Hockey General Manager and Scouting Course

Hockey Job Training

The Hockey General Manager and Scouting course is an 8-week online course that offers cutting-edge theories on how to develop a career in professional or collegiate hockey. The Hockey General Manager and Scouting course will cover issues including hockey operations, team management, scouting talent, player personnel, cutting-edge methods of scouting, NHL traditional scouting techniques, statistical analysis and other essential tools of modern general managers of professional, major junior, and collegiate hockey organizations. (NHL, ECHL, WHL, OHL, AHL, CHL, QMJHL, minor league, international, and NCAA.)

Live Weekly Audio Chats

(You will enjoy getting to know Harry, Mike, Dino and Dr. Lashbrook during the live interactive weekly audio chats.)

Harry Sinden and Dr. Lynn Lashbrook:

Harry Sinden

The name Harry Sinden is synonymous with hockey. Harry Sinden needs no introduction. He is as legendary a figure of the Boston Bruins, as is Bobby Orr or Ray Bourque. He was a long time coach and general manager of the Original Six team. He has played the game at every level, coached at every level, and managed at every level. Harry Sinden knows every facet of the business side of hockey because he has lived it. If you want to learn about working on the inside of the NHL, Harry Sinden is the answer.

Harry Sinden was the long-time general manager, coach, and president for the Boston Bruins. He was the coach of the Team Canada during the 1972 Summit Series. He is a member of the Hockey Hall of Fame in the builders category. In 1972, Harry Sinden became the Boston Bruins GM and would spend just over 28 years as general manager of the Bruins. Harry added the title of club president in 1989, and remained as the chief executive of the club until the summer of 2006, and has retired to his current consulting role with the Bruins. As GM, Sinden presided over the team's long years of consistent success, setting the North American major professional record for most consecutive seasons in the playoffs with 30, which including making the finals five times (1974, 1977, 1978, 1988, 1990) and two regular season first place finishes (1983, 1990).

Currently, Sinden is a "senior adviser" to the Bruins, as well as a member of the selection committee for the Hockey Hall of Fame. As a coach and General Manager, he has been part of a Bruins Stanley Cup championship, six Conference titles and ten Division championships and his Boston teams combined for 29 winning seasons. With a 7-4 Boston win at St. Louis on October 17, 1995, he became the first general manager in the history of the NHL to record 1,000 victories and his all-time record as a GM stands at 1170-763-301 for a .591 winning percentage.

The Hockey GM and Scouting Course includes a one hour live audio chat with Harry Sinden and other classmates once a week for the eight week course. You will love his sense of humor and historical perspective of the game. (Harry Sinden's chat is in addition to the chat with Dr. Lashbrook.)

Harry Sinden Hockey Hall of Fame bio
Harry Sinden Boston Bruin Bio

Dr. G. Lynn Lashbrook, President and Founder of Sports Management Worldwide has been working and teaching in Sports Management for over 30 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. In addition to his varied sports career, Dr. Lashbrook has served at the collegiate level as Athletic Director. During his years as the Athletic Director at the University of Alaska Fairbanks, Dr. Lashbrook brought UAF Hockey into the Central Collegiate Hockey Association. During his hockey years at UAF, Lashbrook mentored the rising young hockey coach Don Lucia who is currently the head coach at the University of Minnesota, where he has led the Gophers to the Frozen Four in back-to-back national championships. (Although most people would agree, Don mentored Lynn!) Dr. Lashbrook is currently President of the SMWW Sports Agency which includes professional hockey players and several certified NHL sports agents. He has worked in the business of hockey at the college level behind the scenes and administratively. You will love his unique perspective, high energy, and great knowledge of the big business of hockey.

This course is for you if you want to pursue a career in professional hockey as a:
  · NHL Player Personnel
  · NHL Scout
  · NHL Management
  · NHL Front Office
  · NHL Agent
  · NHL Game Operations
  · NHL Sports Marketing
  · NHL Account manager
  · NHL Media & Community Relations
  · NHL, NCAA, AHL, ECHL, UHL, CHL, & IHL career advancement opportunities

You do not need to relocate. This course can be taken from anywhere in the world.

This 8-week online course could be the foundation to becoming the next general manager or scout for a team in your area.

Individuals will learn:
  · Responsibilities of a Hockey General Manager
  · Contracts and player negotiation
  · Scouting and player evaluation, including body type, mental makeup, playing ability, physical tools
  · How to identify players who will succeed in the NHL
  · College scouting & rating college talent, as compared to major junior hockey talent, pertaining to the NHL draft
  · Traditional scouting vs. new high tech scouting
  · Relationships between the NHL, AHL, ECHL, UHL, CHL, IHL
  · Player contracts, player trades and acquisitions
  · Franchise, facility and venue operations
  · How to run the front office of a hockey franchise
  · NHL War Room strategies
  · Capology & team contract negotiations
  · Landing quality players through free agency and trades
  · Negotiations with agents and players
  · The making of a hockey scouting report
  · The language of hockey scouting
  · NHL Draft preparation and free agent signings
  · New collective bargaining agreement
  · Cap value of a player

For anyone who is into hockey history, the business of hockey, or wants to be a scout, the Hockey General Manager and Scouting course offers all three. I enjoyed learning about the past as well as preparing myself for a future position in professional hockey. 

— Ryan Gange
Now working for the Edmonton Oilers

Course Details

Weekly Audio Chats- A unique aspect of each 8-week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Harry Sinden, Mike Oke, and Dr. Lynn Lashbrook. This is a tremendous opportunity to network within the professional and collegiate hockey industry and get to know your instructors and fellow students personally via the Internet. This is available via any online computer with a microphone. (A headset and microphone are included with your course materials.) Chats are as follows: (and they are recorded and archives so you can listen at your convenience if you miss class.)

