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Sports Marketing Communications
Sports Marketing Communications Course
Be mentored by Experts NIKE Rodney Knox & Sports Marketing Guru Joe Favorito
This 8 week online sports media & integrated marketing communications training course catapults your career in sports communications around the world.
The Sports Marketing Communications course provides aspiring students around the globe an opportunity to learn the skills and inside secrets that hiring sports executives seek when hiring new media contacts for sports teams and organizations. This is a one of a kind, eight week online course for individuals who are passionate about securing or improving a sports communications, public relations, new media, and sports promotions career whether it be internationally, globally, or for an athletic apparel company like Adidas or NIKE, or in the NFL, NBA, MLB, NHL, MLS, NCAA, minor leagues, or governing bodies.
If you are interested in doing Public Relations, Marketing, Building a Brand or working in New Media in the world of sports, this course can provide a great foundation for a successful career.
This course is for you if you want to pursue a sports career in the following capacities:
- Sports Media
- Public Relations
- Sports & Entertainment Communications
- Sports Marketing
- New Media Communications & Social Networking
- Team Sports Blogger
- Sports information Director (SID) for a university
- Journalism jobs in radio, TV, internet and newspaper
- Fan Communications
- Integrated Marketing Communications
- Brand Building
Sports organizations look for individuals with strong communication skills who can handle the spotlight of big time professional sports. Teams, apparel companies, leagues, and agencies are looking for individuals who can help their organization be perceived positively and can handle when a PR problem develops. When that call comes, will you be prepared? Can you organize a press conference at a moment's notice and get results? How do you keep your team relevant when they aren't winning? Maybe you already work for a sports entity and are looking for ways to increase your value or move into a new department.
Get the "what you know" and the "who you know" to attain a job for your favorite team in the communications department.
The Sports Marketing Communications Course is designed to give you the skill set and competitive edge that will distinguish you from others when applying for sports journalism and communication jobs. Upon completion of the course you will be thoroughly trained and ready to make a difference in the operation of a sports organization. In addition, students will get hands on experience in the field of sports media to add to their resume. The goal of this course is to give you specific training you will need while also providing you with job strategy for sports careers you have a passion for. This Sports Marketing Comunications Course is designed to give you the "who you know" and "what you know" to launch your sports career.
You do not need to relocate, this course can be taken from anywhere in the world.
Sports Marketing Communications training includes:
- Promotion, publicity and public relations
- Building a brand
- Social Media
- Conflict resolution
- Press releases
- Press conferences
- New Media Resources
- Effective press materials for game day
- Sports Information Director
- Team website writing
- Sports Blogs & Sports Message boards
- Promoting a "losing team" versus "the winning season"
- Overcoming reputations - handling the media for athletes and teams
- Event and game management promotions
- Professional athlete interviews
- Social Networking for sports: Facebook, Twitter, etc.
- Getting athletes and top execs exposure on radio and TV
- Internet based publicity
- Internet Journalism
- Product promotion versus professional athlete promotion
- Media Kits and great headlines
- Developing sports websites
- Developing media contacts
- New media journalism techniques
- Community relations
Weekly Live Interactive Audio Chats:
A unique aspect of each 8 week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, Mentors Joe Favorito, Rodney Knox and Dr. Lynn Lashbrook. This is a tremendous opportunity to network within sports marketing communications community and get to know your instructors and fellow students personally via the internet. This is available via any online computer with a microphone (we provide the headset). The networking connections via these live audio chats, you will utilize throughout your career.
Rodney Knox, NIKE Communications Director, Team Sports
Rodney Knox is currently the Director of Communications for Team Sports (football, basketball and baseball) for Nike, Inc. Knox is responsible for overseeing Nike's multi-media campaigns for its athletes and products. Knox works closely with Nike's executive staff and professional athletes on communicating with the media and the public.
Prior to working for Nike Inc., Knox served as the Sr. Director of Communications for the San Francisco 49ers. During his 19 years with the 49ers, Knox negotiated media deals, created marketing & promotional initiatives, worked on media and community relations efforts, oversaw the production of all team publications (media guide, yearbook and game day programs) and coordinated the distribution of grants to non-profit organizations on behalf of the 49ers. Knox got his start in sports at the San Diego Chargers in 1981. As the Chargers assistant Director of Public Relations, he served as the conduit to the media and was responsible for writing press releases, feature stories and information for team publications.
Joe Favorito, Sports Marketing Consultant
Joe is a leading consultant in strategic communications, marketing, social media, and public relations. Joe has nearly 30 years of professional experience, including work with the New York Knicks, Philadelphia 76ers, Bloomberg Sports, the US Tennis Association, International Baseball Federation, NFL, USOC, NASCAR, MLB, MLS, NBA, and many other elite groups and brands in sports and entertainment. In this course, Joe Favorito will coach and mentor you to the next level whether you want to break in, or move up, in the industry.
Joe is a well known sports marketing author and writer. In addition he runs a widely respected blog on sports marketing and publicity, and publishes a weekly industry newsletter with 50,000 members in over 25 countries. In addition, Joe is an instructor at Columbia University in the USA. Visit JoeFavorito.com.
Dr. Lynn Lashbrook, Is an online sport education evangelist who has coordinated a team of sports business experts to train students to transform their current career into a sports business career that they are passionate. Lynn has been working and teaching in Sports Management for over 35 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook has served at the collegiate level as an athletic director and athletic academic advisor. At the professional level he has been an NFL sports agent for the past fifteen years. His high energy and well known motivating personality captivates students and athletes.
Under Dr. Lashbrook's leadership, Sports Management Worldwide is the first ever online sports management company with a mission to educate future sports business executives. SMWW trains thousands of students every year for sports business careers, offering a global sports faculty via online training, with over 5000 alumni from over 140 countries.
The Sports Marketing Communications Course is an 8 week online course designed to provide skills for a jobs in community relations, public relations, communications and/or the marketing department. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer.
Students will learn fundamental and successful business principles that hiring sports executives look for when adding personnel. Take this course to get your first position or to enhance your current job situation. All graduates of the course will have a well-rounded understanding of the sports business industry, specifically in the areas of grass roots public relations, media relations, community relations, marketing, personnel, social media, brand integration, customer service, promotions and event management.
This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All the text books and course materials are included in the course fee.
Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.
Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. Click here for more information.
Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact email@example.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences - throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Career Guidance, Strategy and Interview Techniques
Each Sports Marketing Communications student will be active during the course in learning how to obtain a position in the sports field. This will vary for each student based on their career goals and location but SMWW's goal is to assist you in learning how to obtain a position once you finish the course. From whom to contact, the methods for contacting them and interviewing techniques, the course give you the ins and outs and gets you on your way to a dream job in sports. The instructors for the course will work with each student one-on-one and provide strategy that will help them reach their sports career goals.
The course's main objective is to develop a new generation of Sports Communications professionals by teaching skills and strategies that are unique to sports communication jobs.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.