Rugby Business Management Course

The Rugby Business Management Course has been developed by SMWW and Mick Hogan, Managing Director of English Premiership side, Newcastle Falcons. This 8-week online course has been designed to prepare students for a career in professional rugby and offers cutting edge theories and strategies that are central to a rugby clubs business.



Weekly Live Audio Chats
with Mick Hogan

Tuesdays at 2pm–3pm EST / Tuesdays 7pm–8pm GMT

Class size limited to 15 Students

  • 8 week online course
  • Access SMWW Network
  • Resume Enhancement
  • Career Advice for
    years to come

Become a Sports Agents Today!

Become a Sports Agents Today!Are you looking to work in Rugby Union? Do you want to learn how a successful rugby club and tournament is run on and off the pitch? If yes, then our 8-week online, Rugby Business Management is for you!!!

Learn from the experts how to manage Rugby teams at an international level, administer your countries domestic competitions, and oversee all rugby operations at the local or international level including rugby union, rugby league, and rugby sevens. This is an incredible opportunity to be mentored by Mick Hogan, Managing Director of the Newcastle Falcons.

You do not need to relocate, this 8 week online course can be taken from anywhere in the world and we have students participate from all corners of the globe.

Topics covered include, the structure of club and world rugby, importance of ticket sales, sponsorship, match day and non-match day revenues, rugby in the community, rugby academies & team operations, event day management & logistics, media, communications & PR and recruitment strategies.

This course is for you if you want to pursue a career with:

  • Aviva Premiership Rugby (England)
  • Top 14 (France)
  • RFU Championship (England)
  • Super Rugby (South Africa / Australia / New Zealand)
  • RaboDirect Pro 12 (UK / Ireland / Italy)
  • Top League (Japan)
  • USA Rugby
  • HSBC Sevens World Series
  • Students will be able to apply the course to clubs operating at a professional, semi professional and amateur level.

Students will be able to apply the course to clubs operating at a professional, semi professional and amatuer level.

If you are looking to develop a career in rugby union, this course is for you!

  • Rugby Sponsorship
  • Rugby Hospitality
  • Match Day Operations
  • Event Day Management
  • Customer Service
  • Rugby Ticket Sales
  • Rugby Marketing
  • Community Rugby
  • Rugby Communications
  • Rugby Media & PR
  • Stadium Operations
  • Rugby Academy Management
  • Rugby Administration

Foundation of a business career in Rugby:

Those individuals with a passion for the game of rugby need insider knowledge on club operations, recruiting, player management and evaluation and the overall business side of rugby.

If you want to further your career within the sport and administration of rugby you need to learn and be mentored by those successful in the game. This 8 week online course could be the foundation or the advancement of your exciting career in rugby.

Whether you want to be the next Bernard Lapasett, Clive Woodward, Rob Andrew, Derek McGrath or even Steve Tew, SMWW's rugby business management course provide the skills and strategies that will accelerate your rugby career.

In the highly competitive sports industry, sports business skills, sports team experience, and networking are all critical components. SMWW is here to provide quality sports career education, along with the skills that professional teams and sports business specifically crave. Every successful business has a success formula, and this is no different with rugby This course will teach you the successes and failures of the most successful rugby teams in the world.

Live Weekly Audio Chats with Instructor & Mentor:

(You will enjoy getting to know Newcastle Falcons Managing Director Mick Hogan and occassional guest speakers during the live interactive weekly audio chats.)

Mick Hogan

Mick Hogan has been involved in Rugby League & Rugby Union for his entire 22 year career. A graduate of the Sports Studies degree course at Northumbria University he has worked for both governing bodies (Rugby Football League & Rugby Football Union) as well as CEO/Managing Director for top flight rugby clubs Wigan Warriors, Sale Sharks and Newcastle Falcons. Mick has also set up three charitable rugby foundations as well as serving on the board of Premiership Rugby on two separate occasions.

Mick originally started his career as the North East Rugby League Development Officer. After this role he joined Gateshead Thunder as Community Marketing Manager for their one year in Super League. In 2000 he crossed the River Tyne to join rugby union club Newcastle Falcons as Head of Marketing for two seasons before moving to Premiership Rugby as Head of Community Development.

Whilst at Premiership Rugby Mick worked with all twelve Premiership clubs on their community marketing programmes and attracted support from Powergen for the inaugural National Community Rugby Programme. He also worked on the first two Premiership Finals at Twickenham as well as personally developing the London Double Header concept – where over 70,000 fans annually attend the season opening games in London.

In 2004 Mick returned to Newcastle Falcons as Commercial Director where over the next four seasons the club established attendance records and league high levels for both sponsorship and retail sales. In 2008 a move to rugby league's Wigan Warriors as CEO saw two seasons that culminated in the club's first Grand Final success in twelve years. Mick then spent two years as CEO of Sale Sharks and led the negotiations for the club's move from Stockport to a new purpose built rugby stadium in Salford. At both Wigan and Sale Mick set up and chaired both clubs' charitable Community Rugby Foundations

In 2012 Mick set up his sports consultancy – MMG Sports Ltd. He worked for two and a half years for England 2015, the organising body for the 2015 Rugby World Cup which will be staged in twelve English cities as well as Cardiff. The work for England 2015 saw Mick head up City Delivery and he managed the process that identified and selected the thirteen host cities for the Tournament.

