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Football General Manager & Scouting Course

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John Print, SMWW Director of UK Operations is a Licensed Player's Agent by the English FA with jurisdiction to represent players and clubs worldwide. John has a vast knowledge of sports management careers and opportunities in sports business in addition to his vast network with clubs and teams in the UK. SMWW cutting edge sports career training courses are designed with the end goal in mind; to secure or advance your career in sports business. If you are interested in more information about SMWW, degree programs, or details on how SMWW could partner with your university, or just looking for career advice, please fill out this form with your specific request.


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If you want to work for a team, "Global Sports Management" is the right course for you. However, if you want to be a Sports Agent, you want "Athlete Management Training" with FIFA Agent John Print:

Who should participate: Individuals whose main focus is representing professional soccer/football players worldwide.

What: This program is an expansion of "Athlete Management Course" currently offered. Purely focused on the academic foundation for individuals interested in pursuing a career as soccer agents. This introductory course is an overview of the issues involved with soccer player management. It is designed to provide an induction into the rules and regulations set by FIFA and the football agency business. For those interested in becoming FIFA certified, this course will prepare students for the FIFA agent exam. For those already certified it will broaden your network, skill set and recruitment strategies.

Areas covered: player assessment, club placement, management services, player marketing, endorsements and PR issues. (In addition to access to all Athlete Management materials.)

Instructors: In addition to your Athlete Management Instructors you will also have: John Print, FIFA certified agent and SMWW Director of Soccer. John has been a licensed players' agent by the English FA for over five years. During this time he has represented players and clubs at all levels across Europe and North America. He also has considerable experience of player sponsorship and endorsements working in collaboration with many high profile players and brands.
Live Audio Chats: In addition to the Athlete Management Audio chats you will have a separate "soccer agents only" chat.

Athlete Management for "soccer agents only" includes:
(in addition to everything included in Athlete Management Course)

• Access to John Print
• Live classroom audio web chat focusing on the role of the soccer agent
• Quizzes, projects and course work focused on:
  • Agent regulations (FIFA & FA)
  • Transfer and status of Players
  • The Transfer Market - transfer window / work permits / quotas
  • Contract process - player and club
  • Assessing and keeping a soccer client
  • Relationship of soccer contracts & player trades in the US, Europe, South America, Asia, Middle East, and Africa

Fee: $1450 US Dollars (3 easy installments of $495)
 Class space is limited.

How to register:
If you have been previously accepted to a course register here
If you are applying to see if you qualify for this course register here

London Office -
+44 (0)87 1288 4799
North America office -

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