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Rugby Business Management Course
- September 14 - November 9, 2015
- Weekly Live Audio Chat with Mick Hogan, Newcastle Falcons Managing Director: Tuesdays 7pm – 8pm London time (BST/GMT) 11am-12noon Los Angeles time (PST)
- Class size limited to 15 students
Are you looking to work in Rugby Union? Do you want to learn how a successful rugby club and tournament is run on and off the pitch? If yes, then our 8-week online, Rugby Business Management is for you!!!
Learn from leading rugby industry experts working within the English Premiership, Super XV and the World of Rugby Sevens.
You do not need to relocate, this 8 week online course can be taken from anywhere in the world and we have students participate from all corners of the globe.
The Rugby Business Management course has been developed by SMWW and Mick Hogan, Managing Director of English Premiership side, Newcastle Falcons. This 8-week online course has been designed to prepare students for a career in professional rugby and offers cutting edge theories and strategies that are central to a rugby clubs business.
Topics covered include, the structure of club and world rugby, importance of ticket sales, sponsorship, match day and non-match day revenues, rugby in the community, rugby academies & team operations, event day management & logistics, media, communications & PR and recruitment strategies.
This course is for you if you want to pursue a career with:
- Aviva Premiership Rugby (England)
- Top 14 (France)
- RFU Championship (England)
- Super Rugby (South Africa / Australia / New Zealand)
- RaboDirect Pro 12 (UK / Ireland / Italy)
- Top League (Japan)
- USA Rugby
- HSBC Sevens World Series
- Students will be able to apply the course to clubs operating at a professional, semi professional and amateur level.
Students will be able to apply the course to clubs operating at a professional, semi professional and amatuer level.
If you are looking to develop a career in rugby union, this course is for you!
*Match Day Operations
*Event Day Management
*Rugby Ticket Sales
*Rugby Media & PR
*Rugby Academy Management
Foundation of a business career in Rugby:
Those individuals with a passion for the game of rugby need insider knowledge on club operations, recruiting, player management and evaluation and the overall business side of rugby.
If you want to further your career within the sport and administration of rugby you need to learn and be mentored by those successful in the game. This 8 week online course could be the foundation or the advancement of your exciting career in rugby.
Whether you want to be the next Bernard Lapasett, Clive Woodward, Rob Andrew, Derek McGrath or even Steve Tew, SMWW’s rugby business management course provide the skills and strategies that will accelerate your rugby career.
In the highly competitive sports industry, sports business skills, sports team experience, and networking are all critical components. SMWW is here to provide quality sports career education, along with the skills that professional teams and sports business specifically crave. Every successful business has a success formula, and this is no different with rugby This course will teach you the successes and failures of the most successful rugby teams in the world.
Live Weekly Audio Chats with Instructor & Mentor:
(You will enjoy getting to know Newcastle Falcons Managing Director Mick Hogan and occassional guest speakers during the live interactive weekly audio chats.)
Instructors and Mentors:
Mick Hogan has been involved in Rugby League & Rugby Union for his entire 22 year career. A graduate of the Sports Studies degree course at Northumbria University he has worked for both governing bodies (Rugby Football League & Rugby Football Union) as well as CEO/Managing Director for top flight rugby clubs Wigan Warriors, Sale Sharks and Newcastle Falcons. Mick has also set up three charitable rugby foundations as well as serving on the board of Premiership Rugby on two separate occasions.
Mick originally started his career as the North East Rugby League Development Officer. After this role he joined Gateshead Thunder as Community Marketing Manager for their one year in Super League. In 2000 he crossed the River Tyne to join rugby union club Newcastle Falcons as Head of Marketing for two seasons before moving to Premiership Rugby as Head of Community Development.
Whilst at Premiership Rugby Mick worked with all twelve Premiership clubs on their community marketing programmes and attracted support from Powergen for the inaugural National Community Rugby Programme. He also worked on the first two Premiership Finals at Twickenham as well as personally developing the London Double Header concept – where over 70,000 fans annually attend the season opening games in London.
In 2004 Mick returned to Newcastle Falcons as Commercial Director where over the next four seasons the club established attendance records and league high levels for both sponsorship and retail sales. In 2008 a move to rugby league’s Wigan Warriors as CEO saw two seasons that culminated in the club’s first Grand Final success in twelve years. Mick then spent two years as CEO of Sale Sharks and led the negotiations for the club’s move from Stockport to a new purpose built rugby stadium in Salford. At both Wigan and Sale Mick set up and chaired both clubs’ charitable Community Rugby Foundations
In 2012 Mick set up his sports consultancy – MMG Sports Ltd. He worked for two and a half years for England 2015, the organising body for the 2015 Rugby World Cup which will be staged in twelve English cities as well as Cardiff. The work for England 2015 saw Mick head up City Delivery and he managed the process that identified and selected the thirteen host cities for the Tournament.
Now back at Newcastle for a third spell Mick is currently Managing Director at Newcastle Falcons as well as Chairman of the Falcons Community Foundation. The club have also acquired Newcastle Thunder Rugby League and will deliver the official Rugby World Cup Fanzone on behalf of the City Council.
