Sports Agent Advisor Program | Sports Agent Course FAQ
Athlete Management Testimonials | Sports Agent Salaries
Professor Lashbrook | Earn College Credit

The Athlete Management (Sports Agent) course provides aspiring sports agents the skills, strategies, and requirements to represent professional athletes. This is a premiere, one-of-a-kind, 8-week online interactive course for individuals who are passionate about developing a career as a sports agent, marketing clients, working with sports agents, or operating their own sports agency.

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This course is for you if you want to pursue a career as a professional Sports Agent and represent athletes in:

• NFL, CFL, AFL
• Major League Baseball, minor league baseball, and world baseball
• NHL, AHL, ECHL, UHL, CHL and European hockey
• FIFA, EUFA, AFC, Champions League, MLS, MILS, football (US soccer) globally
• NBA, NBDL, CBA, USBL, WNBA, ABA, European leagues & world basketball
• Olympic Sports, action Sports, extreme Sports
• Tennis, golf, cricket, rugby, boxing, and bowling
• Motor Sports

You do not need to relocate. This course can be taken from anywhere in the world via the Internet.

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SMWW offers the prospective agent what no other agency is willing to share - experience and resources. Dr. Lashbrook and his team are eager to provide the support you need and back it up with their own hands-on experience. This is not an offering you will find anywhere else. In my seven years as an agent I have yet to meet another person or agency willing to share this degree of knowledge and experience, and that alone is priceless in the sports agent industry. A one-of a-kind service by a one-of-a-kind organization.

David T. Glynn, JD
NFL Certified Agent
Glynn Sports Management
Phoenix, Arizona

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Course Description:

About the Course: ESPN "The Fan" (6 min.)
The Athlete Management course provides the academic foundation for individuals interested in pursuing a career as a sports agent. It is the only sports agent course in the world, complemented by weekly audio chats between instructor and certified NFL agent Dr. Lynn Lashbrook, current SMWW Agents and various certified agents and fellow students.

The Athlete Management course is an overview of the issues involved with athlete management. It is designed as a roadmap of the registration process (required in some states and in the various leagues) and a discussion about the various facets of a subsequent career in the athlete representation field. As sport grows globally, more ethical agents are needed. Whether you are interested in representing just one client part time, or several clients full time, the Athlete Management course will establish you in a sports agent career.
Topics covered include:

• Compliance with federal, state, and university rules and regulations
• Registration (Federal, state, NFL, MLB, NHL, FIFA, NBA, and others)
• Legal and financial issues
• Recruitment
• Renegotiating and changing agents
• Personal services and counseling for clients
• Post-career counseling (education, job placement) for clients
• Business ethics & conflicts of interest
• History of the sports agent industry
• The challenges of signing a client
• Draft preparation (combine, tryouts, personal training)
• Contract negotiations (draft picks, free agents, re-signing)
• Development of trustworthy personal relationships with athletes
• Marketing & Endorsements
• Regulations (State, campus, NCAA, players associations)
• Approaching the student athlete
• Day to day operations of interacting with and servicing your clients
• Skills necessary to recruit and represent athletes in the NFL, MLB, NHL, NBA, MLS, FIFA, Olympics, extreme sports, women's sports, and International sports

Start your Sports Agent Career by clicking here to apply!

Instructor:

Dr. Lynn Lashbrook, President and Founder of SMWW, has outstanding academic qualifications, and over thirty-five years of combined experience as an educator, coach, athletic administrator and a registered NFL agent. Dr. Lashbrook manages the SMWW Agency representing over 200 Agents and hundreds of athletes worldwide. With a career that includes 40 NFL clients from 1st rounders to free agents, Dr. Lashbrook has hand on experience and active interaction with team Manager’s, scouts, major endorsements, first round contracts, pre draft athletic training, the draft, and all SMWW Sports Agency activities . Because he is still in the industry, his teaching is up-to-the-minute and addresses the issues in professional sports today. In an effort to transform the athlete-agent relationship, Dr. Lashbrook emphasizes integrity and ethics in his curriculum and weekly interactive audio chats. You will love his motivational style and passion to improve the agent industry. Click here for more information on Dr. Lashbrook and a list of his clients.

Instruction in the course is complimented with our SMWW Staff and faculty, including Matt Brock and John Print.

