|
|
Motor Sports Managment
Motor Sports Management Course
Racing Jobs Start Here. Gain the "who you know" and the "what you know" to acquire a job you love in the motorsports industry.
The Motorsports Management Course is an 8 week online course on how to develop or advance your career on the business side of professional racing:
Formula One (F1)
INDYCAR
NASCAR
Grand Am Series
Sports Car Club of America (SCCA)
American Le Mans Series (ALMS)
National Hot Rod Association (NHRA)
World Rally Championship (WRC)
Road Racing World Championship Grand Prix (MOTOGP)
Are you one of the millions who get hyped up just watching the exciting action of NASCAR, IndyCar, F1 and NHRA racing on the television? Do you want to get inside the fastest sport in the world? This is your chance to find employment in the motorsports industry. You don’t have to be a gearhead just turning wrenches to work in racing. In fact, there are more jobs away from the garage than the ones working under the car. SMWW offers a wide variety of career opportunities leading into motorsports through activities like marketing, hospitality, media and community relations, sponsor fulfillment, ticket sales, and client services in racing organizations all over the world.
This course is available for transferable college credit.
This course is for you if you want a job in motorsports as a:
- Motorsports Marketing
- Race Management
- Motorsport Sponsorship
- Race Operations
- Racing Team Management
- Track Operations
- Communications
- Media & Public Relations
- Show Car Coordinator
- Race Day & Event Management
- Business Development
- Administration
- Account Executive
- Motorsports Charities and Foundations
- Corporate Hospitality
- Driver Management
- Client Services
Individuals will learn:
- Race Team Management
- Motorsports Sponsorship
- Race Promotion & Driver Promotion
- Motorsports Marketing
- Race Event Management
- Public Relations & Media
- Non-profits, charities, and foundations in the racing industry
- Community Relations
- Generating Revenue thru ticket sales
- Client Services for racetracks, race teams and sanctioning bodies
- Speedway & Race track operations
- Support Organizations
- Driver Image and media relations
- Legal Aspects and Legislation of sanctioning bodies
- Agents and contracts
- Race Track management
 The Motorsports Management Course will train students on the business side of racing including marketing, sponsorships, client services, support organizations, speedway and racetrack operations, venue logistics, race team management, media, event management, public relations, non-profits and foundations, and revenue enhancements. Motorsports careers are available at a variety of venues, raceteams, and sanctioning bodies but students need a specific skill set to be considered for employment or to get to the next level. In addition students need to know who is doing the hiring and when they are hiring. Your Motorsports Management instructors will mentor you in all three areas. They will teach you what you need to know and introduce you the people who do the interviewing.
You do not need to relocate, this course can be taken from anywhere in the world. SMWW students come from over 125 different countries.
Live Weekly Audio Chat Instructors & Mentors:
(You will enjoy getting to know Tom Weisenbach & Dr. Lynn Lashbrook during the live interactive weekly audio chats.)
 Tom Weisenbach, Executive Director of the Indiana Motorsports Association, (IMA) has over 15 years of experience on the business side of racing. Under Weisenbach’s leadership, the IMA represents and has relationships with over 1600 motorsports businesses and racing organizations. Weisenbach and the IMA has created over 300 new internships in the past five years within the racing industry. In addition to Weisenbach’s full time work at the IMA, he is partners with two time NASCAR Sprint Cup Champion, Tony Stewart in the International Motorsports Industry Show which hosts over 725 motorsports businesses and 20,000 hardcore racing industry professionals every year. Simply put, Tom’s international network in the motorsports business is unprecedented. He knows who is hiring and what they are looking for in a new hire, enabling him to assist you in advancing your motorsports career to the next level. Prior to the IMA, Weisenbach worked as the Senior Director of Business Development with Keystone Marketing in the heart of NASCAR country, North Carolina.  His responsibilities included working directly with teams, tracks, and leagues including NASCAR, IndyCar Series, Champ Car and NHRA overseeing public relations, strategic planning, client relations, marketing and promotions. Prior to his stint at Keystone, Tom was the National Sales Manager for IndyCar and the Indianapolis Motor Speedway, working directly with IndyCar teams, ABC & ESPN, and the International Speedway Corporation. Additional experience includes work with Kendal Motor Oil, Sunoco Race Fuels and the NHRA, with his original job out of college as an Account Executive for the Chicago Blackhawks affiliate in the International Hockey League.
