugby Players Association. After playing first class rugby for over eight years, during which time he won 3 England Caps, a World Cup 7's Winners medal, a Cambridge Blue and various honours with Wasps, Damian was forced to retire from professional rugby in 1998, after a series of knee operations. The lack of support available to professional players led Damian to found the PRA later that same year.
He has been the driving force behind the PRA, having founded the organization after his retirement. He has been instrumental as the lead negotiator on all player related agreements for both the Engalnd team and the British and Irish Lions over the past four years, and is a board director on England Rugby Limited, the company established to run professional rugby in England. His influence ensures that the players' rights are protected and represented at all levels within the sport. Damian has a Masters degree in Theology from St Andrews University, and went on to postgraduate studies at Cambridge in 1992. Off the field, he also has a high profile in the media having written regular columns for the Daily Telegraph and The Evening Standard.
Visit www.prarugby.com.
What you will learn:

Martin Bayfield and Lynn Lashbrook
- Revenue-raising and new business activities within rugby
- Recruiting, player evaluation, player ratings and in-depth player analysis
- How to build relationships between rugby in England, Ireland, Scotland, France, Australia, Argentina, South Africa , New Zealand, Fiji, Tonga, Samoa, Wales, Italy, Canada, USA, and Japan
- Contract Negotiations, player trades and managing a clubs Salary cap
- Stadium and Match day operations
- Rugby development academies and Performance of Excellence Schools
- Responsibilities of the CEO, management and administration ,of a rugby club
- Handling public relations & media rights
- Acquiring and servicing commercial partners and endorsements within Rugby
- Advertising strategies
- Event management
- Rugby Promotions, Merchandising & Operations
- Strategic communications and publicity
- Rugby Agent Rules and Regulations
- Understanding the Rugby Salary Cap
The rugby blueprint for winning is applied across all stadiums Worldwide, whether it's the Millennium Stadium, Twickenham, Chichibunomiya, Stade de France, Ericsson Stadium, Lansdowne Road, Murray field, Stadio Flaminio, Stade Vélodrome, or Telstra Stadium. This 8 week online course will teach you those techniques and tools which are needed to advance rugby careers or assist you in rugby job placement.
Course Details
Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate in weekly live interactive audio chats with fellow students, Dr. Lashbrook, Abe Kerr and guest speakers. This is a tremendous opportunity to learn from your course facilitators. In addition, the chats will allow you to network within the international Rugby industry and build lasting relationships with your course facilitators and fellow students. If you are unable to attend the chats they are recorded and archived and you can listen to them at a more convienient time.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the live audio chats in addition to the online discussion boards, weekly readings, weekly quizzes, course project, and the interaction amonst fellow sports business minded students and faculty. The course content is the foundation of a successful career on the business side of professional rugby!
The ideal course for the following individuals:
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Working in Rugby
Our goal is to see all Rugby Business Management graduates gainfully employed in rugby. Your chances of accepting an offer of employment within rugby will improve by going through the program. SMWW will customize a rugby job search strategy specifically tailored to your career goals.
Through our extensive network of professional rugby teams and organizations worldwide, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and more will do the same. We want to help you launch your rugby career and help you find a position where you can be the most successful and satisfied.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
Apply Now - Free
| Cost: $995 (includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.) Payment plans available (as little as $350 a month). See if you are eligible for an economic discount based on your country of residence. Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors! Prerequisites: Must be 18 or older to participate and have a passion for sports Payment: Visa, MasterCard, American Express, Discover. CALL TODAY: 1-877-SMWW-NOW (In the UK: 087 12884799) Register Now |
Academic Credit - Graduate & Undergraduate
Western Oregon University (WOU), a member of the Oregon University System, offers a separate Credit
Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit (graduate or undergraduate) for Sports Management Worldwide courses must apply for the credit with Western Oregon University directly.







