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NHL Draft Hockey Career Conference

Join us in 2015 at the Florida Panthers on June 25-27, 2015! 

Download the 2014 agenda by clicking here - 2015 will be similar! 
2015 NHL Draft Hockey Career Conference
June 25-27, 2015
Fort Lauderdale, Florida
BT&T Center in Sunrise, Florida
"Home of the Florida Panthers"

NHL Draft Tickets included in registration!


Join Sports Management Worldwide for the SMWW Hockey Conference at the 2015 NHL Draft as BT&T Center in Sunrise, Florida,   home of the Florida Panthers, becomes the center of the hockey universe. This is your opportunity to gain valuable insight into a variety of careers from those working at the highest level in hockey! This 2 day event will offer unique panel discussions and question-answer periods designed to solidify the knowledge of every participant. The conference will be split up into diverse speaker panels; including sports business, athlete representation, scouting, league management, and sports business strategies. Additionally, the NHL Draft is expected to attract over 10,000 visitors and more than 500 print, television, and radio media members to the Miami-Fort Lauderdale area.


SMWW Hockey Career Conference at the 2015 NHL Draft



  • Thursday, June 25, 2015 7:30pm- 9:30pm:
    SMWW Welcome Reception. McSorleys Beach Pub & Roof Top Lounge
    Come network with hockey executives, SMWW Staff and hockey conference attendees. Best rooftop lounge in Fort Lauderdale overlooking the beach.
  • Friday, June 26, 2015 9am-5pm:  
    Hockey Business & Career Conference at the Westin Beach Resort - NHL Headquarter Hotel. A day filled with hockey business panels, hockey business discussions, and question-answer periods with those working at the highest level of professional hockey.

  • Friday, June 26, 2014 7pm:  Round 1 of the 2015 NHL Draft
    Conference registration includes lower bowl tickets to both days of the NHL Draft. Transportation provided on the NHL Buses from the Westin to the NHL Draft.
  • Saturday, June 27, 2015 10am:  Rounds 2-7 of the NHL Draft
    Conference registration includes lower bowl tickets to  both days of the NHL Draft. Transportation provided on the NHL Buses from the Westin to the NHL Draft.

    Have your picture taken with the 
    Stanley Cup at the NHL Draft!

  • Conference Sessions will be held at the NHL Headquarter Hotel:

    Westin Beach Resort Fort Lauderdale
    321 N Fort Lauderdale Beach Blvd,
    Fort Lauderdale, FL 33304
    (954) 467-1111
    (This hotel is sold out for hotel rooms but see below for hotels nearby.)

Most NHL teams and NHL prospects will be staying in the Fort Lauderdale/Sunrise/Miami area. 

The 2015 NHL Entry Draft will be held at the BT&T Center... home of the Florida Panthers.

BT&T Center
1 Panther Pkwy, Sunrise, FL 33323



Who Should Attend:

This conference is ideal to anyone interested in working or currently working in professional sports, but particularly the NHL and professional hockey. Attendees currently employed by a team, hockey coaches, and/or registered NHLPA agents are invited at a discount due to the fact they might want to skip some panels. The networking at this event is unmatched! Must be 16 years or older. (Exceptions made upon request.) 

Conference Registration Includes:
  • One ticket to both days of the 2015 NHL Draft in Wells Fargo Center - A lower bowl (100 level) ticket to all 7 rounds . (One ticket per registration. Tickets will be distributed at conference check in on Friday. Additional tickets not available.
  • Thursday night Welcome Reception
  • Friday Networking Lunch
  • Name badge
  • Registration packet
  • All Conference sessions 
  • Transportation to and from the BT&T Center for the draft on the NHL buses from the Westin Beach Resort.
Register Here:

(Conference Fee does not include hotel accommodations. Speakers are not guaranteed. This event has sold out in previous years. Space is limited.)

General Public Online Registration: $350 
Click here for Early bird registration of $285 before May 31, 2015

Students register here for Early Bird registration of $250 before May 31, 2015


SMWW will award a limited amount of full and partial scholarships for each SMWW Career Conference. To be considered for a scholarship, you must be 18 years or older. Fill out an application here. Then submit your resume and one page letter describing why you are an ideal candidate to Studentservices@SMWW.com. Scholarships do not include lodging or airfare. Scholarship applicants who have completed an SMWW training program will be given preference.

 Hotels Nearby for room nights

Here is a list of hotels that are less than a mile away from the NHL Headquarter Hotel. With all 30 NHL team staff staying nearby, the larger hotels might be sold out. However, as of April 17th,2015 these hotels below are still available with reasonable rates. Kayak.com rates them as 3 star or above. To find other options you can search on Kayak.com for hotels within a mile from the NHL headquarter hotel, the Westin, using the hotel address which is 321 N Fort Lauderdale Beach Blvd.

