If your dream is to work in basketball, learning Synergy Sports is non-negotiable. This industry-standard video and analytics platform is used by every NBA, WNBA, and G League team, plus thousands of NCAA and international clubs. In this 8-week online certification course, you’ll gain hands-on Synergy training, build real edits and scouting reels, and learn exactly how to operate like an NBA-level video coordinator, scout, or analyst.
NEXT START DATE: September 15
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Only Public Synergy Training Available
Teams rarely provide Synergy access to anyone outside their organization. This is your opportunity to gain a skill that gives you a competitive hiring edge.
Real-World, Career-Ready Skills
Learn how to tag plays, break down game film, build scouting edits, and support player development with pro-level workflows.
Mentorship from Industry Experts
Get insider guidance from NBA and NCAA scouts and analysts who use Synergy every day.
Direct Career Pathway
Graduates have moved into roles with NBA, WNBA, NCAA, and EuroLeague teams in video coordination, analytics, and basketball operations.
By the end of this program, you’ll be ready to step into a team’s video or scouting department. You’ll learn how to:
Operate Synergy’s full platform with confidence
Tag every action and play type for in-depth analysis
Build player personnel edits and opponent scouting reels
Create halftime adjustments and game prep edits for coaching staff
Organize and share video securely across teams and devices
Pair analytics with video to tell the story of the game
Synergy has revolutionized basketball video analysis by linking detailed stats and real-time video. Coaches, GMs, and scouts rely on it to:
Break down every possession in seconds
Quickly switch between play types (pick-and-roll, isolation, transition)
Build game plans tailored to each opponent
Access footage instantly from anywhere in the world
With Synergy certification, you’ll have a rare, tangible skill teams are actively seeking in video coordinators, analysts, and basketball operations hires.
This certification prepares you for:
NBA or WNBA Video Coordinator
NCAA Video & Recruiting Assistant
Basketball Scouting & Analytics Roles
Player Development Video Specialist
Team Operations Staff
Game Preparation & Strategy Support
“The video editing course with Synergy gave me access to one of the most important technologies in basketball. This training is a game-changer for my career.”
— Jareed Askew
“Using Synergy changed how I watch and analyze basketball. This course taught me to see the game like an NBA scout.”
— Matthew McMeekan
“The chats were so informative and really helped me! The edits I can now create are going to change my career. Thank you SMWW! Go Synergy!”
— Eric Sobelman
“SMWW and NetScouts gave me a front-row seat into professional basketball scouting. Entry into games, support, and feedback the whole way. Highly recommended.”
— Daniel Gould, Perth Wildcats & Perth Lynx
James Kerti – Basketball Scout & Consultant
James has advised 50+ NBA and NCAA programs on draft prep, personnel strategy, and player evaluation. He completed both SMWW’s Basketball GM & Scouting and Synergy courses before becoming a trusted industry consultant.
Dr. Lynn Lashbrook – SMWW Founder & President
With 35+ years in collegiate and professional sports management, Lynn has guided thousands of students into successful sports careers. His passion for ethics, mentorship, and networking is central to SMWW’s success.
All 30 NBA teams, every WNBA franchise, G League teams, top NCAA programs, and hundreds of international clubs use Synergy Sports to analyze every game, every play, and every player. Knowing this technology is a career game-changer—it gives you a tangible skill that makes you stand out in competitive job markets.
Synergy is the most advanced video and analytics platform in basketball. It links every statistic to matching video, creating instant edits and in-depth reports that once took hours to compile. Coaches, scouts, and front offices rely on Synergy to:
Break down every possession in real time
Analyze player tendencies and opponent strategies
Build game plans and recruit smarter
Stream and share video seamlessly anywhere in the world
As Synergy CEO Garrick Barr says:
“It’s not about having lots of data—it’s about having the right data. Synergy helps GMs, coaches, and scouts evaluate players, predict performance, and build winning lineups.”
By learning Synergy through SMWW, you gain insider access to a tool that has revolutionized basketball operations and become job-ready for roles in video coordination, scouting, analytics, and player development.
Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive zoom video chats with fellow students, instructor and renowned guest speakers. This is a tremendous opportunity to network within the course by getting to know your instructors and fellow students personally via the internet. Our online chats work on any computer with internet access and a microphone. The connections and synergies via the interactive zoom video chats will be sports networks that you will utilize Throughout your career.
Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course fee.
Global Participation: SMWW students participate from over 162 countries. Courses have an international influence, and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
University Credit Available: For additional fees to Fort Hays State University in Kansas, you may receive graduate or undergraduate university credit for Sports Management Worldwide's courses. Click here for more information.
Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts exclusive sports career conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, chief executives, player personnel, scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Advanced Certificates: Want to take your career to the next level? Our Advanced Certificates have been hand-selected by our team of sports industry experts to put you on a path to success. These bundles allow you to take advantage of our biggest discount available, by bundling multiple courses and becoming an expert in that field. Learn more about our Advanced Certificates here.
Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount Click Here.
Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Graduates of the Basketball Video Performance Analysis with Synergy Sports course earn an official SMWW Certificate of Accomplishment, proving your mastery of Synergy software, video analysis, and scouting workflows. This credential demonstrates your commitment to professional development and sets you apart in a competitive basketball job market.
