Current NFL agent, has represented over 100 clients, former NCAA Athletic Director, Internationally requested speaker
Learn Rugby Business Management Online Master the Business Side of the World's Second Most Popular Sport
Sports capitalize on our near animalistic appetite for competition, nowhere is that more visible than in Rugby. Coined a “hooligan sport, played by gentlemen”, over 4 billion people tuned in to watch the 2015 Rugby World Cup making it the second most popular sport in the world behind only soccer.
With the rapid growth in popularity there has also been an increase in tournaments, events, teams, leagues and business operations worldwide. Rugby is a sport with a high-demand for talented and trained business people to help organize, market and lead the sport forward.
At SMWW we’ll teach you the business of rugby and how to develop your rugby career!
Led by Mick Hogan, Managing Director at Newcastle Falcons and Syd Douglas, Managing Director of the world's largest Rugby Player, Coach and Support Staff recruitment company, Rah Rah Rugby, our 8-week online Rugby Business Management course is the most targeted education you can get for a career in rugby.
Unlike most online classes, we focus our program on audio chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of rugby.
Globally over 7.2 million people play rugby, and even more are connected to the business of the sport. If you want to be a part of the worldwide development of rugby, this course is your chance to take your career to the next level.
Why You Should Take Our Rugby Business Management Course
In 1987 a 28-year-old Australian named Brett Gosper was named Best Club Player for France’s oldest rugby club, Racing Club de France. Gosper was more than just an elite athlete, he was a scholar as well, working for international advertising agency Ogilvy & Mather during his playing career. After his Rugby Union career was through, the Melbourne native transitioned seamlessly to the full-time business world eventually being named President of McCann Erickson, USA.
But rugby never left his blood.
When the opportunity arose to become the CEO of World Rugby, the governing body of the sport he loved, he jumped at the chance. And since taking over the lead role in the sport, he’s had one thing in mind: growth.
"We are committed to growing the game in new markets, and promoting the sport beyond our traditional comfort zones,” aspires Gosper. “We have seen huge growth in Brazil, India, China, Russia. It is also the fastest-growing team sport in the U.S.."
Now is the time to get in on the rapid global growth of rugby. The leadership in the sport is strong, the momentum of past World Cups has grown an international audience to new heights and emerging markets are taking hold. The career opportunities are there!
Students completing the course will be qualified to operate at a professional, semi-professional and amateur level in rugby careers like these:
Marketing and Sponsorship
Match Day Operations
Event Day Management
Rugby Ticket Sales
Communications, Media and PR
Rugby Academy Management
The Rugby Business Management Course is a definite for anyone who is involved in Rugby or is looking at pursuing a career in Rugby Administration. The personal attention and weekly chats were great and it created an open forum to compare, debate and analyze the game we love. Having been involved in the industry for a number of years this course game me the additional boost that I was looking for. - Mike Ablett, The Sharks (South African Rugby Union), Marketing Manager
What You Can Expect From Our Rugby Business Management Course:
To play the game of rugby means you have elite athleticism, strength and a quite a bit of fearlessness. While rugby players get injured far less than you’d imagine, there are still stories that would rock the average athlete to their core.
For instance, the All Blacks’ Wayne “Buck” Shelford lost his four front teeth in one ruck, was knocked out in another, and required stitches on his scrotum after being caught on the ground in a third. All in a day’s work for a rugby player.
But to be a part of the game you love doesn’t require quite this much physical sacrifice. The goal of our course is to prepare you for the myriad of jobs going on behind the scenes to market and grow the sport - all while keeping all of your teeth intact.
Learn the business of rugby from our experts, including topics such as:
Revenue-raising and new business activities within rugby clubs
An understanding of the organization of international rugby (Union & League)
How the executive and commercial side of professional rugby clubs operate
Revenue streams for professional and amateur rugby clubs
Fundraising and new business ideas within rugby
Communication strategies for rugby clubs
How to effectively manage a rugby club social media and PR campaign
Rugby sponsorship strategies
Stadium and match day operations
Developing revenues on non-match days
Managing a community rugby program
Connecting and engaging with the rugby fan base
Relationships between rugby in England, Ireland, Scotland, France, Australia, Argentina, South Africa, New Zealand, Fiji, Tonga, Samoa, Wales, Italy, Canada, USA, and Japan
Player contract negotiations and the salary cap
Rugby development academies and Performance of Excellence Schools
Responsibilities of the CEO, management and administration of a rugby club
Handling public relations & media rights
Acquiring and servicing commercial partners and endorsements within Rugby
Rugby Promotions & Marketing
As rugby grows globally, so do business opportunities within the game. In markets like the United States, Brazil, India and China – some of the most populous nations on the planet - the sport is still very early in its global growth cycle.
Our 8-week online program will prepare you for a career in all levels of rugby including:
Aviva Premiership Rugby (England)
Top 14 (France)
RFU Championship (England)
Super Rugby (South Africa / Australia / New Zealand)
RaboDirect Pro 12 (UK / Ireland / Italy)
Top League (Japan)
HSBC Sevens World Series
Meet Your Mentors
Mick Hogan has been involved in Rugby League & Rugby Union for his entire 22-year career. A graduate of the Sports Studies degree course at Northumbria University he has worked for both governing bodies (Rugby Football League & Rugby Football Union) as well as CEO/Managing Director for top flight rugby clubs Wigan Warriors, Sale Sharks and Newcastle Falcons. Mick has also set up three charitable rugby foundations as well as serving on the board of Premiership Rugby on two separate occasions.