Hotels walking distance from conference hotel:

Hilton Fort Lauderdale Boulevard (1/5 of mile away)

Silver Seas Fort Lauderdale (1/5 of mile away)
101 North Fort Lauderdale Beach Boulevard

Marriott Beach Place Towers (less than 1/2 mile away)
21 South Fort Lauderdale Beach Boulevard

Royal Palms Resort & Spa (less than 1/2 mile away)
717 Breakers Avenue

Courtyard by Marriott Fort Lauderdale (less than 3/4 miles away)
440 Seabreeze Blvd.


Read an article in the Hockey Sentinel about the 2013 event here.


2014 Speakers include: 

Speakers are not guaranteed. Teams make meeting changes or events happen at the draft that require us to be flexible. We are constantly making speaker additions. Keep coming back to this agenda to see the most recent additions all the way up to draft day!

Ken Holland, Detroit Red Wings GM & EVP
Andy Scott, NHLPA Agent 
Eric Cornel, NHL Draft Prospect
Nicole Lee, NHL Manager, Intergrated Marketing
Brian Burke, Calgary Flames President of Hockey Operations
EJ Hradek, Sr Reporter for NHL Network/NHL.com. Host, NHL Live!
Marc Appleby, PowerScout Hockey President
Jennifer Bullano, Pittsburgh Penguins Sr. Director of Communications
Dustin Nielson, Host of Nielson & Fraser on TSN 1260
Zoran Rajcic, WHL Everett Silvertips Executive VP
Mike Johnston, WHL Portland Winterhawks GM & Head Coach
Scott Carroll, CCHL, Director of Scouting and Recruitment
Kyle Gustafson, WHL Winterhawks Asst Coach
Manny Schmidt, Link Mgmt Intl President & NHLPA Certified Player Agent
Dino Caputo, Tri City Americans Scout
Mike Oke, OHL Peterborough Petes GM
Tracey Cordeiro, NHLPA Manager, Agent Certification & Team Tours
Lisa Hollenbeck - WHL Portland Winterhawks Executive Assistant, Hockey Operations
Dr. Lynn Lashbrook, Sports Management Worldwide President
And more...

2014 Hockey Career Conference Agenda:

Note: The 2015 Agenda will be similar. It will be released two weeks prior to the event based around speakers NHL meetings.

7:50am - Welcome with SMWW President Dr. Lynn Lashbrook
8am Insight to the 2014 NHL Draft
Brian Burke, Calgary Flames President of Hockey Operations
9:00am  Draft Day with an Agent & his Client 
Andy Scott, Octagon NHL Agent
Eric Cornel, 2014 NHL Draft Prospect
Tracey Cordeiro, NHLPA Manager, Agent Certification & Team Tours
10:00am Marketing, Media, and Communications
Zoran Rajcic, WHL Everett Silvertips Executive VP
Jennifer Bullano, Pittsburgh Penguins Sr. Director of Communications

11:00am The Life of a NHL General Manager
Ken Holland - Detroit Red Wings GM & EVP

11:45am  EJ Hradek, Sr Reporter for NHL Network/NHL.com. Host, NHL Live! 
12:30pm Networking Lunch provided 
1:30pm - Sponsorship Marketing
Nicole Lee, NHL Manager, Intergrated Marketing
2:30pm - Join the Analytics Explosion
Marc Appleby, PowerScout Hockey President
3pm - Strategies to Break In and Move Up
Dustin Nielson, Host of Nielson & Fraser on TSN 1260.
3:30pm Successful Careers & Successful Championships...the Formula is the Same!
Mike Johnston, GM and Head Coach, WHL Portland Winterhawks
Kyle Gustafson - Portland Winterhawks Asst. Coach
Lisa Hollenbeck - Portland Winterhawks Executive Asst. Hockey Operations
4:15pm - Winning Advice to Advance your Career in Hockey
  • Mike Oke - OHL Peterborough Petes GM
  • Dino Caputo - Tri City Americans Scout
  • Manny Schmidt, Link Mgmt Intl President & NHL Agent
  • Scott Carroll, CCHL, Director of Scouting and Recruitment
5:00pm  NHL Buses to Wells Fargo Center (Included in registration)

More about the NHL Draft: For those of you who have never experienced the NHL draft "live" it is fascinating!  The National Hockey League is the lone sports league in which all of its teams bring their staffs to the draft site instead of having war rooms at home and just a few people to answer the phone on the draft floor. Although there is a personnel limit of 21 at each team draft table, NHL franchises typically dispatch anywhere from 30 to 50 staffers per team on draft week. For those of us who work in sports in all the leagues, we feel this is the most exciting draft to attend. Each team brings their GM, top player personnel and all their scouts. Imagine watching the top 600 NHL executives on the arena floor making decisions for their teams that will affect years of hockey. This is a must attend event for any hockey fan.

