SMWW Sports Bulletin
May 21st, 2008
In This Issue
Nike and SMWW Partner for Sports Education
Sports Management in Afghanistan
Sports Business: Recession Proof?
BC Lions Tryout Results
2008 SMWW/NBA Career Conference
Marcus and Dr. Lashbrook
UNLV will become the center of the basketball universe July 11th through July 20th, as NBA executives, scouts, and coaches will gather in Las Vegas for the 2008 NBA Summer League.
Join SMWW Friday, July 18th, from 9am-5pm in Las Vegas, Nevada for the 2008 SMWW/NBA Career Conference at the NBA Summer League.

Invited speakers include:
 
Dr. Lynn Lashbrook, SMWW President and Founder

Mark Warkentein, Denver Nuggets Vice President of Basketball Operations

Eric Mussleman, former head coach Sacramento Kings & Golden State Warriors.

Ed Gregory, Former Golden State Warriors GM
 
Chad Ford, ESPN Basketball

...and more!

To learn more about the speakers and  reserve your spot, visit the career conference homepage.
In Our Next Issue
 
SMWW announces a new instructor with over 20 years of NFL experience

Football GM and Scouting success stories
 
Nike Communications Guru to Instruct SMWW Students
 
SMWW Sports PR and Journalism course instructor, Rodney Knox, is back after a short hiatus. 

Knox is currently the Director of Communications for Nike Team Sports and his PR and communications background has a rich history in the sports business industry.

Prior to working for Nike, Knox served as the Sr. Director of Communications for the San Francisco 49ers. He also was the assistant Director of Public Relations for the San Diego Chargers.

Knox is responsible for overseeing Nike's multi-media campaigns for its athletes and products. Knox works closely with Nike's executive staff and professional athletes on communicating with the media and the public.

Knox brings over 25 years of varied experience in Integrated Marketing Communications, Public Relations, Media & Community Relations, Promotions and Sports Management, Marketing and Governmental Affairs

The next Sports PR and Journalism course begins next Monday, May 26th. Space is limited, enroll today.
SMWW Grad Gives Back
Troy Gourley/Soccer Ball  
SMWW Graduate, Troy Gourley, put his sports management skills to good use in Afghanistan by helping the local military provide humanitarian aide to their own community.

In supervising the Afghanistan military in their efforts to provide children with school and medical supplies as well as athletic equipment, Gourley is using his sports management experience to make Afghanistan a safer place. Gourley and his colleagues handed out soccer balls to local children and watched as a small gift changed the lives of children growing up in a war-torn country.

"As leaders in sports management we have the ability to make a difference in every part of the world whether it's in Afghanistan or the poor streets of Dominican Republic. You never know when handing out one soccer ball could produce a Pele or one baseball could produce a Miguel Tejeda," said Gourley.

Gourley and SMWW grads are proof that sports can make a world wide impact.
Quick Links
Sports Education Courses
Register Now!
 
Sports Business Thrives in a Recession
With  the U.S. economy  nearing a recession, many businesses and industries are struggling to stay afloat.
The sports business industry, however, is not.

A contributing factor to the success of sports business is television contracts. The long-term contracts ensure a steady income even if ticket sales are down.

"Even if they don't go to games, they're still consuming it," said David Carter, executive director of the University of Southern California's Sports Business Institute.

Though the security of television contracts helps to lessen the blow of low ticket sales, some teams have not had to worry about that just yet. Ticket sales for many teams in major markets like the New York Yankees and the New York Mets are at an all time high.

However, according to Bret Polvorosa, SMWW's Sports Business Management instructor and president of Grip, a sports consulting firm, this doesn't hold true for all sports and all markets.

"Many teams outside of the NFL or major markets struggle to fill seats," said Polvorosa, "This creates opportunities for sports business minded people to have a career with professional teams."

There has never been a better time to get your career started in sports. SMWW offers a Sports Business Management program that teaches you the marketing skills needed to succeed in the business of sports.

You can read more about the status of sports business in an article by Wallace Matthews entitled "Recession hasn't hit local teams' ticket prices" at Newsday.com
 
 
JOIN US FOR OUR NEXT MEET AND GREET!
Dr. Lynn Lashbrook invites you to join him when he is in your area for an informal chat at a local sports bar!

Phoenix, Arizona Thursday, May 22nd at 5pm-7pm
Fox Sports Grill

Toronto, Ontario Friday, May 30th, 7pm-9pm
Holiday Inn (King) Canadian Bar & Grill

Kansas City, Missouri Monday, June 9, 5pm-7pm
Hyatt Crown Center, Spectators Lounge

Philadelphia, Pennsylvania Tuesday, June 10 from 5-7pm
Airport Marriott Riverbend Bar

RSVP required to liz@smww.com
BC Lions Look to SMWW Agent Advisors for Assistance

                       Pictured Below: Caesar Rayford and Coach Buono
Caesar/Buono Last week we announced that SMWW and The Canadian Football League's BC Lions were teaming up for an open tryout in Portland, Oregon.
That tryout futher solidifies the relationship that SMWW and the Lions have shared over the past two years.

SMWW's Director of Football Operations and Agent Services, Marcus Williams, was asked to lend a hand during the tryout by timing sprints and evaluating shuttles. Dr. Lashbrook also attended the tryout and deemed it a success for SMWW and says the future is bright for SMWW's relationship with the CFL.

Six SMWW represented athletes demonstrated their abilities by running sprints, short shuttles and position drills for four coaches of the BC Lions, including GM and head coach, Wally Buono.

Yesterday, the BC Lions announced that they signed University of Washington defensive lineman, Caesar Rayford, as a result of his performance at the open tryout. Rayford, who is represented by SMWW agent advisor Corey Manago, will attend the BC Lions training camp on May 28th.

If you would like to represent athletes as an Agent Advisor, SMWW offers an Athlete Management program to help you get started in the world of sports.