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Motor Sports Management Course
Racing Jobs Start Here:
The Motorsports Management Course is an 8 week online course that offers cutting edge theories on how to develop a career on the business side of professional racing including NASCAR, Formula One, Motocross, Champcar, Indy Racing League, National Hot Rod Association, World Rally Championship, LeMans Racing, Grand Am, German Tour Car racing, SCAA, or Grand Prix racing and British Touring Car Championship.
The Motorsports Management Course will cover issues including speedway and racetrack operations, venue logistics, team management, sponsorship, product promotions, managing personnel, media and event management, public relations, revenue enhancements and branding, in a variety of racing organizations. Motorsports careers come in a variety of venues, however the basics in motorsports are the same. Sponsorship, team management organization and sports marketing are similar from NASCAR to F1 to the NHRA.
Are you one of the millions who get hyped up just watching the exciting action of NASCAR, IndyCar, Formula One and NHRA racing on the television? Do you want to get inside the fastest sport in the world? This is your chance to find employment in the motorsports industry. You don’t have to be a gearhead just turning wrenches to work in racing. In fact, there are more jobs away from the garage than the ones working under the car. SMWW offers a wide variety of venues leading into motorsports through activities like marketing, hospitality, media and community relations, sponsor fulfillment, ticket sales, accounting as well as engineering, mechanical and data acquisition within a racing organization. The racing world can take the enthusiast and place them in the middle of the action. The SMWW Motorsports Management course brings in speakers who work day-to-day in the racing community and have the experience and knowledge to assist students in their quest of landing a job in this electrifying sport.
Students, professional and amateur drivers, team owners, managers, race car team members, driver agents, and promoters of racing events and racing products or sponsorship will benefit from this 8 week online course.
This course is for you if you want to pursue a career in motorsports as a:
- Race Director
- Race Management
- Motorsport Sponsorship
- Race Operations
- Motorsports Marketing
- Racing Team Management
- Track operations
- Communications
- Media & Public Relations
- Show car coordinator
- Race Day & Event Management
- Business Development
- Administration
- Account Executive
- Pit Crew Management
- Racing Management
- Special Events
- Marketing
- Corporate hospitality
- Driver agent
You do not need to relocate, this course can be taken from anywhere in the world.
Individuals will learn:
- Responsibilities of all those involved in racing
- Operations of a race car team
- History of Racing
- Advances and development of auto racing over time
- Race car federations, associations, and organizations
- Sponsorships in Racing
- Race Promotions and merchandising
- Racing Marketing and Endorsements
- Racing Event organization
- Globalization in Auto Racing
- Formula 1, IRL, NASCAR and Cart
- British Touring Car Championship
- Motocross, Champcar, NHRA, WRC, LeMans Racing, Grand Am, German Tour Car racing, SCAA, or Grand Prix racing
- Racing World Cups and global motorsports organizations
- Driver Image and media relations
- Legal Aspects and Legislation of racing
- Agents and contracts in auto racing
- Language of auto racing
- Race Track management
The Motorsports Management Course will provide an introduction into methods and skills necessary to run a racing team in the highly competitive industry of racing. The Motorsports Management Course will also cover issues including the history of racing around the world, current developments in series and championships, endorsement basics, supplemental revenue for drivers, sponsorships, marketing, event planning, venue management, speedway operations, and basic concepts for team managers that wish to obtain the best results out of their race team and their drivers. Students will understand the day to day tasks performed by a race team and gain the understanding of overall management of both on track and off track personnel.
All graduates of the course will have a well-rounded understanding of the motorsports business industry, specifically in the areas of grass roots management, sports marketing, personnel, customer service, promotions and event management. The Motorsports Management Course will cover all the major issues that professional racing faces today; winning, social and ethical issues to the more traditional media, sponsorship and business matters.