Questions can be directed to alyssa at smww.com. But please keep in mind, this event is in the organizational stages and we will list details as they come available on this website. Agenda changes will happen right up till the day of the draft.


SMWW offers sports internship opportunities throughout the year in both our Portland, Oregon and Gloucester, England offices.  Visit this page for more information. SMWW conducts interviews at SMWW Career Conferences.

 Click Here to register online


2011 Hockey Career Conference Agenda

7:30pm - Networking Welcome Reception (optional)

7:30am Brian Burke, Toronto Maple Leafs GM
8am Lynn Lashbrook, SMWW President
8:15am Bill Robertson MN Wild VP
9am USHL Commissioner - Skip Prince
9:30am Brian Lawton – former Tampa Bay Lightening GM
10:15am Break
10:30am – Media Panel –Dave Schwartz, Minneapolis TV Sportscaster, and Mike Rand, Minneapolis Star Tribune Asst. Sports Editor & Steve Nash, Integrity Sports
11:15am – Lunch
12:30pm – Matt Keator, NHLPA Certified Agent and Family Advisor & Scott Mayfield, NHL Draft Prospect
1:15pm – Minor League and International Hockey Panel: Mike Johnston, (Winterhawks GM), Kyle Dubas, (Sault Ste Marie GM), Trevor Whiffen (London Knights Governor) and Dean Fedorchuk, International Coach
2:15pm – Scouting Panel: Mike Oke (Peterborough Petes), Tavis McMillian, (Thrashers), Gordie Roberts, HOF & Pro Scout, Brant Berglund, XOS Digital
3pm – Patrick Klinger, Twins VP, Brad Madson, Vikings Community Relations, Suzie Gebre Hewitt, Timberwolves Corporate A.E.
4:30pm Board NHL Buses to Xcel Energy Center
4pm – Xcel Energy Center opens
6pm – First Pick
 of the 2011 NHL Draft (Tickets included in registration fee)

10am-2pm Rounds 2-7 of the 2011 NHL Draft (Tickets included in registration fee)

2010 Hockey Career Conference Agenda

Thursday, June 24th, 2010:
(in the Los Angeles Sheraton Downtown)
4pm-6pm - Registration
7pm- 9pm  Welcome Reception
Join the networking and keynote speakers at the TOP of the LA Sheraton in the Polaris on the 26th floor.  Featuring 360 degree views of downtown Los Angeles.
Welcome and introducations - Dr. Lynn Lashbrook, SMWW President
Harry Sinden, former Boston Bruins GM

Kerry Goulet – Shoot for a Cure & 29 Sports

Friday, June 25th, 2010:
(Los Angeles Sheraton Downtown)
7am Registration for late night arrivals
8am Welcome - Dr. Lynn Lashbrook, SMWW President

8am-9am Media & Sports Broadcasting, Journalism Panel:
Bob Miller, LA Kings Announcer & NHL Hall of Fame of Broadcasters
EJ Hradek, ESPN & NHL Network
Larry Brooks, New York Post Beat Writer & Columnist
The Hockey News named Larry, Top 100 People of Power and Influence in NHL a record 7 times.

9am Junior Hockey Panel:
Trevor Whiffen, London Knights Governor
Wade Klippenstein, Prince George Cougars Asst. GM

Mike Johnston, Portland Winter Hawks GM & Coach
Zoran Rajcic, Everett Silvertips Director of Business Operations

10am Scouting Panel:
Mike Oke, Peterborough Petes and SMWW Faculty

Mike Pilon, Endeavor Sports Group President
Dino Caputo, Tri City Americans Scout & SMWW Faculty


11am Agent Panel:
Don Reynolds, Uptown Sports Management President
Kyle Dubas, Uptown Sports Management and youngest NHLPA Certified Agent
Anne Greenstin, the only female NHLPA Certified Agent

12:00-1:00 Lunch (Box Lunch provided)
Tavis McMillian, Atlanta Thrasher Amatuer Scout

1pm Sales & Marketing Panel
Tracie Jones – Anaheim Ducks,  Director of Marketing
Chris McGowan – LA Kings Senior VP, Chief Marketing Officer
Jon Lowe – LA Kings Senior Director, Marketing & Promotions