• One hour live every week with Harry Sinden
• One hour live every week with Mike Oke, NHL Scout,
• One hour live every week with Dr. Lynn Lashbrook (career strategies)

Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All training materials you will need are included in the course fee and will be shipped to your door.

The ideal course for the following individuals:   · Anyone who loves hockey   · Anyone who's passionate about a career in sports management   · Anyone who wants to learn about the sports industry, while keeping current employment   · Those with other commitments for whom on-line education fits their schedule   · Those who seek a way to break into the competitive world of the business of sports   · College students who want to gain insight not offered on college campuses   · College students who need to obtain college credit

The Future of Scouting- Learn the latest technology

Several NHL, CHL, and NCAA teams and others are using new software and hardware devices to enhance their scouting process. Scouts can chart shots, assess players on quickness and effort, and record comments without missing a key play. Immediately after the game, the scout's report, including player assessments, are sent via Internet, rather than the traditional method of writing everything down on paper.

This allows hockey organizations to gather information on players 24 hours a day. By eliminating the mounds of paperwork associated with the scouting process, scouting has become more efficient, and data is collected and shared much more easily. SMWW course students will get the opportunity to be exposed to the cutting-edge techniques being used by teams worldwide.

SMWW has forged a partnership with RinkNet Scouting software company to provide its Hockey GM & Scouting students training with the top level of scouting software on the market. RinkNet's scouting software and database system is currently being used by the majority of National Hockey League teams and many Canadian Hockey League teams. It also services teams in Finland, Sweden and Germany. Students in SMWW's course will be required to learn the ins and outs of the software as a part of the course training.

"It's exciting to think that our graduates will be coming out of the course with the ability to use a system that is being used in the NHL every day," says Dr. Lashbrook, President of SMWW. "We think this partnership and training is going to make our graduates more valuable to clubs and allow them to walk right in with solid training that can help the club immediately."

In addition to teaching students how to evaluate talent and actually write a scouting report, students will now learn the next step: recording the information and managing the data. Many people in the world of hockey scouting are able to judge talent, but there is nowhere else in the world that someone wanting to learn to scout can actually be taught the scouting management system being used by the NHL.

Where you could be working in 60 days- a sample of our network:

Course Certificate & Resume Reference:

Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.

In addition to your certificate, you will be given the stamp of approval by SMWW. This approval includes a personal reference you may add to your resume with contact information for Dr. Lynn Lashbrook and a reference to the mentors of this course.

The Hockey News feature on 'Puck Management'

Become a SMWW Scout:

Upon successful graduation of the Hockey GM & Scouting Course, individuals will be invited to join SMWWscouts.com. This is an exciting opportunity to advertise yourself as a certified scout and feature your scouting reports as a trained talent evaluator! This is a match making service for hockey scouts and those needing a hockey scout around the globe. It assists Managers, Coaches, Agents, and Teams looking for qualified talent evaluations with our certified SMWW Scouts! The site will include your own webpage with your picture and bio, with samples of your best scouting reports. It offers coaching staffs a chance to submit requests for scouting reports and find scouts by region. As a graduate of the Hockey GM & Scouting Course you are eligible to apply for acceptance as a SMWW Scout and be featured on this exciting website. (Free upon graduation!)

Work for a team:

Our goal is to see all Hockey GM & Scouting graduates gainfully employed in hockey worldwide. Your chances of accepting an offer of employment within professional hockey will improve by going through the program. SMWW will customize a hockey portfolio to assist you with your career goals.

Through our extensive network of professional hockey teams worldwide, hockey departments, and hockey organizations, our objective is to prepare you for when the right job opportunities become available. Numerous people that have gone through our programs are now employed in great positions and you could do the same. We want to help you launch your hockey career and help you find a position where you can be the most successful and satisfied.

Apply Now - Free

Cost: $1,450 (includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.) Payment plans available (as little as $495 a month). See if you are eligible for an economic discount based on your country of residence. Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors! Prerequisites: Must be 18 or older to participate and have a passion for sports Payment: Visa, MasterCard, American Express, Discover CALL TODAY: 1-877-SMWW-NOW (In the UK: 087 12884799) Register Now

 

Academic Credit - Graduate & Undergraduate

Western Oregon University (WOU), a member of the Oregon University System, offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit (graduate or undergraduate) for Sports Management Worldwide courses must apply for the credit with Western Oregon University directly.

For more information, please visit the following webpage.

I have had a busy and successful career in music for most of my adult life but I was always a huge hockey fan and began educating myself on the nuances of the game long before I knew I was doing it. When I stumbled across SMWW something clicked and I saw an opportunity to channel my passion for and knowledge of the game into a possible career.

The SMWW course was amazing; I learned so much about the history of the game and about the events in hockey history which served to shape and define the landscape of the modern game and the labor issues which have confronted it recently. The weekly chats were also great and I thoroughly enjoyed talking with my fellow students and firing questions at the scouts who moderated the sessions. Their insights were invaluable in helping me to decide that I could be a successful scout. The SMWW course gave me the confidence to pursue a career in hockey and now I am the California/Western U.S. Regional Scout for the Kootenay Ice Hockey Club of the Western Hockey League.

— Russ Rankin
Santa Cruz CA

For more information:

Hockey GM and Scouting Course FAQ

The Hockey News Article
Earn College Credit
Hockey GM & Scouting Course Testimonials

Patrice Cormier

SMWW Agent represents the New Jersey Devils' center!
Patrice Cormier
Hockey News article

The course onlin through SMWW really helped me understand not just hockey, but hockey as a business. The RinkNet scouting software was perfect to get introduced into for scouting and the reading assignments were really interesting.