Sports Broadcasting FAQ | Sports Broadcasting Testimonials
Professor Lashbrook | Earn College Credit

Sports Broadcasting Course

Sports Broadcasting Job Training

The Sports Broadcasting course is an eight week online course promotes sports broadcasting career. This course is for individuals interested in gaining sports broadcasting experience, skills and strategies designed to launch a sports broadcasting career in the NFL, NBA, MLB, NHL, MLS, international or minor leagues and the NCAA.

Sports Broadcasting Careers including:

 

• 

  Sports Radio jobs
• Sports Announcing jobs
• Sports Talk Show Host
• Sports Commentator
• Sports Analyst
• Play by play jobs
• Press Box
• Sportscaster and Sports Anchor
• Sports Producer
• Sports Information Director
• Telecast operations
• Sports Radio Voice

Students will learn the art of the play by play, how to host weekly coaching shows, how to create a sports personality, and even how to create their own sports talk shows. Sports broadcasting technology has changed and with it the growth of sports business and sports broadcasting. Sports radio and sports talk shows are available in every part of the world and talented and trained sports broadcasters are in high demand. This Sports Broadcasting course will train you with the skill set and experience network affiliates and professional sports are requiring.

Every student will participate in a project giving them job experience therefore creating an audio resume which we will post on the web.

You do not need to relocate, this course can be taken from anywhere in the world.

Individuals will learn:

• How to host a live Sports Broadcasts
• Basics of Sports Broadcasting
• How to start a Sports Broadcasting program
• Webcasting
• Calling play by play
• How to cover player stats
• Sports Broadcasting Interview strategies
• How to host Weekly Coaching Shows
• Create your own Sports Talk Show
• The keys to sports writing
• How to create a personal style over the air
• Building an audience
• Learn how to build relationships in a sports community
• How the internet is influencing the sports world
• Selling Advertising and Sponsorships for Sports Shows
• Sports Broadcasting industry jargon
• Fund Raising techniques with Sports Broadcasting
• Sports Broadcasting Career strategies

Students will also learn how to implement webcasting, live on demand audio through the internet, at any sports venue. This new inexpensive way to broadcast will become an asset to any community or school district by allowing parents, grandparents, players, college recruiters, and college coaches, to hear games from any internet access. (No fancy equipment needed, just a cell phone is necessary!)

Weekly Live Interactive Audio Chats

You will enjoy getting to know NBA Play by Play announcer Brian Wheeler, and the Integrity Sports Network Staff with Sports Management Worldwide President, Dr. Lynn Lashbrook and guest speaker Rich Burk.

Brian Wheeler enters his eighth season as an NBA radio play-by-play announcer. Wheeler's exciting style and trademark "BOOM-CHAKA-LAKA" dunk calls have endeared him to basketball fans throughout the Pacific Northwest.

In addition to anchoring the Blazers' radio coverage, "Wheels" also writes a monthly feature for Rip City Magazine and is a regular contributor to the Blazers.com website. He is also a featured speaker and emcee for numerous team functions.

Wheeler is entering his 22nd year of broadcasting. Prior to joining the Blazers, he spent three years as a member of the Kings' broadcast team in Sacramento, serving as the team's pre and post-game show host as well as handling the play-by-play for a select number of games each season. He also hosted a popular and highly rated nightly talk show, "Wheels After Work" on the team's flagship radio station. He was also the original play-by-play voice on radio and television of the WNBA's Sacramento Monarchs.

Before his stint in Sacramento, Wheeler spent two seasons working in Seattle as part of the Sonics' broadcast group and also hosted a daily talk show on their flagship radio station. He also has NBA ties to Chicago, where he worked on the Bulls' radio broadcasts in their first championship season.

"Wheels" got his start in broadcasting in Chicago, earning a broadcasting/communications degree from Loyola University. He then spent nine seasons as the basketball play-by-play announcer on both radio and TV for his alma mater. His extensive experience in the Windy City also included broadcast stints for the Chicago White Sox, Northwestern University, and SportsChannel. You’ll love being mentored in the Sports Broadcasting business by “Wheels”. Brian has taught many Sports Broadcasting students and with his guidance, expertise and professional experience you will launch a successful sports broadcasting career.