2pm Success Stories- "How to break in and move up"
Pat Edwards, International Scouting Services Scout
Ryan Colville, LA Kings Video Coordinator
Jeff Monahan, LA Kings Office Coordinator, Season Ticket Service Executive

2:45pm - walk four blocks to the Staples Center

4pm - The 2010 NHL Entry Draft begins!
(Draft tickets provided at registration. Do not lose this ticket as it is for both days!)
Have your picture taken with the Stanley Cup

Saturday, June 26th, 2010:
10am - 2010 NHL Entry Draft continues at the Staples Center

Pictures and Recap of past NHL Draft conferences:

2009 NHL Draft Conference Recap
& Pictures- Montreal, Quebec

2008 NHL Draft Conference Recap & Pictures - Ottawa, Ontario

2007 Conference Recap & Pictures- Columbus, Ohio


Click Here to register online

What do folks in the industry say about SMWW Career conferences?

 "I would highly recommend to anyone with a goal of pursuing a career in Professional Hockey that they give serious consideration in attending the NHL Draft Career Conference which is absolutely an incredible value for the return on the investment."   
Patrick Edwards
International Scouting Services - Hockey Scout

"I am happy to report that thanks to that SMWW Sports Career conference I got an internship with the Indiana Pacers!"       Tyler Hackman

"This is the ’must attend‘ event of the year for those involved in sports management programs who truly care about experiential education, establishing networking contacts with senior level executives, and exposing students to visionary thinkers in the field of Sports Management. Few people in the world can attract this level of talent and put them in one room to share their experiences. The SMWW Sports Career Conference is the kind of student-focused activity that will raise retention rates, career placement rates, and student satisfaction rates."
Ted Bouras
Prescott College

"As an Assistant Professor and Program Coordinator of the Sports Management Program, I found the SMWW Sports conference to be informative and a great way to keep a pulse on what is going on in the sports industries, from professional sports to youth sports, from marketing to sports agency and athletic advising. The information gained and networking opportunities were endless."
Janice E. Wardle
Assistant Professor,
Sports Management & Internship Coordinator
Wilmington University


Questions? Contact workshop@smww.com

2009 Conference Recap & Pictures

2008 Conference Recap & Pictures

2007 Conference Recap & Pictures

 Click Here to register online

2011 Speakers: 
Brian Burke, Toronto Maple Leafs GM
Gordie Roberts, Pro Scout and NHL Hall of Famer
Bill Robertson, Minnesota Wild VP of Communications & Broadcast
Brian Lawton, former Tampa Bay Lightening GM
Don Lucia, University of Minnesota Head Coach
Mike Johnston, Portland Winterhawks, (WHL) GM and Head Coach
Patrick Klinger, Minnesota Twins VP of Marketing
Brad Madson, Minnesota Vikings Executive Director of Community Relations 
Matt Keator, NHL Agent, Olympic Sports Management
Kyle Dubas, OHL Sault Ste. Marie Greyhounds GM (the youngest GM in the OHL)
Lynn Lashbrook, SMWW President
Mike Oke, OHL Peterborough Petes Manager of Player Personnel
Pat Edwards, Central US Scout, Peterborough Petes, OHL
Patrick Burke, Philadelphia Flyers Scout (tentative)
Dean Fedorchuk
Straubing Tigers & Kassel Huskies, German Elite League Head Coach (DEL)
Trevor Whiffen, OHL London Knights Governor & Sports & Entertainment Attorney
Dave Schwartz, Minneapolis KARE-TV Sportscaster
Steve Nash, Integrity Sports Broadcasting
Suzie Gebre Hewitt, Minnesota Timberwolves Corporate Account Executive
and many, many, more!





NHL Draft Conference Speakers:

(Speakers vary from year to year.)











Pat Brisson, NHL Agent
(Represents Sidney Crosby, John Tavares, Seth Jones & Nathan MacKinnon, & more)

Brian Burke
formerToronto Maple Leafs GM

 Ken Holland
Detroit Red Wings GM

Mike Johnston
Portland Winterhawks GM & Coach












EJ Hradek
NHL Network

Don Lucia
Minnesota Gophers
Head Hockey Coach

Kyle Dubas, GM
Sault Ste. Marie Greyhounds
(youngest GM in OHL history)


Brian Lawton
former Tampa Bay Lightning GM

Trevor Whiffen
London Knights Governor (OHL)

Mike Oke
Peterborough Petes GM

Patrick Burke
Patrick Burke
Philadelphia Flyers Scout




and many more....

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