Syd Douglas is the Managing Director of the world’s largest Rugby Player, Coach and Support Staff recruitment company, Rah Rah Rugby. Syd has been involved in rugby in almost every facet of the game. As a player, coach, and personally consulting in more than 40 countries around the world. Syd has extensive experience with various rugby competitions, the business side of rugby, and rugby human resources and marketing. The Rah Rah Rugby (RRR), recruitment team have successfully been working with the goals of the global rugby community for over a decade. RRR is the only rugby recruitment and marketing company on the planet having an unprecedented client database of close to 100,000 members from around the globe made up of players, coaches, clubs and supporters from all levels of the game. RRR network includes over 3500 rugby clubs from over 50 rugby union and league nations.
Dave is the St. Helens Rugby Football Club Digital Marketing and Membership Manager. The Saints, 12 time league and cup champions of Rugby League, are now at home in the new 18,000 capacity Langtree Park Rugby League Stadium. Dave, has a savvy focus on developing ticketing and membership strategy while specializing in digital marketing. He has catapulted the club to achieve record season ticket sales and increase average attendance levels in the new stadium. Dave contributes to social media strategies, e-commerce, match day hospitality, and currently manages aspects of match day operations including ticketing and customer relationship management.
Dave has been a tried and true consultant in marketing over the past 15 years including clubs in the English Premier League, Rugby League's Super League, and the Rugby Expo, the world's leading rugby convention. Dave started his sports marketing career with an internship in the English Premier League with Bolton Wanderers and is excited to help you achieve your career goals on the business side of rugby. David has a Masters in Sports Management from the University of Central Lancashire.
Dr. Lynn Lashbrook, President and Founder of SMWW, has over forty years of combined experience as an educator, coach, athletic administrator and as a registered agent. Dr. Lashbrook manages the SMWW Agency representing over 200 Agents and hundreds of athletes worldwide. Dr. Lashbrook has hand on experience and active interaction with team Manager's, scouts, major endorsements, first round contracts, salary cap requirements, and all SMWW Sports Agency activities. Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive audio chats. He will personally help you strategize a career path. You will love his motivational style and passion to improve sports management industry.Read more about Dr. Lynn Lashbrook.
Abe Kerr is the Managing Director of Tri Line Sports, a rugby management and marketing agency. Prior to founding his agency, Abe worked on the Centenary World Cup, the Halifax Student World Cup, the Oldham Bears, Sale Sharks, London Broncos, Bedford Blues, and Hemel Hempstead. Abe has personally recruited and/or managed over 70 leading rugby players. His work includes club negotiations, commercial work, image rights, and sponsorships.Visit www.Trilinesports.co.uk
What you will learn:
- Revenue-raising and new business activities within rugby clubs
- An understanding of the organisation of international rugby (Union & League)
- How the executive and commercial side of professional rugby clubs operate
- Revenue streams for professional and amateur rugby clubs
- Fundraising and new business ideas within rugby
- Communication strategies for rugby clubs
- How to effectively manage a rugby club social media and PR campaign
- Rugby sponsorship strategies
- Stadium and match day operations
- Developing revenues on non-match days
- Managing a community rugby programme
- Connecting and engaging with the rugby fan base
- Relationships between rugby in England, Ireland, Scotland, France, Australia, Argentina, South Africa , New Zealand, Fiji, Tonga, Samoa, Wales, Italy, Canada, USA, and Japan
- Player contract negotiations and the salary cap
- Rugby development academies and Performance of Excellence Schools
- Responsibilities of the CEO, management and administration of a rugby club
- Handling public relations & media rights
- Acquiring and servicing commercial partners and endorsements within Rugby
- Advertising strategies
- Event management
- Rugby Promotions & Marketing
The rugby blueprint for winning is applied across all stadiums Worldwide, whether it's the Millennium Stadium, Twickenham, Chichibunomiya, Stade de France, Ericsson Stadium, Lansdowne Road, Murrayfield, Stadio Flaminio, Stade Vélodrome, or Telstra Stadium.
This 8 week online course will teach you techniques and tools which are needed to advance rugby careers and assist you in rugby job placement.
Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate in weekly live interactive audio chats with fellow students, Mick Hogan, and well known rugby guest speakers. This is a tremendous opportunity to learn from your course facilitators. In addition, the chats will allow you to network within the international Rugby industry and build lasting relationships with your course facilitators and fellow students. If you are unable to attend the chats they are recorded and archived and you can listen to them at a more convienient time.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the live audio chats in addition to the online discussion boards, weekly readings, weekly quizzes, course project, and the interaction amonst fellow sports business minded students and faculty. The course content is the foundation of a successful career on the business side of professional rugby!
Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.
Earn University Credit: Most participants are not university students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. European transfer credits may be available. Click here for more information.
Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact firstname.lastname@example.org if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Sports Career Conferences - throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to network with executives at all levels of sport are facilitated. Visit SMWW Sports Career Conferences to learn more.
|The ideal course for the following individuals:
Working in Rugby
Our goal is to see all Rugby Business Management graduates gainfully employed in rugby. Your chances of accepting an offer of employment within rugby will improve by going through the program. SMWW will customize a rugby job search strategy specifically tailored to your career goals.
Through our extensive network of professional rugby teams and organizations worldwide, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and more will do the same. We want to help you launch your rugby career and help you find a position where you can be the most successful and satisfied.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.