Integrity Sports Network instructors include Steve Nash and James "JP" Peuster, Sports Talk Show Hosts.

Steve Nash is the voice of a Sunday night program, which delves into various aspects of sports with a focus on the rejuvenation of ethics and integrity in the industry. Along with anchoring the "Sunday Edition" of an ISN sports talk show, Steve covers the game day play of the Kansas City Royals, KC Brigade, and provides the color commentary for minor league and local area high school football. Steve’s hands on experience includes coverage of MLB, AFL, AF2, minor league baseball, high school football, and interviews with many interesting personalities within the world of sports.

Steve will share his insight to working your way up in the broadcasting industry and assist you with taking that first step.

James "JP" Peuster started his radio career with the production and promotion of Baker University’s live play-by-play coverage of football and basketball. He served as the color commentator as well as play-by-play specialist. JP has developed sports shows at the local level, including developing commercials, sports programming and sports updates. By contributing his broadcasting talent, production skills and marketing abilities he aided in the growth of several sports radio shows. JP currently features with his "JP Network News" sports update at the top of each hour on Integrity Sports Network in addition to providing play-by-play coverage of high school football, basketball and baseball. You will love JP’s passion and energy and real live experience.

Dr. Lynn Lashbrook, with over 30 years in Sports Management, has created and developed many college sports broadcasting programs and sponsorships. While Assistant Athletic Director at University of Missouri, Dr. Lashbrook was involved with Learfield Sports when University of Missouri was the first college to commission Learfield to do their entire statewide radio network. Learfield Sports now handles multimedia and marketing for many of the top colleges and universities in the country. Dr. Lashbrook’s passionate teaching style will motivate you to make Sports Broadcasting work for you and your individual situation. He and Brian Wheeler will unite students in the course with live weekly audio chats so that they can share their "play by play" successes and blunders, learn from experts in the field and empower students in their Sports Broadcasting careers.

Rich Burk is the "Voice of the Beavers" (Triple A San Diego Padres affiliate.) Rich's entertaining, descriptive broadcasts are considered by many to be the equal of the best broadcasts in the major leagues. Rick Burk is among the splendid "Voices of the Game." He has great ability to call a play and is well known for his encyclopedic storehouse of interesting stories. His Sports Broadcasting talents evoke a special sound and feel that reveals his passion for America’s National Pastime.

"I love everything about this," said Burk. "In fact, I enjoy preparing for the game nearly as much as I enjoy broadcasting the game. And once the broadcast begins, I like the challenge of weaving the stories of the game, both past and present, into the play-by-play. I really feel blessed to be able to do this for a living, and I believe that comes through on the air." With 144 baseball games in 153 days, Rich's number-one job is to keep things fresh.

In addition to his duties with the Beavers, Rich has had the opportunity to fill in as radio play-by-play announcer for the San Diego Padres, Montreal Expos and Toronto Blue Jays, and he has been a finalist for three full-time major league play-by-play jobs. And he currently does play by play for Pacific University in basketball and baseball.

---

Course Details

The Sports Broadcasting course will provide an introduction into methods and skills necessary to produce and anchor in the highly competitive industry of radio. The course involves live interactive audio with classmates around the globe, and may be taken online from anywhere in the world. At the conclusion of the course, students will have the tools to start their own sports broadcast via the Internet, for any sport venue. They will have a well-rounded understanding of the methods used by professional analysts and broadcasters who have successfully created their own style.

• LIVE "ON AIR" SPORTS RADIO EXPERIENCE
  A rare feature of this course is that instructors will assist students in producing and participating in a segment of their very own live sports radio show via the Integrity Sports Network. This live airtime experience will familiarize students in all aspects of sports broadcasting. This segment will be the student’s choice of either a sports personality interview, a pre or post game show, or short sports production that is coordinated with Integrity Sports Network. Due to advances in technology, this live air show segment can be performed from anywhere in the world.


• PLAY BY PLAY & PRESS BOX EXPERIENCE:
  Students will be encouraged to participate in the press box on a prearranged game day. Course work will include a required job shadow with the play by play announcer at a local venue. This may include minor league or collegiate sports.


