Sports Media & Communications Course

Get the "what you know" and the "who you know" with Jen Mueller, Seattle Seahawks & Seattle Mariners Sideline Sports Reporter.

The 8 week online Sports Media & Communications training course catapults your career in sports communications around the world. This course provides aspiring sports professionals around the globe with an opportunity to learn the skills and inside secrets that hiring sports executives seek when hiring media contacts for sports teams and organizations.



Weekly Live Audio Chats
with Your Mentors

Tuesdays: 4:30pm PST/7:30pm EST
Wednesdays: 12:30am GMT

Class size limited to 15 students

  • 8 week online course
  • Access to the SMWW Network
  • Resume Enhancement
  • Career Advice for
    Years to Come

Become a Sports Agents Today!


This one of a kind class is for individuals who are passionate about securing or improving a sports communications, public relations, new media, and sports promotions career whether it be internationally, globally, or for an athletic apparel company like Adidas or NIKE, or in the NFL, NBA, MLB, NHL, MLS, EPL, NCAA, minor leagues, or governing bodies.

If you are interested in doing Public Relations, Marketing, Building a Brand or working in New Media in the world of sports, this course can provide a great foundation for a successful career.

This course is for you if you want to pursue a sports career:

  • Sports Media
  • Public Relations
  • Sports & Entertainment Communications
  • Sports Marketing
  • Marketing Professional Athletes
  • New Media Communications
  • Social Networking for a professional team
  • Team Sports Blogger
  • Sports Information Director (SID) for a university
  • Journalism jobs in radio, TV, internet and newspaper
  • Fan Communications
  • Marketing Communications
  • Brand Building
  • Sideline Reporter

Sports organizations look for individuals with strong communication skills who can handle the spotlight of big time professional sports. Teams, apparel companies, leagues, and agencies are looking for individuals who can help their organization be perceived positively and can handle when a PR problem develops. When that call comes, will you be prepared? Can you organize a press conference at a moment's notice and get results? How do you keep your team relevant when they aren't winning? Maybe you already work for a sports entity and are looking for ways to increase your value or move into a new department. 

Get the "what you know" and the "who you know" to attain a job for your favorite team in the communications and marketing department.

The Sports Media & Communications Course is designed to give you the skill set and competitive edge that will distinguish you from others when applying for sports journalism and communication jobs.
Upon completion of the course you will:

  • Understand the communications jobs available within a sports team.
  • Identify various forms of sports writing used by professional teams and public relations staff.
  • Sharpen your writing skills
  • Communicate effectively with your colleagues and members of the media
  • Build the relationships needed for getting and distributing information.
  • Develop personal communication skills needed to find a job, get a job, keep a job, and advance in a job. 

You do not need to relocate, this course can be taken from anywhere in the world.

Sports Communications training includes:

  • Promotion, publicity and public relations
  • Building a brand
  • Social Media
  • Conflict resolution
  • Press releases
  • Press conferences
  • New Media Resources
  • Effective press materials for game day
  • Sports Information Director
  • Team website writing
  • Sports Blogs & Sports Message boards
  • Promoting a "losing team" versus "the winning season"
  • Overcoming reputations - handling the media for athletes and teams
  • Event and game management promotions
  • Professional athlete interviews
  • Social Networking for sports: Facebook, Twitter, etc.
  • Getting athletes and top execs exposure on radio and TV
  • Internet based publicity
  • Internet Journalism
  • Product promotion versus professional athlete promotion
  • Media Kits and great headlines
  • Developing sports websites
  • Developing media contacts
  • New media journalism techniques
  • Community relations 

Weekly Live Interactive Audio Chats:

A unique aspect of each 8 week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, Mentors Jen Mueller and Dr. Lynn Lashbrook. This is a tremendous opportunity to network within sports communications community and get to know Jen & Dr. Lashbrook, and fellow sports media students personally. This is available via any online computer with a microphone (we provide the headset). The networking connections via these live audio chats, you will utilize throughout your career.

Jen Mueller

Jen Mueller pursued a career in sports broadcasting after repeated comments of "talks too much" from teachers and family members. A 14-year sports communications veteran, Jen currently serves as the sideline radio reporter for the Super Bowl Champion Seattle Seahawks. She is also part of the Seattle Mariners television broadcast team on ROOT Sports. In addition to her work on the sidelines, Jen launched Talk Sporty to Me in 2009 and teaches business professionals how to improve communication and leverage fandom in business. Jen published her first book Game Time: Learn to Talk Sports in 5 Minutes a Day for Business, last June. She graduated from Southern Methodist University in 2000 with degrees in Journalism and Public Policy. Her goal is to assist you with advancing your career by breaking down barriers to entry. Read more about Jen here.


Dr. Lynn Lashbrook

Dr. Lynn Lashbrook, Is an online sport education evangelist who has coordinated a team of sports business experts to train students to transform their current career into a sports business career that they are passionate. Lynn has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook has served at the collegiate level as an athletic director and athletic academic advisor. At the professional level he has been an NFL sports agent for the past fifteen years. His high energy and well known motivating personality captivates students and athletes.
Under Dr. Lashbrook's leadership, Sports Management Worldwide successfully trains thousands of students every year for sports business careers, offering a global sports faculty with over 5000 alumni from over 140 countries. 

Course Details:

The Sports Media & Communications Course is an 8 week online course designed to provide skills for a jobs in community relations, public relations, communications and/or the marketing department. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer.

Students will learn fundamental and successful business principles that hiring sports executives look for when adding personnel. Take this course to get your first position or to enhance your current job situation. All graduates of the course will have a well-rounded understanding of the sports business industry, specifically in the areas of grass roots public relations, media relations, community relations, marketing, personnel, social media, brand integration, customer service, promotions and event management.

Online Education
This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All the text books and course materials are included in the course fee.

Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available.

Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)

Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.

Career Guidance, Strategy and Interview Techniques

Each Sports Media & Communications student will be active during the course in learning how to obtain a position in the sports field. This will vary for each student based on their career goals and location but SMWW's goal is to assist you in learning how to obtain a position once you finish the course. From whom to contact, the methods for contacting them and interviewing techniques, the course give you the ins and outs and gets you on your way to a dream job in sports. The instructors for the course will work with each student one-on-one and provide strategy that will help them reach their sports career goals.

The course's main objective is to develop a new generation of Sports Media & Communications professionals by teaching skills and strategies that are unique to sports communication jobs.

Work for a Sports Organization:

Our goal is to see all  graduates gainfully employed in sports worldwide. Your chances of accepting an offer of employment within professional sports organization will improve by going through the program.  During the 8 week course, you will customize a portfolio to assist you with your career goals.

Through our extensive network of professional sports organizations around the globe, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your sports career and help you find a position where you can be the most successful and satisfied. We will instruct you on how to add this course to your resume, add Dr. Lynn Lashbrook & Jen Mueller as references, and showcase your portfolio.

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Become a Sports Agents Today!

Apply Now - Free

Cost: $995
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now