New Era High School Athletic Director Course

NOW RECEIVE GRAD CREDIT

If you're a high school athletic director charged with restructuring your department, then here's some good news for you:

SMWW's New Era High School Athletic Director course is now authorized for graduate credit!

And, as with all of our courses, it can be taken from anywhere in the world!

A note from a current student:

"I have found this course to be very beneficial to me.  As a veteran athletic administrator, I am always looking for new ideas that can help my program excel.

I have enjoyed the exchange of ideas and the communication with other students (who are nationwide) - right from my own home. 

We are all dealing with budget issues, but this course has introduced some cutting edge technology to help generate funds and improve public relations within the community. 

Whether you are a new or a veteran athletic administrator, this would be a great course to take!"

Margaret M. Conaty, CAA
Mansfield High School

Individuals learn how to successfully coordinate corporate sponsorship, outsource concessions that make money utilizing permission based e-marketing campaigns, and effectively manage community and media relations.

Students will also walk away understanding the art of high tech booster clubs, web based scheduling and organization, NCAA recruiting guidelines and regulations, decreasing financial dependence on the district office, and much, much more.

Under the tutelage of Dr. Lynn Lashbrook, this eight week online course will train future high school Athletic Directors by examining old problems in a new light to inspire creative solutions while utilizing new technology.

It is absolutely imperative that future Athletic Directors learn to deal with the funding crisis in education nationwide.

High school sports programs will soon need to be run like those in college, and directors must find ways to enhance revenues while maintaining cost controls and keeping a full menu of offerings for student athletes.

Let us show you how to do it!

For More Information On This Course, Select This Text!
 

From The Desk Of Dr. Lashbrook

FAN ETIQUETTE MUST BEGIN WITH PLAYER ETIQUETTE

What recently happened in the NBA's version of "Friday Night Fights" has sent shock waves throughout the sports world. And it's about time!

Last year when I co-authored the book on Fan Etiquette, I mentioned in the preface that fan etiquette must begin with player etiquette.

Athletes' behavior on the field and court often is a precursor to what goes on in the stands. Players basically set an example for fans through their actions, signaling to those in attendance that certain behavior is acceptable, no matter how despicable it may be.

Tragically, the knock-down drag-out fight between the Indiana Pacers, Detroit Pistons and some fans last Friday night, will probably go down in history as one of the worst fights the NBA has ever seen. And if the Pistons/Pacers brawl wasn't enough to make you sick, another ugly smack down between players during the Clemson/South Carolina football game occurred the very next day. In what was the final game of his brilliant career, Gamecocks coach Lou Holtz sadly had to bear witness to behavior that was remote and unthinkable when he first entered the coaching ranks 33 years ago.

Now that we've all had a chance to digest last week's maniacal behavior and the damage it has caused the world of sports, it's time for us to collectively ask: was this just a bad weekend or are we entering a new era with a dark cloud?

Unfortunately, it looks as though the dark cloud theory is more accurate. Coupled with the recent on field brouhaha between the Pittsburgh Steelers and Cleveland Browns, and this summer's Oakland A's chair tossing incident, last weekend's brawls are really just the latest of what has become par for the course.

The real tragedy is the commentary offered by many current and former athletes in the media who feel a player has a right to defend himself when a fan throws a plastic cup at him. GULP! Are they serious? I've repeatedly said that purchasing a ticket doesn't give a fan a right to degrade, humiliate or excessively taunt a player. By the same token, an athlete hasn't a right to leap in the stands and recklessly throw punches because an irresponsible fan tossed beer and ice at him. It is up to security officials, not players, to keep unruly fans in check.

If there's a potential silver lining in all of this, it's that the sports community and mass media now appear ready to discuss fan/player behavior.

Fans, players and coaches alike are debating the issue from cause, prevention and punishment. And it's certainly refreshing that NBA Commissioner David Stern has applied some real justice to those involved in the Detroit disgrace, dishing out to Pacer Ron Artest the longest suspension in league history -- 73 games.

Both sides need to take a time out and realize players should play, fans should fan, coaches should coach and security should secure. Let's hope that players will never again feel compelled to defend themselves in this manner. This incident should serve as a reminder to players and fans everywhere that this kind of behavior only destroys and disgraces the game they both love.
 

Dr. Lynn Lashbrook

President & Founder

For more information about Lynn's Fan Ettiquette book or to speak with him directly, select these text.

SMWW Sports Agent Workshop at the NFL Combine

Sports Management Worldwide would like to invite you to join us at our Annual Sports Agent Workshop in downtown Indianapolis. Attend this seminar and you will gain valuable information and insight into the intriguing and exciting world of Professional Athlete Management. Network with fellow agents, former players and colleagues in the atmosphere of the NFL Combine.

Learn the inside scoop on the inner workings of the upcoming NFL draft; create relationships with key individuals in the world of sports. Speakers range from Million Dollar Endorsement deal makers to NCAA officers to Certified Agents in football, basketball, baseball, hockey and soccer.

Join us February 25-27th, 2005 in Indianapolis at the Hyatt Regency in downtown Indianopolis, in the heart of the NFL combine action! Register now for early enrollment discount!

Select this text to learn more or register today!

Thanksgiving prayers go out to Athlete Management student Benjamin Bondy who is taking the course while serving in IRAQ.  He successfully received his books to start the course, now we are working on getting him in a Sunday audio chat with Dr. Lashbrook!

We also want to wish a warm Happy Thanksgiving to all of our agent advisors, students, athletes and our sports team affiliates.