I choose the SMWW Sport Revenue Management Course to enhance my experience while preparing to host my first Regional Event, the Caribbean Basketball Confederation Senior Men and Women Championships in Tortola, British Virgin Islands. This course enhanced my outreach to executives in the sports field. Most of all SRM helped me understand how to develop a strong media relationship to enhance events.
Break Into Sports!
Sports Jobs Start Here
Get Hired in Sports by Learning the Skills Employers Need
The gateway to a successful sports career begins with a thorough understanding of how teams and organizations make money. Revenue is the magic word, and no matter what aspect of the sports industry you plan to delve into, your ability to relate your role to revenue creation is paramount to your success.
Even more importantly, the industry is weighed in favor of those who can sell. Sports sales jobs make up over 50% of the 6,000+ jobs on WorkinSports.com. 50%!
But we aren't teaching the type of sales and revenue generation you fear – cold calling, door knocking, harassing people during their dinner – this is professional sales, built around relationships, business acumen, marketing, forecasting, and problem-solving. Those are the skills we teach.
Jobs in sports sales are so heavily in demand that we feel confident within three months of graduating from this 8-week course, you will be offered full-time employment.
Taught by Greg Hylton, Indianapolis Colts Vice President of Premium Seating and Ticket Sales, Bill Guertin whose sports sales consulting company, 800-lb Gorilla, has worked with over 58 professional teams, and Tom Leip 30-year veteran of minor league baseball operations, this course is instrumental in taking the first step, or the next step, in your sports career.
Unlike most online classes, we focus our program on audio chats directly with your course mentors, which allows you the opportunity to build personal relationships and rapport with these successful leaders in the world of sports sales. After completing our Break Into Sports course, we will help you redesign your resume to highlight your new sports sales skills and include that you have been taught first-hand by Greg Hylton, Tom Leip, and Bill Guertin.
Now that is powerful!
Graduates of this program are currently working in the NBA, MLB, NFL, NHL, MLS, NCAA and minor leagues. Your success is our goal!
Class size limited to 15 students
Start Your Sports Career Off Right
Our team of Sports Career Advisors hears the same question often, "I love sports, I want to work in sports, but I have no idea what I should do?"
If you suffer from the same struggle, this is the perfect course for you.
Fact: Professional teams hire individuals who have an understanding of how to produce revenue and have marketing skills specific to selling tickets, event planning, sponsorships and corporate partnerships.
Our 8-week Break Into Sports course will align your skills with employer needs.
Upon completion of this course you will be qualified to work in the NFL, NBA, MLB, NHL, MLS, EPL, NCAA and minor leagues in:
- Premium Club & Luxury Suite Sales
- Customer Relationship Management
- Event Planning
- Account Executive & Inside Sales
- Sponsorship Sales
- Community Relations
- Event Planning
- Sports Marketing for corporations, agencies and/or teams
- Loyalty Programs
- Brand Activation
I had minimal traction in my sports career search until I signed up for SMWW's Break Into Sports program. Yesterday I spent 15 minutes of one-on-one interview coaching with SMWW and TODAY I was offered and accepted a full-time position with the Los Angeles Dodgers! The extra coaching helped me feel prepared and confident while the coursework taught me so much about the industry. Through SMWW's contacts with the Dodgers and industry reputation, my resume went from the bottom to the top of the pile… and now I'm working full-time for my favorite team!
- Joey Seymour, Los Angeles Dodgers
Sales and Revenue Management is Your Ticket into the Sports Industry
Our goal is to see all Break Into Sports graduates gainfully employed in a career they love. We assist with interview preparation, provide you access to our network of industry contacts, craft letters of recommendation and help you design a resume and portfolio that presents you in the best possible light.
Additional skills you will learn, and benefits you will receive, from taking the Break Into Sports course include:
- Successful sports marketing and sales techniques
- Crafting community relations programs that benefit organizations
- Customer service and event management practices
- Advertising and strategic branding practices specific to the EPL, NHL, MLB, NBA, MLS, NFL, NCAA and minor leagues
- Successful promotions used by sports teams and college teams
- An understanding of front office operations and positions
- Identify successful revenue streams available to teams through corporate sponsorship
- Learn high-tech e-marketing revenue and marketing campaigns
- How to get an interview in sports
- When teams hire and how to use that to your advantage
- What teams are looking for in a new hire
- Inside information on how to get hired by a team in your area
- Job interview preparation, both pre- and post-interview
- Utilize course mentors as references on your resume
After graduation you will be trained and ready to impact the bottom line of any sports organization. That, combined with the network of sports contacts SMWW has from London to Los Angeles, will help propel you towards a career with the sports team of your dreams.
If you are sincere in your desire to work for a team in the NFL, MLB, NBA, NHL or MLS – half of the available jobs are in sales! This course is your ticket into the sports industry.
Live Weekly Interactive Audio Chats
During the live weekly interactive audio chats, you will work directly with your mentors, Greg Hylton, Bill Guertin, and Tom Leip. Collectively they have worked for, or consulted with, hundreds of professional sports organizations. In addition to sharing their vast industry knowledge, they know who is hiring and when and will provide you job placement guidance and assistance.