Tom actually help create the curriculum for the only four year, motorsports engineering degree in the country for Indiana University Purdue University in Indianapolis(IUPUI). Tom is on the advisory boards for the motorsports programs at Indiana State University, IUPUI and Vincennes University, and currently serves on the IUPUI Motorsports Engineering Advisory Board. In motorsports it is all about what you know and who you know and Tom Weisenbach is going to give you both to catapult your racing business career to the pole position. Whether you are interested in working for a race team, a support organization, or at the speedway, Weisenbach will guide and mentor you. You will love his sense of humor but his passion for racing will keep you coming back to the live audio chats.
Dr. Lynn Lashbrook , Sports Management Worldwide President, has been working and teaching in Sports Management for over 35 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. SMWW students come from over 125 countries with over 5000 alumni now working in sports.
Course Details
 Weekly Audio Chats - A unique aspect of each 8 week course is the opportunity for students to participate weekly in live interactive audio chats with fellow students, Tom Weisenbach and renowned guest speakers. Team executives, public relations directors, media experts, and speedway executives will occassionally participate in the live interactive chats to offer their input and expertise. Course participants will have the opportunity to interact and ask questions. This is a tremendous opportunity to network within the racing industry and get to know your instructors and fellow students personally via the internet.
Course Includes- All books, software, educational resources, press release samples, sponsorship samples, headset needed for the course. Including the contact information for over 1300 auto racing facilities, 330 sanctions, 62 racing publications, and 67 racing museums. We also include schedules for 215 race circuits. Add that to the SMWW Network of faculty and alumni.
Internship, Practicum, Apprenticeship, and "Hands On" Experience:
Each SMWW Motorsports Management student will participate in a short term job experience in their area. This will vary for each student based on their career goals and location. This hands on learning is designed to prepare them for work in a variety of settings including at the racetrack, for a team, in media and public relations, or ticket and sponsorship or racing foundation. Job experiences could include shadowing NASCAR or NHRA personnel, or working with the local speedway, or assisting a racing organization with press releases, marketing, or media events. The opportunities are endless.
Tom Weisenbach will strategize with individuals to determine which "job experience" would be most beneficial for their situation. This will be geared to the sanctioning body of the students choice. This unique opportunity gives each student the necessary hands on experience and will enhance their motorsports career skills portfolio with the guidance of the SMWW instructors. This "experience" is the highlight for many students trying to get their foot in the door.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. Students will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow motorsports business-minded students and faculty. All training materials needed are included in the course fee and will be shipped to your door.
Global Participation - SMWW students participate from over 125 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic dicounts.
Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available. Click here for more information.
Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact info@smww.com if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences - throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet and network with execuitves at levels of racing are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW Alumni receive discounts.
Resume, CV & Cover Letters
SMWW will evaluate your resume and other vitae to create the best possible "first impression". The course's main objective is to develop a new generation of Motorsports executives by teaching skills and strategies that are unique to motorsports and racing industry jobs from a business acumen.
Additional Information-
Frequently Asked Questions
Motor Sports Management Course Testimonials
Course Certificate & Resume Reference:
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.
Cost: $995 (includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover.
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)
|
Academic Credit - Graduate & Undergraduate
 Western Oregon University (WOU), a member of the Oregon University System, offers a separate Credit  Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit (graduate or undergraduate) for Sports Management Worldwide courses must apply for the credit with Western Oregon University directly.
For more information, please visit the following webpage.
I learned so much about sponsorship in the race industry that I did not know before. Now I am helping a fellow classmate with the race car driver that he manages. The experience has been great and I have met some of the neatest people. I look forward to working in the race industry.SMWW definitely made a dream come true!
