Current NFL agent, has represented over 100 clients, former NCAA Athletic Director, Internationally requested speaker
Sports Revenue Management Course Learn the Sports Sales Skills Employers Need
The gateway to a successful sports career begins with a thorough understanding of how teams and organizations make money. Revenue is the magic word, and no matter what aspect of the sports industry you plan to delve into, your ability to relate your role to revenue creation is paramount to your success.
Even more importantly, the industry is weighed in favor of those who can sell. Sports sales jobs make up over 50% of the 6,000+ jobs on WorkinSports.com. 50%!
But we aren't teaching the type of sales and revenue generation you fear – cold calling, door knocking, harassing people during their dinner – this is professional sales, built around relationships, business acumen, marketing, forecasting and problem solving. Those are the skills we teach.
Jobs in sports sales are so heavily in demand that we feel confident within three months of graduating from this 8 week course, you will be offered full-time employment.
Taught by Greg Hylton, Indianapolis Colts Vice President of Premium Seating and Ticket Sales, and Bill Guertin, whose sports sales consulting company, 800-Pound Gorilla, has worked with over 58 professional teams, this course is instrumental in taking the first step, or the next step, in your sports career.
Graduates of this program are currently working in the NBA, MLB, NFL, NHL, MLS, NCAA and minor leagues. Your success is our goal!
With Bill Guertin
Mondays: 6pm PST/9pm EST
Tuesdays: 2am GMT
With Greg Hylton & Tom Leip
Wednesdays: 6pm PST/9pm EST
Thursdays: 2am GMT
Class size limited to 15 students
8 week online course
Access to the SMWW Network
Career Advice for
Years to Come
Start Your Sports Career Off Right
Our team of Sports Career Advisors hear the same question often, "I love sports, I want to work in sports, but I have no idea what I should do?"
If you suffer from the same struggle, this is the perfect course for you.
Fact: Professional teams hire individuals who have an understanding of how to produce revenue and have marketing skills specific to selling tickets, event planning, sponsorships and corporate partnerships.
Our 8 week Sports Revenue Management course will align your skills with employer needs.
Upon completion of this course you will be qualified to work in the NFL, NBA, MLB, NHL, MLS, EPL, NCAA and minor leagues in:
Premium Club & Luxury Suite Sales
Customer Relationship Management
Account Executive & Inside Sales
Sports Marketing for corporations, agencies and/or teams
I had minimal traction in my sports career search until I signed up for SMWW's Sports Revenue Management program. Yesterday I spent 15 minutes of one-on-one interview coaching with SMWW and TODAY I was offered and accepted a full-time position with the Los Angeles Dodgers! The extra coaching helped me feel prepared and confident while the coursework taught me so much about the industry. Through SMWW's contacts with the Dodgers and industry reputation, my resume went from the bottom to the top of the pile… and now I'm working full-time for my favorite team! - Joey Seymour, Los Angeles Dodgers
Sales and Revenue Management is Your Ticket into the Sports Industry
Our goal is to see all Sports Revenue Management graduates gainfully employed in a career they love. We assist with interview preparation, provide you access to our network of industry contacts, craft letters of recommendation and help you design a resume and portfolio that presents you in the best possible light.
Additional skills you will learn, and benefits you will receive, from taking the Sports Revenue Management course include:
Successful sports marketing and sales techniques
Crafting community relations programs that benefit organizations
Customer service and event management practices
Advertising and strategic branding practices specific to the EPL, NHL, MLB, NBA, MLS, NFL, NCAA and minor leagues
Successful promotions used by sports teams and college teams
An understanding of front office operations and positions
Identify successful revenue streams available to teams through corporate sponsorship
Learn high-tech e-marketing revenue and marketing campaigns
How to get an interview in sports
When teams hire and how to use that to your advantage
What teams are looking for in a new hire
Inside information on how to get hired by a team in your area
Job interview preparation, both pre- and post-interview
Utilize course mentors as references on your resume
After graduation you will be trained and ready to impact the bottom line of any sports organization. That, combined with the network of sports contacts SMWW has from London to Los Angeles, will help propel you towards a career with the sports team of your dreams.
If you are sincere in your desire to work for a team in the NFL, MLB, NBA, NHL or MLS – half of the available jobs are in sales! This course is your ticket into the sports industry.
During the live weekly interactive audio chats, you will work directly with your mentors, Greg Hylton, Bill Guertin and Tom Leip. Collectively they have worked for, or consulted with, hundreds of professional sports organizations. In addition to sharing their vast industry knowledge, they know who is hiring and whenand willprovide you job placement assistance.
Sports Revenue Management mentor Greg Hylton is the Indianapolis Colts Vice President of Premium Seating and Ticket Sales and has worked for the Colts for over 18 years in multiple sales and marketing roles. Prior to working with the Colts, Greg worked for the Indiana Pacers and the Indianapolis Ice.
Bill Guertin is one of the top sales training authorities in North American professional sports, having worked with over 60 professional teams to dramatically increase their sales representative's performance and crush their sales goals. As President and CEO of sales and marketing consulting group, The 800-Pound Gorilla, his sales training has improved the operations of iconic sports franchises like the Boston Red Sox, Calgary Flames, Golden State Warriors and San Francisco Giants.
Bill is constantly in the front offices of professional teams, which helps him stay connected to who is hiring, what they need and how they hire. He is your secret weapon!
