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New Era
High School Athletic Director Course
NOW
RECEIVE GRAD CREDIT
If you're a high school
athletic director charged with restructuring your
department, then here's some good news for you:
SMWW's New Era High School
Athletic Director course is now authorized for graduate
credit!
And, as with all of our
courses, it can be taken from anywhere in the
world!
A note from a current
student:
"I have found this course to
be very beneficial to me. As a veteran athletic
administrator, I am always looking for new ideas that
can help my program excel.
I have enjoyed the exchange
of ideas and the communication with other students (who
are nationwide) - right from my own home.
We are all dealing with
budget issues, but this course has introduced some
cutting edge technology to help generate funds and
improve public relations within the community.
Whether you are a new or a
veteran athletic administrator, this would be a great
course to take!"
Margaret M. Conaty,
CAA
Mansfield High School
Individuals learn how to
successfully coordinate corporate sponsorship, outsource
concessions that make money utilizing permission based
e-marketing campaigns, and effectively manage community
and media relations.
Students will also walk away
understanding the art of high tech booster clubs, web
based scheduling and organization, NCAA recruiting
guidelines and regulations, decreasing financial
dependence on the district office, and much, much more.
Under the tutelage of Dr.
Lynn Lashbrook, this eight week online course will train
future high school Athletic Directors by examining old
problems in a new light to inspire creative
solutions while utilizing new technology.
It is absolutely imperative
that future Athletic Directors learn to deal with the
funding crisis in education nationwide.
High school sports programs
will soon need to be run like those in college, and
directors must find ways to enhance revenues while
maintaining cost controls and keeping a full menu of
offerings for student athletes.
Let us show you how to do
it!
For
More Information On This Course, Select This
Text!
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From The
Desk Of Dr. Lashbrook
FAN ETIQUETTE MUST
BEGIN WITH PLAYER ETIQUETTE
What recently
happened in the NBA's version of "Friday Night Fights"
has sent shock waves throughout the sports world. And
it's about time!
Last year when I
co-authored the book on Fan Etiquette, I mentioned in
the preface that fan etiquette must begin with player
etiquette.
Athletes' behavior on the field and
court often is a precursor to what goes on in the
stands. Players basically set an example for fans
through their actions, signaling to those in attendance
that certain behavior is acceptable, no matter how
despicable it may be.
Tragically, the knock-down drag-out fight
between the Indiana Pacers, Detroit Pistons and some
fans last Friday night, will probably go down in history
as one of the worst fights the NBA has ever seen. And if
the Pistons/Pacers brawl wasn't enough to make you sick,
another ugly smack down between players during the
Clemson/South Carolina football game occurred the very
next day. In what was the final game of his brilliant
career, Gamecocks coach Lou Holtz sadly had to bear
witness to behavior that was remote and unthinkable when
he first entered the coaching ranks 33 years ago.
Now that we've all had a chance to digest
last week's maniacal behavior and the damage it has
caused the world of sports, it's time for us to
collectively ask: was this just a bad weekend or are we
entering a new era with a dark cloud?
Unfortunately, it looks as though the dark
cloud theory is more accurate. Coupled with the recent
on field brouhaha between the Pittsburgh Steelers and
Cleveland Browns, and this summer's Oakland A's chair
tossing incident, last weekend's brawls are really just
the latest of what has become par for the course.
The real tragedy is the commentary offered
by many current and former athletes in the media who
feel a player has a right to defend himself when a fan
throws a plastic cup at him. GULP! Are they serious?
I've repeatedly said that purchasing a ticket doesn't
give a fan a right to degrade, humiliate or excessively
taunt a player. By the same token, an athlete hasn't a
right to leap in the stands and recklessly throw punches
because an irresponsible fan tossed beer and ice at him.
It is up to security officials, not players, to keep
unruly fans in check.
If there's a potential silver lining in
all of this, it's that the sports community and mass
media now appear ready to discuss fan/player
behavior.
Fans, players and coaches alike are
debating the issue from cause, prevention and
punishment. And it's certainly refreshing that NBA
Commissioner David Stern has applied some real justice
to those involved in the Detroit disgrace, dishing out
to Pacer Ron Artest the longest suspension in league
history -- 73 games.
Both sides need to take a time out and
realize players should play, fans should fan, coaches
should coach and security should secure. Let's hope that
players will never again feel compelled to defend
themselves in this manner. This incident should serve as
a reminder to players and fans everywhere that this kind
of behavior only destroys and disgraces the game they
both love.
Dr. Lynn
Lashbrook
President &
Founder
For
more information about Lynn's Fan Ettiquette book or to
speak with him directly, select these
text.
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Want A Job With Your Favorite Sports
Team?
Get Your Foot In The
Door...
Take Our Sports Revenue Management
Course!
SMWW gets your foot in the door
with your beloved sports organization through our Sports
Revenue Management training program. In eight weeks you will
learn skills and strategies not covered in any college course.
Simply put, individuals who take
this course will be catapulted to the top of the hiring lines
because they have the specific skills and training that teams
look for when hiring new employees.
Among other things, you will learn
advertising and strategic branding, successful promotional
techniques, front office operations, high tech 21st century
sports revenue programs, and how to build trust with clients
and fans.
Sports teams desperately need
employees who know how to grow their fan base and increase
their market share.
Under the guidance and assistance
of co-instructors Tom Leip and Dr. Lynn Lashbrook, you will be
assigned a course project with a nearby collegiate or
professional organization, which can be completed in 20-40
hours.