Be it at the Indianapolis Motor Speedway or Fundidora Park in Mexico, Motorsports Management will assist you in cutting edge skills auto racing teams use. Learn what racing professionals do, year-round, to improve their teams, stay within budget and excel at their sport. Learn the different associations and organizations and how they can assist your racing career. Learn the private classifications of speedways, supplementary income sources for drivers, racing promotions, and marketing strategies that get your car noticed.
Live Weekly Audio Chat Instructors:
(You will enjoy getting to know Tom, Jim, Colin, and Dr. Lashbrook during the live interactive weekly audio chats.)
Dr. Lynn Lashbrook is joined by Tom Blattler and Jim Utter and Colin Neill. Collectively they have worked in professional racing worldwide over 100 years. The keys to landing a job in most venues are the same; it's "who you know and what you know." These racing experts combined have both!
You will be learning not only how to break into the racing world but you will be learning from people who are currently at a racetrack every weekend. They know what jobs are opening up and how to get them. They will share their expertise of how to succeed in the competitive business world of racing and how to stay at the top when you get there.
In addition, they invite industry experts into the live audio chats.
Recent Guest speakers have included:
Cary Agajanian, President of Motorsports Management International, the leader in motorsports representation and promotion, whose client list includes:
- Tony Stewart
- Kasey Kayne
- Kyle Busch
- Denny Hamlin
- Jamie McMurray
- Bill Elliott, and many more.
Tom Blattler, Jim Utter, Colin Neill, and Dr. Lynn Lashbrook:
Tom Blattler is a motorsports sponsorship, promotions and media relations professional with over 30 years on the business side of racing including a variety of speedway activities. Blattler brings an unmatched background with coordination of race sponsors, racing leagues and media outlets. His personal clients have included KV Racing Technology, Rahal Letterman Racing, Don Prudhomme Racing, Tom Gloy Racing, Miller Brewing, American Honda, Shell Oil, Duracell, Nissan, Pioneer, CARA Charities, motorcycle racing and the SCCA and NHRA. He has introduced and coordinated media relations activities on a national and international level including: the Acura ALMS Racing Program, Miller Lite CART Indy Car, Shell Oil Indy Car, Pioneer Indy Car, Motorola’s Indy Car, Icehouse NASCAR Truck Program, Argent Mortgage Racing Nissan Pathfinder SUV and Nissan “Hardbody” truck. In the Motor Sports Management course, Tom will share his hard earned knowledge of sponsorship, marketing relations, event planning, public relations and promotions specific to the business of auto racing.
Blattler started his own communication company TB Communications in 1986 and has gone on to assist companies at major automotive events such as the Indy 500, U.S. Formula One Grand Prix and Daytona 500. Blattler and TB Communications have worked with personalities like Bobby Rahal, Danny Sullivan, Danica Patrick, Buddy Rice, Gil de Ferran, Kenny Brack, Jimmy Vasser, Adrian Fernandez and John Andretti just to name a few. Blattler has won numerous media relations awarded including Best National Sports Charity Media Program (Rahal's Last Ride, 1998), Jim Chapman Award (Top media relations award on the CART Indy Car Series, 1992), Best Automotive Long Lead Program (Nissan Truck Introduction, 1986) and the National Media Award for production of a Special Section (Indy 500, 1990) in USA Today.
Jim Utter has covered NASCAR for the past eight years with The Charlotte Observer and ThatsRacin.com. Jim is currently vice president of the National Motorsports Press Association and has won awards for news-breaking stories of NASCAR events by the N.C. Press Association and NMPA. He is an occasional guest on Performance Racing Network's "Pit Reporters" radio talk show. Jim has years of experience at the race track and knows job openings before they go public. He worked his way up in auto racing and will share his secrets to getting into the motor sports business from the bottom up.
Colin Neill is the current Team Principle of British Touring Car Race Team, Carbon Zero Racing. The team is unique within the sport as the entire team is ‘Carbon Zero’. Their race
cars and transporter running on 2nd generation bio-fuels. Highly competitive appearances in the BTCC have provided the perfect platform to both increase public awareness in alternative fuels and technologies and to show that environmentally friendly fuelled racing is still as exciting and spectacular as ever. The championship also allows our commercial partners to target an audience that already has their attention; however, with the teams approach to carbon reduction it continues to constantly generate Media and PR interest from around the world.