Break Into Sports mentor Greg Hylton is the Indianapolis Colts Vice President of Premium Seating and Ticket Sales and has worked for the Colts for over 18 years in multiple sales and marketing roles. Prior to working with the Colts, Greg worked for the Indiana Pacers and the Indianapolis Ice.
Bill Guertin is one of the top sales training authorities in North American professional sports, having worked with over 60 professional teams to dramatically increase their sales representative's performance and crush their sales goals. As President and CEO of sales and marketing consulting group, The 800-Pound Gorilla, his sales training has improved the operations of iconic sports franchises like the Boston Red Sox, Calgary Flames, Golden State Warriors and San Francisco Giants.
Bill is constantly in the front offices of professional teams, which helps him stay connected to who is hiring, what they need and how they hire. He is your secret weapon!
Tom Leip has spent over 30 years working in the minor leagues of baseball, hockey, and soccer, having recently held the role of President of Business Operations for the Salem-Keizer Volcanoes, Short Season Class A affiliate of the San Francisco Giants.
Tom's years of varied experience comes through in his mentoring, having worked in community outreach, public and media relations, event planning, and staff development. Tom has assisted hundreds of SMWW graduates with acquiring jobs and internships with minor and major league teams.
Dr. Lynn Lashbrook, Sports Management Worldwide President, has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. Dr. Lashbrook's mission is to provide students with an "end game" to work in a profession they have a passion for and with an ethical compass.
The Break Into Sports Course is Ideal for:
- People passionate about a career in sports
- Those wanting to learn about the sports industry while maintaining their current employment
- People who have other commitments, and an online education is the best option
- Those looking to enhance their business acumen and professional development
- People who want marketable skills and a competitive edge compared to other job seekers
- College students looking for insight often not offered on college campuses
- College students who need to obtain college credits
The Break Into Sports 8-week online course is designed to provide aspiring sports business executives a marketable skill set that hiring managers seek immediately. You will learn fundamental and successful business principles which hiring sports executives look for when adding personnel.
Weekly Audio Chats- A unique aspect of each 8 week course is the opportunity for students to participate weekly in interactive audio chats with fellow students, Bill Guertin, Greg Hylton & Tom Leip, in addition to Dr. Lynn Lashbrook and renowned guest speakers. This is a tremendous opportunity to network within the professional sports industry and get to know your mentors and fellow students personally via the internet. This is available via any online computer.
Online Education - This innovative academic course is facilitated through a web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All course materials and textbooks are included in the course.
Global Participation - SMWW students participate from over 140 countries. Courses have a international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.
Earn University Credit: Most participants are not college students. Most participants are working full time in a variety of careers including many in sports from all over the world. (Many wish they had taken this course in college!) For those of you who are in college and would like transferable credits (graduate or undergraduate) to your school, two-three hours of college credit is available.This course may qualify for university internship requirements.
Military Discount - For those individuals who represent their country in military service we offer a discount. Please contact firstname.lastname@example.org if you are active, reserve, or a retired member of your countries military system. Thank you for serving your country! (Please include what country and specific part of the military.)
For more information on the Military Discount please Click Here
Tax Write Off - (For USA Citizens) SMWW course tuition, books and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.
Sports Career Conferences - Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW Alumni in the heart of the action. Opportunities to meet Head Coaches, GM's, Chief Executives, Player Personnel, Scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.
Successful graduates of the Sports Management Worldwide courses will be sent a SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to "self train" yourself for higher positions within the sports business industry.
Resume Redesign Service
Acquiring the skills necessary for your dream sports career is only part of the employment story. Even with the required skill set you still have to market yourself properly in order to attract the attention of sports industry employers.
At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Sports Management, including a reference from Greg Hylton, Bill Guertin, and Tom Leip while optimizing it to reach hiring managers searching online.
We want you to be the next SMWW success story and we go to great lengths to help you get there!
Successful Graduates of the Break Into Sports Course Include:
- Paul Epstein, San Francisco 49ers Director of Sales and Business Development,
- Wes Brown, Houston Rockets Manager of Corporate Partnerships
- Brett Breece, Seattle Mariners Premium Sales
- Jake Sanders, New Orleans Pelicans, Group Sales Account Executive
- Steve Simmons, Aston Villa, UK/European Scout and Team Assessor
- Taylore Scott, Dallas Cowboys Executive Security
- Nathan Reid, Kansas City Chiefs, Account Executive
- Tyson Lamp, San Francisco 49ers, Corporate Sales Executive
- Tanya Nazarian, Monumental Sports and Entertainment (Washington Wizards, Capitals and Mystics), Regional Sales Manager
- Josh Stoller, Milwaukee Brewers Senior Account Executive
- Johnny Rowe, Nashville Soul General Manager
- Alexa Atria, Director of Partnership Marketing, Long Island Sports and Entertainment Village at Barclays Center
- Ryan Latham, Seattle Mariners, Group Events Account Executive
- Jon Bruenig, Grand Prairie Storm Director of Marketing
- Danny Wyatt Jr., Reading Phillies, Associate
- Casey Murch, Allen Americans Account Executive
- Trevor Allen, ESPN 700 Sports Radio