Guest Facilitators:

Matt Brock, SMWW NFL Consultant, had a successful 8 year NFL career with the Green Bay Packers (89'-94) and the New York Jets (95'-96'). Matt attended the University of Oregon and played Defensive Tackle for the University of Oregon football team. Matt is now an NFL consultant, assists Sports Management Worldwide with training new agents, supporting SMWW Agent Advisors with recruiting and mentoring athletes.

 

 

John Print, SMWW Director of Soccer, is a certified FIFA agent representing Sports International Management, a sports agency based in London, England. John has been a licensed players' agent by the English FA for over five years. During this time he has represented players and clubs at all levels across Europe and North America. He also has considerable experience of player sponsorship and endorsements working in collaboration with many high profile players and brands.

John has been involved within the sports industry for over ten years, specializing in sports public relations and international sport relations. John holds a degree in Marketing and a Postgraduate Masters degree in Sports Law. John and his partners represent soccer, cricket, and rugby union players, in addition to Olympic athletes.
 

Course Details

Weekly Audio Chats - A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Dr. Lashbrook, SMWW staff, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry and get to know your instructors and fellow students personally via the Internet. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and fellow classmates. This is available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time.

Online Education - This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation to a successful career as a sports agent.

Soccer Agent Option:  For those individuals whose main focus is representing professional soccer players worldwide we offer an optional focus on FIFA certification. This is an additional academic foundation for individuals interested in pursuing a career as Soccer Agents. This is designed to provide an induction into the rules and regulations set by FIFA and the football agency business. For those interested in becoming FIFA certified, this course will prepare students for the FIFA agent exam. For those already certified it will broaden your network, skill set and recruitment strategies. Your course will include everything in the Athlete Management Course with an emphasis on Soccer Agency.

Your primary mentor will be John Print, FIFA certified agent and SMWW Agency Director of Soccer. John has been a licensed players' agent by the English FA for over five years. During this time he has represented players and clubs at all levels across Europe and North America. He also has considerable experience of player sponsorship and endorsements working in collaboration with many high profile players and brands.
Live Audio Chats: In addition to the Athlete Management Audio chats you will have a separate "soccer agents only" chat. Your quizzes, projects and course work will be focused on: FIFA and FA regulations, The Transfer Market, transfer windows, work permits and quotas, the contract process, and the relationship of soccer contracts and player trades in the US, Europe, South America, Asia, Middle East and Africa. Guest speakers will be geared towards Soccer Agency. Please make a note on your application if your preferred focus is “Soccer Agent”.

After completing the Athlete Management course, Dr. Lashbrook and staff have been there for the help and guidance needed to promote my clients, myself, SMWW and the industry. Beginning the first day, I had the information and supplies needed to help my athletes feel like they are part of Sports Management Worldwide. From the business cards to the numerous tryout and camp info I receive, I never feel like I am alone.
Trevis Winkel, Minnesota

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Course Graduation

After successful completion of the Athlete Management course, graduates are encouraged to seek Agent Advisor status with Sports Management Worldwide. In addition to being a provider of sports management education, Sports Management Worldwide is an international full-service sports agency with an extensive network of Agent Advisors serving athletes throughout the world. Agent Advisors are agents-in-training who co-represent all Sports Management Worldwide athletes. For the small fee of $300 per year, an Agent Advisor can recruit and represent athletes on behalf of Sports Management Worldwide, and share equally in any commission fee paid to the Company by clients successfully recruited by the Agent Advisor.

As an SMWW Agent Advisor, you will be able to recruit and represent professional athletes in all sports. We encourage you to keep your current career while you build your clientele. You will be able to order SMWW marketing materials, scouting reports, personalized business cards, and have access to our resource library that includes player and team contracts, contact information, training facilities, and workout information.

A unique feature of being an SMWW Agent Advisor is access to referrals SMWW receives to athletes who are looking for a sports agent. Athletes from all over the world apply via the Web site. SMWW Agent Advisors have access to the SMWW staff for conference calls, client presentations, and ongoing advice and direction needed to recruit, sign and keep clients. Visit www.SMWWAgency.com for more information about the agency.

