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Sports Business Management
"The fastest way to get a job in sports"...as rated by top sports executives worldwide.
This 8-week online sports job and sports career training course catapults you to the front of the hiring lines in professional sports venues around the world. Sports marketing jobs start here...
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The Sports Business Management course provides aspiring sports executives an opportunity to learn the skills that professional teams and collegiate properties seek when hiring new employees. This is a premiere, one-of-a-kind, 8 week online course for individuals who are passionate about obtaining a sports job and sports career. Graduates will be assisted with job placement strategies and catapulted to the top of the hiring lines. They will gain a specific skill set and sports job experience that organizations look for when hiring new employees.
This course is for you if you want to pursue a sports career in the in professional or collegiate sports in the following positions:
- Sports Marketing
- Business Operations
- Venue and Stadium Management
- Account Executive
- Customer Service
- Game Operations
- Merchandise Manager
- Media & Community Relations
- Group and Ticket Sales
- Sponsorship
- Community Relations
- Event Planning
- Internships
You do not need to relocate. This course can be taken from anywhere in the world.
Sports Job and Sports Career Training includes:
- The essential business skills sports organizations seek when seeking new employees
- Advertising and strategic branding practices for professional sports teams and university properties
- Successful promotions used by sports teams and/or collegiate properties
- Understanding of front office operations and positions
- Successful sports marketing and sales techniques
- Identifying successful revenue streams available to teams through corporate sponsorships
- High-tech e-marketing revenue and marketing campaigns
- Professional and industry-specific vocabulary
- Community relations programs that benefit businesses
- Customer service and event management practices
Professional sports clubs and teams hire individuals who are already trained in producing sports revenue, and who have marketing skills that are specific to selling tickets, sponsorships, event planning, and marketing. The Sports Business Management Course is designed to give you the skill set and competitive edge to distinguish yourself in the sports business field. Upon completion of the course you will be thoroughly trained and ready to make a difference in the bottom line of any sports organization. Add those skills to the numerous contacts SMWW has in the sports world, from Los Angeles to London, and you could be working for the sports team of your dreams. If you want to work in the NFL, MLB, NBA, NHL, or MLS this is your ticket.
Live Weekly Interactive Audio Chats:
During the live weekly interactive audio chats you will enjoy getting to know Mentors Greg Hylton, Tom Leip, with Instructor Dr. Lynn Lashbrook and occasional guest speaker Bret Polvorosa. Collectively they have worked for or consulted with hundreds of professional sports organizations. This includes major and minor teams in the US and Canada, and the highest level of clubs and sport organizations in the UK. Professional teams, sport venues, professional sport clubs, collegiate athletic departments, governing bodies, academies, and public sport globally look to these well known sport executives for their expertise in the business of sports management.
You will be learning not only how to break into the sports world but you will be learning from people who do the hiring at those professional venues, teams and clubs. They will share their insights and expertise of how to succeed in the competitive world of the business of sports and how to stay at the top when you get there. What would you do to gain the added insights of years of sports business experience? They know who is hiring and when they are hiring. This course includes their expertise and job placement assistance.
These sports gurus, have the "who you know" and "what you know" to launch your sports career.
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GREG HYLTON:
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Greg Hylton is the Indianapolis Colts Vice President of Premium Seating and Ticket Sales. Greg has been with the Colts for over 16 years. Prior to VP, Greg served as Director of Ticket Sales and Marketing from 2001-05, Director of Ticket Sales from 1998-2000, and Group Sales Manager from 1997-1998. Greg holds a bachelor’s degree in communications and psychology from Indiana University. Prior to working with the Colts, Greg started with the Indiana Pacers from 1990-91 and with the Indianapolis Ice from 1991-97. Greg has worked his way up the ladder and is now excited to mentor passionate and hard working individuals to do the same.