Our Career Services team will:
Redesign your resume to highlight your Synergy certification and video analysis skills
Optimize it for applicant tracking systems and online searches used by teams
Provide strong references from James Kerti and Dr. Lynn Lashbrook
Help you position yourself for video, analytics, scouting, and basketball operations roles
Display your certification proudly on LinkedIn, your resume, and your portfolio to show teams you’re ready to contribute from day one.
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THREE MONTHLY PAYMENTS OF $550
Or a single payment of $1,650 Includes all course textbooks and access to a web-based classroom. Shipping is additional.
APPROXIMATELY $1650
If we offer an economic discount in your country, it is included in the estimate above. Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout. PAYMENT METHODS:
       Prerequisites: Must be 18 or older to participate and have a passion for sports.
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Greek Basketball Analyst
Head Coach, Cantho Catfish (VBA League)
Rivals.com Senior Writer
New York Liberty Analytics
The Citadel Men's Basketball Graduate Assistant
International Scout/Analyst (AUS, NZ, ASIA)
Desert Mirage High School, Athletic Director
Using Synergy and seeing how it breaks down the game, has changed how I look and watch basketball games during the playoffs. I've been doing more analyzing and what if's with guys to see if they would fit. If you're going to be into basketball, you have to take this class.
Using Synergy and seeing how it breaks down the game, has changed how I look and watch basketball games during the playoffs. I've been doing more analyzing and what if's with guys to see if they would fit. If you're going to be into basketball, you have to take this class.
The NetScouts Basketball/SMWW apprenticeship program is a great opportunity for anyone with an interest in pursuing a career in basketball. Being a credentialed member on press row was a dream come true for me. You are given the tools to hone your skills of talent evaluation and get feedback on your reports about how to improve. Mr. Berman is hands on with his feedback and has a great deal of respect and experience in this business. While in the program, I attended several SOCON basketball games in my area and two years later I am now coaching in the same conference. Take advantage of this position by forming genuine relationships with as many people as you can
The NetScouts Basketball/SMWW apprenticeship program is a great opportunity for anyone with an interest in pursuing a career in basketball. Being a credentialed member on press row was a dream come true for me. You are given the tools to hone your skills of talent evaluation and get feedback on your reports about how to improve. Mr. Berman is hands on with his feedback and has a great deal of respect and experience in this business. While in the program, I attended several SOCON basketball games in my area and two years later I am now coaching in the same conference. Take advantage of this position by forming genuine relationships with as many people as you can
Learning under Carl Berman of NetScouts Basketball was an extremely valuable experience. Not only as a basketball evaluator but also with growing my writing capabilities. He helped me learn the ins and outs of the basketball industry and all of the details to look for when covering a team or a player. I would highly recommend getting involved with NetScouts and SMWW in any way you can. The connections and experience you gain will be invaluable.
Learning under Carl Berman of NetScouts Basketball was an extremely valuable experience. Not only as a basketball evaluator but also with growing my writing capabilities. He helped me learn the ins and outs of the basketball industry and all of the details to look for when covering a team or a player. I would highly recommend getting involved with NetScouts and SMWW in any way you can. The connections and experience you gain will be invaluable.
This course was unbelievable! The Chats were so informative and really helped me! The edits that I am now able to make are going to change my career! Thank you SMWW! Go Synergy!!!
This course was unbelievable! The Chats were so informative and really helped me! The edits that I am now able to make are going to change my career! Thank you SMWW! Go Synergy!!!
The video editing course with Synergy allowed me to gain access to a very important technology that is used throughout the basketball world. I learned how to put together Player personnel, and opponent scouting edits. I also learned what a string is and how NBA teams use it. I believe this course will be very helpful for my career as I now know how to use one of the most used technologies in the industry which a lot of people can not get access to unless they work/worked for a professional team or college team.
The video editing course with Synergy allowed me to gain access to a very important technology that is used throughout the basketball world. I learned how to put together Player personnel, and opponent scouting edits. I also learned what a string is and how NBA teams use it. I believe this course will be very helpful for my career as I now know how to use one of the most used technologies in the industry which a lot of people can not get access to unless they work/worked for a professional team or college team.
If you need hands on experience scouting, including feedback and formatting reports, then NetScouts has an ideal option, with their in-depth scouting program. Having spent a full NCAA season scouting for them across the US, I had support the whole way. Entry into games, great seats and excellent advice. Now, with NetScouts teaming up with SMWW, they've gone to a new level. I highly recommend this program to anyone looking to start out in the basketball industry.
If you need hands on experience scouting, including feedback and formatting reports, then NetScouts has an ideal option, with their in-depth scouting program. Having spent a full NCAA season scouting for them across the US, I had support the whole way. Entry into games, great seats and excellent advice. Now, with NetScouts teaming up with SMWW, they've gone to a new level. I highly recommend this program to anyone looking to start out in the basketball industry.
Jordan Mount
Dimitrios Vamvakas
Martin Knezevic
Daniel Villarreal
Mendell Midy
Nshan Kenjoian
Cody Stratton
Scott Gauthreaux
Grady Titus
Alec Lasley
Keaton Davis
Cody Deas
Dan Gould
Joseph Trabucco