Our students are currently working
with giants like the Washington Redskins, St. Louis Rams,
Houston Astros, Kansas City Royals and many, many others. So
can you!
While this is free labor on your
part, the experience gained will be invaluable. Many of you
will stay on as permanent employees.
At the end of the 8 week
course, our staff will work to secure you in a job with a
colliegate or professional sports team.
For
More Information, Select This Text
Or Call Chris Rounds Today
At:
877-SMWW-NOW
Ext.
102
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Baseball GM
Course Is A Hit!
Rob Neyer, along with 2
MLB Scouts (Giants & Tampa Bay), have made our the recent
Baseball GM course a real success! If you are interested in
working in the front office of a baseball organization, this
is the course for you. The course is a combination of
traditional scouting methods used by today's MLB scouts and
the cutting theories in sabermetics now used by many MLB
teams.
For
More Information, Select This Text
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SMWW Holiday
Gift Ideas!
So for Christmas you'd
like to become a "Sports Agent"? Or this Hanukkah, you'd
like a "Job in Sports"? And a few of you might like
"Grad Credit" for Kwanzaa? Well SMWW isn't Santa, but we
can get the sleigh on the race track and Rudolph on first
base! This holiday season we will be offering "wrapped"
gift courses! If you email us your name and wish list,
we will send the "hint" to your loved ones!
Just list your name,
phone number, email address and which course you'd like gift
wrapped! Then attach a list of emails you want us to
"hint" to and we will send them an incredible SMWW "gift wrap"
option! The gift giver can purchase an entire course,
just the books, or anything in between! (grandparents love to give
education!)
Requests must be made
from applicants who have been accepted into a SMWW training
program. Requests need to be made before December 20th,
2004. Email crounds@sportsmanagementworldwide.com
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SMWW
Sports Agent Workshop at the NFL
Combine
Sports Management Worldwide
would like to invite you to join us at our Annual Sports
Agent Workshop in downtown Indianapolis. Attend this
seminar and you will gain valuable information and
insight into the intriguing and exciting world of
Professional Athlete Management. Network with fellow
agents, former players and colleagues in the atmosphere
of the NFL Combine.
Learn the inside scoop on the
inner workings of the upcoming NFL draft; create
relationships with key individuals in the world of
sports. Speakers range from Million Dollar Endorsement
deal makers to NCAA officers to Certified Agents in
football, basketball, baseball, hockey and soccer.
Join us February 25-27th,
2005 in Indianapolis at the Hyatt Regency in downtown
Indianopolis, in the heart of the NFL combine action!
Register now for early enrollment discount!
Select
this text to learn more or register
today! | | |
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Thanksgiving prayers go out
to Athlete Management student Benjamin Bondy who is
taking the course while serving in IRAQ. He
successfully received his books to start the course, now
we are working on getting him in a Sunday audio chat
with Dr. Lashbrook!
We also want to wish a warm
Happy Thanksgiving to all of our agent advisors,
students, athletes and our sports team affiliates.
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Sports Tid
Bits From Dr. Lashbrook
- MLB agent Scott Boras represents
both Bernie Williams and Carlos Beltran, so he was able to
convince Bernie to agree to switch positions to either right
field or DH so that the Yankees can try to sign center fielder
Beltran.
- This year's NFL story has been
the rookies getting playing time. From Big Ben in Pittsburgh
to Eli and Hensen being named the starters. Three rookie WR
have looked good. Larry Fitzgerald with Arizona and Michael
Clayton with the Bucs are both having good rookie
seasons. Roy Williams in Detroit is emerging, despite
suffering through injury. Michael Boulware in Seattle (2nd Rd.
pick) has 4 picks on the season and may have saved Seattle's
season with the game winning touchdown return. Kevin Jones in
Detroit is starting to help a Detroit run game that has been
nonexsistent in the past (100 yard game last week). Sean
Taylor has three INTs on the season, but two of those came in
the last two weeks.
- Fred Jones of the Indiana Pacers
has seen his average jump way up as a result of the melee in
Detroit. Since Jones is in a contract year, expect agent Bill
Duffy to get an inflated contract for a player with athletic
ability but little drive to work on his jump shot. Jones will
probably benefit from the guaranteed money in the NBA and the
Pacers will probably lose.
- Pedro uses the Yankees to try to
drive up his contract offer from the Red Sox. Steinbenner
won't have a problem watching the Sox spend more money on a
pitcher that has seen his better days. However, I think
Epstein will stick to his offer, which reflects market value.
- How about the Sonics, but can it
last? I like the pure point in Ridnour and a team full of jump
shooters, something not plentiful in today's NBA.
- Of the international players
taken in the 2003 NBA draft, only three players (Carlos
Delfino, Boris Diaw and Planinic) are getting real
minutes. From the 2004 class, only Beno Udrih (28th
pick) is playing any meaningful minutes. There could be
a backlash brewing from the international trend seen in recent
years and NCAA players' stock may begin to rise.
www.SportsManagementWorldwide.com
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A
Special Note to SMWW Sports Agents
Our new brochures
have arrived and you will be receiving them via US
Mail! Please personally hand these out when
recruiting athletes in your area. You can attach
your SMWW business card on the back. Remember, Dr.
Lashbrook and Matt Brock are available anytime for
consultation with NFL potentials. We know you
guys, (and gals) are recruiting hard at this time of
year and we are excited to see many of our Sports Agent
Advisors recruiting athletes in this year's draft. Don't
miss Sunday's chat for an update on this weeks
recruiting across the country.
Want
to become a sports agent with SMWW? Select this text to
learn how
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