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TOM LEIP
Tom Leip is a native of St. Louis and graduate of William Jewell College and did graduate work in Ohio University Sports Administration. He is the General Manager of FC Edmonton of the North American Soccer League. Tom has spent over 25 years working in minor-league sports (baseball, hockey and soccer) in markets like Rochester, Nashville, Eugene, Spokane, the Twin Cities, Kansas City, and Portland. Tom is the former Executive Director of the Northern Baseball League. In addition, Tom has spent four years as an Asst. Athletic Director of a Division 1 University. He has been the top executive for organizations operating multiple teams and broadcast entities, the top executive for a league, a consultant and a collegiate administrator.
Tom mentors with years of real life experience as a successful sports consultant with a variety of sports venues and successful university sports programs. His unique sports business expertise includes community outreach, public relations and media, event planning, and sports venue & staff development. Combine that with his countless contacts in the sports industry, making Tom a very important asset to Sports Management Worldwide. Tom has assisted hundreds of SMWW graduates with acquiring jobs and internships with minor and major league teams.
DR. LYNN LASHBROOK:
Dr. Lynn Lashbrook, Sports Management Worldwide President, has been working and teaching in Sports Management Worldwide for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook's mission is to provide students with an "end game" to work in a profession they have a passion for and with an ethical compass.
Our goal is to provide people an industry specific skill set that will increase ones chances of getting multiple interviews and multiple job offers. The skills that our SBM graduates possess are skills that will last a life time and skills that will be transferable to any business or industry.
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Occasional guest speaker:
Bret Polvorosa is the Portland Winterhawks Vice President of Ticket Sales. In addition, Bret is the President of GRIP, a sports sales and marketing company who consults with hundreds of US and Canada professional teams and organizations. He has experience with minor and major league teams all over the country in baseball, football, basketball, hockey and soccer. These include the Philadelphia Eagles, Sixers and Flyers, Chicago White Sox, Atlanta Braves, Florida Marlins, Nashville Predators and numerous Major League Soccer clubs. Bret is well known in North America for his business acumen, hands on training, sales, management, recruiting, team building, and customer retention skills. NFL, MLB, NBA, MLS, and NHL teams and the IRL know to call Bret to improve their bottom line. Bret trains in the front office and knows who does the hiring at almost every major league team.
Here is what Sports Business Management graduate Joey Seymour had to say about the course:

I had minimal traction in my sports career search until I signed up for SMWW's Sports Business Management program. I started four weeks ago and TODAY was offered and accepted a full-time position with the Los Angeles Dodgers. Yesterday I spent fifteen minutes of one-on-one interview coaching with SMWW and went into today's interview confident and more than prepared. Also, SMWW crafted a great letter of recommendation for me which I presented to the Dodgers along with my SBM sports-specific resume. Through SMWW's contacts with the Dodgers my resume and application went from the rejection pile to getting an interview, being presented a full time offer and eventually accepting the position.![]()

- Joey Seymour
Los Angeles Dodgers
Course Details
The Sports Business Management 8-week online course is designed to provide aspiring sports business executives a marketable skill set that hiring managers seek. It can be taken at any time and any place around the world to fit your schedule. All you need is computer access to the Internet. You will learn fundamental and successful business principles which hiring sports executives look for when adding personnel. As a part of the course, students may interact and develop course projects with local sports entities in their regions. All graduates of the course will have a well-rounded understanding of the sports business industry, specifically in the areas of grass roots and electronic marketing, B2B and B2C sales, customer service, promotions and event management. Our goal is to get your resume near the top of the pile as opposed to the bottom.
Weekly Audio Chats:
A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Greg Hylton & Tom Leip, in addition to Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional sports industry and get to know your instructors and fellow students personally via the internet. This is available via any online computer with a microphone.
Online Education:
This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.
Global Participation - SMWW students participate from over 125 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.
Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available.This course may qualify for university internship requirements. Click here for more information.
Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences - throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Additional Links -
Sports Business Management FAQ
Sports Business Management Testimonials
Sports Business Management Sports Job Placement
| The course is ideal for the following individuals: · People passionate about a career in sports · Those wanting to learn about the sports industry while maintaining current employment · People who have other commitments for whom online education is the best option · Those looking to enhance their business acumen and professional development · People who want a marketable skill that will provide them a competitive edge compared to other job seekers · College students looking for insight often not offered on college campuses · College students who need to obtain college credit |
Apply Now - Free
Sports Job Opportunities
Where you could be working in 60 days- a sample of our network:
North America:
| · Alabama · Anaheim Mighty Ducks · Atlanta Braves · Atlanta Hawks & Thrashers · Auburn · Boston Red Sox · Chicago Bulls · Chicago Fire · Chicago White Sox · Cleveland Indians · Dallas Stars · Detroit Tigers · D.C. United · Florida Marlins |
· Kansas City Royals · LA Dodgers · LA Clippers · LA Lakers · Las Vegas Motor Speedway · NY/NJ MetroStars · NY Mets · New Orleans Hornets · Oklahoma · Miami Dolphins · Milwaukee Brewers · Minnesota Timberwolves · Minnesota Twins · Nashville Predators · North Carolina |
· Penn State · Philadelphia 76ers · Philadelphia Flyers · Philadelphia Eagles · Phoenix Coyotes · Plymouth Argyle · Portland Trail Blazers · San Jose Earthquakes · Seattle Mariners · Seattle Sonics-Storm · Syracuse · Toronto Raptors/Maple Leafs · Washington Redskins |
International:
| · Bath Rugby Club · Birmingham City · Beijing Guo'an Football Club · Chelsea Football Club · Derbyshire County Cricket Club · England & Wales Cricket Board · Finnish Professional Basketball Association · Halifax Blue Sox · Hoopers Crossing Cricket Club |
· Hull FC · Kent County Cricket Club · Leeds Tykes · Lega Italiana Rugby · Leicester City · Leicester Tigers · London Broncos · London Irish · London Wasps · Manchester United Football Club · Northampton Saints |
· Preston North End · Rotherham United · Rugby Football Union (RFU) · Salford City Reds · Saracens Rugby · Sport Asia · Sussex County Cricket Club · Twickenham · Wakefield Trinity Wildcats · Watford |
Our goal is to see all SBM graduates gainfully employed in a field or profession that is of interest to them. Your chances of accepting an employment offer within the sports business will improve with completion of this program. SMWW will customize a job search strategy specifically tailored to your goals.
Through our extensive network of sports teams, college athletic departments and sports-oriented organizations, our goal is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions, and more will do the same. We don't want you to just get a job, we want to help you launch your sports career and help you find a position where you can be the most successful and satisfied.
Currently we have relationships with teams in the following organizations:
· Major League Baseball (MLB)
· National Hockey League (NHL)
· National Basketball Association (NBA)
· National Football League (NFL)
· Minor League Baseball
· Independent League Baseball
· Major League Soccer (MLS)
· Indy Racing League (IRL)
· Union of European Football Association (UEFA)
· FA Championship League
· Rugby Football Union (RFU)
· Rugby Football League (RFL)
· Cricket associations
· Minor League Hockey
· National Collegiate Athletic Association (NCAA)
· Arena Football League (AFL)
· Canadian Football League (CFL)
· Canadian Hockey League (CHL)
Your Sports Business Management course may include:
· Hands-on training with a professional or collegiate sports team in your area
· Continued interaction and training from leading sports industry executives
· Weekly audio chat with instructors to discuss issues you are facing on the job
· Access to SMWW's extensive network of sports industry experts
· Access to software that creates e-marketing campaigns highly desired by sports teams
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
Apply Now - Free
| Cost: $1,450 (includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.) Payment plans available (as little as $495 a month). See if you are eligible for an economic discount based on your country of residence. Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors! Prerequisites: Must be 18 or older to participate and have a passion for sports Payment: Visa, MasterCard, American Express, Discover CALL TODAY: 1-877-SMWW-NOW (In the UK: 087 12884799) Register Now |
Academic Credit - Graduate & Undergraduate
Western Oregon University (WOU), a member of the Oregon University System, offers a separate Credit
Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit (graduate or undergraduate) for Sports Management Worldwide courses must apply for the credit with Western Oregon University directly.