Location:
Ghaziabad, Utta-Pradesh, India
Motor Sports Management is an excellent course! I have applied for jobs at various places thru the connections I have made and with the skills I learned. I met with Formula One from INDIA because of this course.
Author Title:
Race Series Standards Official
Location:
Melbourne, Victoria, Australia
Organization:
Commodore Cup Racing Series
The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world.
I decided to pursue my passion by taking the SMWW Motorsports class. The course has taught me a lot and above all introduced me to a unknown part of the sport I've followed for so long, and the thanks to that goes to Motorsports facilitator Tom Blattler. With his mentoring I was able to infiltrate many parts of motorsports I never was able to be a part of before. I feel very privileged to have been given the opportunity to meet and introduce myself to such an inspiring and knowledgeable individual such as Tom.
I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships.
Location:
www.attitudemotorsports.com <http://www.attitudemotorsports.com>
Organization:
Attitude Motorsports Marketing
Taking the Motor Sports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business.
Url:
www.theracingscene.com <http://www.theracingscene.com>
Not only did SMWW give me the tools and information to put me on a strong course for my new career in Motor Sports, but they introduced me to professionals in the business that were able to give me great insight on the LIVE version of what I was going to be doing on a daily basis in my new job. The excitement and passion that SMWW brought out in me to chase a dream of working in Motor Sports Marketing has been a phenomenal experience.
Motor Sports Mgmt. Course | Motor Sports Mgmt. Course Instructor
Earn College Credit | Motor Sports Mgmt. Course FAQ
What people in Racing are saying about SMWW's Motor Sports Management Course!
It was a great learning experience. I wish all local racers would take classes like this. It could really help them out when they are approaching sponsors and looking for ways to be a part of the community outside of racing.
I want to say thank you for all that you have done for me. I really learned a lot during the class. There were so many different aspects of the racing industry that I hadn't been exposed to being a crew member, that I learned about during the class. Julie Coates Erie, Pennsylvania Motorsports Management course gave me a overall understanding about the business and specifics of the racing industry. The contacts I made from the course are invaluable! I most appreciated developing sponsorship plans.
Diego Quirino DQ Sports Management Jundiai, Sao Paulo. Brazil Experience from SMWW was great, reading all of the course material, taking advantage of the information the instructors donate, as well as participating in all of the live audio chats really helped my resume and to start a career.
Andrew Reed-Pflieger Mooresville, North Carolina I wouldn't be where I am without my time with SMWW. Tom Blattler is one of the biggest reasons for my success in motorsports. Tom does PR for Acura Motorsports so he's a giant in the industry. At the end of the course, I found an opportunity with the Penske Racing organization who also owned a subsidiary, the Detroit Belle Isle Grand Prix. I interviewed with a man who knows Tom very well, so that connection paid dividends right away. I was named Communications Associate at the Detroit Grand Prix.
Things were going very well until the economy crash which Michigan had been feeling long before the rest of the country. The race was canceled and I looked to Tom for guidance. After once again sitting in on several of the weekly chats and getting some advice, I found an opening at the Homestead Miami Speedway and landed the job.
I love my job and Tom has been with me every step of the way and I cannot thank him or the SMWW enough. Edward Williams Homestead Miami Speedway I really enjoyed this course and I was able to meet with an manager who works for a Camping World Truck Series team. Motorsports Management gave me the tools that I'll need to further my potential career in NASCAR. Timothy Roach Oak Ridge, North Carolina The sponsorship and marketing aspects of this course have allowed me to define the skill set that I have been in the process of establishing over the past 12 months, in motorsport environment. Furthermore, my understanding of NASCAR has now grown, so I can now appreciate motorsport events and their inherent management practices, from different parts of the world. Mark Campbell
Race Series Standards Official
Commodore Cup Racing Series
Melbourne, Victoria, Australia I decided to pursue my passion by taking the SMWW Motorsports class. The course has taught me a lot and above all introduced me to a unknown part of the sport I've followed for so long, and the thanks to that goes to Motorsports facilitator Tom Blattler. With his mentoring I was able to infiltrate many parts of motorsports I never was able to be a part of before.