Hundreds of graduates have gone on to represent professional athletes in football, basketball, hockey, baseball, soccer, boxing, rugby, cricket, women's sports, action sports, Olympic sports, and a variety of other sports all over the world. Many graduates choose to start their own agencies and some go on to work for local agencies, while most stay with the SMWW agency as SMWW Agent Advisors.

For more about becoming an Agent Advisor with SMWW click here.

Success Rate

At Sports Management Worldwide we are proud of our graduates of the Athlete Management course. SMWW has been offering this course for a little over three years, and in that short history we have students who represent professional athletes in almost every sport imaginable, on six of the seven continents. Upon completing the 8-week online course and passing the final exam, you could join Sports Management Worldwide as a Sports Agent Advisor and receive SMWW athlete referrals and start recruiting in your area. In a little over 8 weeks you could be ordering your SMWW business cards and posting your bio and picture at www.SMWWagency.com

However, we don't always measure success in the number of clients you might represent. Some Athlete Management graduates have taken the course to become more knowledgeable in the sports agency business because it affects their current job or dream job. This includes coaches, scouts, player personnel, athletic directors, team management, marketing reps with large endorsement budgets, and famous former professional athletes. Many other students realized their passion for dealing with professional athletes as trainers, financial advisors, brokers, coaches, attorneys, and accountants. The Athlete Management course has had numerous success stories, giving students an ethical compass and a new attitude and skill set in dealing with professional athletes.

You might want to be the next SMWW Agent Advisor that successfully recruits, mentors and represents professional athletes by negotiating their contracts, soliciting endorsements and assisting them in their career. Or you might like to be more knowledgeable about what is needed to assist a professional athlete. Whatever your goal, let us show you how the SMWW Athlete Management Course can be a success for you!

See what some of our graduates have to say about the Sports Management Worldwide Athlete Management Course

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SMWW answered many questions that I had been wondering about. They have opened the doors for me to become an agent advisor. The weekly chats gave me the opportunity to hear what others were thinking and answered many questions. The information that I have received from SMWW will give me the opportunity to become a successful sports agent. Thanks Dr. Lashbrook and SMWW staff, I had an awesome time.

I found this course to be one of the best online based courses I have ever taken. I had every resource available to me though the online resources and the reading materials. The audio chats were great opportunities to clear up any confusion over certain sections of the program. I would definitely recommend this course to anyone interested in the sports management field.

While I am going to finish college before moving into this field, this course was better than I had first anticipated. Dr. Lashbrook's knowledge is immense and simply reading my words will not allow you to verify, so I would suggest taking at least one course. As soon as I am done with school in the Fall of 08, I will try to use all the knowledge I have obtained and take this industry by storm!

During the first show of "The Apprentice", Donald Trump made mention that "you could be the most successful CEO and have all the money and glory that comes with running a Fortune 500 company, but you'll never be successful unless you have the passion for what you are doing." That was my wake up call, I had always had the belief that Sports Agents were lawyers and never pursued my dream, but after speaking with Dr. Lashbrook and having him explain to me his philosophy, I soon found myself taking the Sports Management 400 program.

The SMWW Athlete Management course provides the background and knowledge that is required to be "a player" in the Sports Agent Industry. The weekly audio chats with leading industry experts cannot be rivaled by any other on-line Sports Agent course. If you are thinking about becoming a Sports Agent then this course is a must. Dr. Lashbrook has a vision for changing the Sports Agency Industry and he is willing to share it with you !!

While taking the Athlete Management course, I was exposed to many new regulations and instructions of the Sports Management industry; some of which, I had no idea existed. Making connections with individuals from all over the world was a great experience, but to make connections with individuals who shared the same interest and passion for the specific sport and/or industry was absolutely amazing.

SMWW has really taught me alot about the sports world. I know this company has put me on the right track to sucess.

For anybody in any doubt of taking this course, I would say leave your fears at the door. This course is many times better than I could ever have hoped. With the conscientious staff at SMWW and the support they provide, let this course be your first step into your career in Sports Management.

After completing the Athlete Management course, Dr. Lashbrook and staff have been there for the help and guidance needed to promote my clients, myself, SMWW and the industry. Beginning the first day, I had the information and supplies needed to help my athletes feel like they are part of Sports Management Worldwide. From the business cards to the numerous tryout and camp info I receive, I never feel like I am alone.