Now back at Newcastle for a third spell Mick is currently Managing Director at Newcastle Falcons as well as Chairman of the Falcons Community Foundation. The club have also acquired Newcastle Thunder Rugby League and will deliver the official Rugby World Cup Fanzone on behalf of the City Council.

Syd Douglas

Syd Douglas is the Managing Director of the world's largest Rugby Player, Coach and Support Staff recruitment company, Rah Rah Rugby. Syd has been involved in rugby in almost every facet of the game. As a player, coach, and personally consulting in more than 40 countries around the world. Syd has extensive experience with various rugby competitions, the business side of rugby, and rugby human resources and marketing. The Rah Rah Rugby (RRR), recruitment team have successfully been working with the goals of the global rugby community for over a decade. RRR is the only rugby recruitment and marketing company on the planet having an unprecedented client database of close to 100,000 members from around the globe made up of players, coaches, clubs and supporters from all levels of the game. RRR network includes over 3500 rugby clubs from over 50 rugby union and league nations.

Dr. Lynn Lashbrook

Dr. Lynn Lashbrook, President and Founder of SMWW, has over forty years of combined experience as an educator, coach, athletic administrator and as a registered agent.  Dr. Lashbrook manages the SMWW Agency representing over 200 Agents and hundreds of athletes worldwide. Dr. Lashbrook has hand on experience and active interaction with team Manager's, scouts, major endorsements, first round contracts, salary cap requirements, and all SMWW Sports Agency activities. Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive audio chats. He will personally help you strategize a career path. You will love his motivational style and passion to improve sports management industry.Read more about Dr. Lynn Lashbrook

What you will learn:

  • Revenue-raising and new business activities within rugby clubs
  • An understanding of the organisation of international rugby (Union & League)
  • How the executive and commercial side of professional rugby clubs operate
  • Revenue streams for professional and amateur rugby clubs
  • Fundraising and new business ideas within rugby
  • Communication strategies for rugby clubs
  • How to effectively manage a rugby club social media and PR campaign
  • Rugby sponsorship strategies
  • Stadium and match day operations
  • Developing revenues on non-match days
  • Managing a community rugby programme
  • Connecting and engaging with the rugby fan base
  • Relationships between rugby in England, Ireland, Scotland, France, Australia, Argentina, South Africa , New Zealand, Fiji, Tonga, Samoa, Wales, Italy, Canada, USA, and Japan
  • Player contract negotiations and the salary cap
  • Rugby development academies and Performance of Excellence Schools
  • Responsibilities of the CEO, management and administration of a rugby club
  • Handling public relations & media rights
  • Acquiring and servicing commercial partners and endorsements within Rugby
  • Advertising strategies
  • Event management
  • Rugby Promotions & Marketing


The rugby blueprint for winning is applied across all stadiums Worldwide, whether it's the Millennium Stadium, Twickenham, Chichibunomiya, Stade de France, Ericsson Stadium, Lansdowne Road, Murray field, Stadio Flaminio, Stade Vélodrome, or Telstra Stadium.
This 8 week online course will teach you techniques and tools which are needed to advance rugby careers and assist you in rugby job placement.

Course Details

Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate in weekly live interactive audio chats with fellow students, Dr. Lashbrook, Syd Douglas and well known rugby guest speakers. This is a tremendous opportunity to learn from your course facilitators. In addition, the chats will allow you to network within the international Rugby industry and build lasting relationships with your course facilitators and fellow students. If you are unable to attend the chats they are recorded and archived and you can listen to them at a more convienient time.

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the live audio chats in addition to the online discussion boards, weekly readings, weekly quizzes, course project, and the interaction amonst fellow sports business minded students and faculty. The course content is the foundation of a successful career on the business side of professional rugby!

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn University Credit: Most participants are not university students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. European transfer credits may be available. 

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to network with executives at all levels of sport are facilitated. Visit SMWW Sports Career Conferences to learn more.

The ideal course for the following individuals:

  • Anyone who has a passion for rugby
  • Anyone who's passionate about a career in sports management
  • Anyone who wants to learn about the sports business industry, while keeping current employment
  • Those with other commitments for whom on-line education fits their schedule
  • Those who seek a way to break into the competitive world of the business of sports
  • College students who want to gain insight not offered on college campuses
  • College students who need to obtain college credit

Working in Rugby

Our goal is to see all Rugby Business Management graduates gainfully employed in rugby. Your chances of accepting an offer of employment within rugby will improve by going through the program. SMWW will customize a rugby job search strategy specifically tailored to your career goals.

Through our extensive network of professional rugby teams and organizations worldwide, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and more will do the same. We want to help you launch your rugby career and help you find a position where you can be the most successful and satisfied.

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a Sports Agents Today!

Apply Now - Free

Cost: $995
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now