Mick originally started his career as the North East Rugby League Development Officer. After this role he joined Gateshead Thunder as Community Marketing Manager for their one year in Super League. In 2000 he crossed the River Tyne to join rugby union club Newcastle Falcons as Head of Marketing for two seasons before moving to Premiership Rugby as Head of Community Development.
Whilst at Premiership Rugby Mick worked with all twelve Premiership clubs on their community marketing programs and attracted support from Powergen for the inaugural National Community Rugby Programme. He also worked on the first two Premiership Finals at Twickenham as well as personally developing the London Double Header concept – where over 70,000 fans annually attend the season opening games in London.
In 2004 Mick returned to Newcastle Falcons as Commercial Director where over the next four seasons the club established attendance records and league high levels for both sponsorship and retail sales. In 2008 a move to rugby league's Wigan Warriors as CEO saw two seasons that culminated in the club's first Grand Final success in twelve years. Mick then spent two years as CEO of Sale Sharks and led the negotiations for the club's move from Stockport to a new purpose built rugby stadium in Salford. At both Wigan and Sale Mick set up and chaired both clubs' charitable Community Rugby Foundations
In 2012 Mick set up his sports consultancy – MMG Sports Ltd. He worked for two and a half years for England 2015, the organizing body for the 2015 Rugby World Cup which will be staged in twelve English cities as well as Cardiff. The work for England 2015 saw Mick head up City Delivery and he managed the process that identified and selected the thirteen host cities for the Tournament.
Now back at Newcastle for a third spell Mick is currently Managing Director at Newcastle Falcons as well as Chairman of the Falcons Community Foundation. The club have also acquired Newcastle Thunder Rugby League and will deliver the official Rugby World Cup Fanzone on behalf of the City Council.
Syd Douglas is the Managing Director of the world's largest Rugby Player, Coach and Support Staff recruitment company, Rah Rah Rugby. Syd has been involved in rugby in almost every facet of the game. As a player, coach, and personally consulting in more than 40 countries around the world. Syd has extensive experience with various rugby competitions, the business side of rugby, and rugby human resources and marketing.
The Rah Rah Rugby (RRR), recruitment team have successfully been working with the goals of the global rugby community for over a decade. RRR is the only rugby recruitment and marketing company on the planet having an unprecedented client database of close to 100,000 members from around the globe made up of players, coaches, clubs and supporters from all levels of the game. RRR network includes over 3500 rugby clubs from over 50 rugby union and league nations.
Dr. Lynn Lashbrook
Dr. Lynn Lashbrook, President and Founder of SMWW, has over forty years of combined experience as an educator, coach, athletic administrator and as a registered agent. Dr. Lashbrook manages the SMWW Agency representing over 200 Agents and hundreds of athletes worldwide. Dr. Lashbrook has hand on experience and active interaction with team Manager's, scouts, major endorsements, first round contracts, salary cap requirements, and all SMWW Sports Agency activities. Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive audio chats. He will personally help you strategize a career path. You will love his motivational style and passion to improve sports management industry. Read more about Dr. Lynn Lashbrook
Weekly Audio Chats- A unique aspect of each 8 week course is the opportunity for students to participate in weekly live interactive audio chats with fellow students, Dr. Lashbrook, Syd Douglas and well known rugby guest speakers. This is a tremendous opportunity to learn from your course facilitators. In addition, the chats will allow you to network within the international Rugby industry and build lasting relationships with your course facilitators and fellow students. If you are unable to attend the chats they are recorded and archived and you can listen to them at a more convenient time.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the live audio chats in addition to the online discussion boards, weekly readings, weekly quizzes, course project, and the interaction amongst fellow sports business minded students and faculty. The course content is the foundation of a successful career on the business side of professional rugby!
Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Earn University Credit: Most participants are not university students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. European transfer credits may be available.
Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact firstname.lastname@example.org if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to network with executives at all levels of sport are facilitated. Visit SMWW Sports Career Conferences to learn more.
Further Benefits of our Rugby Business Management Course
Course Certificate & Resume Reference:
Successful graduates of Sports Management Worldwide's Rugby Business Management course will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to self-train yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course including Mick Hogan and Syd Douglas.
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers.
At SMWW, we'll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We'll help you craft a resume to include your new skills, credentials and references and optimize it to reach hiring managers searching online.
We want you to be the next SMWW success story and we go to great lengths to help you get there!
The Rugby Business Management Course is a must for any one who is involved in Rugby or is looking at pursuing a career in Rugby Administration. The personal attention and weekly audio chats were great and it created an open forum to compare, debate and analyze the game we love.
Owner of Bentley Holmes Ltd
Having been involved in the industry for a number of years, this course gave me the additional boost that I was looking for!
Thousand Oaks, CA
I chose to get up at 2am my time to participate in the live audio chats because they were so informative and I didn’t want to miss anything! This course is a huge advantage when it comes time to me moving my club forward. There is a lot of useful information when it comes to marketing. I definitely feel I now have an advantage to those who only play the sport. It's a great tool for making contacts and connections to advance my career to the next level.