I feel very privileged to have been given the opportunity to meet and introduce myself to such an inspiring and knowledgeable individual such as Tom. As busy as he is with the happenings at Indy Series and the ALMS, he has taken the time to invite and provide me with credentials to experience on a first hand basis the operations that take place at a race weekend. Along with this chance Tom provided me with the opportunity to expose myself to the shakers and movers of the sport, which in return hopefully will deliver an opportunity to join the industry.
The Indy 500 is amongst the biggest events in the world of motorsports, and how beautiful is that one of your students had the chance to watch the race from the pit lane amongst the biggest stars in the world. That happened to me on Memorial Day weekend, and it is all owed to this course and Tom.
It was a privilege to join both Tom Blattler and Jim Utter for the motorsports class audio chats every week from my computer.
I wanted to say thank you for creating this opportunity. I believe I made a great investment in joining your educational institution and I'll be looking forward for the opportunities that SMWW will provide in my future objectives. Fabio C. Santos
Chicago, Illinois, USA The Motorsports Management course from SMWW gave me the background that I needed to start my own motorsports marketing and management company. I would recommend this course to anyone interested in a career in motorsports. Mark Hann President and CEO Victory MotorSports Marketing Services LLC East Granby, Conneticut Taking the Motor Sports Management Course through Sports Management World Wide was the best investment I have made. Not only did I learn from the course materials, but I also had an incredible opportunity to learn from our instructors and the other classmates. Tom Blattler and Jim Utter are both willing to share their experience and knowledge in various forms of racing. Dr. Lashbrook has a passion for helping others and you can hear it in his voice on the weekly chats. My dream is to assist Race Teams, Sponsors and Race Series in growing their motorsports business. I don't know that I would have had the courage to chase this dream if it wasn't for all the great people I met through Sports Management World Wide. They are committed to my success. Thank you to everyone at Sports Management World Wide! Jeffery A. Lenz President Attitude Motorsports Marketing www.attitudemotorsports.com I learned a lot about the marketing side of Auto Racing. The sport is competive and SMWW gives you the advantage of learning to effectively find and achieve sponsorships. Glendon F Reedy Ii
Mt. Crawford, Virginia Not only did SMWW give me the tools and information to put me on a strong course for my new career in Motor Sports, but they introduced me to professionals in the business that were able to give me great insight on the LIVE version of what I was going to be doing on a daily basis in my new job. The excitement and passion that SMWW brought out in me to chase a dream of working in Motor Sports Marketing has been a phenomenal experience. Amanda Stout
Lowes Motor Speedway
Concard, North Carolina I learned so much about sponsorship in the race industry that I did not know before. Now I am helping a fellow classmate with the race car driver that he manages. The experience has been great and I have met some of the neatest people. I look forward to working in the race industry.SMWW definitely made a dream come true! Tracie Lange
Baraboo, Wisconsin Motor Sports Management is an excellent course! I have applied for jobs at various places thru the connections I have made and with the skills I learned. I met with Formula One from INDIA because of this course. Vijay Krishna
Marine Enginer, Anglo Eastern Ship
Ghaziabad, Utta-Pradesh, India
Motor Sports Mgmt. Course FAQ | Motor Sports Mgmt. Course Instructor
Earn College Credit | Motor Sports Mgmt. Course Testimonials
 Will the Motor Sports Management Course help me get a job in motor sports?
 Yes, it will help you get a job in motorsports. The key word here is help. For the entire eight week course you will be in a live audio chat with Tom Weisenbach. In addition, Dr. Lynn Lashbrook, and guest speakers, but other participants who are interested in furthering their career on the business side of motor sports. This is your opportunity to be mentored by those individuals who are highly regarded in motor sports. Discussions will include those that will advance your career. You always hear, "it isn't what you know, it's who you know." Well, the Motor Sports Management Course will not only get YOU the "who you know," but in addition the, "what you know!"
You will also be networking with fellow students who are interested in improving their knowledge of the business side of motor sports. More importantly, you will be learning techniques and strategies that racing teams are currently using.