Between 1984 and 1998, Colin had great success in Moto-Cross winning a number of titles. In 2003 he switched to four wheels competing in various saloon car championships but also building on his race team experience. He has since concentrated on developing Team CVR with the vision of creating the most environmentally friendly race team that competes in the British Touring Car Championships.
In 2008 Colin secured title sponsorship to enter the 2009 HiQ MSA British Touring Car Championship with Carbon Zero Racing and will take up the position of Team Principal and test driver within the team.
During the 2009 season Team CVR entered into British Touring Car Championship as an Independent team, taking two 2nd places along the way and finishing 7th overall from 17 listed teams.
For more information visit CarbonZeroRacing.com
Dr. G. Lynn Lashbrook , Sports Management Worldwide President, has been working and teaching in Sports Management for over 35 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. SMWW students come from over 125 countries with over 5000 alumni now working in sports.
Course Details
The Motorsports Management Course is an 8 week online course designed to provide skills aspiring motorsports business executives seek. This might be for an entry level job in the motorsports industry or it might be to enhance your current career in motorsports. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer. SMWW has met with hiring motorsports personnel and determined what skills and strategies they require in a new hire to determine the course content.
Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Tom Blattler, Jim Utter, Colin Neill, and Dr. Lynn Lashbrook and renowned guest speakers. Team owners, professional drivers and driver agents will often join the chats to offer their input and expertise. Course participants will have the opportunity to ask questions and relive the experience of drivers whom have been there for the checkered flag, put against the wall, or experienced frustration due to mechanical failures. This is a tremendous opportunity to network within the racing industry and get to know your instructors and fellow students personally via the internet. This is available via any online computer.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow motorsports business-minded students and faculty. All training materials you will need are included in the course fee and will be shipped to your door.
Internship, Practicum, Apprenticeship, and "Hands On" Experience:
Each SMWW Motorsports Management graduate will participate in a short term job experience. This will vary for each student based on their career goals and location. This hands on learning is designed to prepare you for work in a variety of settings including at the racetrack, for a team, in media and public relations, or ticket and sponsorship. Job experiences could include shadowing NASCAR personnel, or working with your local speedway, or assisting a national organization with press releases or media events. The opportunities are endless. The instructors for the course will work with you one on one to determine which "job experience" would be most beneficial for your individual situation. This will be geared to the motorsports industry you are most interested. This unique opportunity gives each student the necessary hands on experience and will enhance their motorsports career skills portfolio with the guidance of the SMWW instructors. This "experience" is the highlight for many students trying to get their foot in the door.
Resume, CV & Cover Letters
SMWW will evaluate your resume and other vitae to create the best possible "first impression".
The course's main objective is to develop a new generation of Motorsports executives by teaching skills and strategies that are unique to motorsports and racing industry jobs from a business acumen.
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
Cost: $995 (includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)
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Academic Credit - Graduate & Undergraduate
Western Oregon University (WOU), a member of the Oregon University System, offers a separate Credit 
Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit (graduate or undergraduate) for Sports Management Worldwide courses must apply for the credit with Western Oregon University directly.
For more information, please visit the following webpage.
Will the Motor Sports Management Course help me get a job in motor sports?
Yes, it will help you get a job in motorsports. The key word here is help. For the entire eight week course you will be in a live audio chat with Tom Blattler who lives in Indy and Jim Utter who lives in Charolotte, North Carolina. In addition, Dr. Lynn Lashbrook, and guest speakers, but other participants who are interested in furthering their career on the business side of motor sports. This is your opportunity to be mentored by those individuals who are highly regarded in motor sports. Discussions will include those that will advance your career. You always hear, "it isn't what you know, it's who you know." Well, the Motor Sports Management Course will not only get YOU the "who you know," but in addition the, "what you know!" 
How old do I have to be to take this course?
18 or older.