Tom Leip has spent over 30 years working in the minor leagues of baseball, hockey and soccer, having recently held the role of President of Business Operations for the Salem-Keizer Volcanoes, Short Season Class A affiliate of the San Francisco Giants.
Tom's years of varied experience comes through in his mentoring, having worked in community outreach, public and media relations, event planning and staff development. Tom has assisted hundreds of SMWW graduates with acquiring jobs and internships with minor and major league teams.
Dr. Lynn Lashbrook, Sports Management Worldwide President, has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook's mission is to provide students with an "end game" to work in a profession they have a passion for and with an ethical compass.
The Sports Revenue Management Course is Ideal for:
People passionate about a career in sports
Those wanting to learn about the sports industry while maintaining their current employment
People who have other commitments, and an online education is the best option
Those looking to enhance their business acumen and professional development
People who want marketable skills and a competitive edge compared to other job seekers
College students looking for insight often not offered on college campuses
College students who need to obtain college credits
The Sports Revenue Management 8-week online course is designed to provide aspiring sports business executives a marketable skill set that hiring managers seek immediately. You will learn fundamental and successful business principles which hiring sports executives look for when adding personnel.
Weekly Audio Chats- A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Bill Guertin, Greg Hylton & Tom Leip, in addition to Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional sports industry and get to know your mentors and fellow students personally via the internet. This is available via any online computer.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.
Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Earn University Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available.This course may qualify for university internship requirements.
Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact firstname.lastname@example.org if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
Successful Graduates of the Sports Revenue Management Course
Paul Epstein, San Francisco 49ers Director of Sales and Business Development,
Wes Brown, Houston Rockets Manager of Corporate Partnerships
Brett Breece, Seattle Mariners Premium Sales
Jake Sanders, New Orleans Pelicans, Group Sales Account Executive
Steve Simmons, Aston Villa, UK/European Scout and Team Assessor
Taylore Scott, Dallas Cowboys Executive Security
Nathan Reid, Kansas City Chiefs, Account Executive
Tyson Lamp, San Francisco 49ers, Corporate Sales Executive
Tanya Nazarian, Monumental Sports and Entertainment (Washington Wizards, Capitals and Mystics), Regional Sales Manager
Warner Pacific College, (WP), is a liberal arts college located in Portland, Oregon, USA and is accredited by the Northwest Commission on Colleges and Universities. WP offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit for Sports Management Worldwide courses may do so after completion of each course.
Oakland Raiders, PR Intern
University of South Florida, Sales Consultant
MiLB Manager, Sales & Account Services
New York Yankees
New Orleans Hornets
San Francisco 49ers
San Francisco 49ers
Kansas City Chiefs
Washington Wizards, Capitals, Mystics
Grand Prarie Storm
Danny Wyatt Jr.
The Sports Business Management training has been an amazing tool and stepping stone in energizing my sports career. I learned some very helpful information that I still use today in my job as a corporate sales manager for the Tacoma Rainiers. With the SBM class within SMWW you too can achieve your dreams and land that sports job you have been wanting your entire life. Thank you SMWW for helping me get where I am today!
AEG Sales and Marketing – Sales Representative
SMWW gave me a way into the industry through their coursework, network, and expertise. There’s no doubt in my mind that I would not be where I am today without the help from everyone associated with SMWW.
Executive Producer P2W Sports Limited
I choose SMWW Sport Revenue Management Course to enhance my experience while preparing for hosting my first Regional Event ,Caribbean Basketball ConfederationSenior Men and Women Championships in Tortola, British Virgin Islands. This course enhance my outreach to executives in the sports field and referrals. Most of all SRM helped me understand how to develop a strong media relationship to enhance events.
Corporate Marketing Manager, Frisco RoughRiders
Bret Polvorosa and Tom Leip taught me the fundamentals of sports marketing and provided me with a solid foundation to begin my career in sports. I learned more successful sales & marketing techniques in a few weeks working with these gentlemen than I did in my four years in college. Bret and Tom are extraordinary teachers and I recommend being associated with these professionals to anyone who is seriously interested in beginning a career in sports.
Los Angeles Dodgers
I had minimal traction in my sports career search until I signed up for SMWW's Sports Business Management program. I started four weeks ago and TODAY was offered and accepted a full-time position with the Los Angeles Dodgers. Yesterday I spent fifteen minutes of one-on-one interview coaching with SMWW and went into today's interview confident and more than prepared. Also, SMWW crafted a great letter of recommendation for me which I presented to the Dodgers along with my SBM sports-specific resume. Through SMWW's contacts with the Dodgers my resume and application went from the rejection pile to getting an interview, being presented a full time offer and eventually accepting the position. Thanks SMWW!
Jason T. Lottmann
After reading the week 2 assignments, I feel very informed about what makes a good Pro Sports Team Account Representative and what not to believe about ticket selling. Also, I found out that with the right marketing strategies, I can sell any product. I also learned that my instructors are trying to tell me that with patience, hard work, and the right frame of mind, I can make my dream job a reality! After less than two weeks into the Sports Business Management course, I already know more about the sports marketing world than I ever thought I would!
NCAA Division I Norfolk State University Athletic Department
It's been great working with Dr. Lashbrook, Tom Leip and Bret Polverosa. I was tired of my job and decided that it was time to have some fun with my career. I've always wanted to work in sports. This is the first schooling I've had in 25 years, and it's been a great experience.
Great Course! It grew my network tremendously. I'm graduating from college next month and already have a ticketing sales job lined up in minor league baseball due to the networking that I gained from this course!