The course content includes cutting edge theories on racing and strategies race teams are currently using to build revenue and grow their business. The course will give you information that will make you an asset to any professional team. Will it directly get you the NASCAR or Indy job? Maybe. Talking the insider language and knowing the political game is going to be a huge asset, but you still have to promote yourself. The knowledge you learn from the course and the contacts that you make might be the clincher to beating out your competition for those coveted auto racing jobs at every level!
What kind of opportunities in motorsports (teams, tracks, sanctioning bodies, manufacturer, supplier, marketing agency, broadcast partner) will this class help me prepare for?
- Business Manager
- Agent or Manager
- Coach Driver / Assistant
- General Manager
- Marketing Director
- Broadcast Sales
- Experiential Marketing Specialist
- Manager
- Operations Manager
- PR/Media Manager
- Purchasing Manager
- Show Car Manager (CDL also required)
- Sponsor Representative
- Client Service Representative
- Team Manager
- Team Owner
- Travel Coordinator
I am currently in racing, how will this help me?
This course will give you an understanding of the business of motor sports. "It takes skilled people in the right jobs to win races." The Motor Sports Management Course will offer success tips and secrets that winning teams are currently using to make your job more efficient so you win more races. You will learn what the top teams are doing financially, speedway management, and how to get the top sponsorship dollars and how to organize your team to win!
Can I work for Jeff Gordon, Dale Earnhardt Jr., or Jimmie Johnson, after taking this course?
Maybe! The start to any great auto racing career begins with passion and being willing to work hard to achieve your goal. If you want to work in motor sports this course will be the way to get your foot in the door. Job experience and who you know is important. Talking the language and being the most update on racing team management and the business of auto racing in this growing industry will give you the advantage. NASCAR and the IndyCar constantly need people trained with the most update information and innovative ideas.
If you want to enhance "what you know" and "who you know" this is a great place to start. If you need an internship with a professional team and are willing to start in the ticket and sales department, you should look into our Sports Business Management course.
What's the difference between Sports Business Management and the Motor Sports Management Course?
The Sports Business Management Course assists students in not only learning what they need to know to get an entry level job in any professional sports organization, but also requires that a course project be done with a major or minor league team. Sports Business Management teaches ticket sales to sponsorship sales to creating contacts in the sports field. Students who take this course generally want a job as soon as possible in the NFL, NBA, MLB, MLS, NCAA, NASCAR or the NHL. The weekly chats focus on who's hiring, and what professional teams are looking for in a new hire. Instructors use their contacts in the sports world to assist students in getting sports jobs.
The Motor Sports Management Course is pure racing industry. You'll learn to analyze races, race procedures, manage a team, track and speedway management, and manage the business side of a race team, and put together a quality race team. Still confused about which course you should take to secure a job in Motorsports? Call our offices at 1-877-SMWW-Now.
Do I need any special equipment or books for the course?
The books for the course and a microphone/headset are sent directly to your home from SMWW office. Some of the books or materials are so specific that they are either out of print or not sold in any bookstore. You will need a computer with access to the internet. In addition, the course suggests several motorsports specific websites and publications used in the industry.
This all sounds too high tech for me. I don't know very much about computer technology.
Don't worry. We have many students who have felt the same way. SMWW has a technical support team that knows computers and can get your microphone working, even if you didn't know you had one. As long as you have a computer and access to the internet, we can help you with the rest!
 How old do I have to be to take this course?
 18 or older.
Do I need a college degree to take this course?
No.
Can I get college credit for this course?
Yes, graduate and undergraduate credit is available. Visit http://www.sportsmanagementworldwide.com/collegecredit.asp for more information.
Do you have more questions?
Call the office and ask! 1-877-SMWW-Now in the US or Canada. In London at +44(0) 871 288 4799. Everywhere else at +1-503-445-7105. After you have applied and been accepted to the course, feel free to contact the Motorsports Management Mentor Tom Weisenbach, Tom@indianamotorsports.org with any specific questions.
What is the most important thing I need to have to be successful in the business of motorsports?
PASSION.
|
|