• AUDIO RESUMES:
  Students will be creating sports broadcasting audio resumes and samples for evaluation and greater learning. This is done via the internet and will give fellow students and faculty the opportunity to critique and assist the student in improving their voice quality and on air personality. Techniques to practice and improve will be shared.


• SPORTS RADIO SPONSORSHIP PACKAGES:
  Students will be introduced to a variety of radio sponsorship packages. This includes packages ranging from national ad campaigns, to small sports venue packages.


• SPORTS BROADCASTING WEEKLY AUDIO CHATS:
  A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Brian Wheeler, Steve Nash, Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional sports broadcasting industry and get to know your instructors and fellow students personally via the internet. This is available via any online computer with a microphone.
  
   
• Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

Integrity Sports Broadcasting Network
Sports Broadcasting Career Starter Program

You’ve tackled the SMWW Broadcasting Course, but how can you measure your sports broadcasting skills and get starting working in broadcasting?

The Sports Broadcasting Career Starter Program provides you with an opportunity to step immediately into an interactive sports broadcasting experience. ISBN’s program makes the most of a “one-on-one” approach in assisting you in the production of your own Internet Radio sports talk show or play-by-play broadcast and development of your distinctive broadcast personality.

This six-week program provides a forum for you to employee the knowledge acquired from the SMWW Sports Broadcasting Course and will put you in motion to obtain the experience and skills needed to pursue a career as a sports talk show host, play-by-play announcer, analyst, commentator, or game day correspondent. Program participants will be actively involved in the following:

Production of an Internet radio sports-talk program or play-by-play broadcast

• Production meetings and broadcast reviews
• Correspondent reporting
• Development of a sponsorship plan
• Construction of an Audio Resume
• Weekly audio meetings

Those who successfully complete the Sports Broadcasting program will be invited to join this exciting opportunity. If you are self-motivated, able to meet deadlines, willing to take on challenges, and have a serious desire to move forward in the sports broadcasting business, this is a great opportunity for you to launch your career. The program can be adjusted to fit your schedule; however, there will be specific timelines and deadlines involved.

I do not believe there is a better way to gain exposure to this much substantial material in a shorter period. You simply cannot effectively learn more in less time. Also the Audacity training tool is a gift that keeps on giving being that it can be used for the rest of your career as a broadcaster.

The Sports Broadcasting course is top notch. The training materials are thorough and enjoyable, and the live audio chats are a great way to get instant feedback from professional broadcasters. I recommend this course to any aspiring sports broadcaster that is looking to get into the business and gain valuable knowledge.

The SMWW Sports Broadcasting Course was an excellent experience. Through the weekly readings and assignments, along with the weekly chats I had so much fun working on my style and interpretation with the other students. I was introduced to new software that helps with recordings and introduced to new websites that link you to jobs from all over the globe. The experience was amazing, especially for a sports fan!

The hands-on experience you gain from the job shadow and informational interviews and play by play segments give the student the experience he or she could not get without having job experience in the field. SMWW helps the student realize if they have the passion to pursue a particular field.

I was very impressed with SMWW. The course put me a step ahead of some of the local professionals in my area. I got the education of doing sports the right way. I also received experience to feel comfortable reporting.

SMWW provided me with great reading material, chat room sessions, and job seeking skills. I would recomend this class for anyone interested in pursuing a career in broadcasting.

I learned so much about the ins and outs of sports broadcasting. I realized how important it is to prepare and to plan everything in extensive detail. This course has done a great job preparing me for the world of broadcasting and radio. It has focused my passion for sports into an up and coming and exciting career in sports broadcasting. Also I have a meeting this week with the number one sports radio show in the Tampa Bay area, just weeks after completing my course.

SMWW has provided me with the confidence and "know how" of sports broadcasting. The mentor relationship I have experienced with SMWW sportscasters incited myself to reach deep into my inner resources to express my deepest passion for sports.

Sports Management Worldwide provides the gateway and expertise to break through Sports Broadcasting. I have attended sports broadcasting college and done high school play by play but Sports Management Worldwide gives you actual tools and hands on experience. to Sports Management Worldwide increases your education all for one goal, to improve your skills in the field of sports. SMWW comes in, and does its best work, to serve you, and make this the best learning experience thus far.