Advance Your Sports Career by Learning Sports Product Management!

Sports Product Management

The tools of the trade for professional athletes are the gear and equipment they utilize to get the most out of their body and skills. Usain Bolt’s cleats, Tom Brady’s helmet, Elena Della Donna’s training gear – they are all part of their mechanism for success.

Fans are often the living embodiment of their teams, donning apparel ranging from jerseys to undies, while also working to maintain their own health through personal fitness routines.

The development, management, and sales of performance and lifestyle products form a huge section of the global sports industry. Companies like Nike, Under Armour, Adidas, North Face and others are constantly coming up with new products to market to both consumers and professionals.

Led by industry veteran Philip Hamilton, who for the last 25-years has worked globally in the Performance, Casual, Action Sports and Outdoor industry, our 8-week online Sports Product Management course will teach you everything you need to pursue entry level careers in the sporting goods industry.

Hamilton is also an industry executive recruiter, working with many of the major sports manufacturing brands to help fill their open positions. Taking this course and working first-hand with Hamilton can put you on the fast track to a career in Sports Product Management.

Our online program is focused on audio chats directly with Hamilton, which allows you the opportunity to build personal relationships and rapport with a leader in the sporting goods world. After completing our Sports Product Management course, we will help you redesign your resume to highlight your new industry relevant skills.

Now that is powerful stuff!




Weekly Live Audio Chats
with Philip Hamilton

Wednesdays: 5pm PST/8pm EST

Class Size Limited To 20 Students

  • 8 Week Online Course
  • Access to the SMWW Network
  • Resume Enhancement
  • Career Advice for
    Years to Come

Why You Should Take Our Sports Product Management Course:

Just north of the Silicon Valley lives the Sporting Goods Forest.

Ok, that’s not an official title to the area, but considering Nike, Adidas, Columbia Sportswear, Dakine and Keen Footwear all have headquarters in Portland, Oregon, our backyard is the hub of the sporting goods industry.

In fact, the state of Oregon is home to more than 800 sports product-related companies, with 90% of those located in the Portland metro area. Located right in the center of Portland, SMWW is in the heart of the action, with a vast network of contacts within each of these companies.

If you are interested in a career in Sports Product Management, we are the ones to get you there - no one can teach you with as much depth and experience as SMWW and Philip Hamilton.

As part of this course, Philip Hamilton will teach you:

  • Product Concept and Strategy
  • Merchandising and Marketing
  • Design and Innovation
  • Product Development
  • Sourcing, Manufacturing and Supply Chain
  • Go To Market Execution
  • Retail Strategy

Sports Jobs This Course Will Prepare You For:

The world of sports product management has been an integral part of the sports industry since 1892 when the U.S. Rubber Company came up with more comfortable rubber sneakers with canvas tops, called Keds. Since then, Converse made All-Stars, Nike fiddled with waffle irons and various sweat wicking materials have advanced the industry to new heights.

Sports products are ruled by innovation, and while ideas are great you also need people who can turn them into the real products consumers purchase. Those are the skills that we help create within you.

Taking this course will aid in preparing you for sports careers like:

  • Product Developer
  • Product Management
  • Merchandising (Brick & Mortar, E-commerce)
  • Sales: e.g. Inside/Outside sales reps, Technical Rep, Account Executive, etc.
  • Business Development
  • Retail

There is a high turnover rate in this section of the sports industry, meaning there are always opportunities opening. Take this course seriously and you can start building a valued and respected career in Sports Product Management.

Meet Your Sports Product Management Course Mentor

Philip Hamilton brings a proven, 25-year global track record in the Performance, Casual, Action Sports and Outdoor industry to SMWW.  He has gained product management experience in both performance and sportswear/lifestyle footwear, apparel and equipment/accessories in Europe, Asia and the USA.  Philip held senior leadership positions at NIKE and The North Face (VF Corporation). More recently, Philip has consulted with various brands in the industry and is a full-time executive recruiter for Martens & Heads. His global brand and industry background and recruiting activities have helped him build an extensive industry network. 


Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still must market yourself properly to attract the attention of sports industry employers. 

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Sports Product Management, include a reference from Philip Hamilton, and optimize it to reach hiring managers searching online. 

We want you to be the next SMWW success story and we go to great lengths to help you get there!

Course Details

Weekly Audio Chats: A unique aspect of each 8-week course is the opportunity for students to participate in 8 weekly, live interactive audio chats with sports management innovator Philip Hamilton, fellow students, SMWW president and founder Dr. Lynn Lashbrook, and renowned guest speakers. This is a tremendous opportunity to network within the professional sports product management community via the internet. This is available via any online computer. Headset and microphone are included in your course materials. Live audio chats are recorded and archived so students can listen live or at their convenience.

Online Education: This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow baseball business-minded students and faculty. All course materials and textbooks are included in the course fee.

Global Participation: SMWW students participate from over 140 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Earn College Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits to your school, two-three hours of college credit is available. Click here for more information.

Military Discount: For those individuals who represent their country in military service we offer a discount. Please contact [email protected] if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
For more information on the Military Discount please Click Here

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Become a Sports Agents Today!

Apply Now - Free

Cost: $1,450 
(includes all course textbooks, headset, microphone and access to web based classroom. Shipping additional.)
Payment plans available (as little as $495  a month).
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" audio online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now

Academic Credit - Undergraduate

Warner Pacific College, (WP), is a liberal arts college located in Portland, Oregon, USA and is accredited by the Northwest Commission on Colleges and Universities. WP offers a separate Credit Overlay Program for Sports Management Worldwide's courses. Students interested in obtaining college credit for Sports Management Worldwide courses may do so after completion of each course.