Sports Management Worldwide: "The Foremost Sports Front Office Incubator"

sports management worldwide lynn lashbrook liz lashbrookI think I have a new favorite word to describe our business: incubator.

Local Portland, Oregon magazine The Pearl recently profiled SMWW and described us as, “one of the nation’s foremost pro-sports front-office incubators”

What a great word incubator is to describe what we do! We provide a controlled environment for the care and education of fresh minds and growing careers in the sports world. I love it!

When you agree to do an interview with any type of media, whether it be ESPN or a local paper, your immediate reaction is, “great, publicity!”, but then you invariably descend into some level of fear for how you will be portrayed.

Will they take us seriously? Will they disparage online education? Will they critique our hair and our office furniture?

I’d say the Pearl article nailed what it’s like to be a part of the SMWW community – a fun, sports-centric, environment who takes our business seriously, but not so seriously we can’t have a good time.

And, not to be forgotten, we love being in Portland.

This city is the center of sports business, with sports industry behemoths like Nike, Adidas, Under Armour, Columbia Sportswear and more calling the Rose City home. The Blazers and Timbers always sell out, and we’re continuing our push to add Major League Baseball to the Portland sports lineup.

We’ve expanded our course offerings over the last year, adding five new sports analytics courses, we get the best speakers for our conferences and they almost always sell out. Just think of the list of speakers we have had this year alone: Adam Schefter, Bill Polian, Howie Roseman, Brian Burke, Dayton Moore, Mark Warkentien, EJ Hradek - these are just a few of the power players we’ve hosted this year at our conferences.

We’re an incubator for sports business talent around the globe, teaching anything from Rugby Management to our signature Athlete Management course, and we couldn’t be prouder of what we’ve accomplished so far.   

Come along for the ride, I guarantee you’ll learn things to set you apart in the marketplace and have some fun doing it.


dr. Lynn LashbrookAbout the Author: Dr. Lynn Lashbrook is the President and Founder of Sports Management Worldwide, the first ever online sports management school with a mission to educate future sports business executives.

Dr. Lashbrook has been involved in the sports industry for over 40 years and is a respected voice in the industry, having contributed to ESPN, Comcast SportsNet, Forbes, SiriusXM, CNBC, Rugby World, The New York Times, the London Free Press, Yahoo Sports and many more. 

As a certified NFL agent, Dr. Lashbrook has represented over 100 NFL clients, including former 1st rounder Mark Fields, 9-time Pro Bowler Brian Dawkins and Miami Dolphins Quarterback Matt Moore. He is a passionate and enthusiastic teacher, known for helping students strategize ways to reach their career goals in the world of sports.